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Automotive Air Bags - Global Strategic Business Report

Price:
USD $4,450.00
ISBN/SKU #:
GIA-MCP2716
Research Group:
Global Industry Analysts
Date of Publication:
October 2008
Select License:



Summary

This report analyzes the worldwide markets for Automotive Air Bags in Thousands of Units. The specific product segments analyzed are Front-Impact Driver Air Bags, Front-Impact Passenger Air Bags, Side-Impact Air Bags, and Other Automotive Air Bags. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 25 companies including players such as Autoliv, Delphi, Denso Corp., International Textile Group, Inc., Key Safety Systems, Inc., Takata Corporation, Toyoda-Gosei Co., Ltd., Automotive Safety Components International, Takata Corp., Toyoda-Gosei Co., Ltd., and TRW Automotive Holdings Corp. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.


TABLE OF CONTENTS

AUTOMOTIVE AIRBAGS				MCP-2716
A GLOBAL STRATEGIC BUSINESS REPORT


                                                CONTENTS



  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3
       Front-Impact Airbags                                             I-4
       Side Impact Airbags                                              I-4
       Other Airbags                                                    I-4


 II. EXECUTIVE SUMMARY

  1. Market Overview                                                    II-1
      Outlook                                                           II-1
       Regional Perspective                                             II-1
       Analysis by Product Segment                                      II-1
      Airbags: Life Savers During High Speed Collisions                 II-1
      Smart Airbags for Smart Cars                                      II-2
       Features of a Futuristic Smart System                            II-2
      Competitive Scenario                                              II-3
       Table 1: World Market for Automotive Airbags (2005):
       Percentage Share Breakdown for Leading Players - Autoliv,
       TRW, Takata/Petri, Delphi, Toyoda Gosei, Key Safety  Systems
       and Others (includes corresponding Graph/Chart)                  II-3

       Table 2: Global Market for Airbag Semiconductors (2006):
       Percentage Share Breakdown for Leading Players -  Robert
       Bosch, Autoliv, Siemens VDO, TRW, Denso,  Takata, Continental
       and Others (includes  corresponding Graph/Chart)                 II-3
      Growth Factors                                                    II-3

  2. Industry Trends & Issues                                           II-4
      Next-Generation Airbags - Gaining Prominence                      II-4
       Studies Prove Effectiveness of Side Impact Airbags               II-4
       Increasing Demand for Rollover-Safety Equipment                  II-4
      Safety - A New Competitive Factor                                 II-4
       Growing Consumer Awareness in Safety Equipment                   II-4
      Saturation for Frontal Airbags in the US and Western Europe       II-5
      Supplier Industry Structure - Role Shift Results in New
       Configuration                                                    II-5
       A Strategic Insight                                              II-5
       Tier-1 Suppliers                                                 II-5
        Current Scenario                                                II-5
        Options                                                         II-6
         Implications                                                   II-6
       Tier-2 and Tier-3 Suppliers                                      II-6
        Supplier Transition from Tier-3 to Tier-1                       II-7
       Growth Strategy                                                  II-7
        Supplier Recognition - Does Size Matter?                        II-7
      Depowered Airbags - Designed to Save Children                     II-7
      Australian vs. American Airbags                                   II-8
      Disabling Airbags: An Emerging Market                             II-8
      To Deactivate or Not - An Ongoing Controversy                     II-8
      Component Integration Drives Companies Towards Vertical
       Integration                                                      II-8

  3. Airbag Industry - A Historic Review                                II-10
      A Chronology of Airbag Market Development                         II-10

  4. Product Classification                                             II-11
      Segmentation Based on Size                                        II-11
       Table 3: Airbag Size of US & Europe (In Liters)                  II-11
      Components of an Airbag                                           II-11
       Crash Sensors                                                    II-12
        Electromechanical Sensors                                       II-12
        Electronic Sensors                                              II-12
       Airbag Module                                                    II-13
        Bag Pack                                                        II-13
        Inflator                                                        II-13
        Gas Generant                                                    II-14
        Compressed Gas                                                  II-14
        Solids                                                          II-14
        Hybrids                                                         II-14
        Next Generation                                                 II-15
        Initiator                                                       II-15
        Filters                                                         II-15
      Segmentation Based on Deployment                                  II-16
       Frontal Impact Airbags                                           II-16
       Side Impact Airbags                                              II-16
       Other Airbags                                                    II-16

