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New PublicationsThis report analyzes the worldwide markets for Bath Products in Millions of US$. The major product segments analyzed are Soaps (Bar Soaps & Liquid Soaps), Bath Additives, Body Washes, and Shower Gels. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Middle East/Africa. Annual forecasts are provided for each region and product segment for the period of 2001 through 2010. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 497 companies including many key and niche players worldwide such as Avon Products, Beiersdorf AG, Colgate-Palmolive, Godrej Consumer Products Ltd., H Bronnley, Henkel, Dial Corp, Hindustan Lever Limited, Johnson & Johnson, Kao Corp., Lander Co., Inc., PZ Cussons PLC, Procter & Gamble Co., Sara Lee, Unilever, Vermont Soapworks, and Wipro Consumer Products. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
TABLE OF CONTENTS
BATH PRODUCTS MCP-2526
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
II. EXECUTIVE SUMMARY
1. Market Dynamics II-1
Fast Facts about Global Toiletries Market II-1
Shower Gels/Body Washes Dominate Market II-1
Bar Soap Slips II-1
Historic Perspective II-2
2. Market Trends II-3
Teenagers: The Driving Force II-3
Personal Care Products Manufacturers in Search for Greener
Pastures II-3
Growing Trend towards More Natural Care Products II-3
Liquid Soaps and Shower Gels-Here to Stay II-3
Bath Additives - A necessity II-4
Hand Sanitizers and Cleansers-New Arrivals II-4
All-Time Importance of Bar Soaps II-4
Mutifunctional Products- On Rise II-5
Specialty Products: Providing a Personal Touch II-5
Aromatherapy Products: Promising Potential II-5
Men: The Untapped Consumer Segment II-5
Children's Bath Product Market - A Niche Segment II-6
Packaging: Growing More Innovative II-6
Fragranced Bath Products: Appealing to Aesthetics II-6
Intense Endorsement Drives Growth for Luxury Soaps II-6
Gift Market: High Growth Potential II-7
Other Factors Impacting the Market II-7
Prices of Raw Materials II-7
Cancer Causing Hazardous Chemicals Affect Soap Sales II-7
Key Success Factors in the Market II-7
3. Competitive Scenario II-8
Table 1: Leading Players in the Worldwide Bath and Shower
Products Market (2004 & 2005): Percentage Share Breakdown for
Unilever Group, Colgate-Palmolive Co, Procter & Gamble Co,Kao
Corp, Johnson & Johnson Inc, Dial Corp, Sara Lee Corp, Henkel
KgaA, Avon Products Inc, Private Label, and Others (includes
corresponding Graph/Chart) II-8
Table 2: Leading Brands in the Worldwide Bath and Shower
Products Market (2004 & 2005): Percentage Share Breakdown for
Dove, Lux, Palmolive, Safeguard, Johnsons, Lifebuoy, Dial,
Avon, Fa, Private Label, and Others (includes corresponding
Graph/Chart) II-9
4. Product Classification II-10
Bath: A Luxurious Treat II-10
Multi-functional Role II-10
History II-10
Process II-10
Classification of Soaps II-10
Bar Soaps II-10
Liquid Soaps II-11
Other Soaps II-11
Deodorant Soaps II-11
Medicated Soaps II-11
Novelty Soaps II-11
Bath Additives II-11
Bath Salts and Liquids II-11
Others II-11
Bath Powders II-11
Bath Lotions II-11
Bath Foams II-11
Bath Crystals II-12
Bath Oils II-12
Scrubs and Washes II-12
Body Wash II-12
Shower Gels and Bath Shampoos II-12
Others II-12
Exfoliators II-12
5. Key Markets - A Perspective II-13
United States II-13
Japan II-13
France II-14
Germany II-14
United Kingdom II-15
Italy II-15
Spain II-16
Asia-Pacific II-17
Latin America II-17
6. Product Launches II-18
Naturopathic Labs to Launch Joint-Ritis Effervescent Bath
Formula II-18
Croft + Croft to Launch Abahna in UK II-18
Innovative Bath Products from KolDesign II-18
Dabur Forays into the Soaps Market II-18
Carrot Tree Soaps and Essentials Launches New Products II-18
Colgate-Palmolive Upgrades Softsoap Brand II-18
Dial Introduces New Antibacterial Soap II-18
Godrej Rolls Out New Jasmine Toilet Soap II-19
Godrej Introduces Cinthol Deo Soap II-19
Godrej Launches New Germicidal Soap II-19
HLL Introduces Two New Toilet Soaps II-19
HLL Launches New Toilet Soap Brands II-19
Hindustan Lever Launches Six New Products II-19
Irish Breeze Introduces New Range of Toilet Soaps II-19
Kao to Unveil Bioré U Foam Hand Soap II-19
Lam Introduces New Variants in the Fruitale Duo Liquid Shower
Gel II-19
Tsumura to Launch New Liquid Body Soap II-20
Vermont Soap Works Launches Alternative Natural Bath Gels II-20
Wipro Launches New Variants of Toilet Soaps in India II-20
Yankee Candle Introduces Liquid Body Soap in New Fragrance II-20
Shanghai Soap Introduces Liquid Hand Soap in Dispenser Form II-20
Reckitt Benckiser Launches New Liquid Soap II-20
Godrej Launches New Fairness Soap II-20
Vermont Launches Organics Bar Soaps II-20
Sudz Unveils New Range of Bath Products II-21
Reckitt Benckiser Launches Dettol Liquid Soap Skincare II-21
Estee Lauder Inc. Expands Pleasures Intense Line II-21
Nougat London Introduces a Body Range II-21
Johnson & Johnson Introduces Aveeno Baby Bath II-21
Lever Faberge Adds New Variants to Dove Bath Range II-21
Unilever Prestige Introduces New Cleansing Products II-21
Unilever Prestige Launches New Body Powder II-22
Kanebo Home Products Releases Liquid Skin Care Product II-22
Cow Brand Soap Kyoshinsha Launches a New Bath Additive in Japan II-22
Tsumura Launches Bath Clean Pure Skin II-22
Sainsbury Introduces Blooming Bath Oil in the UK II-22
Paco Launches Bath and Body Products Series II-22
Delhaize Le Lion SA Introduces New Products in Belgium II-22
