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New PublicationsANIMATION SOFTWARE
A GLOBAL STRATEGIC BUSINESS REPORT MCP-1660
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. EXECUTIVE SUMMARY
1. Market Overview II-1
Animation: A Tried and Tested Genre II-1
Major Animation Markets II-2
Worldwide Demand for Animation Software II-2
Improvements in Technology & Infrastructure to Foster Growth II-2
Expanding Applications for Animation Software II-2
Advanced Off-The-Shelf Software Packages Boost Creativity II-3
Current & Future Analysis II-3
2. Issues & Trends in the Animation Industry II-4
Animation - Unhindered Popularity Across All Ages II-4
Outsourcing - A Strategy to Lower Production Costs II-4
Table 1: Comparative Analysis of Capabilities of Select
Outsourcing Countries in the Global Animation Market
(includes corresponding Graph/Chart) II-5
Export Opportunities in Animation Sector II-6
Outsourcing in Gaming Sector II-6
Collaborations Across Geographical Boundaries II-6
3D Technology - Transforming Movie-Making Business II-7
CG Films Offer Fresh Appeal & Commercial Success II-7
CG Animation & Television II-7
Demand Rises for Superior 3D Character Animation II-7
Digital 3D - The Next Generation of 3D? II-8
Growing Demand for 3D Stereoscopic Films II-8
Short Animated Films - A Medium for Creative Explorations II-8
Animation for Next-Generation Games II-9
Animation Ads - Spicing Up the Web World II-9
Animation Art -Preserving Vintage Animations II-10
3. An Introduction to Animation II-11
Animation - A Conceptual Definition II-11
The History of Animation II-11
Production Stages in Animation II-12
General Animation Production Process in Television & Feature
Film Productions II-12
Stage 1: Conceptualization II-12
Stage 2: Pre-Production II-12
Stage 3: Production II-12
Stage 4: Post-Production II-12
Governance of Production Process & Outsourcing II-12
Applications of Animation II-13
Animation for Films & TV Broadcast II-13
4. Animation Techniques II-15
Traditional Animation II-15
Cel Animation II-15
Key Frames II-15
Rotoscoping II-16
Full Animation & Limited Animation II-16
Stop Motion II-16
Types of Stop Motion Animation II-16
Computer Animation II-17
Steps in Computer Animation Process II-17
Process for Generation of Computer Animation II-18
Computer Animation Techniques II-19
Keyframing II-19
Motion Capture II-19
Simulation II-19
Hardware Equipment for Computer Animation II-19
Common Hardware Systems II-20
Types of Computer Animation II-21
2D Animation II-21
Evolution of 2D Animation Films Industry II-21
Major Developments in the 2D Animation Film Market II-21
Stages of Traditional 2D Animation Workflow II-22
3D Animation II-22
Background to 3D Animation II-23
3D Animation Methods/Techniques II-23
Cel-Shaded Animation or Toon Shading II-23
Morph Target Animation II-23
Skeletal Animation II-23
Motion Capture II-24
Crowd Simulation II-24
Computer-Generated Imagery (CGI) II-24
Future Development Challenges for Computer Animation II-24
5. Animation Software Market II-25
Defining Animation Software II-25
Technological Changes Pave Way for Novel Content & Delivery
Methods II-25
Major Animation Software II-25
List of Software Used for Various Animation Processes II-26
Select Software Packages Used in Creation of Animated Content II-27
Flash & Director - Widely Used Animation Tools II-27
Application Areas for Animation Software II-28
Motion Picture/Broadcasting Market II-28
Web Page Development II-28
Corporate Communication & Training II-29
Software for 2D Animation II-29
Flash Animation II-29
PowerPoint Animation II-29
Cost of Animation Software II-30
Competitive Landscape II-30
Competitive Landscape in the Global Animation Software Market II-30
Adobe - Leading the Global Animation Market II-31
Autodesk & Softimage - Challenging Adobe's Dominance II-31
Other Market Participants II-31
Table 2: Leading Players in the Global Animation Software
Market (2007): Percentage Breakdown of Revenues for Adobe,
Autodesk, Softimage, NewTek and Others (includes
corresponding Graph/Chart) II-31
6. Animation & Entertainment Industry II-32
Animation Films Industry - An Overview II-32
Animation - A Crowded Marketplace II-32
Hollywood Studios Rule the Roost in Animation Market II-33
Table 3: Top Ten Animated Feature Films - Ranked by Worldwide
Box Office Receipts (in US$ Million) (includes corresponding
