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Bath Products - Global Strategic Business Report

Price:
USD $3,950.00
ISBN/SKU #:
GIA-MCP2526
Research Group:
Global Industry Analysts
Date of Publication:
February 2006
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Summary

This report analyzes the worldwide markets for Bath Products in Millions of US$. The major product segments analyzed are Soaps (Bar Soaps & Liquid Soaps), Bath Additives, Body Washes, and Shower Gels. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Middle East/Africa. Annual forecasts are provided for each region and product segment for the period of 2001 through 2010. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 497 companies including many key and niche players worldwide such as Avon Products, Beiersdorf AG, Colgate-Palmolive, Godrej Consumer Products Ltd., H Bronnley, Henkel, Dial Corp, Hindustan Lever Limited, Johnson & Johnson, Kao Corp., Lander Co., Inc., PZ Cussons PLC, Procter & Gamble Co., Sara Lee, Unilever, Vermont Soapworks, and Wipro Consumer Products. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.


TABLE OF CONTENTS

BATH PRODUCTS    		MCP-2526
A GLOBAL STRATEGIC BUSINESS REPORT


                                            CONTENTS


  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS


 II. EXECUTIVE SUMMARY

  1. Market Dynamics                                                    II-1
      Fast Facts about Global Toiletries Market                         II-1
      Shower Gels/Body Washes Dominate Market                           II-1
      Bar Soap Slips                                                    II-1
      Historic Perspective                                              II-2

  2. Market Trends                                                      II-3
      Teenagers: The Driving Force                                      II-3
      Personal Care Products Manufacturers in Search for  Greener
       Pastures                                                         II-3
      Growing Trend towards More Natural Care Products                  II-3
      Liquid Soaps and Shower Gels-Here to Stay                         II-3
      Bath Additives - A necessity                                      II-4
      Hand Sanitizers and Cleansers-New Arrivals                        II-4
      All-Time Importance of Bar Soaps                                  II-4
      Mutifunctional Products- On Rise                                  II-5
      Specialty Products: Providing a Personal Touch                    II-5
      Aromatherapy Products: Promising Potential                        II-5
      Men: The Untapped Consumer Segment                                II-5
      Children's Bath Product Market - A Niche Segment                  II-6
      Packaging: Growing More Innovative                                II-6
      Fragranced Bath Products: Appealing to Aesthetics                 II-6
      Intense Endorsement Drives Growth for Luxury Soaps                II-6
      Gift Market: High Growth Potential                                II-7
      Other Factors Impacting the Market                                II-7
       Prices of Raw Materials                                          II-7
       Cancer Causing Hazardous Chemicals Affect  Soap Sales            II-7
      Key Success Factors in the Market                                 II-7

  3. Competitive Scenario                                               II-8
      Table 1: Leading Players in the Worldwide Bath and Shower
      Products Market (2004 & 2005): Percentage Share Breakdown for
      Unilever Group, Colgate-Palmolive Co, Procter & Gamble Co,Kao
      Corp, Johnson & Johnson Inc, Dial Corp, Sara Lee Corp, Henkel
      KgaA, Avon Products Inc, Private Label, and Others (includes
      corresponding Graph/Chart)                                        II-8

      Table 2: Leading Brands in the Worldwide Bath and Shower
      Products Market (2004 & 2005): Percentage Share Breakdown for
      Dove, Lux, Palmolive, Safeguard, Johnsons, Lifebuoy, Dial,
      Avon, Fa, Private Label, and Others (includes corresponding
      Graph/Chart)                                                      II-9

  4. Product Classification                                             II-10
      Bath: A Luxurious Treat                                           II-10
      Multi-functional Role                                             II-10
      History                                                           II-10
      Process                                                           II-10
       Classification of Soaps                                          II-10
        Bar Soaps                                                       II-10
        Liquid Soaps                                                    II-11
        Other Soaps                                                     II-11
         Deodorant Soaps                                                II-11
         Medicated Soaps                                                II-11
         Novelty Soaps                                                  II-11
       Bath Additives                                                   II-11
        Bath Salts and Liquids                                          II-11
        Others                                                          II-11
         Bath Powders                                                   II-11
         Bath Lotions                                                   II-11
         Bath Foams                                                     II-11
         Bath Crystals                                                  II-12
         Bath Oils                                                      II-12
       Scrubs and Washes                                                II-12
        Body Wash                                                       II-12
        Shower Gels and Bath Shampoos                                   II-12
        Others                                                          II-12
         Exfoliators                                                    II-12

  5. Key Markets - A Perspective                                        II-13
      United States                                                     II-13
      Japan                                                             II-13
      France                                                            II-14
      Germany                                                           II-14
      United Kingdom                                                    II-15
      Italy                                                             II-15
      Spain                                                             II-16
      Asia-Pacific                                                      II-17
      Latin America                                                     II-17