Zirh Launches a New Body Wash for Men II-23
Palmolive Introduces Naturals Milk & Lavender bath milk Product II-23
Boots Company Launches New Body and Bath Products II-23
Zirh Skin Nutrition Launches a New Shower Gel II-23
Lever Faberge Launches Range of products II-23
LVMH Moet Hennessy Launches Updated Mukki fragrance II-23
Lush Introduces Range of New Products II-23
Bath & Body Works Launched Hand Soaps II-24
Pharmacopia Introduces Natural Body Washes II-24
ShiKai Launches New Package for ShiKai Shower Gels and Lotions II-24
GlaxoSmithKline Introduces Skincare Product in a Shower Gel Form II-24
Tommy Hilfiger Adds New Product to its Toiletries Line II-24
Tommy's Shop Adds New Fragrance to Shower Gel and Body Lotion II-24
Cussons Expands Imperial Leather Foamburst Range II-24
Procter & Gamble Co. Expands Old Spice with Body- Wash Extension II-24
Colgate-Palmolive Introduces Aromatherapy Based Personal care
Products II-25
Aveda Expands its 'Rosemary Mint Line' II-25
Ombra Adds New Product to Bath Products Line II-25
Colgate-Palmolive Co. Launches Softsoap Naturals Moisturizing
Body Wash II-25
Unilever Home & Personal Care USA Repackages Dove Nutrium
Body Wash II-25
Henkel SPIC India Ltd Reintroduces Fa Toilet Soaps Range II-25
Trussardi Skin Launches a Body Lotion and a Shower Gel II-25
Lever Faberge to Launch a New Body Wash II-25
Lady Elizabeth Expands its Spa Care Line of Bath and Body
Products II-26
Fem Care Pharma Ltd Introduces Fem Liquid Soap in Five Varieties II-26
Sodalco Launches Fresh & Clean Shower & Bath Liquid Soaps II-26
Axe/Lynx Shower Gel Range Re-Launched in a New Package II-26
Baylis & Harding Launches New Range of Fruity Hand and Body
Washes II-26
Pharmasave Launches New Range of Body Washes II-26
Combe Launches Vagisil Cleansing Foam II-26
Sunsation Tanning Products Inc. Unveils SunBar Daily
Sunscreen Moisturizing Bar II-27
Johnson and Johnson Consumer Products Launches Foam II-27
Avon Products Introduces New Products II-27
Ingredients Matter.com Launches New Product II-27
Bronnley Launches Bronnley Aqua Terra Line II-27
Cussons Launches New Bars II-27
Godrej Soaps Launches Godrej All Care Toilet Soap II-27
Vermont Introduces Range of Handmade Natural Liquid Soaps II-27
Clearly Natural Products Releases Glycerine Bar Soaps II-28
Commonwealth Soap & Toiletries Releases New Bar Soaps II-28
Primal Elements introduced Primal Elements Special Occasion
bar soaps II-28
SunFeather Natural Soap Co Inc Releases Little Feathers Kid's
Bar Soaps II-28
Suave Introduces Deodorant Bar Soaps II-28
Lever Faberge Introduces Physio Sport Shower Gels II-28
Cow Brand Soap Kyoshinsha Introduces New Line of Bath Additives II-28
Kanebo Home Products Releases New Bath Additives II-29
Kao Expands the Range of Bath Additives II-29
Cow Brand Soap Kyoshinsha Introduces New Liquid Skin Care
Product II-29
Tsumura Introduces New Line of Bath Additives II-29
Sainsbury Adds New Products to Blue Parrot Spa range II-29
Lever Faberge Ltd Adds Three Shower Gels to Lynx Range II-29
L'Oreal Introduces L'Oreal Kids Moisturizing Bath and Shower Gel II-30
Witch Introduces Natural Witch Hazel Based Body Wash II-30
Colgate-Palmolive Launches New Softsoap Products II-30
Vitabath Adds New Products to Vitabath line II-30
Nivea Introduces Huile de Douche Ultra Hydratante in France II-30
Molton Brown Unveils New Range of Soaps, Shower and Other
Products II-30
Avon Introduces Mom Line of Products II-30
L'Oreal Expands L'Oreal Kids Line II-31
Dial Unveils Dial Complete Foaming Hand Wash in Special Packing II-31
Sara Lee Household & Personal Care Unveils New Liquid Soap II-31
Dial Launches Multi-Vitamin Moisturizing Liquid Soap II-31
Elizabeth Arden Launches Elizabeth Arden Line of Bath
Products in UK II-31
Dial Introduces Antibacterial Liquid Soap II-31
Reckitt Benckiser Introduces Clean & Smooth Splash of Nature
Liquid Soap II-31
Marks & Spencer Introduces Conditioning Foot Scrub II-31
Bath & Body Works Introduces a Line of Aromatherapy Bath
Products II-31
Pharmacopia Debuts a Broad Line of Natural Bath and Body
Products II-32
Chanel Expands No5 Bath and Body Line II-32
Imperial Leather Launches Foamburst Cleansing Wash II-32
Godrej Soaps Ltd Introduces 'Godrej Nikhar' Besan Soap in India II-32
CavinKare Ltd Ventures into Toilet Soap Market II-32
Reckitt-Piramal Introduces Two New Products Under the Dettol
Brand II-32
Hindustan Lever Introduces Skincare Sunscreen Soap Under the
Lux Brand II-32
Royal Soap Company Launches New Line of Soaps II-33
Vermont Launches Aloe Castile Soap II-33
L'Oreal Launches L'Oreal Kids Personal Washes II-33
Clairol Adds New products to Clairol Herbal Essences Product
Line II-33
Clinique Laboratories Adds Products to Cool/Refreshing and
Creamy/Comforting Ranges II-33
Avon Products Launches Naturals Bath Salts in Sea Version II-34
Yardley Unveils Lavender Inspirations Collection II-34
Minnetonka Debuts The Powerpuff Girls Bath Line II-34
Cussons Rejuvenates its Line of Shower Gels With Four New
Versions II-34
Feng Shui Fragrance Unveils Bath Crystals in Five Fragrances II-34
For Every Body Expands Its Line of Bath Salts and Bubble Baths II-34
Colgate-Palmolive Launches Antibacterial Liquid Hand Soap II-34
Avon Products Introduces Fragranced Bath and Shower Gels in
Seven Versions II-34
Lady Primrose's Introduces Lady Primrose's Bar Soaps Ambience
Collection II-35
Colgate Palmolive Pty. Ltd. Introduces Palmolive Naturals
Moisture Bar Soaps II-35