Graph/Chart) II-34
Animation Films Released Worldwide (1995-2008) II-35
Animation Feature Films in the Pipeline II-35
Computer-Generated (CG) Animated Films II-36
CG Films Outperform Traditional Animation Films II-36
Table 4: Worldwide Box Office Receipts of Animated Films
(2001-2006): Percentage Share Breakdown for CG Films and
Non-CG Films (includes corresponding Graph/Chart) II-36
Table 5: Global Box Office Receipts of Computer- Generated
(CG) Animated Films II-37
DreamWorks - Leader in CGI Animation II-37
DreamWorks Adopts 3D Stereoscopic Technology II-38
Disney - The Global Pioneer of Animation II-38
Disney's Computer Animation Production System (CAPS) II-38
Disney's Animation Films Planned for Release Through 2012 II-39
Major Animation Production Studios - A Brief Overview II-39
ADV Films (US) II-39
Animation Collective (US) II-39
Cyper Media, Inc. (Canada) II-40
DreamWorks Animation SKG, Inc. (US) II-40
LAIKA/HOUSE (US) II-40
Rainmaker Entertainment Inc (Canada) II-40
Sony Pictures Entertainment (US) II-41
Sony Pictures Imageworks Inc. (US) II-41
Twentieth Century Fox Film Corporation (US) II-41
Blue Sky Studios, Inc (US) II-41
The Walt Disney Company (US) II-42
Pixar Animation Studios (US) II-42
Warner Bros. Entertainment, Inc (US) II-42
7. Product Innovations/Introductions II-43
Autodesk Introduces Two New Versions of 3ds Max Software II-43
NewTek Introduces LightWave 3D v9.5 II-43
Autodesk Introduces Toxik 2009 Visual Effects Software II-44
Side Effects Software to Launch Houdini 9.5 II-44
Autodesk Unveils Mudbox 2009 Software II-44
Autodesk Introduces Animation Academy 2009 II-45
Immersion Launches New Products for Animation Industry II-45
Maxon Computer Introduces Cinema 4D Release 11 II-45
Autodesk Introduces MotionBuilder 2009 Software II-45
Softimage Introduces Softimage, XSI 7 II-46
Autodesk Introduces Autodesk Maya 8.5 II-46
Autodesk Introduces Autodesk Maya 2008 Software II-46
Caligari Unveils trueSpace7.5 II-46
Autodesk Introduces New Versions of Finishing and Visual
Effects Systems II-47
Side Effects Software Unveils Houdini 9 Public Beta II-47
Pixar Introduces RenderMan for Maya 2.0 and RenderMan Studio 1.0 II-47
Autodesk Introduces Autodesk Toxik 2008 Software II-48
Frantic Films to Launch Software Product Range II-48
Autodesk Introduces Maya 8 Software II-49
Adobe Systems Launches Adobe After Effects 7.0 II-49
Reallusion Launches iClone 3D Software II-49
Bionatics Unveils natFX Software for Autodesk Maya 8 II-49
Softimage Introduces Face Robot Software Application II-50
Pixar Animation Unveils RenderMan For Maya 1.0 II-50
Pixar Animation Introduces RenderMan Pro Server 13.0 II-50
NewTek Launches 3D Arsenal II-50
Softimage Introduces Updated Version of Face Robot II-51
Caligari Launches trueSpace7 II-51
8. Recent Industry Activity II-52
Autodesk Acquires Softimage II-52
Autodesk Acquires Realviz II-52
Microsoft Acquires Caligari II-52
Autodesk Acquires Assets of 3D Geo II-52
Madhouse Enters into a Partnership with Media Corp II-53
Lionsgate and Crest Form Multi-Picture Partnership for
Animation Films II-53
Turner to Establish Animation Film Unit in India II-53
Disney to Partner with Japanese Companies for TV Animation II-53
DreamWorks to Set Up Animation Studio in India II-53
Lucasfilm Animation and Lucasfilm Collaborate with Autodesk II-54
Intel Forms an Alliance with DreamWorks Animation II-54
Strata Forms Partnership with Away3D for Flash 3D II-54
Jam Media Bags BBC Cartoon Contract II-54
Plastic Wax to Expand Global Operations II-55
Aspera Signs Technology Partnership with Rising Sun Research II-55
DQ Entertainment Partners with French Companies to Re-Create
Little Nick II-55
Madhouse Inks Animation Contract with Marvel Entertainment II-55
TV Asahi Acquires Majority Stake in Shin-ei Animation II-56
Triple Play Acquires Stake in Anya Animation II-56
DQ Entertainment Enters into a Co-production Agreement with
Moonscoop II-56
Yash Raj Films and Disney Ink Agreement to Create Animated Movies II-57
Alliance Media Enters into an Agreement with Studio Ghibli II-57
Rubicon MGM, and Turner Collaborate for Pink Panther Animation II-57
BKN International and Huminah Huminah Enter into Co-Production
Agreement II-57
Percept Picture Company to Establish New Subsidiary II-58
DQ Entertainment Signs MoU with Think Corp II-58
Craft Animations Enters into Partnership with GameCaster II-58