  6. Product Launches                                                   II-18
      Naturopathic Labs to Launch Joint-Ritis Effervescent  Bath
       Formula                                                          II-18
      Croft + Croft to Launch Abahna in UK                              II-18
      Innovative Bath Products from KolDesign                           II-18
      Dabur Forays into the Soaps Market                                II-18
      Carrot Tree Soaps and Essentials Launches  New Products           II-18
      Colgate-Palmolive Upgrades Softsoap Brand                        II-18
      Dial Introduces New Antibacterial Soap                            II-18
      Godrej Rolls Out New Jasmine Toilet Soap                          II-19
      Godrej Introduces Cinthol Deo Soap                                II-19
      Godrej Launches New Germicidal Soap                               II-19
      HLL Introduces Two New Toilet Soaps                               II-19
      HLL Launches New Toilet Soap Brands                               II-19
      Hindustan Lever Launches Six New Products                         II-19
      Irish Breeze Introduces New Range of Toilet Soaps                 II-19
      Kao to Unveil Bioré U Foam Hand Soap                              II-19
      Lam Introduces New Variants in the Fruitale Duo  Liquid Shower
       Gel                                                              II-19
      Tsumura to Launch New Liquid Body Soap                            II-20
      Vermont Soap Works Launches Alternative Natural  Bath Gels        II-20
      Wipro Launches New Variants of Toilet Soaps in India              II-20
      Yankee Candle Introduces Liquid Body Soap in  New Fragrance       II-20
      Shanghai Soap Introduces Liquid Hand Soap in  Dispenser Form      II-20
      Reckitt Benckiser Launches New Liquid Soap                        II-20
      Godrej Launches New Fairness Soap                                 II-20
      Vermont Launches Organics Bar Soaps                               II-20
      Sudz Unveils New Range of Bath Products                           II-21
      Reckitt Benckiser Launches Dettol Liquid Soap Skincare            II-21
      Estee Lauder Inc. Expands Pleasures Intense Line                  II-21
      Nougat London Introduces a Body Range                             II-21
      Johnson & Johnson Introduces Aveeno Baby Bath                     II-21
      Lever Faberge Adds New Variants to Dove Bath Range                II-21
      Unilever Prestige Introduces New Cleansing Products               II-21
      Unilever Prestige Launches New Body Powder                        II-22
      Kanebo Home Products Releases Liquid  Skin Care Product           II-22
      Cow Brand Soap Kyoshinsha Launches a New  Bath Additive in Japan  II-22
      Tsumura Launches Bath Clean Pure Skin                             II-22
      Sainsbury Introduces Blooming Bath Oil in the UK                  II-22
      Paco Launches Bath and Body Products Series                       II-22
      Delhaize Le Lion SA Introduces New Products  in Belgium           II-22
      Zirh Launches a New Body Wash for Men                             II-23
      Palmolive Introduces Naturals Milk & Lavender bath  milk Product  II-23
      Boots Company Launches New Body and Bath  Products                II-23
      Zirh Skin Nutrition Launches a New Shower Gel                     II-23
      Lever Faberge Launches Range of products                          II-23
      LVMH Moet Hennessy Launches Updated Mukki  fragrance              II-23
      Lush Introduces Range of New Products                             II-23
      Bath & Body Works Launched Hand Soaps                             II-24
      Pharmacopia Introduces Natural Body Washes                        II-24
      ShiKai Launches New Package for ShiKai Shower Gels  and Lotions   II-24
      GlaxoSmithKline Introduces Skincare Product in a  Shower Gel Form II-24
      Tommy Hilfiger Adds New Product to its Toiletries  Line           II-24
      Tommy's Shop Adds New Fragrance to Shower Gel and  Body Lotion    II-24
      Cussons Expands Imperial Leather Foamburst Range                  II-24
      Procter & Gamble Co. Expands Old Spice with Body- Wash Extension  II-24
      Colgate-Palmolive Introduces Aromatherapy Based  Personal care
       Products                                                         II-25
      Aveda Expands its 'Rosemary Mint Line'                            II-25
      Ombra Adds New Product to Bath Products Line                      II-25
      Colgate-Palmolive Co. Launches Softsoap Naturals  Moisturizing
       Body Wash                                                        II-25
      Unilever Home & Personal Care USA Repackages Dove  Nutrium
       Body Wash                                                        II-25
      Henkel SPIC India Ltd Reintroduces Fa Toilet  Soaps Range         II-25
      Trussardi Skin Launches a Body Lotion and  a Shower Gel           II-25
      Lever Faberge to Launch a New Body Wash                           II-25
      Lady Elizabeth Expands its Spa Care Line of Bath  and Body
       Products                                                         II-26
      Fem Care Pharma Ltd Introduces Fem Liquid Soap  in Five Varieties II-26
      Sodalco Launches Fresh & Clean Shower & Bath  Liquid Soaps        II-26
      Axe/Lynx Shower Gel Range Re-Launched in  a New Package           II-26
      Baylis & Harding Launches New Range of Fruity  Hand and Body
       Washes                                                           II-26
      Pharmasave Launches New Range of Body Washes                      II-26
      Combe Launches Vagisil Cleansing Foam                             II-26
      Sunsation Tanning Products Inc. Unveils SunBar Daily
       Sunscreen Moisturizing Bar                                       II-27
      Johnson and Johnson Consumer Products Launches  Foam              II-27
      Avon Products Introduces New Products                             II-27
      Ingredients Matter.com Launches New Product                       II-27
      Bronnley Launches Bronnley Aqua Terra Line                        II-27
      Cussons Launches New Bars                                         II-27
      Godrej Soaps Launches Godrej All Care Toilet Soap                 II-27
      Vermont Introduces Range of Handmade Natural  Liquid Soaps        II-27
      Clearly Natural Products Releases Glycerine Bar Soaps             II-28
      Commonwealth Soap & Toiletries Releases New  Bar Soaps            II-28
      Primal Elements introduced Primal Elements Special  Occasion
       bar soaps                                                        II-28
      SunFeather Natural Soap Co Inc Releases Little Feathers  Kid's
       Bar Soaps                                                        II-28
      Suave Introduces Deodorant Bar Soaps                              II-28
      Lever Faberge Introduces Physio Sport Shower Gels                 II-28
      Cow Brand Soap Kyoshinsha Introduces New Line  of Bath Additives  II-28
      Kanebo Home Products Releases New Bath Additives                  II-29
      Kao Expands the Range of Bath Additives                           II-29
      Cow Brand Soap Kyoshinsha Introduces New Liquid  Skin Care
       Product                                                          II-29
      Tsumura Introduces New Line of Bath Additives                     II-29
      Sainsbury Adds New Products to Blue Parrot  Spa range             II-29
      Lever Faberge Ltd Adds Three Shower Gels to  Lynx Range           II-29
      L'Oreal Introduces L'Oreal Kids Moisturizing Bath  and Shower Gel II-30
      Witch Introduces Natural Witch Hazel Based Body  Wash             II-30
      Colgate-Palmolive Launches New Softsoap Products                  II-30
      Vitabath Adds New Products to Vitabath line                       II-30
      Nivea Introduces Huile de Douche Ultra Hydratante  in France      II-30
      Molton Brown Unveils New Range of Soaps, Shower  and Other
       Products                                                         II-30
      Avon Introduces Mom Line of Products                              II-30
      L'Oreal Expands L'Oreal Kids Line                                 II-31
      Dial Unveils Dial Complete Foaming Hand Wash in  Special Packing  II-31
      Sara Lee Household & Personal Care Unveils New  Liquid Soap       II-31
      Dial Launches Multi-Vitamin Moisturizing  Liquid Soap             II-31
      Elizabeth Arden Launches Elizabeth Arden Line of  Bath
       Products in UK                                                   II-31
      Dial Introduces Antibacterial Liquid Soap                         II-31
      Reckitt Benckiser Introduces Clean & Smooth Splash  of Nature
       Liquid Soap                                                      II-31
      Marks & Spencer Introduces Conditioning Foot Scrub                II-31
      Bath & Body Works Introduces a Line of Aromatherapy  Bath
       Products                                                         II-31
      Pharmacopia Debuts a Broad Line of Natural Bath and  Body
       Products                                                         II-32
      Chanel Expands No5 Bath and Body Line                             II-32
      Imperial Leather Launches Foamburst Cleansing Wash                II-32
      Godrej Soaps Ltd Introduces 'Godrej Nikhar' Besan  Soap in India  II-32
      CavinKare Ltd Ventures into Toilet Soap Market                    II-32
      Reckitt-Piramal Introduces Two New Products  Under the Dettol
       Brand                                                            II-32
      Hindustan Lever Introduces Skincare Sunscreen Soap  Under the
       Lux Brand                                                        II-32
      Royal Soap Company Launches New Line of Soaps                     II-33
      Vermont Launches Aloe Castile Soap                                II-33
      L'Oreal Launches L'Oreal Kids Personal Washes                     II-33
      Clairol Adds New products to Clairol Herbal Essences  Product
       Line                                                             II-33
      Clinique Laboratories Adds Products to Cool/Refreshing  and
       Creamy/Comforting Ranges                                         II-33
      Avon Products Launches Naturals Bath Salts in Sea  Version        II-34
      Yardley Unveils Lavender Inspirations Collection                  II-34
      Minnetonka Debuts The Powerpuff Girls Bath Line                   II-34
      Cussons Rejuvenates its Line of Shower Gels With Four  New
       Versions                                                         II-34
      Feng Shui Fragrance Unveils Bath Crystals in  Five Fragrances     II-34
      For Every Body Expands Its Line of Bath Salts and  Bubble Baths   II-34
      Colgate-Palmolive Launches Antibacterial Liquid  Hand Soap        II-34
      Avon Products Introduces Fragranced Bath and Shower  Gels in
       Seven Versions                                                   II-34
      Lady Primrose's Introduces Lady Primrose's Bar Soaps  Ambience
       Collection                                                       II-35
      Colgate Palmolive Pty. Ltd. Introduces Palmolive Naturals
       Moisture Bar Soaps                                               II-35
      Vermont Soapworks Introduces New Varieties of Premium  Bar Soaps  II-35
      Spa de Soleil Inc Launches O2CH Bar Soaps                         II-35
      Indigo Wild Launches Zum Bar Goats Milk Bar Soaps                 II-35
      Sonoma Soap Introduces New Products                               II-35
      Sensibility Soaps Releases triple-milled handcrafted Log
       Shaped versions of its Bar Soaps                                 II-35