Vermont Soapworks Introduces New Varieties of Premium Bar Soaps II-35
Spa de Soleil Inc Launches O2CH Bar Soaps II-35
Indigo Wild Launches Zum Bar Goats Milk Bar Soaps II-35
Sonoma Soap Introduces New Products II-35
Sensibility Soaps Releases triple-milled handcrafted Log
Shaped versions of its Bar Soaps II-35
7. Recent Industry Activity II-36
Marico's Subsidiary Signs an Agreement with ACL Lornamead
Acquires Yardley II-36
Dabur Forays into Soaps II-36
Godrej Commences Manufacturing Operations at New Toilet Soap
Unit II-36
Henkel Acquires Dial Corp II-36
New Name for The Andrew Jergens Company II-36
Deep Steep Comes into Being II-37
Lush Opens First Outlet in the US II-37
Symex Holdings Ltd Acquires Mayne soap business II-37
Johnson Wax Professional Acquires DiverseyLever for $1.6-billion II-37
Medi-Health Products Ltd Awards Exclusive Sales and
Distribution Rights of Soft Wash II-37
8. Focus on Select Global Players II-39
Avon Products (USA) II-39
Beiersdorf AG (Germany) II-39
Colgate-Palmolive (USA) II-39
Godrej Consumer Products Ltd. (India) II-39
H Bronnley (UK) II-40
Henkel (Germany) II-40
Dial Corp (USA) II-40
Hindustan Lever Limited (India) II-41
Johnson & Johnson (USA) II-41
Kao Corp (Japan) II-41
Kao Brands Co. (USA) II-42
Lander Co., Inc. (USA) II-42
PZ Cussons plc (UK) II-42
Procter & Gamble Co. (USA) II-42
Sara Lee (USA) II-43
Unilever (UK and The Netherlands) II-43
Vermont Soapworks (USA) II-43
Wipro Consumer Products (India) II-43
9. Global Market Perspective II-44
Table 3: World Recent Past, Current & Future Analysis for Bath
Products by Geographic Region - United States, Canada, Japan,
Europe, Asia-Pacific, Latin America, and Middle East/Africa
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-44
Table 4: World Historic Review for Bath Products by Geographic
Region - United States, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Middle East/ Africa Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-44
Table 5: World 20-Year Perspective for Bath Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
United States, Canada, Japan, Europe, Asia-Pacific, Latin
America, and Middle East/Africa Markets for Years 1991, 1995,
2005 & 2010 (includes corresponding Graph/Chart) II-45
Table 6: World Recent Past, Current & Future Analysis for
Soaps by Geographic Region - United States, Canada, Japan,
Europe, Asia-Pacific, Latin America, and Middle East/Africa
markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-46
Table 7: World Recent Past, Current & Future Analysis for
Soaps by Product Segment - Bar Soaps and Liquid Soaps markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-46
Table 8: World Historic Review for Soaps by Geographic Region
- United States, Canada, Japan, Europe, Asia-Pacific, Latin
America, and Middle East/Africa markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-47
Table 9: World Historic Review for Soaps by Product Segment -
Bar Soaps and Liquid Soaps markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) II-47
Tabl e 10: World 20-Year Perspective for Soaps by Geographic
Region - Percentage Breakdown of Dollar Sales for United
States, Canada, Japan, Europe, Asia-Pacific, Latin America,
and Middle East/Africa Markets for Years 1991, 1995, 2005
& 2010 (includes corresponding Graph/Chart) II-48
Tabl e 11: World 20-Year Perspective for Soaps by Product
Segment - Percentage Breakdown of Dollar Sales for Bar Soaps
and Liquid Soaps for Years 1991, 1995, 2005 & 2010 (
includes corresponding Graph/Chart) II-48
Tabl e 12: World Recent Past, Recent Past, Current & Future
Analysis for Bar Soaps by Geographic Region - United States,
Canada, Japan, Europe, Asia-Pacific, Latin America, and
Middle East/Africa Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) II-49
Tabl e 13: World Historic Review for Bar Soaps by Geographic
Region - United States, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Middle East/Africa Markets Independently
Analyzed with Annual Sales Figures in US$ Million for
Years 1991 through 2000 (includes corresponding Graph/
Chart) II-49
Tabl e 14: World 20-Year Perspective for Bar Soaps by
Geographic Region - Percentage Breakdown of Dollar Sales for
United States, Canada, Japan, Europe, Asia-Pacific, Latin
America, and Middle East/Africa Markets for Years 1991,
1995, 2005 & 2010 (includes corresponding Graph/Chart) II-50
Tabl e 15: World Recent Past, Current & Future Analysis for
Liquid Soaps by Geographic Region - United States, Canada,
Japan, Europe, Asia-Pacific, Latin America, and Middle East
/Africa Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (
includes corresponding Graph/Chart) II-51
Tabl e 16: World Historic Review for Liquid Soaps by
Geographic Region - United States, Canada, Japan, Europe,
Asia-Pacific, Latin America, and Middle East/Africa Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-51
Tabl e 17: World 20-Year Perspective for Liquid Soaps by
Geographic Region - Percentage Breakdown of Dollar Sales for
United States, Canada, Japan, Europe, Asia-Pacific, Latin
America, and Middle East/Africa Markets for Years 1991,
1995, 2005 & 2010 (includes corresponding Graph/Chart) II-52
Tabl e 18: World Recent Past, Current & Future Analysis for
Bath Additives by Geographic Region - United States, Canada,
Japan, Europe, Asia-Pacific, Latin America, and Middle East
/Africa Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (
includes corresponding Graph/Chart) II-53
