This report analyzes the worldwide markets for Air Fresheners in US$ Million. The major product segments analyzed are Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 212 companies including many key and niche players worldwide such as Auto Expressions, Blyth, Inc., California Scents, Car Freshener® Corporation, Henkel KgaA, Dial Corporation, Reckitt Benckiser Plc., SC Johnson & Son, Inc., Sara Lee Corporation, and The Yankee Candle Company, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
 

AIR FRESHENERS									MCP-1703
A GLOBAL STRATEGIC BUSINESS REPORT


                                            CONTENTS


  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-2
      Product Definitions and Scope of Study                            I-3
       Sprays/Aerosols                                                  I-3
       Electric Air Fresheners                                          I-3
       Gels & Candles                                                   I-4
       Car Air Fresheners                                               I-4
       Other Household Air Fresheners                                   I-4


 II. EXECUTIVE SUMMARY

  1. Industry Overview                                                  II-1
      A Quick Primer                                                    II-1
      Home Air Fresheners: All the Way from Luxury  to Necessity        II-2
      Noteworthy Trends in Home Fragrances                              II-2
       Scented Candles: A Market Overview                               II-2
      Air Fresheners: Increasingly Backed by Health Claims              II-3
      Developed Markets Dominate Global Sales                           II-3
      Developing Markets Hold Immense Potential                         II-4
       Competitive Scenario                                             II-4
        Table 1: World Market for Air Care Products (2005):
        Percentage Market Share Breakdown of Leading Players - SC
        Johnson & Son Inc, Reckitt Benckiser Plc, Sara Lee Corp,
        Kobayashi Pharmaceutical Co. Ltd, ST Chemical Co. Ltd,
        Henkel KgaA, Car-Freshner Corp., Procter & Gamble Co.,
        Alticor Inc., and Others (includes corresponding
        Graph/Chart)                                                    II-5
      Product Design: Need of the Hour                                  II-5
      Product Innovation: The Name of the Game                          II-5
      Consumer Lifestyles: A Popular Theme for Product Design           II-6
      Exotic Food Fragrances: The In Thing                              II-6
      Powerful Marketing Tactics Boost Industry Growth                  II-6
       Air Fresheners Replacing Traditional Cleaning  Products          II-7
       Car Air Fresheners: Stimulating the Market                       II-7

  2. Product Overview                                                   II-8
      What are Air Fresheners?                                          II-8
      Functions of Air Fresheners                                       II-8
      Raw Materials Used for Preparing Air Fresheners                   II-8
       Aldehydes                                                        II-8
       Floral Notes                                                     II-8
       Oriental Fragrance Notes                                         II-8
       Green Fragrances                                                 II-8
       Herbal-Spice Fragrance Notes                                     II-8
      Disadvantages of Air Fresheners                                   II-8
      Alternatives for Air Fresheners                                   II-10
      Types of Air Fresheners                                           II-10
       Aerosols/Sprays                                                  II-10
       Home Air Fresheners                                              II-11
       Car Air Fresheners                                               II-11
        Ionizers: Lead the Pack                                         II-11
       Candles                                                          II-11
        Fragrant Candles Adding Scent to Life                           II-12
        Types of Fragrance Candles                                      II-12
         Floral                                                         II-12
         Vanilla                                                        II-12
         Aromachology                                                   II-12
         Fruit Scents                                                   II-12
         Other Scents                                                   II-13
        Scented Candles                                                 II-13
       Potpourri                                                        II-13
      History of Air Fresheners                                         II-13
      Unpleasant Indoor Air: Poses Significant Health Problems          II-14
       Measures to Improve Indoor Air Quality                           II-14
      Ionizers and Ozone Generators: Masking Indoor  Pollution          II-15
       Precautionary Measures                                           II-15