  5. Product Launches                                                   II-17
      RS Taichi Launches Airbags                                        II-17
      TRW Develops New ACU                                              II-17
      Toyota to Launch New Bumper Airbag                                II-17
      Quadrant Creative Moulding Develops Airbag Housings for
       Citroen C5                                                       II-17
      Dainese to Launch D-Tec System                                    II-17
      Autoliv to Develop Inexpensive Airbag for Tata Motors' Nano       II-18
      Quadrant Develops Polymer Passenger Airbag Housing for Latest
       Fiat 500 Model                                                   II-18
      Dow Corning Launches Silicone Solution Range for Automotive
       Sector                                                           II-18
      Autoliv Introduces Two New Airbags                                II-18
      ARAPro Rolls Out New Cost-Effective Range of Replacement
       Airbag Modules                                                   II-18
      Toyota to Introduce Rear-Impact Airbag                            II-18
      TRW Automotive Develops Asymmetrical Airbag Technology            II-19
      TRW Launches Static Driver Airbag Technology                      II-19
      Atmel Unveils Highly Flexible Airbag System Power Supply IC       II-19
      Key Safety Systems Launches Innovative Knee Air Bag               II-19
      Honda to Launch First Motorcycle Airbag                           II-20
      Autoliv and Volvo Introduces New Airbag                           II-20
      Delphi Corporation Launches Dual-Depth Passenger Air Bag          II-20

  6. Recent Industry Activity                                           II-21
      Carlyle to Take Over Sequa Corp                                   II-21
      Abhishek Auto Establishes Joint Venture Company with Key
       Safety Systems                                                   II-21
      Shanghai East Joy Adds Production Line                            II-21
      TRW Plans to Manufacture Airbags in Brazil                        II-21
      Toyota Boshoku Plans Capacity Expansion in Vietnam                II-21
      Toyota to Establish Safety System Subsidiary in India             II-22
      Voestalpine Acquires Stake in Two of the Dancke Companies         II-22
      Crestview Partners Takes Over Key Safety Systems                  II-22
      International Textile Group Acquires BST Safety Textiles          II-22
      INVISTA Commences Airbag Facility Construction in Shanghai        II-22
      Chrysler Minivans Provided with TRW's Active and Passive
       Safety Systems                                                   II-23
      TRW and Chinese Agency Co-operate for the Development of OSS      II-23
      IAC Group to Venture into India                                   II-23
      Furukawa Group Forms a Joint Venture with Minda Group             II-23
      Takata Commences Capacity Expansion                               II-24
      Tata AutoComp to Establish Airbag Testing Facility                II-24
      Takata to Establish Safety System Facility in India               II-24
      Automotive Safety to Take-Over Parat Ro                           II-24
      Private Group Takes-Over Timken Precision Components              II-24
      ITG Merges with SCI                                               II-25
      TRW to Provide Chassis Modules to Chrysler                        II-25
      Autoliv Rolls-Out with an Innovative Cost-Saving Technology       II-25
      Autoliv Opens New Production Houses in Turkey                     II-25
      TRW Automotive Buys Majority Stake in Spanish Airbag Business     II-26

  7. Focus on Select Global Players                                     II-27
      Autoliv (Sweden)                                                  II-27
      Delphi Corporation (US)                                           II-27
      Denso Corp. (Japan)                                               II-27
      International Textile Group, Inc. (US)                            II-28
      Key Safety Systems, Inc. (US)                                     II-28
      Takata Corporation (Japan)                                        II-29
      Toyoda-Gosei Co., Ltd. (Japan)                                    II-29
      TRW Automotive Holdings Corp. (US)                                II-30

  8. Global Market Perspective                                          II-31
      Table 4: World Recent Past, Current & Future Analysis for
      Automotive Airbags by Geographic Region - US, Canada,  Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and Rest
      of World Markets Independently Analyzed with  Annual Sales in
      '000 Units for the Years 2000 through  2010 (includes
      corresponding Graph/Chart)                                        II-31