Tabl e 19: World Historic Review for Bath Additives by
Geographic Region - United States, Canada, Japan, Europe,
Asia-Pacific, Latin America, and Middle East/Africa Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-53
Tabl e 20: World 20-Year Perspective for Bath Additives by
Geographic Region - Percentage Breakdown of Dollar Sales for
United States, Canada, Japan, Europe, Asia-Pacific, Latin
America, and Middle East/Africa Markets for Years 1991,
1995, 2005 & 2010 (includes corresponding Graph/Chart) II-54
Tabl e 21: World Recent Past, Current & Future Analysis for
Shower Gels/Body Washes by Geographic Region - United
States, Canada, Japan, Europe, Asia-Pacific, Latin America,
and Middle East/Africa Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001
through 2010 (includes corresponding Graph/Chart) II-55
Tabl e 22: World Historic Review for Shower Gels/Body Washes
by Geographic Region - United States, Canada, Japan, Europe,
Asia-Pacific, Latin America, and Middle East/Africa Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-55
Table 23: World 20-Year Perspective for Shower Gels/Body
Washes by Geographic Region - Percentage Breakdown of Dollar
Sales for United States, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Middle East/Africa Markets for Years 1991,
1995, 2005 & 2010 (includes corresponding Graph/Chart) II-56
III. MARKET
1. The United States III-1
A.Market Analysis III-1
Experiencing Home Values III-1
Spa Treatment: A Novel Term in Bathing III-1
Bath Products Market Outlook III-1
Historic Review III-1
Market Trends III-2
Highlights III-2
Liquid Soaps III-2
Looking Up III-2
Private Label Liquid Hand Soaps Faring well III-2
Table 24: Leading Players in the US Market for Liquid
Soaps (2004 & 2005): Percentage Share Breakdown by Value
Salesfor Colgate Palmolive, Henkel, Reckitt Benckiser,
Procter & Gamble, Kao Corporation of Japan, Private Label
and Others (includes corresponding Graph/Chart) III-3
Table 25: Leading Brands in the US Market for Liquid
Soaps (2005): Percentage Share Breakdown for Caress,
Dove, Olay Complete, Softsoap Fruit Essentials, Herbal
Essences, Softsoap, Suave, Lever 2000, St. Ives Swiss
Formula, Suave Naturals and Others (includes corresponding
Graph/Chart) III-3
Table 26: Liquid Soaps Market in the US by Trade Channel
(2005): Percentage Share Breakdown by Value Sales for
Discount Stores, Food/Drug Combination Stores, Chain Drug
Stores, Super Markets and Independent Drug Stores
(includes corresponding Graph/Chart) III-4
Table 27: Leading Players in the US Market for Liquid
Hand soaps (2004 & 2005): Percentage Share Breakdown for
Colgate, Dial, Reckitt Benckiser, Go-Jo Industries,
Procter & Gamble, Johnson & Johnson, -Private Label and
Others (includes corresponding Graph/Chart) III-4
Table 28: Leading Brands in the US Market for Liquid Hand
soaps (2005): Percentage Share Breakdown for Dial,
Softsoap, Purell, Clean & Smooth, Softsoap Aquarium,
Suave, Softsoap 2 in 1, Softsoap Winter Series, Dial
Complete, Ivory, and Others (includes corresponding
Graph/Chart) III-5
Table 29: US Market for Liquid Hand Soaps (2005):
Percentage Breakdown of Value Sales by Distribution
Channel for Discount Stores, Food/drug combination stores,
Chain drug stores, Super markets and Independent drug
stores In New Form (includes corresponding Graph/Chart) III-5
Bar Soaps III-6
Experiencing Sluggish Sales III-6
Preference for Branded Products III-6
Consistent Product Activity III-6
Table 30: US Market for Bar Soaps (2005): Percentage
Breakdown of Value Sales by Distribution Channel for
Super Markets, Drug Stores and Discounters (includes
corresponding Graph/Chart) III-6
Table 31: Leading Players in the US Market for Bar Soaps
(2004 & 2005): Percentage Share Breakdown by Value
Salesfor Unilever, Procter& Gamble, Henkel, Colgate
Palmolive, Johnson & Johnson, Private Label and Other
(includes corresponding Graph/Chart)s III-7
Table 32: Leading Brands in the US Market for Bar Soaps
(2005): Percentage Share Breakdown by Value Sales for
Dove, Dial, Lever 2000, Irish Spring, Zest, Caress, Oil
of Olay, Ivory, Safeguard, Coast, and Others (includes
corresponding Graph/Chart) III-7
Soap Deodorant Bar III-8
Table 33: US Market for Deodorant Bars (2005): Percentage
Breakdown of Value Sales by Distribution Channel for
Discount Stores, Food/drug combination stores, Chain drug
stores, Super markets and Independent drug stores
(includes corresponding Graph/Chart) III-8
Table 34: Leading Brands in the US Market for Deodorant
Bars (2005): Percentage Share Breakdown for Lever, Dial,
Irish Spring, Zests, Safeguard, Irish Spring Aloe, Coast,
Dial Spring Water, Zest Whitewater Fresh, Irish Spring
Sport, and Others (includes corresponding Graph/Chart) III-8
Soap Non-Deodorant Bars III-9
Table 35: US Market for Non-Deodorant Bars (2005):
Percentage Breakdown of Value Sales by Distribution
Channel for Discount Stores, Food/Drug Combination Stores,
Chain Drug Stores, Super Markets and Independent Drug
Stores (includes corresponding Graph/Chart) III-9
Table 36: Leading Players in the US Market for
Non-Deodorant Bars (2005): Percentage Share Breakdown for
Lever Bros. (Unilever), Procter & Gamble, Dial, Kao Brands
Co., Yardley of London, Johnson & Johnson, Galderma and
Others (includes corresponding Graph/Chart) III-9
Table 37: Leading Brands in the US Market for
Non-Deodorant Bars (2005): Percentage Share Breakdown for
Dove, Caress, Ivory, Olay, Dove Nutrium, Jergens, Tone,