BET Networks Enters into Partnership with Marvel Animation II-58
Walt Disney to Adapt 'Toy Story' Movies into 3D Format II-59
ILM Enters Into Animation Feature Business II-59
Med Watch Doc Ventures into 3D Animation & Character Development II-59
Autodesk Acquires Skymatter II-59
Smith Micro Acquires 3D Graphic and Animation Software
Solutions from E Frontier II-59
MAGIX Takes Over Xara Group II-60
Reel FX Merges with Radium II-60
Thomson and DreamWorks Animation Enter into a Strategic Alliance II-60
Pixar Animation and Luxology Sign License Agreement II-61
CDIL Signs Animation Contract with Motion Pixel II-61
CDI Bags Animation Outsourcing Contract from iMedia II-61
Rainmaker Income Fund to Divest Assets to Deluxe II-61
Prime Focus Takes Over Frantic Films and Post Logic Studios II-61
Azureus Enters into an Agreement with Geneon II-62
Bandai Enters into a Distribution Agreement with Geneon II-62
Sony to Sell Interest in Imageworks and Sony Pictures Animation II-63
Animal Logic Enters into Agreement with Warner Bros II-63
Disney Acquires Pixar II-63
Autodesk Takes Over Alias II-63
Rainmaker Takes Over Mainframe Entertainment II-63
Pharos Capital Invests in Reel FX II-64
Warner Bros. Television Group to Establish Studio 2.0 II-64
Nipuna Inks Deal with 4K Animation GmbH II-64
DreamWorks Implements Distribution Agreement with Paramount II-64
BlueArc Enters into Partnership with PipelineFX II-64
Sequoia Acquires Hunan Greatdreams Cartoon Media II-65
UTV Software Forays into Animated Movie Market II-65
Global Vision Takes Over 4-Elements Studios II-65
Jupiterimages Acquires Animation Factory II-65
Sony Media Software Inks Co-Marketing Agreement with Bauhaus
Software II-66
Alias Takes Over Kaydara II-66
Cyper Media Takes Over Joongang Movie Entertainment II-66
9. Focus on Select Players II-67
Adobe Systems Incorporated (US) II-67
Autodesk, Inc. (US) II-67
Autodesk Media and Entertainment (Canada) II-68
Softimage Co. (Canada) II-68
BIONATICS (France) II-68
Caligari Corporation (USA) II-69
Corel Corporation (Canada) II-69
MAXON Computer GmbH (Germany) II-69
NewTek, Inc (US) II-70
Smith Micro Software, Inc. (US) II-70
Side Effects Software, Inc. (Canada) II-70
STRATA (US) II-71
Toon Boom Animation, Inc (Canada) II-71
Xara Group Limited (UK) II-71
10. Global Market Perspective II-72
Table 6: World Recent Past, Current & Future Market Analysis
for Animation Software by Geographic Region - US, Japan,
Europe, Asia-Pacific, and Rest of World Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2005
through 2015 (includes corresponding Graph/Chart) II-72
Table 7: World 10-Year Perspective for Animation Software by
Geographic Region - Percentage Breakdown of Revenues for US,
Japan, Europe, Asia-Pacific, and Rest of World Markets for
Years 2006, 2009 & 2015 (includes corresponding Graph/Chart) II-73
III. MARKET
1. The United States III-1
A.Market Analysis III-1
Outlook III-1
3D Animation Software Market - An Overview III-1
Impact of Technological Advancements III-1
Competitive Scenario III-1
Applications of 3D Animation Software III-2
Trends in the Animation Industry III-3
Foreign Films Make An Impact on the US Animation Scene III-3
American Distribution - A Key Challenge for Foreign Animators III-3
Foreign Directors in US Productions - The New Success Mantra III-3
Rise in the Number of 3D Animation Flicks to Hit US Screens III-3
CGI Animation Films Market III-4
Table 8: Box Office Receipts of CG Animated Films in the
US III-5
Competition Intensifies in CG Animation Films Market III-5
Product Innovations/Introductions III-6
Strategic Corporate Developments III-13
Key Players III-23
Adobe Systems Incorporated III-23
Autodesk, Inc. III-24
Caligari Corporation III-24
DAZ 3D, Inc. III-24
NewTek, Inc. III-25
Smith Micro Software, Inc. III-25
STRATA III-25
B.Market Analytics III-26
Table 9: US Recent Past, Current & Future Market Analysis
for Animation Software Independently Analyzed with Annual
Revenues in US$ Million for Years 2005 through 2015
(includes corresponding Graph/Chart) III-26
2. Japan III-27
A.Market Analysis III-27
Outlook III-27
Japanese Anime - An Introduction III-27
An Overview of the Japanese Anime Industry III-27
Japanese Animation Makes Impact on Global Markets III-27
General Structure of Japan's Anime Industry III-28
Animation Market - Highly Dependent on TV Broadcasting Segment III-29