      Table 5: World Long Term Projections for Automotive  Airbags
      by Geographic Region - US, Canada, Japan,  Europe,
      Asia-Pacific (excluding Japan), Latin America  and Rest of
      World Markets Independently Analyzed with  Annual Sales in
      '000 Units for the Years 2011 through  2015 (includes
      corresponding Graph/Chart)                                        II-32

      Table 6: World 10-Year Perspective for Automotive Airbags by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America and Rest of World Markets for the Years 2003, 2008 &
      2012 (includes corresponding Graph/Chart)                         II-33

      Table 7: World Recent Past, Current & Future Analysis for
      Front-Impact Driver Airbags by Geographic Region - US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America
      and Rest of World Markets Independently Analyzed with Annual
      Sales in '000 Units for the Years  2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-34

      Table 8: World Long Term Projections for Front-Impact Driver
      Airbags by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with  Annual Sales in
      '000 Units for the Years 2011 through  2015 (includes
      corresponding Graph/Chart)                                        II-35

      Table 9: World 10-Year Perspective for Front-Impact Driver
      Airbags by Geographic Region - Percentage Breakdown of Unit
      Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America and Rest of World Markets for the Years
      2003, 2008 & 2012 (includes corresponding Graph/Chart)            II-36

      Table 10: World Recent Past, Current & Future Analysis for
      Front-Impact Passenger Airbags by Geographic  Region - US,
      Canada, Japan, Europe, Asia-Pacific  (excluding Japan), Latin
      America and Rest of World  Markets Independently Analyzed with
      Annual Sales  in '000 Units for the Years 2000 through 2010
      (includes corresponding Graph/Chart)                              II-37

      Table 11: World Long Term Projections for Front-Impact
      Passenger by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Rest of
      World Markets Independently Analyzed with Annual Sales in '000
      Units for the Years 2011 through 2015  (includes corresponding
      Graph/Chart)                                                      II-38

      Table 12: World 10-Year Perspective for Front-Impact Passenger
      Airbags by Geographic Region - Percentage Breakdown of Unit
      Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America and Rest of World Markets for the Years
      2003, 2008 and  2012 (includes corresponding Graph/Chart)         II-39

      Table 13: World Recent Past, Current & Future Analysis for
      Side-Impact Airbags by Geographic Region - US, Canada, Japan &
      Europe Markets Independently Analyzed with  Annual Sales in
      '000 Units for the Years 2000 through  2010 (includes
      corresponding Graph/Chart)                                        II-40

      Table 14: World Long Term Projections for Side-Impact Airbags
      by Geographic Region - US, Canada, Japan & Europe Markets
      Independently Analyzed with Annual Sales  in '000 Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-41

      Table 15: World 10-Year Perspective for Side-Impact Airbags by
      Geographic Region - Percentage Breakdown of Unit Sales for US,
      Canada, Japan & Europe Markets for the Years 2003, 2008 & 2012
      (includes corresponding Graph/Chart)                              II-42

      Table 16: World Recent Past, Current & Future Analysis for
      Other Automotive Airbags by Geographic Region - US, Canada,
      Japan & Europe Markets Independently Analyzed  with Annual
      Sales in '000 Units for the Years 2000  through 2010 (includes
      corresponding Graph/Chart)                                        II-43

      Table 17: World Long Term Projections for Other Automotive
      Airbags by Geographic Region - US, Canada, Japan &  Europe
      Markets Independently Analyzed with Annual Sales  in '000
      Units for the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-44

      Table 18: World 10-Year Perspective for Other Automotive
      Airbags by Geographic Region - Percentage Breakdown of Unit
      Sales for US, Canada, Japan & Europe Markets for the Years
      2003, 2008 & 2012 (includes corresponding Graph/Chart)            II-45


III. MARKET

  1. The United States                                                  III-1
      A.Market Analysis                                                 III-1
        Current & Future Analysis                                       III-1
        Market Primer                                                   III-1
        Competitive Scenario                                            III-2
         Table 19: North American Market for Automotive  Airbags
         (2005): Percentage Share Breakdown for Leading Players -
         Autoliv, TRW Automotive Inc,  Takata, Delphi Automotive
         Systems, Key Safety Systems (formerly Breed Technologies)
         and Others (includes corresponding Graph/Chart)                III-2
        Export- Import Scenario                                         III-2
         Table 20: US Safety Airbags Exports (2007): Breakdown of
         Value Exports for Destination Countries (In US$ Million)
         (includes corresponding Graph/Chart)                           III-2