  3. Product Innovations/Introductions                                  II-16
      Reckitt Benckiser Introduces Air Wick in India                    II-16
      Ambi Pur Unveils Allergen Reduced Air Fresheners                  II-16
      Godrej Sara Lee Launches Lavendar Spa                             II-16
      SportFolio Unveils ProScent Air Fresheners                        II-16
      Reckitt Introduces Car Fresheners                                 II-16
      Valvoline Develops AroMetrics Auto Fragrance  System             II-16
      Procter & Gamble Launches Febreze Noticeables                    II-17
      N Ranga Rao and Sons Launches New Line of Air  Care Products      II-17
      Fresh Products Introduces Fresh Scents                           II-17
      ST Chemical Launches Air Wash Jelly Air Fresheners                II-17
      Procter & Gamble Launches Gel Air Fresheners                      II-18
      Sara Lee Introduces New Ambi-Pur Products                         II-18
      Reckitt Benckiser Launches Relaxation and Revitalization
       Scented Oils                                                     II-18
      Procter & Gamble Launches Febreze Air Effects                     II-18
      Balsara Home Products Launches Aerosol-based Sprays               II-18
      SC Johnson Launches Glade Car Scented Oil                         II-19
      Black Forest Candles Launches Triple Scented Candles              II-19
      Smokin' Tire Products Introduces Smokin' Tire Candle              II-19
      SC Johnson Launches Glade 3-in-1 Air Freshener                    II-19
      Godrej Sara Lee Launches Ambi-Pur Car Air Fresheners              II-19
      Dial Introduces Pure Freshness Renuzit Home  Fragrance Spray      II-19
      SC Johnson Introduces Acti-Scents                                 II-20

  4. Recent Industry Activity                                           II-21
      Sara Lee Enters into Partnership with Henkel                      II-21
      SC Johnson & Son to Expand Presence in  the Air Fresheners Market II-21
      Reckitt Benckiser Partners with Winplus                           II-21
      SC Johnson Initiates Legal Action Against Dial Corp.              II-21
      Promethean Corp. to Acquire Fragrance Dynamics                    II-22
      Titan Global Holdings Acquires USA Detergents                     II-22
      Yankee Candle Merges with MDP                                     II-22
      Blyth Divests Home Air-Freshener Business to MVP                  II-22
      Nano Chemical Systems Divests SeaSpray Aerosol                    II-23
      Oust(R) Wins Product of the Year Award                              II-23
      Shearer Candles to Expand Production Facility in Govan            II-23
      SC Johnson Wins Wheel of Retail Award                             II-24

  5. Focus on Select Global Players                                     II-25
      Auto Expressions (USA)                                            II-25
      Blyth, Inc. (USA)                                                 II-25
      California Scents (USA)                                           II-25
      Car Freshener(R) Corporation (USA)                                  II-26
      Henkel KgaA (Germany)                                             II-26
       Dial Corporation (USA)                                           II-26
      Reckitt Benckiser Plc. (UK)                                       II-26
      SC Johnson & Son, Inc. (USA)                                      II-27
      Sara Lee Corporation (USA)                                        II-27
      The Yankee Candle Company, Inc. (USA)                             II-27

  6. Global Market Perspective                                          II-28
      Table 2: Global Recent Past, Current & Future Analysis for
      Air Fresheners by Geographic Region - USA, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and
      Rest of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-28

      Table 3: Global Long-term Projections for Air Fresheners by
      Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2011 through 2015  (includes corresponding
      Graph/Chart)                                                      II-29

      Table 4: Global 10-Year Perspective for Air Fresheners by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003,  2008
      & 2012 (includes corresponding Graph/Chart)                       II-30
      Analysis by Product Segment                                       II-31
      Table 5: Global Recent Past, Current & Future Analysis for
      Sprays/Aerosols by Geographic Region - USA, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and
      Rest of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-31

      Table 6: Global Long-term Projections for Sprays/Aerosols by
      Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2011 through 2015 (includes  corresponding
      Graph/Chart)                                                      II-32

      Table 7: Global 10-Year Perspective for Sprays/Aerosols by
      Geographic Region - Percentage Breakdown of Dollar Sales for
      USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for Years 2003,  2008
      & 2012 (includes corresponding Graph/Chart)                       II-33