Collaborations - A New Expansion Strategy III-29
Flash - The Tool for Independent Anime Artists III-30
Animation on the Internet Gains Popularity III-30
Character Merchandising - A Major Secondary Business for Animes III-30
Major Challenges Facing Japanese Anime Industry III-31
Strategic Corporate Developments III-31
B.Market Analytics III-34
Table 10: Japanese Recent Past, Current & Future Market
Analysis for Animation Software Independently Analyzed with
Annual Revenues in US$ Million for Years 2005 through 2015
(includes corresponding Graph/Chart) III-34
3. Europe III-35
A.Market Analysis III-35
Outlook III-35
Animation Feature Films in Europe III-35
Limited International Success for European Films III-35
Studios Seek Co-Production Alliances for TV Content III-36
Animation Finds Favor Across All Ages III-36
Table 11: European DVD Animation Market (2006): Percentage
Share Breakdown by Country for France, Germany, Italy,
Spain, UK and Others (includes corresponding Graph/Chart) III-36
Focus on Select Markets III-36
Germany III-36
Russia III-37
Spain III-37
United Kingdom III-37
Product Innovations/Introductions III-38
Strategic Corporate Developments III-38
Key Players III-41
BIONATICS (France) III-41
MAXON Computer GmbH (Germany) III-41
Xara Group Limited (UK) III-41
B.Market Analytics III-42
Table 12: European Recent Past, Current & Future Market
Analysis for Animation Software Independently Analyzed with
Annual Revenues in US$ Million for Years 2005 through 2015
(includes corresponding Graph/Chart) III-42
4. Asia-Pacific III-43
A.Market Analysis III-43
Outlook III-43
Asia-Pacific Animation Market - An Overview III-43
Asian Animation: A Trip Down Memory Lane III-43
The Trend Towards Offshoring III-44
Creativity Flourishes with Co-Productions III-44
Growing Appeal of International Animations III-45
Focus Shifts to Development of Original Content III-45
Australia III-45
Expertise in Production of Children's TV Program III-45
Impediments to the Industry's Growth III-45
China III-46
China - A Major Subcontractor for Animation III-46
Lack of Global Appeal for Chinese Animations III-47
Government Passes Broadcasting Quotas III-47
China Bans Live Human-Animation Content III-48
India III-48
Overview III-48
Analyzing the Strengths & Weaknesses of Indian Animation
Industry III-48
Indian Companies Forge Global Alliances III-49
A Favored Outsourcing Destination III-49
Indian Firms Look to Climb Up the Value Chain III-50
Rising Demand from Domestic Market III-50
Government Initiatives Critical for Growth of Animation
Industry III-51
Animation Studios in India III-51
Challenges Facing Indian Animation Industry's Growth III-51
Shortage of Trained Personnel III-52
Insufficient Funding III-52
Piracy - A Major Threat III-52
Strategies for Ensuring Future Growth III-52
Need for High-Tech 3D Studios III-52
Facilitating Technological Convergence III-53
South Korea III-53
Strengths of Korean Animation Industry III-53
Co-Production Partnerships on the Rise III-53
Expanding Expertise & Stronger Media Aids Growth III-54
Korean Animation Films - An Overview III-54
Key Challenges III-54
Malaysia III-55
Philippines III-55
Developing Content for Global Majors III-56
Government Proposes Legislation for Promoting Animation
Industry III-56
Thailand III-56
Strategic Corporate Developments III-57
B.Market Analytics III-64
Table 13: Asia-Pacific Recent Past, Current & Future Market
Analysis for Animation Software Independently Analyzed with
Annual Revenues in US$ Million for Years 2005 through 2015
(includes corresponding Graph/Chart) III-64
5. Rest of World III-65
A. Market Analytics III-65
Outlook III-65
Animation Industry in Africa III-65
Egypt III-66
South Africa III-66
Product Innovations/Introductions III-67
Strategic Corporate Developments III-67
Key Players III-69
Autodesk Media and Entertainment (Canada) III-69
Corel Corporation (Canada) III-70
Credo Interactive, Inc. (Canada) III-70
Side Effects Software, Inc. (Canada) III-70
Softimage Co. (Canada) III-70
Toon Boom Animation, Inc (Canada) III-71
B.Market Analytics III-71
Table 14: Rest of World Recent Past, Current & Future Market
Analysis for Animation Software Independently Analyzed with
Annual Revenues in US$ Million for Years 2005 through 2015
(includes corresponding Graph/Chart) III-71
IV. COMPETITIVE LANDSCAPE
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