         Table 21: US Safety Airbags Imports (2007): Breakdown of
         Value Imports by Countries of Origin (In US$ Million)
         (includes corresponding Graph/Chart)                           III-3
        Airbags - Effective in Reducing Fatalities                      III-3
         Table 22: Percent Decline in Driver Deaths with Airbags by
         Crash Type (includes corresponding Graph/Chart)                III-3

         Table 23: Percent Decline in Passenger Deaths with Airbags
         by Crash Type (includes corresponding Graph/Chart)             III-4
         Crash Test Requirements to Enhance the Protection for
          Children, Infants and Others Against Fatalities due to
           Airbag                                                       III-4
          Crash Test Requirements to Enhance the Protection of
           Occupants - Belted & Unbelted                                III-5
        Sodium Azide: The Key Chemical Used in Airbags                  III-5
        New Air Bag Products                                            III-5
         Bumper Airbags                                                 III-5
         Airbag Safe Infant Seat (ASIS)                                 III-5
         New Curtain Air Bag System                                     III-6
         Advanced Restraints System (ARS)                               III-6
         BSRS Restraint Systems                                         III-6
          Remote Firing System                                          III-6
          Rear Impact Air Bag Protection System                         III-6
          Tailorable Occupant Protection System                         III-6
          Sensor Air Bag System                                         III-6
        Product Launches                                                III-7
        Strategic Corporate Developments                                III-8
        Focus on Select Players                                         III-9
      B.Market Analytics                                                III-12
        Table 24: US Recent Past, Current & Future Analysis for
        Automotive Airbags by Product Segment - Front-Impact Driver
        Airbags, Front-Impact Passenger Airbags, Side-Impact Airbags
        and Other Automotive Airbag  Markets Independently Analyzed
        with Annual Sales  in '000 Units for the Years 2000 through
        2010  (includes corresponding Graph/Chart)                      III-12

        Table 25: US Long Term Projections for Automotive  Airbags
        by Product Segment - Front-Impact Driver Airbags,
        Front-Impact Passenger Airbags, Side-Impact Airbags  and
        Other Automotive Airbag Markets Independently Analyzed with
        Annual Sales in '000 Units for  the Years 2011 through 2015
        (includes  corresponding Graph/Chart)                           III-12

        Table 26: US 10-Year Perspective for Automotive Airbags by
        Product Segment - Percentage Breakdown of Unit Sales for
        Front-Impact Driver Airbags, Front-Impact Passenger Airbags,
        Side-Impact Airbags, and Other Automotive  Airbag Markets
        for the Years 2003, 2008 & 2012  (includes corresponding
        Graph/Chart)                                                    III-13

  2. Canada                                                             III-14
      A.Market Analysis                                                 III-14
        Current & Future Analysis                                       III-14
        Export- Import Scenario                                         III-14
         Table 27: Canadian Safety Airbags Exports (2007):
         Percentage Breakdown of Value Exports by Destination
         Countries (includes corresponding Graph/Chart)                 III-14

         Table 28: Canadian Safety Airbags Imports (2007):
         Percentage Breakdown of Value Imports by Countries  of
         Origin (includes corresponding Graph/Chart)                    III-14
      B.Market Analytics                                                III-15
        Table 29: Canadian Recent Past, Current & Future Analysis
        for Automotive Airbags by Product Segment - Front-Impact
        Driver Airbags, Front-Impact Passenger Airbags, Side-Impact
        Airbags and Other Automotive  Airbag Markets Independently
        Analyzed with Annual  Sales in '000 Units for the Years 2000
        through 2010 (includes corresponding Graph/Chart)               III-15

        Table 30: Canadian Long Term Projections for Automotive
        Airbags by Product Segment - Front-Impact Driver Airbags,
        Front-Impact Passenger Airbags, Side-Impact Airbags and
        Other Automotive Airbag Markets Independently Analyzed with
        Annual Sales in '000 Units for the Years 2011  through 2015
        (includes corresponding Graph/Chart)                            III-15