Aveeno, Tone Island Mist, Cetaphil, and Others (includes
corresponding Graph/Chart) III-10
Table 38: Leading Bath Fragrance Brands in the US (2005):
Percentage Share Breakdown by Value Sales for Vaseline
Intensive care, Calgon, Mr. Bubble, Village Naturals,
Lander, Healing Garden, Sarah Michaels, Alpha Keri,
Appearance and Private Label (includes corresponding
Graph/Chart) III-10
Bar Vs Liquid Soaps III-11
Specialty Soaps III-11
Table 39: Leading Players in the US Market for Specialty
Soaps (2004 & 2005): Percentage Share Breakdown by Value
Sales for Unilever Group, Procter & Gamble, Henkel,
Colgate-Palmolive, Johnson & Johnson, Private Label and
Others (includes corresponding Graph/Chart) III-11
Shower Gels III-11
Becoming More Appealing III-11
Table 40: US Market for Shower Gels (2005): Percentage
Breakdown of Value Sales by Distribution Channel for
Discount Stores, Food/drug combination stores, Chain drug
stores, uper markets and Independent drug stores (includes
corresponding Graph/Chart) III-12
Table 41: Leading Brands in the US Market for Shower Gels
(2005): Percentage Share Breakdown for Olay, Dove, Herbal
Essences, Caress, Softsoap, Suave, Dial 1, Lever 2000,
Jergens, and Others (includes corresponding Graph/Chart) III-12
Targeting Teens III-13
Body Washes III-13
Gaining Popularity III-13
Less Cumbersome III-13
Hand Sanitizers III-13
A New Category III-13
Antibacterial Hand Sanitizers III-13
Raw Materials Market- A Peek into the Past III-14
Strategic Developments III-14
Product Launches III-15
Key US Players III-24
Avon Products III-24
Dial Corp III-25
Johnson & Johnson III-25
Kao Brands Co. III-26
Lander Co., Inc. III-26
Procter & Gamble Co. III-26
Vermont Soapworks III-27
B.Market Analytics III-27
Table 42: US Recent Past, Current & Future Analysis for
Bath Products by Product Segment - Soaps (Bar Soaps and
Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-27
Table 43: US Historic Review for Bath Products by Product
Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-28
Table 44: US 20-Year Perspective for Bath Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
Shower Gels/Body Washes Markets for Years 1991, 1995, 2005
& 2010 (includes corresponding Graph/Chart) III-28
2. Canada III-29
A.Market Analysis III-29
Historic Perspective III-29
Naturals: A Popular Theme III-29
Product Launches III-29
B.Market Analytics III-30
Table 45: Canadian Recent Past, Current & Future Analysis
for Bath Products by Product Segment - Soaps (Bar Soaps and
Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-30
Table 46: Canadian Historic Review for Bath Products by
Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-30
Table 47: Canadian 20-Year Perspective for Bath Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
Shower Gels/Body Washes Markets for Years 1991, 1995, 2005
& 2010 (includes corresponding Graph/Chart) III-31
3. Japan III-32
A.Market Analysis III-32
Historic Review III-32
Bath: Signifying Cultural Value III-32
Bar and Liquid Soaps III-32
Trends III-32
Competitive Landscape - The Early 2000s III-32
Table 48: Leading Players in the Japanese Body Soap (Solid)
Market-2004 & 2005: Percentage Share Breakdown by Value
Shipments for Lion, Kao, Cow Brand Soap Kyoshinsha,
Procter & Gamble Far East, Shiseido and Others (includes
corresponding Graph/Chart) III-33
Table 49: Leading Players in Japanese Body Soap (Liquid)
Market-2004 & 2005: Percentage Share Breakdown by Value
Shipments for Kao, Nippon Lever, Kanebo, Shiseido, Lion,
Cow Brand Soap Kyoshinsha and Others (includes
corresponding Graph/Chart) III-34
Table 50: Leading Brands in the Japanese Market for Bath
and Shower Products (2004 & 2005): Percentage Share
Breakdown for Bioré, Shokubutsu Monogatari, Dove, Naïve,
Kao White, Bathclin, Bub, Cow Brand, Bath Roman, Muse,
Private label, and Others (includes corresponding
Graph/Chart) III-35
Product Launches III-35
Key Japanese Player III-37
Kao Corp III-37
B.Market Analytics III-38
Table 51: Japanese Recent Past, Current & Future Analysis
for Bath Products by Product Segment - Soaps (Bar Soaps and
Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-38
Table 52: Japanese Historic Review for Bath Products by
Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-38
Table 53: Japanese 20-Year Perspective for Bath Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
Shower Gels/Body Washes Markets for Years 1991, 1995, 2005
& 2010 (includes corresponding Graph/Chart) III-39
4. Europe III-40
A.Market Analysis III-40
Historic Review III-40
Western Europe: Diversification into Niche Segments III-40
Bath and Shower Products: Gaining Appeal III-40
Table 54: Leading Brands in the European Market for Bath
and Shower Products (2005): Percentage Share Breakdown for
Dove, Palmolive, Nivea bath care, Fa, Lux, Imperial
Leather, Sanex, Le Petit Marseillais, Duschdas, Private
Label and Others (includes corresponding Graph/Chart) III-41
B.Market Analytics III-42
Table 55: European Recent Past, Current & Future Analysis
for Bath Products by Geographic Region - France, Germany,
UK, Italy, Spain & Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-42
Table 56: European Recent Past, Current & Future Analysis
for Bath Products by Product Segment - Soaps (Bar Soaps and
Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-42
Table 57: European Historic Review for Bath Products by
Geographic Region - France, Germany, UK, Italy, Spain &