  7. Recent Industry Activity                                           II-36
      Marico's Subsidiary Signs an Agreement with ACL  Lornamead
       Acquires Yardley                                                 II-36
      Dabur Forays into Soaps                                           II-36
      Godrej Commences Manufacturing Operations at  New Toilet Soap
       Unit                                                             II-36
      Henkel Acquires Dial Corp                                         II-36
      New Name for The Andrew Jergens Company                           II-36
      Deep Steep Comes into Being                                       II-37
      Lush Opens First Outlet in the US                                 II-37
      Symex Holdings Ltd Acquires Mayne soap business                   II-37
      Johnson Wax Professional Acquires DiverseyLever  for $1.6-billion II-37
      Medi-Health Products Ltd Awards Exclusive Sales  and
       Distribution Rights of Soft Wash                                II-37

  8. Focus on Select Global Players                                     II-39
      Avon Products (USA)                                               II-39
      Beiersdorf AG (Germany)                                           II-39
      Colgate-Palmolive (USA)                                           II-39
      Godrej Consumer Products Ltd. (India)                             II-39
      H Bronnley (UK)                                                   II-40
      Henkel (Germany)                                                  II-40
       Dial Corp (USA)                                                  II-40
      Hindustan Lever Limited (India)                                   II-41
      Johnson & Johnson (USA)                                           II-41
      Kao Corp (Japan)                                                  II-41
       Kao Brands Co. (USA)                                             II-42
      Lander Co., Inc. (USA)                                            II-42
      PZ Cussons plc (UK)                                               II-42
      Procter & Gamble Co. (USA)                                        II-42
      Sara Lee (USA)                                                    II-43
      Unilever (UK and The Netherlands)                                 II-43
      Vermont Soapworks (USA)                                           II-43
      Wipro Consumer Products (India)                                   II-43

  9. Global Market Perspective                                          II-44
      Table 3: World Recent Past, Current & Future Analysis for Bath
      Products by Geographic Region - United States,  Canada, Japan,
      Europe, Asia-Pacific, Latin America, and Middle East/Africa
      Markets Independently Analyzed with  Annual Sales Figures in
      US$ Million for Years 2001 through 2010 (includes
      corresponding Graph/Chart)                                        II-44

      Table 4: World Historic Review for Bath Products by Geographic
      Region - United States, Canada, Japan,  Europe, Asia-Pacific,
      Latin America, and Middle East/ Africa Markets Independently
      Analyzed with Annual Sales Figures in US$ Million for Years
      1991 through 2000  (includes corresponding Graph/Chart)           II-44

      Table 5: World 20-Year Perspective for Bath Products by
      Geographic Region - Percentage Breakdown of Dollar  Sales for
      United States, Canada, Japan, Europe,  Asia-Pacific, Latin
      America, and Middle East/Africa  Markets for Years 1991, 1995,
      2005 & 2010 (includes corresponding Graph/Chart)                  II-45

      Table 6: World Recent Past, Current & Future Analysis  for
      Soaps by Geographic Region - United States,  Canada, Japan,
      Europe, Asia-Pacific, Latin America,  and Middle East/Africa
      markets Independently  Analyzed with Annual Sales Figures in
      US$ Million  for Years 2001 through 2010 (includes
      corresponding Graph/Chart)                                        II-46