        Table 31: Canadian 10-Year Perspective for Automotive
        Airbags by Product Segment - Percentage Breakdown of Unit
        Sales for Front-Impact Driver Airbags, Front-Impact
        Passenger Airbags, Side-Impact Airbags, and Other Automotive
        Airbag Markets for the Years 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-16

  3. Japan                                                              III-17
      A.Market Analysis                                                 III-17
        Current & Future Analysis                                       III-17
        Penetration Levels of Airbags                                   III-17
        Product Launches                                                III-17
        Focus on Select Players                                         III-18
      B.Market Analytics                                                III-20
        Table 32: Japanese Recent Past, Current & Future Analysis
        for Automotive Airbags by Product Segment - Front- Impact
        Driver Airbags, Front-Impact Passenger Airbags, Side-Impact
        Airbags and Other Automotive Airbag  Markets Independently
        Analyzed with Annual Sales  in '000 Units for the Years 2000
        through 2010  (includes corresponding Graph/Chart)              III-20

        Table 33: Japanese Long Term Projections for Automotive
        Airbags by Product Segment - Front-Impact Driver Airbags,
        Front-Impact Passenger Airbags, Side-Impact Airbags and
        Other Automotive Airbag Markets Independently Analyzed with
        Annual Sales  in '000 Units for the Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-20

        Table 34: Japanese 10-Year Perspective for Automotive
        Airbags by Product Segment - Percentage Breakdown  of Unit
        Sales for Front-Impact Driver Airbags, Front- Impact
        Passenger Airbags, Side-Impact Airbags, and Other Automotive
        Airbag Markets for the Years 2003, 2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-21

  4. Europe                                                             III-22
      A.Market Analysis                                                 III-22
        Current & Future Analysis                                       III-22
        Market Overview                                                 III-22
        Key Players in the European Airbags Industry                    III-22
         Table 35: European Market for Automotive Airbags (2005):
         Percentage Share Breakdown for Leading Players -Autoliv
         Inc, TRW Automotive, Takata-Petri AG, Key Safety Systems
         and Others (includes corresponding Graph/Chart)                III-23
        Strategic Corporate Development                                 III-23
        Autoliv - A Major Player                                        III-23
      B.Market Analytics                                                III-24
        Table 36: European Recent Past, Current & Future Analysis
        for Automotive Airbags by Geographic Region - France,
        Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
        Independently Analyzed with Annual  Sales in '000 Units for
        the Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-24

        Table 37: European Long Term Projections for Automotive
        Airbags by Geographic Region - France, Germany,  Italy, UK,
        Spain, Russia and Rest of Europe Markets Independently
        Analyzed with Annual Sales in '000 Units  for the Years 2011
        through 2015 (includes  corresponding Graph/Chart)              III-25

        Table 38: European Recent Past, Current & Future Analysis
        for Automotive Airbags by Product Segment - Front-Impact
        Driver Airbags, Front-Impact Passenger Airbags, Side-Impact
        Airbags and Other Automotive  Airbag Markets Independently
        Analyzed with Annual  Sales in '000 Units for the Years 2000
        through 2010 (includes corresponding Graph/Chart)               III-26

        Table 39: European Long Term Projections for Automotive
        Airbags by Product Segment - Front-Impact Driver  Airbags,
        Front-Impact Passenger Airbags, Side-Impact Airbags and
        Other Automotive Airbag Markets Independently Analyzed with
        Annual Sales in '000 Units  for the Years 2011 through 2015
        (includes  corresponding Graph/Chart)                           III-26

        Table 40: European 10-YearPerspective for Automotive Airbags
        by Geographic Region - Percentage Breakdown of Unit Sales
        for France, Germany, Italy, UK, Spain,  Russia and Rest of
        Europe Markets for the Years 2003,  2008 & 2012(includes
        corresponding Graph/Chart)                                      III-27

        Table 41: European 10-YearPerspective for Automotive Airbags
        by Product Segment - Percentage Breakdown of Unit Sales for
        Front-Impact Driver Airbags, Front-Impact Passenger Airbags,
        Side-Impact Airbags, and Other Automotive Airbag Markets for
        the Years 2003,  2008 & 2012 (includes corresponding
        Graph/Chart)                                                    III-28