      Table 8: Global Recent Past, Current & Future Analysis for
      Electric Air Fresheners by Geographic Region - USA, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America
      and Rest of World Markets Independently Analyzed with  Annual
      Sales Figures in US$ Million for Years 2000  through 2010
      (includes corresponding  Graph/Chart)                             II-34

      Table 9: Global Long-term Projections for Electric Air
      Fresheners by Geographic Region - USA, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and  Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2011 through 2015 (includes
      corresponding Graph/Chart)                                        II-35

      Table 10: Global 10-Year Perspective for Electric Air
      Fresheners by Geographic Region - Percentage Breakdown of
      Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World  Markets
      for Years 2003, 2008 & 2012 (includes  corresponding
      Graph/Chart)                                                      II-36

      Table 11: Global Recent Past, Current & Future Analysis for
      Gels & Candles by Geographic Region - USA, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and
      Rest of World Markets Independently Analyzed with Annual Sales
      Figures in US$ Million for Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-37

      Table 12: Global Long-term Projections for Gels & Candles by
      Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World Markets
      Independently Analyzed with Annual Sales Figures in US$
      Million for Years 2011 through 2015 (includes  corresponding
      Graph/Chart)                                                      II-38

      Table 13: Global 10-Year Perspective for Gels & Candles by
      Geographic Region - Percentage Breakdown of Dollar Sales  for
      USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of World Markets for  Years 2003, 2008
      & 2012 (includes corresponding  Graph/Chart)                      II-39

      Table 14: Global Recent Past, Current & Future Analysis for
      Car Air Fresheners by Geographic Region - USA, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with  Annual Sales
      Figures in US$ Million for Years 2000  through 2010 (includes
      corresponding Graph/Chart)                                        II-40

      Table 15: Global Long-term Projections for Car Air Fresheners
      by Geographic Region - USA, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2011 through 2015 (includes
      corresponding Graph/Chart)                                        II-41

      Table 16: Global 10-Year Perspective for Car Air Fresheners
      by Geographic Region - Percentage Breakdown of Dollar Sales
      for USA, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America and Rest of World Markets for Years
      2003, 2008 & 2012 (includes corresponding  Graph/Chart)           II-42

      Table 17: Global Recent Past, Current & Future Analysis for
      Other Household Air Fresheners by Geographic Region - USA,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America and Rest of World Markets Independently Analyzed with
      Annual Sales Figures in US$ Million for Years 2000 through
      2010 (includes corresponding Graph/Chart)                         II-43

      Table 18: Global Long-term Projections for Other Household Air
      Fresheners by Geographic Region - USA, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and  Rest of
      World Markets Independently Analyzed with Annual Sales Figures
      in US$ Million for Years 2011 through 2015 (includes
      corresponding Graph/Chart)                                        II-44

      Table 19: Global 10-Year Perspective for Other Household Air
      Fresheners by Geographic Region - Percentage Breakdown of
      Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America and Rest of World  Markets
      for Years 2003, 2008 & 2012 (includes  corresponding
      Graph/Chart)                                                      II-45