      Table 7: World Recent Past, Current & Future Analysis  for
      Soaps by Product Segment - Bar Soaps and Liquid  Soaps markets
      Independently Analyzed with Annual  Sales Figures in US$
      Million for Years 2001  through 2010 (includes corresponding
      Graph/Chart)                                                      II-46

      Table 8: World Historic Review for Soaps by Geographic  Region
      - United States, Canada, Japan, Europe,  Asia-Pacific, Latin
      America, and Middle East/Africa  markets Independently
      Analyzed with Annual Sales  Figures in US$ Million for Years
      1991 through  2000 (includes corresponding Graph/Chart)           II-47

      Table 9: World Historic Review for Soaps by Product  Segment -
      Bar Soaps and Liquid Soaps markets  Independently Analyzed
      with Annual Sales Figures in  US$ Million for Years 1991
      through 2000 (includes corresponding Graph/Chart)                 II-47
      Tabl e 10: World 20-Year Perspective for Soaps by  Geographic
       Region - Percentage Breakdown of Dollar Sales  for United
        States, Canada, Japan, Europe, Asia-Pacific,  Latin America,
         and Middle East/Africa Markets for  Years 1991, 1995, 2005
          & 2010 (includes  corresponding Graph/Chart)                  II-48
      Tabl e 11: World 20-Year Perspective for Soaps by  Product
       Segment - Percentage Breakdown of Dollar  Sales for Bar Soaps
        and Liquid Soaps for Years 1991,  1995, 2005 & 2010 (
         includes corresponding  Graph/Chart)                           II-48
      Tabl e 12: World Recent Past, Recent Past, Current &  Future
       Analysis for Bar Soaps by Geographic Region -  United States,
        Canada, Japan, Europe, Asia-Pacific,  Latin America, and
         Middle East/Africa Markets  Independently Analyzed with
          Annual Sales Figures  in US$ Million for Years 2001
           through 2010  (includes corresponding Graph/Chart)           II-49
      Tabl e 13: World Historic Review for Bar Soaps by  Geographic
       Region - United States, Canada, Japan,  Europe, Asia-Pacific,
        Latin America, and Middle  East/Africa Markets Independently
         Analyzed with  Annual Sales Figures in US$ Million for
          Years  1991 through 2000 (includes corresponding  Graph/
           Chart)                                                       II-49
      Tabl e 14: World 20-Year Perspective for Bar Soaps  by
       Geographic Region - Percentage Breakdown of  Dollar Sales for
        United States, Canada, Japan, Europe,  Asia-Pacific, Latin
         America, and Middle East/Africa  Markets for Years 1991,
          1995, 2005 & 2010  (includes corresponding Graph/Chart)       II-50
      Tabl e 15: World Recent Past, Current & Future Analysis  for
       Liquid Soaps by Geographic Region - United States, Canada,
        Japan, Europe, Asia-Pacific, Latin America, and Middle East
         /Africa Markets Independently Analyzed with  Annual Sales
          Figures in US$ Million for Years 2001  through 2010 (
           includes corresponding Graph/Chart)                          II-51
      Tabl e 16: World Historic Review for Liquid Soaps by
       Geographic Region - United States, Canada, Japan, Europe,
        Asia-Pacific, Latin America, and Middle East/Africa  Markets
         Independently Analyzed with Annual Sales Figures  in US$
          Million for Years 1991 through 2000 (includes
           corresponding Graph/Chart)                                   II-51
      Tabl e 17: World 20-Year Perspective for Liquid Soaps by
       Geographic Region - Percentage Breakdown of Dollar Sales  for
        United States, Canada, Japan, Europe, Asia-Pacific,  Latin
         America, and Middle East/Africa Markets for Years  1991,
          1995, 2005 & 2010 (includes corresponding  Graph/Chart)       II-52
      Tabl e 18: World Recent Past, Current & Future Analysis for
       Bath Additives by Geographic Region - United States,  Canada,
        Japan, Europe, Asia-Pacific, Latin America, and Middle East
         /Africa Markets Independently Analyzed with  Annual Sales
          Figures in US$ Million for Years 2001  through 2010 (
           includes corresponding  Graph/Chart)                         II-53
      Tabl e 19: World Historic Review for Bath Additives by
       Geographic Region - United States, Canada, Japan, Europe,
        Asia-Pacific, Latin America, and Middle East/Africa  Markets
         Independently Analyzed with Annual Sales  Figures in US$
          Million for Years 1991 through 2000  (includes
           corresponding Graph/Chart)                                   II-53
      Tabl e 20: World 20-Year Perspective for Bath Additives by
       Geographic Region - Percentage Breakdown of Dollar  Sales for
        United States, Canada, Japan, Europe,  Asia-Pacific, Latin
         America, and Middle East/Africa  Markets for Years 1991,
          1995, 2005 & 2010 (includes corresponding Graph/Chart)        II-54
      Tabl e 21: World Recent Past, Current & Future Analysis  for
       Shower Gels/Body Washes by Geographic Region -  United
        States, Canada, Japan, Europe, Asia-Pacific, Latin America,
         and Middle East/Africa Markets Independently Analyzed with
          Annual Sales Figures in US$ Million for  Years 2001
           through 2010 (includes corresponding  Graph/Chart)           II-55
      Tabl e 22: World Historic Review for Shower Gels/Body Washes
       by Geographic Region - United States, Canada, Japan, Europe,
        Asia-Pacific, Latin America, and Middle East/Africa Markets
         Independently Analyzed with Annual Sales Figures in US$
          Million for Years 1991 through 2000 (includes
           corresponding Graph/Chart)                                   II-55
      Table 23: World 20-Year Perspective for Shower  Gels/Body
      Washes by Geographic Region - Percentage Breakdown of Dollar
      Sales for United States, Canada, Japan, Europe, Asia-Pacific,
      Latin America, and Middle East/Africa Markets for Years 1991,
      1995,  2005 & 2010 (includes corresponding  Graph/Chart)          II-56