  4a. France                                                            III-29
       Market Analysis                                                  III-29
        Table 42: French Recent Past, Current & Future Analysis for
        Automotive Airbags by Product Segment - Front- Impact Driver
        Airbags, Front-Impact Passenger Airbags, Side-Impact Airbags
        and Other Automotive Airbag Markets Independently Analyzed
        with Annual Sales in '000 Units  for the Years 2000 through
        2010 (includes corresponding Graph/Chart)                       III-29

        Table 43: French Long Term Projections for Automotive
        Airbags by Product Segment - Front-Impact Driver Airbags,
        Front-Impact Passenger Airbags, Side-Impact Airbags and
        Other Automotive Airbag Markets Independently Analyzed with
        Annual Sales in '000 Units for the Years  2011 through 2015
        (includes corresponding Graph/Chart)                            III-30

        Table 44: French 10-YearPerspective for Automotive Airbags
        by Product Segment - Percentage Breakdown of Unit Sales for
        Front-Impact Driver Airbags, Front-Impact Passenger Airbags,
        Side-Impact Airbags, and Other Automotive Airbag Markets for
        the Years 2003, 2008 & 2012 (includes corresponding
        Graph/Chart)                                                    III-30

  4b. Germany                                                           III-31
      A.Market Analysis                                                 III-31
        Current and Future Analysis                                     III-31
        Strategic Corporate Development                                 III-31
      B.Market Analytics                                                III-32
        Table 45: German Recent Past, Current & Future Analysis for
        Automotive Airbags by Product Segment - Front-Impact Driver
        Airbags, Front-Impact Passenger Airbags, Side-Impact Airbags
        and Other Automotive Airbag Markets Independently Analyzed
        with Annual Sales in '000 Units for the Years 2000 through
        2010 (includes corresponding Graph/Chart)                       III-32

        Table 46: German Long Term Projections for Automotive
        Airbags by Product Segment - Front-Impact Driver Airbags,
        Front-Impact Passenger Airbags, Side-Impact Airbags and
        Other Automotive Airbag Markets Independently Analyzed with
        Annual Sales in '000 Units for the Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-32

        Table 47: German 10-Year Perspective for Automotive Airbags
        by Product Segment - Percentage Breakdown of Unit Sales for
        Front-Impact Driver Airbags, Front-Impact Passenger Airbags,
        Side-Impact Airbags, and Other Automotive Airbag Markets for
        the Years 2003, 2008 & 2012 (includes corresponding
        Graph/Chart)                                                    III-33

  4c. Italy                                                             III-34
      A.Market Analysis                                                 III-34
        Current & Future Analysis                                       III-34
        Product Launch                                                  III-34
      B.Market Analytics                                                III-34
        Table 48: Italian Recent Past, Current & Future Analysis for
        Automotive Airbags by Product Segment - Front- Impact Driver
        Airbags, Front-Impact Passenger Airbags, Side-Impact Airbags
        and Other Automotive Airbag Markets Independently Analyzed
        with Annual Sales in '000 Units for the Years 2000 through
        2010 (includes corresponding Graph/Chart)                       III-34

        Table 49: Italian Long Term Projections for Automotive
        Airbags by Product Segment - Front-Impact Driver Airbags,
        Front-Impact Passenger Airbags, Side-Impact Airbags and
        Other Automotive Airbag Markets Independently Analyzed with
        Annual Sales in '000 Units for the Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-35

        Table 50: Italian 10-YearPerspective for Automotive Airbags
        by Product Segment - Percentage Breakdown of Unit Sales for
        Front-Impact Driver Airbags, Front-Impact Passenger Airbags,
        Side-Impact Airbags, and Other Automotive Airbag Markets for
        the Years 2003, 2008 & 2012 (includes corresponding
        Graph/Chart)                                                    III-35

  4d. The United Kingdom                                                III-36
      A.Market Analysis                                                 III-36
        Current & Future Analysis                                       III-36
        Auto Parts and Components Industry - An Overview                III-36
      B.Market Analytics                                                III-36
        Table 51: UK Recent Past, Current & Future Analysis for
        Automotive Airbags by Product Segment - Front-Impact Driver
        Airbags, Front-Impact Passenger Airbags, Side-Impact Airbags
        and Other Automotive Airbag Markets Independently Analyzed
        with Annual Sales in '000  Units for the Years 2000 through
        2010 (includes corresponding Graph/Chart)                       III-36