III. MARKET

  1. The United States                                                  III-1
      A.Market Analysis                                                 III-1
        Current & Future Analysis                                       III-1
        Market Overview                                                 III-1
         Home Fragrances Market: An Overview                            III-1
         Flavors and Fragrance                                          III-2
          Top Five Brands in the US Air Fresheners  Market in 2005      III-2
           Table 20: Home Fragrances Market in the US (2004-2006):
           Percentage Breakdown of Value Sales by Product Category -
           Candles, Diffusers, Room  Sways, Potpourri, and Others
           (includes  corresponding Graph/Chart)                        III-3
         Changing Lifestyles: The Primary Growth Driver                 III-3
         Candles Market                                                 III-3
         Aerosols Market                                                III-4
        Product Innovations in the US Air Fresheners  Market            III-4
         Recent Product Innovations in the US Home Air  Fresheners
          Market                                                        III-4
         Recent Product Innovations in the US Candles  and Potpourri
          Market                                                        III-5
        Market Trends                                                   III-5
         Manufacturers Target Young Consumers                           III-5
         Plug-Ins: Increasing Risks                                     III-5
         Car Air Fresheners: Gathering High Market  Interest            III-5
         Private Label Products Capture the Show                        III-6
         Price Factor                                                   III-6
         Fragrances Gaining Importance in Cleaning Industry             III-6
          Table 21: Household Cleaning Products Market in the US
          (2004-2006): Percentage Breakdown of Value Sales for
          Surface Cleaners, Air Fresheners, Bathroom Cleaners, and
          Others (includes corresponding Graph/Chart)                   III-6
        Factors Driving Growth                                          III-7
         Competition Intensifies                                        III-7
          Table 22: Leading Players in the US Air Fresheners Market
          (2005): Percentage Breakdown of Value Sales for S.C.
          Johnson & Son Inc., Reckitt Benckiser PLC, Henkel KgaA,
          and Others (includes  corresponding Graph/Chart)              III-7
        Brand Statistics                                                III-8
         Table 23: Home Air Fresheners Market in the United States:
         Percentage Breakdown of Dollar and Volume Retail Sales of
         Leading Brands for the Year Ended January 2008 (includes
         corresponding  Graph/Chart)                                    III-8

         Table 24: Fragrance Candles Market in the United  States:
         Percentage Breakdown of Dollar and Volume Retail Sales of
         Leading Brands through Drugstores for  the Year Ended
         October 2007 (includes  corresponding Graph/Chart)             III-9
        Distribution Channels                                           III-10
         Table 25: Air Fresheners Market in the United States
         (2005): Percentage Market Share Breakdown of Retail
         Channels - Mass merchandisers/Warehouse Clubs,
         Supermarkets/Hypermarkets, and Others (includes
         corresponding Graph/Chart)                                     III-10

         Table 26: Automotive Air Fresheners Market in the US
         (2004-2006): Percentage Breakdown of Value Sales by Retail
         Chain - Automotive Chains, Discount Store Chains,
         Non-Automotive Chains, and Department Store Chains
         (includes corresponding Graph/Chart) (includes
         corresponding Graph/Chart)                                     III-10

         Table 27: Candles Market in the US (2004-2006): Percentage
         Breakdown of Value Sales by Distribution Channel -
         Specialty Retail Stores, Department Stores, Mass
         Merchandisers & Discounters, and Others  (includes
         corresponding Graph/Chart) (includes corresponding
         Graph/Chart)                                                   III-11
        Product Launches/Developments                                   III-11
        Strategic Corporate Developments                                III-14
        Key Players                                                     III-16
      B.Market Analytics                                                III-20
        Table 28: US Recent Past, Current & Future Analysis for Air
        Fresheners by Product Segment - Sprays/Aerosols, Electric
        Air Fresheners, Gels & Candles, Car Air Fresheners, and
        Other Household Air Fresheners Independently Analyzed with
        Annual Sales Figures in US$ Million for Years 2000 through
        2010  (includes corresponding Graph/Chart)                      III-20

        Table 29: US Long-term Projections for Air Fresheners by
        Product Segment - Sprays/Aerosols, Electric Air Fresheners,
        Gels & Candles, Car Air Fresheners, and  Other Household Air
        Fresheners Independently Analyzed  with Annual Sales Figures
        in US$ Million for Years 2011 through 2015 (includes
        corresponding Graph/Chart)                                      III-21

        Table 30: US 10-Year Perspective for Air Fresheners by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,
        Car Air Fresheners, and Other Household Air Fresheners for
        Years 2003, 2008 & 2012  (includes corresponding
        Graph/Chart)                                                    III-22