III. MARKET

  1. The United States                                                  III-1
      A.Market Analysis                                                 III-1
        Experiencing Home Values                                        III-1
        Spa Treatment: A Novel Term in Bathing                          III-1
        Bath Products Market Outlook                                    III-1
        Historic Review                                                 III-1
        Market Trends                                                   III-2
         Highlights                                                     III-2
        Liquid Soaps                                                    III-2
         Looking Up                                                     III-2
         Private Label Liquid Hand Soaps Faring well                    III-2
          Table 24: Leading Players in the US Market for  Liquid
          Soaps (2004 & 2005): Percentage Share Breakdown by Value
          Salesfor Colgate Palmolive, Henkel, Reckitt Benckiser,
          Procter & Gamble,  Kao Corporation of Japan, Private Label
          and  Others (includes corresponding  Graph/Chart)             III-3

          Table 25: Leading Brands in the US Market for  Liquid
          Soaps (2005): Percentage Share Breakdown  for Caress,
          Dove, Olay Complete, Softsoap Fruit Essentials, Herbal
          Essences, Softsoap, Suave,  Lever 2000, St. Ives Swiss
          Formula, Suave Naturals and Others (includes corresponding
          Graph/Chart)                                                  III-3

          Table 26: Liquid Soaps Market in the US by Trade Channel
          (2005): Percentage Share Breakdown by  Value Sales for
          Discount Stores, Food/Drug Combination Stores, Chain Drug
          Stores, Super  Markets and Independent Drug Stores
          (includes corresponding Graph/Chart)                          III-4

          Table 27: Leading Players in the US Market for  Liquid
          Hand soaps (2004 & 2005): Percentage  Share Breakdown for
          Colgate, Dial, Reckitt  Benckiser, Go-Jo Industries,
          Procter & Gamble, Johnson & Johnson, -Private Label and
          Others (includes corresponding  Graph/Chart)                  III-4

          Table 28: Leading Brands in the US Market for  Liquid Hand
          soaps (2005): Percentage Share Breakdown for Dial,
          Softsoap, Purell, Clean &  Smooth, Softsoap Aquarium,
          Suave, Softsoap  2 in 1, Softsoap Winter Series, Dial
          Complete,  Ivory, and Others (includes corresponding
          Graph/Chart)                                                  III-5

          Table 29: US Market for Liquid Hand Soaps (2005):
          Percentage Breakdown of Value Sales by Distribution
          Channel for Discount Stores, Food/drug combination stores,
          Chain drug stores, Super markets and Independent drug
          stores In New Form (includes corresponding Graph/Chart)       III-5
        Bar Soaps                                                       III-6
         Experiencing Sluggish Sales                                    III-6
         Preference for Branded Products                                III-6
         Consistent Product Activity                                    III-6
          Table 30: US Market for Bar Soaps (2005):  Percentage
          Breakdown of Value Sales by  Distribution Channel for
          Super Markets, Drug  Stores and Discounters (includes
          corresponding Graph/Chart)                                    III-6

          Table 31: Leading Players in the US Market for  Bar Soaps
          (2004 & 2005): Percentage Share Breakdown by Value
          Salesfor Unilever, Procter& Gamble, Henkel, Colgate
          Palmolive, Johnson & Johnson, Private Label and Other
          (includes corresponding Graph/Chart)s                         III-7

          Table 32: Leading Brands in the US Market for Bar Soaps
          (2005): Percentage Share Breakdown by  Value Sales for
          Dove, Dial, Lever 2000, Irish  Spring, Zest, Caress, Oil
          of Olay, Ivory, Safeguard, Coast, and Others (includes
          corresponding Graph/Chart)                                    III-7
         Soap Deodorant Bar                                             III-8
          Table 33: US Market for Deodorant Bars (2005): Percentage
          Breakdown of Value Sales by Distribution Channel for
          Discount Stores, Food/drug combination stores, Chain drug
          stores, Super markets and Independent drug stores
          (includes corresponding Graph/Chart)                          III-8

          Table 34: Leading Brands in the US Market for Deodorant
          Bars (2005): Percentage Share Breakdown for Lever, Dial,
          Irish Spring, Zests, Safeguard, Irish Spring Aloe, Coast,
          Dial Spring Water, Zest  Whitewater Fresh, Irish Spring
          Sport, and  Others (includes corresponding  Graph/Chart)      III-8
         Soap Non-Deodorant Bars                                        III-9
          Table 35: US Market for Non-Deodorant Bars (2005):
          Percentage Breakdown of Value Sales by Distribution
          Channel for Discount Stores, Food/Drug Combination Stores,
          Chain Drug Stores, Super Markets and Independent Drug
          Stores (includes corresponding Graph/Chart)                   III-9

          Table 36: Leading Players in the US Market for
          Non-Deodorant Bars (2005): Percentage Share Breakdown for
          Lever Bros. (Unilever), Procter & Gamble, Dial, Kao Brands
          Co., Yardley of London, Johnson & Johnson, Galderma and
          Others (includes  corresponding Graph/Chart)                  III-9

          Table 37: Leading Brands in the US Market for
          Non-Deodorant Bars (2005): Percentage Share Breakdown for
          Dove, Caress, Ivory, Olay, Dove Nutrium,  Jergens, Tone,
          Aveeno, Tone Island Mist, Cetaphil, and Others (includes
          corresponding  Graph/Chart)                                   III-10

          Table 38: Leading Bath Fragrance Brands in the  US (2005):
          Percentage Share Breakdown by Value Sales for Vaseline
          Intensive care, Calgon,  Mr. Bubble, Village Naturals,
          Lander, Healing  Garden, Sarah Michaels, Alpha Keri,
          Appearance and Private Label (includes  corresponding
          Graph/Chart)                                                  III-10
        Bar Vs Liquid Soaps                                             III-11
         Specialty Soaps                                                III-11
          Table 39: Leading Players in the US Market for Specialty
          Soaps (2004 & 2005): Percentage Share Breakdown by Value
          Sales for Unilever Group,  Procter & Gamble, Henkel,
          Colgate-Palmolive, Johnson & Johnson, Private Label and
          Others  (includes corresponding Graph/Chart)                  III-11
        Shower Gels                                                     III-11
         Becoming More Appealing                                        III-11
          Table 40: US Market for Shower Gels (2005): Percentage
          Breakdown of Value Sales by Distribution Channel for
          Discount Stores, Food/drug combination stores, Chain drug
          stores, uper markets and Independent drug stores (includes
          corresponding Graph/Chart)                                    III-12