Rest of Europe Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) III-43
Table 58: European Historic Review for Bath Products by
Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-43
Table 59: European 20-Year Perspective for Bath Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, UK, Italy, Spain and Rest of Europe Markets
for Years 1991, 1995, 2005 & 2010 (includes corresponding
Graph/Chart) III-44
Table 60: European 20-Year Perspective for Bath Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
Shower Gels/Body Washes Markets for Years 1991, 1995, 2005
& 2010 (includes corresponding Graph/Chart) III-44
4a. France III-45
A.Market Analysis III-45
Historic Perspective III-45
Penetration of Bath Products III-45
Trends III-45
Table 61: Leading Brands in the French Market for Bath and
Shower Products (2005): Percentage Share Breakdown for Le
Petit Marseillais, Dove, Tahiti, Monsavon, Sanex, Planète
Ushuaïa, Fa, Rogé Cavaillès, Palmolive, Dop, Mont
St-Michel, Private label and Others (includes
corresponding Graph/Chart) III-46
Table 62: French Market for Bath and Shower Products
(2005): Percentage Breakdown of Value Sales by
Distribution Channel for Grocery, Direct sales,
Pharmacy/drugstores, Specialists, Discounters, Department
stores, and Others (includes corresponding Graph/Chart) III-47
Product Launches III-47
B.Market Analytics III-48
Table 63: French Recent Past, Current & Future Analysis for
Bath Products by Product Segment - Soaps (Bar Soaps and
Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-48
Table 64: French Historic Review for Bath Products by
Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-48
Table 65: French 20-Year Perspective for Bath Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
Shower Gels/Body Washes Markets for Years 1991, 1995, 2005
& 2010 (includes corresponding Graph/Chart) III-49
4b. Germany III-50
A.Market Analysis III-50
Historic Review III-50
Shower Products: Reigning Supreme III-50
Trends III-50
Leading Companies III-50
Channel Performance III-51
Penetration of Bath Products III-51
Table 66: Leading Brands in the German Market for Bath and
Shower Products (2005): Percentage Share Breakdown for
Nivea, Fa, Duschdas, Palmolive, Dove, Sebamed, Tetesept,
CD, Axe, Private label and Others (includes corresponding
Graph/Chart) III-51
Key German Players III-52
Beiersdorf AG III-52
Henkel III-52
B.Market Analytics III-53
Table 67: German Recent Past, Current & Future Analysis for
Bath Products by Product Segment - Soaps (Bar Soaps and
Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-53
Table 68: German Historic Review for Bath Products by
Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-53
Table 69: German 20-Year Perspective for Bath Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
Shower Gels/Body Washes Markets for Years 1991, 1995, 2005
& 2010 (includes corresponding Graph/Chart) III-54
4c. The United Kingdom III-55
A.Market Analysis III-55
Historic Perspective III-55
UK Bath and Shower Products: A Unique Market III-55
Bathing: A Luxurious Experience III-55
Table 70: Leading Brands in the UK Market for Bath and
Shower Products (2005): Percentage Share Breakdown for
Imperial Leather, Radox, Dove, Avon, Johnson's pH 5.5,
Carex, Oil of Olay, Palmolive, Lynx, Johnson's and Others
(includes corresponding Graph/Chart) III-56
Factors Responsible for Increasing Popularity of Shower
Products in the UK III-56
Bath Products Penetration III-56
Bath and Shower Market: High Growth Potential III-57
Shower Gels Scenario III-57
Table 71: Leading Brands in the UK Market for Shower Gels
(2005): Percentage Share Breakdown for Imperial Leather,
Radox, Olay, Palmolive, Lynx, Dove, Johnson's, Nutralia,
Original Source, Gillette Series, and Others(includes
corresponding Graph/Chart) III-57
Liquid Soaps Market III-58
Table 72: Leading Brands in the UK Market for Liquid Soaps
(2005): Percentage Share Breakdown for Carex, Radox,
Imperial Leather, Dove, Dettol, Palmolive Aquarium, and
Others (includes corresponding Graph/Chart) III-58
Bath Salts III-58
Bar Soaps: Loosing Appeal III-58
Table 73: Leading Brands in the UK Market for Bar Soaps
(2005): Percentage Share Breakdown for Dove, Imperial
Leather, Simple, Pearl, Palmolive, Mild Cream, Fairy,
Pears, Lux, Shield, Johnson's Baby, Private Label and
Others (includes corresponding Graph/Chart) III-59
Soap Saga III-59
Body Washes III-60
Soaps Lose Out Share III-60
Declining Sales of Own Label Brands III-60
Hand Cleansing Gels: A New Category III-60
Trends III-60
Product Introductions III-61
Key Players in United Kingdom III-65
H Bronnley III-65
PZ Cussons plc III-66
Unilever III-66
B.Market Analytics III-67
Table 74: UK Recent Past, Current & Future Analysis for Bath
Products by Product Segment - Soaps (Bar Soaps and Liquid
Soaps), Bath Additives, and Shower Gels/Body Washes Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-67
Table 75: UK Historic Review for Bath Products by Product
Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-67
Table 76: UK 20-Year Perspective for Bath Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
Shower Gels/Body Washes Markets for Years 1991, 1995, 2005 &
2010 (includes corresponding Graph/Chart) III-68
4d .Italy III-69
A.Market Analysis III-69
Historic Perspective III-69
Shower Market: Holding Good Prospects III-69
Decreasing White-Colored Product Sales III-69
Trend towards Completely Natural Products III-69
Bath Additives: Adapting to Changing Preferences III-70