  2. Canada                                                             III-23
      A.Market Analysis                                                 III-23
        Current & Future Analysis                                       III-23
        Market Overview                                                 III-23
      B.Market Analytics                                                III-23
        Table 31: Canadian Recent Past, Current & Future Analysis
        for Air Fresheners by Product Segment - Sprays/Aerosols,
        Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
        and Other Household Air Fresheners Independently Analyzed
        with Annual Sales Figures in US$ Million for Years 2000
        through 2010  (includes corresponding Graph/Chart)              III-23

        Table 32: Canadian Long-term Projections for Air Fresheners
        by Product Segment - Sprays/Aerosols, Electric Air
        Fresheners, Gels & Candles, Car Air Fresheners, and Other
        Household Air Fresheners Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding  Graph/Chart)                           III-24

        Table 33: Canadian 10-Year Perspective for Air Fresheners by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,
        Car Air Fresheners, and Other Household Air Fresheners for
        Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)    III-25

  3. Japan                                                              III-26
      A.Market Analysis                                                 III-26
        Current & Future Analysis                                       III-26
         Gel and Liquid Fresheners Most Preferred among  Japanese
          Consumers                                                     III-26
        Product Launch                                                  III-26
        Key Players                                                     III-26
      B.Market Analytics                                                III-27
        Table 34: Japanese Recent Past, Current & Future Analysis
        for Air Fresheners by Product Segment - Sprays/Aerosols,
        Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
        and Other Household Air Fresheners Independently Analyzed
        with Annual Sales Figures in US$ Million for Years 2000
        through 2010  (includes corresponding Graph/Chart)              III-27

        Table 35: Japanese Long-term Projections for Air Fresheners
        by Product Segment - Sprays/Aerosols, Electric Air
        Fresheners, Gels & Candles, Car Air Fresheners, and Other
        Household Air Fresheners Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding  Graph/Chart)                           III-28

        Table 36: Japanese 10-Year Perspective for Air Fresheners by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Sprays/ Aerosols, Electric Air Fresheners,  Gels & Candles,
        Car Air Fresheners, and Other  Household Air Fresheners for
        Years 2003,  2008 & 2012 (includes corresponding
        Graph/Chart)                                                    III-29

  4. Europe                                                             III-30
      A.Market Analysis                                                 III-30
        Current & Future Analysis                                       III-30
      B.Market Analytics                                                III-30
        Table 37: European Recent Past, Current & Future  Analysis
        for Air Fresheners by Geographic Region - France, Germany,
        Italy, UK, Spain, Russia, and  Rest of Europe Markets
        Independently Analyzed with  Annual Sales Figures in US$
        Million for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-30

        Table 38: European Long-term Projections for Air Fresheners
        by Geographic Region - France, Germany, Italy, UK, Spain,
        Russia, and Rest of Europe Markets Independently Analyzed
        with Annual Sales Figures in US$ Million for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-31

        Table 39: European 10-Year Perspective for  Air Fresheners
        by Geographic Region - Percentage Breakdown of Dollar Sales
        for France, Germany,  Italy, UK, Spain, Russia, and Rest of
        Europe Markets  for Years 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-32

        Table 40: European Recent Past, Current & Future  Analysis
        for Air Fresheners by Product Segment - Sprays/Aerosols,
        Electric Air Fresheners, Gels &  Candles, Car Air
        Fresheners, and Other Household  Air Fresheners
        Independently Analyzed with Annual  Sales Figures in US$
        Million for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-33

        Table 41: European Long-term Projections for Air Fresheners
        by Product Segment - Sprays/Aerosols,  Electric Air
        Fresheners, Gels & Candles, Car Air Fresheners, and Other
        Household Air Fresheners Independently Analyzed with Annual
        Sales  Figures in US$ Million for Years 2011  through 2015
        (includes corresponding  Graph/Chart)                           III-34

        Table 42: European 10-Year Perspective for Air Fresheners by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Sprays/ Aerosols, Electric Air Fresheners,  Gels & Candles,
        Car Air Fresheners, and  Other Household Air Fresheners for
        Years 2003,  2008 & 2012 (includes corresponding
        Graph/Chart)                                                    III-35