          Table 41: Leading Brands in the US Market for Shower Gels
          (2005): Percentage Share Breakdown  for Olay, Dove, Herbal
          Essences, Caress,  Softsoap, Suave, Dial 1, Lever 2000,
          Jergens,  and Others (includes corresponding  Graph/Chart)    III-12
        Targeting Teens                                                 III-13
        Body Washes                                                     III-13
         Gaining Popularity                                             III-13
         Less Cumbersome                                                III-13
        Hand Sanitizers                                                 III-13
         A New Category                                                 III-13
         Antibacterial Hand Sanitizers                                  III-13
        Raw Materials Market- A Peek into the Past                      III-14
        Strategic Developments                                          III-14
        Product Launches                                                III-15
        Key US Players                                                  III-24
         Avon Products                                                  III-24
         Dial Corp                                                      III-25
         Johnson & Johnson                                              III-25
         Kao Brands Co.                                                 III-26
         Lander Co., Inc.                                               III-26
         Procter & Gamble Co.                                           III-26
         Vermont Soapworks                                              III-27
      B.Market Analytics                                                III-27
        Table 42: US Recent Past, Current & Future Analysis  for
        Bath Products by Product Segment - Soaps  (Bar Soaps and
        Liquid Soaps), Bath Additives, and  Shower Gels/Body Washes
        Markets Independently  Analyzed with Annual Sales Figures in
        US$ Million for Years 2001 through 2010 (includes
        corresponding  Graph/Chart)                                     III-27

        Table 43: US Historic Review for Bath Products by  Product
        Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
        Additives, and Shower Gels/Body Washes Markets Independently
        Analyzed with Annual Sales Figures  in US$ Million for Years
        1991 through 2000  (includes corresponding Graph/Chart)         III-28

        Table 44: US 20-Year Perspective for Bath Products by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
        Shower Gels/Body Washes Markets for Years  1991, 1995, 2005
        & 2010 (includes corresponding Graph/Chart)                     III-28

  2. Canada                                                             III-29
      A.Market Analysis                                                 III-29
        Historic Perspective                                            III-29
        Naturals: A Popular Theme                                       III-29
        Product Launches                                                III-29
      B.Market Analytics                                                III-30
        Table 45: Canadian Recent Past, Current & Future  Analysis
        for Bath Products by Product Segment - Soaps (Bar Soaps and
        Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Million for Years 2001  through 2010 (includes
        corresponding  Graph/Chart)                                     III-30

        Table 46: Canadian Historic Review for Bath Products by
        Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
        Additives, and Shower Gels/Body Washes Markets Independently
        Analyzed with Annual Sales Figures  in US$ Million for Years
        1991 through 2000  (includes corresponding Graph/Chart)         III-30

        Table 47: Canadian 20-Year Perspective for Bath Products by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
        Shower Gels/Body Washes Markets  for Years 1991, 1995, 2005
        & 2010 (includes  corresponding Graph/Chart)                    III-31

  3. Japan                                                              III-32
      A.Market Analysis                                                 III-32
        Historic Review                                                 III-32
        Bath: Signifying Cultural Value                                 III-32
        Bar and Liquid Soaps                                            III-32
        Trends                                                          III-32
        Competitive Landscape - The Early 2000s                         III-32
         Table 48: Leading Players in the Japanese Body Soap (Solid)
         Market-2004 & 2005: Percentage Share Breakdown by Value
         Shipments for Lion, Kao,  Cow Brand Soap Kyoshinsha,
         Procter & Gamble  Far East, Shiseido and Others (includes
         corresponding Graph/Chart)                                     III-33

         Table 49: Leading Players in Japanese Body Soap (Liquid)
         Market-2004 & 2005: Percentage Share Breakdown by Value
         Shipments for Kao, Nippon  Lever, Kanebo, Shiseido, Lion,
         Cow Brand Soap Kyoshinsha and Others (includes
         corresponding Graph/Chart)                                     III-34

         Table 50: Leading Brands in the Japanese Market for Bath
         and Shower Products (2004 & 2005): Percentage Share
         Breakdown for Bioré, Shokubutsu Monogatari, Dove, Naïve,
         Kao White, Bathclin, Bub, Cow Brand,  Bath Roman, Muse,
         Private label, and Others  (includes corresponding
         Graph/Chart)                                                   III-35
        Product Launches                                                III-35
        Key Japanese Player                                             III-37
         Kao Corp                                                       III-37
      B.Market Analytics                                                III-38
        Table 51: Japanese Recent Past, Current & Future  Analysis
        for Bath Products by Product Segment - Soaps (Bar Soaps and
        Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Million for Years 2001  through 2010 (includes
        corresponding  Graph/Chart)                                     III-38

        Table 52: Japanese Historic Review for Bath Products by
        Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
        Additives, and Shower Gels/Body Washes Markets Independently
        Analyzed with Annual Sales Figures  in US$ Million for Years
        1991 through 2000  (includes corresponding Graph/Chart)         III-38

        Table 53: Japanese 20-Year Perspective for Bath Products by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
        Shower Gels/Body Washes Markets  for Years 1991, 1995, 2005
        & 2010 (includes  corresponding Graph/Chart)                    III-39

  4. Europe                                                             III-40
      A.Market Analysis                                                 III-40
        Historic Review                                                 III-40
        Western Europe: Diversification into  Niche Segments            III-40
        Bath and Shower Products: Gaining Appeal                        III-40
         Table 54: Leading Brands in the European Market for Bath
         and Shower Products (2005): Percentage Share Breakdown for
         Dove, Palmolive, Nivea bath care, Fa, Lux, Imperial
         Leather, Sanex, Le Petit Marseillais, Duschdas, Private
         Label and Others (includes corresponding Graph/Chart)          III-41
      B.Market Analytics                                                III-42
        Table 55: European Recent Past, Current & Future  Analysis
        for Bath Products by Geographic Region -  France, Germany,
        UK, Italy, Spain & Rest of Europe Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2001 through 2010 (includes corresponding Graph/Chart)          III-42

        Table 56: European Recent Past, Current & Future Analysis
        for Bath Products by Product Segment - Soaps (Bar Soaps and
        Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
        Markets Independently Analyzed with Annual Sales Figures in
        US$ Million for Years 2001 through 2010 (includes
        corresponding Graph/Chart)                                      III-42