Table 77: Leading Brands in the Italian Market for Bath
Products (2005): Percentage Share Breakdown by Value Sales
for Malizia, Felce Azzurra, Neutro Roberts, Nivea, Infasil
and Others (includes corresponding Graph/Chart) III-70
Table 78: Leading Brands in the Italian Market for Shower
Products (2005): Percentage Share Breakdown by Value Sales
for Badedas, Palmolive, Neutro Roberts, Felce Azzurra,
Intesa and Others (includes corresponding Graph/Chart) III-70
Table 79: Leading Brands in the Italian Market for Liquid
Soaps (2005): Percentage Share Breakdown by Value Sales for
Neutro Roberts, Badedas, Douss Douss, Felce Azzurra, Fresh
& Clean and Others (includes corresponding Graph/Chart) III-71
Product Launches III-71
B.Market Analytics III-72
Tabl e 80: Italian Recent Past, Current & Future Analysis
for Bath Products by Product Segment - Soaps (Bar Soaps and
Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-72
Tabl e 81: Italian Historic Review for Bath Products by
Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-72
Tabl e 82: Italian 20-Year Perspective for Bath Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
Shower Gels/Body Washes Markets for Years 1991, 1995,
2005 & 2010 (includes corresponding Graph/Chart) III-73
4e. Spain III-74
A. Market Analytics III-74
Historic Review III-74
A Mature Market III-74
Bathing Goes Back to Nature III-74
Bath Gels: Accounting for Chunk of the Market III-74
Bar Soaps: Assuming Less Importance III-74
Shower Products Market III-75
Added Features: More Appealing III-75
Preference for Showers III-75
Table 83: Leading Brands in the Spanish Market for Bath
and Shower Products (2005): Percentage Share Breakdown for
Sanex, La Toja, Avena Kinesia, Hidro-Genesse, Heno de
Pravia, Magno, Lactovit, Fa, Dove, Neutro Balance, Natural
Honey, S-3, Lux, Nelia, Nivea, Private label and Others
(includes corresponding Graph/Chart) III-76
A Promising Market III-76
Table 84: Leading Brands in the Spanish Bath Gels and
Liquid Soaps Market (2005): Percentage Share Breakdown for
Sanex-Total, Avena Kinesia, Hidrogenesse, Fa, Lactovit,
Magno, Natural Honey, La Toja Hidrotermal, Neutro Balance,
S3, Nenuco, Hidrogenesse Aromaterapia, Dove, and Others
(includes corresponding Graph/Chart) III-77
Channel Performance III-78
Trends III-78
Product Launches III-78
B.Market Analytics III-79
Table 85: Spanish Recent Past, Current & Future Analysis for
Bath Products by Product Segment - Soaps (Bar Soaps and
Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-79
Table 86: Spanish Historic Review for Bath Products by
Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-79
Table 87: Spanish 20-Year Perspective for Bath Products by
Product Segment - Percentage Breakdown of Dollar Sales for
Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
Shower Gels/Body Washes Markets for Years 1991, 1995, 2005
& 2010 (includes corresponding Graph/Chart) III-80
4f. Rest of Europe III-81
A.Market Analysis III-81
Historic Perspective III-81
Product Introductions III-81
Poland III-81
Table 88: Polish Bath and Shower Products Market by Product
Segment (2004 & 2005): Percentage Share Breakdown by Value
Sales for Bar Soap, Liquid Soap, Body Wash/Shower Gel, and
Bath Additives (includes corresponding Graph/Chart) III-82
Key Players III-82
Table 89: Leading Brands in the Polish Market for Bath
and Shower Products (2005): Percentage Share Breakdown for
Fa, Luksja, Palmolive, Lux, Nivea, Apart, Bac, Dove,
Camay, Cleopatra and Others (includes corresponding
Graph/Chart) III-82
Greece III-83
A Peek into the Past III-83
Bar Soaps- The Leading Category III-83
Table 90: Bath and Shower Products Market in Greece
(2005): Percentage Breakdown of Value Sales by Product
Segment for Bar Soaps, Shower Gels and Liquid Soaps
(includes corresponding Graph/Chart) III-83
Table 91: Leading Brands in the Bath and Shower Products
Market In Greece (2005): Percentage Share Breakdown for
Camay, Dove, Fa, Lux, Palmolive, Nivea, Johnson's pH
5.5,Cleopatra, Aromatics, Rexona and Others (includes
corresponding Graph/Chart) III-83
Russia III-84
Table 92: Leading Brands in the Russian Shower Products
Market (2005): Percentage Share Breakdown for Nivea, Fa,
Palmolive, Avon, Chistava Liniva (Kalina), and Others
(includes corresponding Graph/Chart) III-84
Turkey III-84
Table 93: Turkish Bath and Shower Products Market by
Segment (2004 & 2005): Percentage Breakdown by Value
Salesfor Bar Soaps, Liquid Soaps, Bath Additives, and Body
Wash/Shower Gels (includes corresponding Graph/Chart) III-84
Table 94: Leading Brands in the Turkish Market for Bath
and Shower Products (2005): Percentage Share Breakdown for
Haci Sakir, Lux, Palmolive, Duru, Neutrogena, Komili, Fa
Aqua, Arko, Fom, Reward, and Others (includes
corresponding Graph/Chart) III-85
Hungary III-85
Bath and Shower Products Market - A Peek into the Past III-85
Trends III-85
B.Market Analytics III-86
Table 95: Rest of Europe Recent Past, Current & Future
Analysis for Bath Products-by Product Segment for Soaps (Bar
Soaps and Liquid Soaps), Bath Additives, and Shower
Gels/Body Washes Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) III-86
Table 96: Rest of Europe Historic Review for Bath Products
by Product Segment - Soaps (Bar Soaps and Liquid Soaps),
Bath Additives, and Shower Gels/Body Washes Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-86
Table 97: Rest of Europe 20-Year Perspective for Bath