        Table 52: UK Long Term Projections for Automotive Airbags
        by Product Segment - Front-Impact Driver Airbags,
        Front-Impact Passenger Airbags, Side-Impact Airbags and
        Other Automotive Airbag Markets Independently  Analyzed with
        Annual Sales in '000 Units  for the Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-37

        Table 53: UK 10-YearPerspective for Automotive Airbags by
        Product Segment - Percentage Breakdown of Unit Sales for
        Front-Impact Driver Airbags, Front-Impact Passenger Airbags,
        Side-Impact Airbags, and Other Automotive Airbag Markets for
        the Years  2003, 2008 and 2012 (includes corresponding
        Graph/Chart)                                                    III-37

  4e. Spain                                                             III-38
      A.Market Analysis                                                 III-38
        Current and Future Analysis                                     III-38
        Strategic Corporate Development                                 III-38
      B.Market Analytics                                                III-38
        Table 54: Spanish Recent Past, Current & Future Analysis for
        Automotive Airbags by Product Segment - Front-Impact Driver
        Airbags, Front-Impact Passenger Airbags, Side-Impact Airbags
        and Other Automotive  Airbag Markets Independently Analyzed
        with Annual  Sales in '000 Units for the Years 2000 through
        2010 (includes corresponding Graph/Chart)                       III-38

        Table 55: Spanish Long Term Projections for Automotive
        Airbags by Product Segment - Front-Impact Driver  Airbags,
        Front-Impact Passenger Airbags, Side-Impact Airbags and
        Other Automotive Airbag Markets Independently Analyzed with
        Annual Sales in '000 Units  for the Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-39

        Table 56: Spanish 10-YearPerspective for Automotive Airbags
        by Product Segment - Percentage Breakdown of Unit Sales for
        Front-Impact Driver Airbags, Front-Impact Passenger Airbags,
        Side-Impact Airbags, and Other Automotive Airbag Markets for
        the Years 2003, 2008 & 2012(includes corresponding
        Graph/Chart)                                                    III-39

  4f. Russia                                                            III-40
       Market Analysis                                                  III-40
        Current and Future Analysis                                     III-40
        Table 57: Russian Recent Past, Current & Future Analysis for
        Automotive Airbags by Product Segment - Front-  Impact
        Driver Airbags, Front-Impact Passenger Airbags, Side-Impact
        Airbags and Other Automotive Airbag  Markets Independently
        Analyzed with Annual Sales  in '000 Units for the Years 2000
        through 2010  (includes corresponding Graph/Chart)              III-40

        Table 58: Russian Long Term Projections for Automotive
        Airbags by Product Segment - Front-Impact Driver Airbags,
        Front-Impact Passenger Airbags, Side-Impact Airbags and
        Other Automotive Airbag Markets Independently Analyzed with
        Annual Sales in '000 Units  for the Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-41

        Table 59: Russian 10-Year Perspective for Automotive Airbags
        by Product Segment - Percentage Breakdown of Unit Sales for
        Front-Impact Driver Airbags, Front-Impact Passenger Airbags,
        Side-Impact Airbags, and Other Automotive Airbag Markets for
        the Years  2003, 2008 & 2012(includes corresponding
        Graph/Chart)                                                    III-41

  4g. Rest of Europe                                                    III-42
      A.Market Analysis                                                 III-42
        Current & Future Analysis                                       III-42
        Product Launches                                                III-42
        Strategic Corporate Developments                                III-43
      B.Market Analytics                                                III-44
        Table 60: Rest of Europe Recent Past, Current & Future
        Analysis for Automotive Airbags by Product Segment -
        Front-Impact Driver Airbags, Front-Impact Passenger Airbags,
        Side-Impact Airbags and Other Automotive Airbag Markets
        Independently Analyzed with Annual Sales  in '000 Units for
        the Years 2000 through 2010  (includes corresponding
        Graph/Chart)                                                    III-44

        Table 61: Rest of Europe Long Term Projections for
        Automotive Airbags by Product Segment - Front-Impact Driver
        Airbags, Front-Impact Passenger Airbags, Side-Impact Airbags
        and Other Automotive Airbag Markets Independently Analyzed
        with Annual Sales in '000 Units for  the Years 2011 through
        2015 (includes corresponding Graph/Chart)                       III-44