  4a. France                                                            III-36
       Market Analysis                                                  III-36
        Current & Future Analysis                                       III-36
        Table 43: French Recent Past, Current & Future  Analysis for
        Air Fresheners by Product Segment - Sprays/Aerosols,
        Electric Air Fresheners, Gels &  Candles, Car Air
        Fresheners, and Other Household  Air Fresheners
        Independently Analyzed with Annual  Sales Figures in US$
        Million for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-36

        Table 44: French Long-term Projections for  Air Fresheners
        by Product Segment - Sprays/Aerosols, Electric Air
        Fresheners, Gels & Candles, Car Air Fresheners, and Other
        Household Air Fresheners Independently Analyzed with Annual
        Sales  Figures in US$ Million for Years 2011  through 2015
        (includes corresponding  Graph/Chart)                           III-37

        Table 45: French 10-Year Perspective for Air Fresheners  by
        Product Segment - Percentage Breakdown of Dollar  Sales for
        Sprays/ Aerosols, Electric Air Fresheners,  Gels & Candles,
        Car Air Fresheners, and Other  Household Air Fresheners for
        Years 2003,  2008 & 2012 (includes corresponding
        Graph/Chart)                                                    III-38

  4b. Germany                                                           III-39
      A.Market Analysis                                                 III-39
        Current & Future Analysis                                       III-39
        Key Player                                                      III-39
      B.Market Analytics                                                III-40
        Table 46: German Recent Past, Current & Future  Analysis for
        Air Fresheners by Product Segment - Sprays/Aerosols,
        Electric Air Fresheners, Gels &  Candles, Car Air
        Fresheners, and Other Household  Air Fresheners
        Independently Analyzed with Annual  Sales Figures in US$
        Million for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-40

        Table 47: German Long-term Projections for  Air Fresheners
        by Product Segment - Sprays/Aerosols, Electric Air
        Fresheners, Gels & Candles, Car Air Fresheners, and Other
        Household Air Fresheners Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-41

        Table 48: German 10-Year Perspective for  Air Fresheners by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Sprays/ Aerosols,  Electric Air Fresheners, Gels & Candles,
        Car Air Fresheners, and Other Household Air Fresheners  for
        Years 2003, 2008 & 2012 (includes  corresponding
        Graph/Chart)                                                    III-42

  4c. Italy                                                             III-43
       Market Analysis                                                  III-43
        Current & Future Analysis                                       III-43
        Table 49: Italian Recent Past, Current & Future Analysis for
        Air Fresheners by Product Segment - Sprays/Aerosols,
        Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
        and Other Household Air Fresheners Independently Analyzed
        with Annual Sales Figures in US$ Million for Years 2000
        through 2010  (includes corresponding Graph/Chart)              III-43

        Table 50: Italian Long-term Projections for Air Fresheners
        by Product Segment - Sprays/Aerosols, Electric Air
        Fresheners, Gels & Candles, Car Air Fresheners, and  Other
        Household Air Fresheners Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding  Graph/Chart)                           III-44

        Table 51: Italian 10-Year Perspective for Air Fresheners by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,
        Car Air Fresheners, and Other Household Air Fresheners for
        Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)    III-45

  4d. The United Kingdom                                                III-46
      A.Market Analysis                                                 III-46
        Current & Future Analysis                                       III-46
        Market Overview                                                 III-46
         Candles Market                                                 III-46
         Aerosols Market                                                III-46
        Product Launch                                                  III-46
        Strategic Corporate Developments                                III-47
        Key Players                                                     III-48
      B.Market Analytics                                                III-49
        Table 52: UK Recent Past, Current & Future Analysis for Air
        Fresheners by Product Segment - Sprays/Aerosols, Electric
        Air Fresheners, Gels & Candles, Car Air Fresheners, and
        Other Household Air Fresheners Independently Analyzed with
        Annual Sales Figures in US$ Million for Years 2000 through
        2010  (includes corresponding Graph/Chart)                      III-49