        Table 57: European Historic Review for Bath Products  by
        Geographic Region - France, Germany, UK, Italy,  Spain &
        Rest of Europe Markets Independently  Analyzed with Annual
        Sales Figures in US$ Million  for Years 2001 through 2010
        (includes  corresponding Graph/Chart)                           III-43

        Table 58: European Historic Review for Bath Products by
        Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
        Additives, and Shower Gels/Body Washes Markets Independently
        Analyzed with Annual Sales Figures in US$ Million for Years
        1991 through 2000 (includes corresponding Graph/Chart)          III-43

        Table 59: European 20-Year Perspective for Bath Products by
        Geographic Region - Percentage Breakdown of Dollar Sales for
        France, Germany, UK, Italy, Spain and Rest of Europe Markets
        for Years 1991, 1995, 2005 & 2010 (includes corresponding
        Graph/Chart)                                                    III-44

        Table 60: European 20-Year Perspective for Bath Products by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
        Shower Gels/Body Washes Markets for  Years 1991, 1995, 2005
        & 2010 (includes  corresponding Graph/Chart)                    III-44

  4a. France                                                            III-45
      A.Market Analysis                                                 III-45
        Historic Perspective                                            III-45
        Penetration of Bath Products                                    III-45
        Trends                                                          III-45
         Table 61: Leading Brands in the French Market for  Bath and
         Shower Products (2005): Percentage Share Breakdown for Le
         Petit Marseillais, Dove, Tahiti, Monsavon, Sanex, Planète
         Ushuaïa, Fa, Rogé  Cavaillès, Palmolive, Dop, Mont
         St-Michel,  Private label and Others (includes
         corresponding Graph/Chart)                                     III-46

         Table 62: French Market for Bath and Shower  Products
         (2005): Percentage Breakdown of Value  Sales by
         Distribution Channel for Grocery, Direct  sales,
         Pharmacy/drugstores, Specialists, Discounters, Department
         stores, and Others (includes  corresponding Graph/Chart)       III-47
        Product Launches                                                III-47
      B.Market Analytics                                                III-48
        Table 63: French Recent Past, Current & Future Analysis for
        Bath Products by Product Segment - Soaps (Bar Soaps and
        Liquid Soaps), Bath Additives, and Shower  Gels/Body Washes
        Markets Independently Analyzed  with Annual Sales Figures in
        US$ Million for Years  2001 through 2010 (includes
        corresponding  Graph/Chart)                                     III-48

        Table 64: French Historic Review for Bath Products by
        Product Segment - Soaps (Bar Soaps and Liquid  Soaps), Bath
        Additives, and Shower Gels/Body Washes Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        1991 through  2000 (includes corresponding  Graph/Chart)        III-48

        Table 65: French 20-Year Perspective for Bath Products  by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
        Shower Gels/Body Washes Markets for  Years 1991, 1995, 2005
        & 2010 (includes  corresponding Graph/Chart)                    III-49

  4b. Germany                                                           III-50
      A.Market Analysis                                                 III-50
        Historic Review                                                 III-50
        Shower Products: Reigning Supreme                               III-50
        Trends                                                          III-50
        Leading Companies                                               III-50
        Channel Performance                                             III-51
        Penetration of Bath Products                                    III-51
         Table 66: Leading Brands in the German Market for  Bath and
         Shower Products (2005): Percentage Share Breakdown for
         Nivea, Fa, Duschdas, Palmolive,  Dove, Sebamed, Tetesept,
         CD, Axe, Private label  and Others (includes corresponding
         Graph/Chart)                                                   III-51
        Key German Players                                              III-52
         Beiersdorf AG                                                  III-52
         Henkel                                                         III-52
      B.Market Analytics                                                III-53
        Table 67: German Recent Past, Current & Future  Analysis for
        Bath Products by Product Segment - Soaps (Bar Soaps and
        Liquid Soaps), Bath Additives, and  Shower Gels/Body Washes
        Markets Independently  Analyzed with Annual Sales Figures in
        US$ Million  for Years 2001 through 2010 (includes
        corresponding Graph/Chart)                                      III-53

        Table 68: German Historic Review for Bath Products  by
        Product Segment - Soaps (Bar Soaps and Liquid  Soaps), Bath
        Additives, and Shower Gels/Body Washes Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        1991 through  2000 (includes corresponding  Graph/Chart)        III-53

        Table 69: German 20-Year Perspective for Bath Products  by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
        Shower Gels/Body Washes Markets for  Years 1991, 1995, 2005
        & 2010 (includes  corresponding Graph/Chart)                    III-54

  4c. The United Kingdom                                                III-55
      A.Market Analysis                                                 III-55
        Historic Perspective                                            III-55
        UK Bath and Shower Products: A Unique Market                    III-55
        Bathing: A Luxurious Experience                                 III-55
         Table 70: Leading Brands in the UK Market for Bath  and
         Shower Products (2005): Percentage Share Breakdown for
         Imperial Leather, Radox, Dove, Avon, Johnson's pH 5.5,
         Carex, Oil of Olay, Palmolive, Lynx, Johnson's and Others
         (includes  corresponding Graph/Chart)                          III-56
        Factors Responsible for Increasing Popularity  of Shower
         Products in the UK                                             III-56
        Bath Products Penetration                                       III-56
        Bath and Shower Market: High Growth Potential                   III-57
        Shower Gels Scenario                                            III-57
         Table 71: Leading Brands in the UK Market for  Shower Gels
         (2005): Percentage Share Breakdown  for Imperial Leather,
         Radox, Olay, Palmolive, Lynx, Dove, Johnson's, Nutralia,
         Original Source, Gillette Series, and Others(includes
         corresponding  Graph/Chart)                                    III-57
        Liquid Soaps Market                                             III-58
         Table 72: Leading Brands in the UK Market for Liquid Soaps
         (2005): Percentage Share Breakdown for Carex, Radox,
         Imperial Leather, Dove, Dettol, Palmolive Aquarium, and
         Others (includes corresponding Graph/Chart)                    III-58
        Bath Salts                                                      III-58
        Bar Soaps: Loosing Appeal                                       III-58
         Table 73: Leading Brands in the UK Market for Bar Soaps
         (2005): Percentage Share Breakdown for Dove, Imperial
         Leather, Simple, Pearl, Palmolive, Mild  Cream, Fairy,
         Pears, Lux, Shield, Johnson's Baby,  Private Label and
         Others (includes  corresponding Graph/Chart)                   III-59
        Soap Saga                                                       III-59
        Body Washes                                                     III-60
         Soaps Lose Out Share                                           III-60
         Declining Sales of Own Label Brands                            III-60
         Hand Cleansing Gels: A New Category                            III-60
        Trends                                                          III-60
        Product Introductions                                           III-61
        Key Players in United Kingdom                                   III-65
         H Bronnley                                                     III-65
         PZ Cussons plc                                                 III-66
         Unilever                                                       III-66
      B.Market Analytics                                                III-67
        Table 74: UK Recent Past, Current & Future Analysis for Bath
        Products by Product Segment - Soaps (Bar Soaps and Liquid
        Soaps), Bath Additives, and Shower Gels/Body Washes Markets
        Independently Analyzed with Annual  Sales Figures in US$
        Million for Years 2001 through  2010 (includes corresponding
        Graph/Chart)                                                    III-67