        Table 62: Rest of Europe 10-YearPerspective for Automotive
        Airbags by Product Segment - Percentage Breakdown of Unit
        Sales for Front-Impact Driver Airbags, Front-Impact
        Passenger Airbags, Side- Impact Airbags, and Other
        Automotive Airbag Markets  for the Years 2003, 2008 &
        2012(includes corresponding Graph/Chart)                        III-45

  5. Asia-Pacific                                                       III-46
      A.Market Analysis                                                 III-46
        Current & Future Analysis                                       III-46
        Market Primer                                                   III-46
        Review of Select Markets                                        III-46
         Table 63: Chinese Market for Airbags (2005): Percentage
         Breakdown of Value Sales for Leading Players-Autoliv,
         Takata, TRW, Delphi, Toyoda Gosei and Others (includes
         corresponding Graph/Chart)                                     III-47
        Strategic Corporate Developments                                III-47
      B.Market Analytics                                                III-50
        Table 64: Asia-Pacific Recent Past, Current & Future
        Analysis for Automotive Airbags by Product Segment -
        Front-Impact Driver Airbags & Front-Impact Passenger Airbag
        Markets Independently Analyzed with Annual  Sales in '000
        Units for the Years 2000 through 2010 (includes
        corresponding Graph/Chart)                                      III-50

        Table 65: Asia-Pacific Long Term Projections for Automotive
        Airbags by Product Segment - Front-Impact Driver Airbags &
        Front-Impact Passenger Airbag Markets Independently Analyzed
        with Annual Sales in  '000 Units for the Years 2011 through
        2015  (includes corresponding  Graph/Chart)                     III-50

        Table 66: Asia-Pacific 10-Year Perspective for Automotive
        Airbags by Product Segment - Percentage Breakdown of Unit
        Sales for Front-Impact Driver Airbags & Front-Impact
        Passenger Airbag Markets  for the Years 2003, 2008 & 2012       III-51

  6. Latin America                                                      III-52
      A.Market Analysis                                                 III-52
        Current & Future Analysis                                       III-52
        Strategic Corporate Development                                 III-52
      B.Market Analytics                                                III-52
        Table 67: Latin America Recent Past, Current & Future
        Analysis for Automotive Airbags by Product Segment -
        Front-Impact Driver Airbags & Front-Impact Passenger Airbag
        Markets Independently Analyzed with Annual  Sales in '000
        Units for the Years 2000 through 2010 (includes
        corresponding Graph/Chart)                                      III-52

        Table 68: Latin America Long Term Projections for Automotive
        Airbags by Product Segment - Front-Impact Driver Airbags &
        Front-Impact Passenger Airbag  Markets Independently
        Analyzed with Annual Sales  in '000 Units for the Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-53

        Table 69: Latin America 10-YearPerspective for  Automotive
        Airbags by Product Segment - Percentage Breakdown of Unit
        Sales for Front-Impact Driver Airbags & Front-Impact
        Passenger Airbag Markets  for the Years 2003, 2008 and 2012     III-53

  7. Rest of World                                                      III-54
      A.Market Analysis                                                 III-54
        Current and Future Analysis                                     III-54
      B.Market Analytics                                                III-54
        Table 70: Rest of World Recent Past, Current & Future
        Analysis for Automotive Airbags by Product Segment -
        Front-Impact Driver Airbags & Front-Impact Passenger Airbag
        Markets Independently Analyzed with Annual  Sales in '000
        Units for the Years 2000 through 2010 (includes
        corresponding Graph/Chart)                                      III-54

        Table 71: Rest of World Long Term Projections for Automotive
        Airbags by Product Segment - Front-Impact Driver Airbags &
        Front-Impact Passenger Airbag  Markets Independently
        Analyzed with Annual Sales  in '000 Units for the Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-55

        Table 72: Rest of World 10-YearPerspective for Automotive
        Airbags by Product Segment - Percentage Breakdown of Unit
        Sales for Front-Impact Driver Airbags & Front-Impact
        Passenger Airbag Markets for the Years 2003, 2008 and 2012      III-55


 IV. COMPETITIVE LANDSCAPE

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Number of Pages: 155

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