        Table 53: UK Long-term Projections for Air Fresheners  by
        Product Segment - Sprays/Aerosols, Electric Air Fresheners,
        Gels & Candles, Car Air Fresheners, and  Other Household Air
        Fresheners Independently  Analyzed with Annual Sales Figures
        in US$ Million for Years 2011 through 2015 (includes
        corresponding  Graph/Chart)                                     III-50

        Table 54: UK 10-Year Perspective for Air Fresheners by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,
        Car Air Fresheners, and Other Household Air Fresheners for
        Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)    III-51

  4e. Spain                                                             III-52
       Market Analytics                                                 III-52
        Current & Future Analysis                                       III-52
        Table 55: Spanish Recent Past, Current & Future Analysis for
        Air Fresheners by Product Segment - Sprays/Aerosols,
        Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
        and Other Household Air Fresheners Independently Analyzed
        with Annual Sales Figures in US$ Million for Years 2000
        through 2010  (includes corresponding Graph/Chart)              III-52

        Table 56: Spanish Long-term Projections for Air Fresheners
        by Product Segment - Sprays/Aerosols, Electric Air
        Fresheners, Gels & Candles, Car Air Fresheners,  and Other
        Household Air Fresheners Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding  Graph/Chart)                           III-53

        Table 57: Spanish 10-Year Perspective for Air Fresheners by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Sprays/ Aerosols, Electric Air Fresheners,  Gels & Candles,
        Car Air Fresheners, and Other  Household Air Fresheners for
        Years 2003, 2008 &  2012 (includes corresponding
        Graph/Chart)                                                    III-54

  4f. Russia                                                            III-55
       Market Analytics                                                 III-55
        Current & Future Analysis                                       III-55
        Table 58: Russian Recent Past, Current & Future Analysis for
        Air Fresheners by Product Segment - Sprays/Aerosols,
        Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
        and Other Household Air Fresheners Independently Analyzed
        with Annual Sales Figures in US$ Million for Years 2000
        through 2010  (includes corresponding Graph/Chart)              III-55

        Table 59: Russian Long-term Projections for Air Fresheners
        by Product Segment - Sprays/Aerosols, Electric Air
        Fresheners, Gels & Candles, Car Air Fresheners, and  Other
        Household Air Fresheners Independently  Analyzed with Annual
        Sales Figures in US$ Million for Years 2011 through 2015
        (includes corresponding  Graph/Chart)                           III-56

        Table 60: Russian 10-Year Perspective for Air Fresheners by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Sprays/ Aerosols, Electric Air Fresheners,  Gels & Candles,
        Car Air Fresheners, and  Other Household Air Fresheners for
        Years 2003,  2008 & 2012 (includes corresponding
        Graph/Chart)                                                    III-57

  4g. Rest of Europe                                                    III-58
      A.Market Analysis                                                 III-58
        Current & Future Analysis                                       III-58
        Strategic Corporate Development                                 III-58
      B.Market Analytics                                                III-59
        Table 61: Rest of Europe Recent Past, Current & Future
        Analysis for Air Fresheners by Product Segment -
        Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,
        Car Air Fresheners, and Other Household Air Fresheners
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010  (includes corresponding
        Graph/Chart)                                                    III-59

        Table 62: Rest of Europe Long-term Projections for Air
        Fresheners by Product Segment - Sprays/Aerosols, Electric
        Air Fresheners, Gels & Candles, Car Air Fresheners, and
        Other Household Air Fresheners Independently Analyzed with
        Annual Sales Figures in US$ Million for Years 2011 through
        2015 (includes corresponding Graph/Chart)                       III-60

        Table 63: Rest of Europe 10-Year Perspective for Air
        Fresheners by Product Segment - Percentage Breakdown of
        Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners,
        Gels & Candles, Car Air Fresheners, and Other Household Air
        Fresheners for Years 2003, 2008 & 2012  (includes
        corresponding Graph/Chart)                                      III-61