Products by Product Segment - Percentage Breakdown of
Dollar Sales for Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets for Years
1991, 1995, 2005 & 2010 (includes corresponding
Graph/Chart) III-87
5. Asia-Pacific III-88
A.Market Analysis III-88
Historic Perspective III-88
Bar Soaps Dominate the Market for Bath and Shower products
in Asia-Pacific III-88
Australia III-89
Bar Soaps: Leading Category III-89
Competitive Scenario - The early 2000s III-89
Strategic Developments III-89
Product Launch III-90
Major Players in Australia III-90
Unilever Australasia III-90
China III-90
Soap Market: Experiencing Growth III-90
Personal Care: Receiving More Importance III-90
Procter & Gamble: Leading Player III-90
Primary Distributors III-90
Table 98: Chinese Bath and Shower Products Market by
Segment (2004 & 2005): Percentage Breakdown by Value
Sales for Bar Soap and Body Wash/Shower Gel III-91
Table 99: Leading Brands in the Chinese Market for Bath
and Shower Products (2004 & 2005): Percentage Share
Breakdown for Safeguard, Lux, Hazeline, Mely, Soft, Zest,
Dove, Bai Li, Kao, San Xiao, and Others (includes
corresponding Graph/Chart) III-91
India III-92
Market Dominated by Majors III-92
Launches and Re-launches Mark Indian Toilet Soap Industry III-92
Competitive Scenario III-92
Table 100: Regional Consumption Shares of Soaps in India
(2005): Percentage Share Breakdown by Region for East,
North, West and South (includes corresponding
Graph/Chart) III-93
Toilet Soaps - An Alluring Market III-93
Economy Sector: Popularity of Low-Priced Brands III-93
Product Launches III-93
Strategic Developments III-95
Key Indian Players III-96
Godrej Consumer Products Ltd. III-96
Hindustan Lever Limited III-96
Wipro Consumer Products III-96
Hong Kong III-97
Liquid Soaps Enjoy Significant Growth III-97
Led By Global Players III-97
Table 101: Hong Kong Market Shares for Bath and Shower
Products by Segment (2004 & 2005): Percentage Breakdown of
Value Sales for Body Wash/Shower Gel, Bar Soap, Liquid
Soap and Bath Additives (includes corresponding
Graph/Chart) III-97
Table 102: Leading Bath and Shower Products in Hong Kong
(2004 & 2005): Percentage Share Breakdown for Dove, Zest,
Bioré, Fa, Lux, Olay, Palmolive, Pears,Jergens, Cussons,
and Others (includes corresponding Graph/Chart) III-98
Vietnam III-98
Market Review III-98
Table 103: Bath and Shower Products Market in Vietnam by
Segment: Percentage Share Breakdown of Value Sales for
Bar Soap, Body Wash/Shower Gel and Liquid Soaps (includes
corresponding Graph/Chart) III-99
Table 104: Leading Brands in the Bath and Shower Products
Market in Vietnam (2005): Percentage Share Breakdown for
Lux, Dove, Lifebuoy, Palmolive, Fa, Safeguard, Camay,
Dacco, Johnson's Baby, Shower to Shower and Others
(includes corresponding Graph/Chart) III-99
B.Market Analytics III-100
Table 105: Asia-Pacific Recent Past, Current & Future
Analysis for Bath Products- by Product Segment for Soaps
(Bar Soaps and Liquid Soaps), Bath Additives, and Shower
Gels/Body Washes Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) III-100
Table 106: Asia-Pacific Historic Review for Bath Products by
Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) III-100
Table 107: Asia-Pacific 20-Year Perspective for Bath
Products by Product Segment - Percentage Breakdown of
Dollar Sales for Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets for Years
1991, 1995, 2005 & 2010 (includes corresponding
Graph/Chart) III-101
6. Latin America III-102
A.Market Analysis III-102
Historic Review III-102
Key Regions-A Focus III-102
Brazil III-102
Table 108: Leading Brands in the Brazilian Soaps Market
(2005): Percentage Share Breakdown for Rexona, Axe,
Nivea, and Others III-102
Peru III-102
Leading Players III-103
B.Market Analytics III-103
Table 109: Latin America Recent Past, Current & Future
Analysis for Bath Products- by Product Segment for Soaps
(Bar Soaps and Liquid Soaps), Bath Additives, and Shower
Gels/Body Washes Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) III-103
Table 110: Latin America Historic Review for Bath Products
by Product Segment - Soaps (Bar Soaps and Liquid Soaps),
Bath Additives, and Shower Gels/Body Washes Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-104
Table 111: Latin America 20-Year Perspective for Bath
Products by Product Segment - Percentage Breakdown of
Dollar Sales for Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets for Years
1991, 1995, 2005 & 2010 (includes corresponding
Graph/Chart) III-104
7. Middle East/Africa III-105
A.Market Analysis III-105
Historic Review III-105
Israel III-105
A Peek into the Past III-105
B.Market Analytics III-106
Table 112: Middle East/Africa Recent Past, Current & Future
Analysis for Bath Products- by Product Segment for Soaps
(Bar Soaps and Liquid Soaps), Bath Additives, and Shower
Gels/Body Washes Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) III-106
Table 113: Middle East/Africa Historic Review for Bath
Products by Product Segment - Soaps (Bar Soaps and Liquid
Soaps), Bath Additives, and Shower Gels/Body Washes Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-106
Table 114: Middle East/Africa 20-Year Perspective for Bath
Products by Product Segment - Percentage Breakdown of
Dollar Sales for Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets for Years
1991, 1995, 2005 & 2010 (includes corresponding
Graph/Chart) III-107
IV. COMPETITIVE LANDSCAPE
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