  5. Asia-Pacific                                                       III-62
      A.Market Analysis                                                 III-62
        Current & Future Analysis                                       III-62
        Overview of Select Markets                                      III-62
         India: A Promising Market                                      III-62
         China                                                          III-62
          Recent Product Developments in Air Fresheners  Market         III-62
          Import-Export Scenario                                        III-62
         Hong Kong & Taiwan                                             III-63
          Quality Control Standards                                     III-63
          Fruit and Floral Scents                                       III-63
          Car Air Fresheners Market in Hong Kong                        III-63
          Conventional Packaging Systems                                III-63
        Product Launches/Developments                                   III-64
        Key Players                                                     III-65
      B.Market Analytics                                                III-66
        Table 64: Asia-Pacific Recent Past, Current & Future
        Analysis for Air Fresheners by Product Segment -
        Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,
        Car Air Fresheners, and Other Household Air Fresheners
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010  (includes corresponding
        Graph/Chart)                                                    III-66

        Table 65: Asia-Pacific Long-term Projections for Air
        Fresheners by Product Segment - Sprays/Aerosols, Electric
        Air Fresheners, Gels & Candles, Car Air Fresheners, and
        Other Household Air Fresheners Independently Analyzed with
        Annual Sales Figures in US$ Million for Years 2011 through
        2015 (includes corresponding Graph/Chart)                       III-67

        Table 66: Asia-Pacific 10-Year Perspective for Air
        Fresheners by Product Segment - Percentage Breakdown of
        Dollar Sales for Sprays/Aerosols, Electric Air Fresheners,
        Gels & Candles, Car Air Fresheners, and Other Household Air
        Fresheners for Years 2003, 2008 & 2012  (includes
        corresponding Graph/Chart)                                      III-68

  6. Latin America                                                      III-69
       Market Analytics                                                 III-69
        Current & Future Analysis                                       III-69
        Table 67: Latin America Recent Past, Current & Future
        Analysis for Air Fresheners by Product Segment -
        Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,
        Car Air Fresheners, and Other Household Air Fresheners
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010  (includes corresponding
        Graph/Chart)                                                    III-69

        Table 68: Latin America Long-term Projections for Air
        Fresheners by Product Segment - Sprays/Aerosols, Electric
        Air Fresheners, Gels & Candles, Car Air Fresheners, and
        Other Household Air Fresheners Independently Analyzed with
        Annual Sales Figures in US$ Million for Years 2011 through
        2015 (includes corresponding Graph/Chart)                       III-70

        Table 69: Latin America 10-Year Perspective for Air
        Fresheners by Product Segment - Percentage Breakdown of
        Dollar Sales for Sprays/Aerosols, Electric Air Fresheners,
        Gels & Candles, Car Air Fresheners, and Other Household Air
        Fresheners for Years 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-71

  7. Rest of World                                                      III-72
       Market Analysis                                                  III-72
        Current & Future Analysis                                       III-72
        Table 70: Rest of World Recent Past, Current & Future
        Analysis for Air Fresheners by Product Segment -
        Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,
        Car Air Fresheners, and Other Household Air Fresheners
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010  (includes corresponding
        Graph/Chart)                                                    III-72

        Table 71: Rest of World Long-term Projections for Air
        Fresheners by Product Segment - Sprays/Aerosols, Electric
        Air Fresheners, Gels & Candles, Car Air Fresheners, and
        Other Household Air Fresheners Independently Analyzed with
        Annual Sales Figures in US$ Million for Years 2011 through
        2015 (includes corresponding Graph/Chart)                       III-73

        Table 72: Rest of World 10-Year Perspective for Air
        Fresheners by Product Segment - Percentage Breakdown of
        Dollar Sales for Sprays/Aerosols, Electric Air Fresheners,
        Gels & Candles, Car Air Fresheners, and Other Household Air
        Fresheners for Years 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-74


 IV. COMPETITIVE LANDSCAPE