        Table 75: UK Historic Review for Bath Products by  Product
        Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
        Additives, and Shower Gels/Body Washes Markets Independently
        Analyzed with Annual Sales Figures in  US$ Million for Years
        1991 through 2000 (includes corresponding Graph/Chart)          III-67

        Table 76: UK 20-Year Perspective for Bath Products by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
        Shower Gels/Body Washes Markets for Years 1991, 1995, 2005 &
        2010 (includes corresponding  Graph/Chart)                      III-68

  4d .Italy                                                             III-69
      A.Market Analysis                                                 III-69
        Historic Perspective                                            III-69
        Shower Market: Holding Good Prospects                           III-69
        Decreasing White-Colored Product Sales                          III-69
        Trend towards Completely Natural Products                       III-69
        Bath Additives: Adapting to Changing  Preferences               III-70
         Table 77: Leading Brands in the Italian Market for  Bath
         Products (2005): Percentage Share Breakdown  by Value Sales
         for Malizia, Felce Azzurra, Neutro Roberts, Nivea, Infasil
         and Others (includes corresponding Graph/Chart)                III-70

         Table 78: Leading Brands in the Italian Market for Shower
         Products (2005): Percentage Share Breakdown by Value Sales
         for Badedas, Palmolive, Neutro Roberts, Felce Azzurra,
         Intesa and Others (includes  corresponding Graph/Chart)        III-70

         Table 79: Leading Brands in the Italian Market for Liquid
         Soaps (2005): Percentage Share Breakdown by Value Sales for
         Neutro Roberts, Badedas, Douss Douss, Felce Azzurra, Fresh
         & Clean and Others (includes corresponding Graph/Chart)        III-71
        Product Launches                                                III-71
      B.Market Analytics                                                III-72
        Tabl e 80: Italian Recent Past, Current & Future Analysis
         for Bath Products by Product Segment - Soaps (Bar Soaps and
          Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
           Markets Independently Analyzed with Annual  Sales Figures
            in US$ Million for Years 2001 through  2010 (includes
             corresponding Graph/Chart)                                 III-72
        Tabl e 81: Italian Historic Review for Bath Products by
         Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
          Additives, and Shower Gels/Body Washes Markets
           Independently Analyzed with Annual Sales Figures in US$
            Million for Years 1991 through 2000 (includes
             corresponding Graph/Chart)                                 III-72
        Tabl e 82: Italian 20-Year Perspective for Bath Products  by
         Product Segment - Percentage Breakdown of Dollar Sales for
          Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
           Shower Gels/Body Washes Markets for  Years 1991, 1995,
            2005 & 2010 (includes  corresponding Graph/Chart)           III-73

  4e. Spain                                                             III-74
      A. Market Analytics                                               III-74
        Historic Review                                                 III-74
        A Mature Market                                                 III-74
        Bathing Goes Back to Nature                                     III-74
        Bath Gels: Accounting for Chunk of the Market                   III-74
        Bar Soaps: Assuming Less Importance                             III-74
        Shower Products Market                                          III-75
        Added Features: More Appealing                                  III-75
        Preference for Showers                                          III-75
         Table 83: Leading Brands in the Spanish Market for  Bath
         and Shower Products (2005): Percentage Share Breakdown for
         Sanex, La Toja, Avena Kinesia, Hidro-Genesse, Heno de
         Pravia, Magno, Lactovit, Fa, Dove, Neutro Balance, Natural
         Honey, S-3, Lux, Nelia, Nivea, Private label and Others
         (includes  corresponding Graph/Chart)                          III-76
        A Promising Market                                              III-76
         Table 84: Leading Brands in the Spanish Bath Gels  and
         Liquid Soaps Market (2005): Percentage Share Breakdown for
         Sanex-Total, Avena Kinesia, Hidrogenesse, Fa, Lactovit,
         Magno, Natural Honey,  La Toja Hidrotermal, Neutro Balance,
         S3, Nenuco, Hidrogenesse Aromaterapia, Dove, and Others
         (includes corresponding Graph/Chart)                           III-77
        Channel Performance                                             III-78
        Trends                                                          III-78
        Product Launches                                                III-78
      B.Market Analytics                                                III-79
        Table 85: Spanish Recent Past, Current & Future Analysis for
        Bath Products by Product Segment - Soaps (Bar Soaps and
        Liquid Soaps), Bath Additives, and Shower Gels/Body Washes
        Markets Independently Analyzed with Annual  Sales Figures in
        US$ Million for Years 2001 through  2010 (includes
        corresponding Graph/Chart)                                      III-79

        Table 86: Spanish Historic Review for Bath Products by
        Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
        Additives, and Shower Gels/Body Washes Markets Independently
        Analyzed with Annual Sales Figures in US$ Million for Years
        1991 through 2000 (includes corresponding Graph/Chart)          III-79

        Table 87: Spanish 20-Year Perspective for Bath Products  by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
        Shower Gels/Body Washes Markets for  Years 1991, 1995, 2005
        & 2010 (includes  corresponding Graph/Chart)                    III-80

  4f. Rest of Europe                                                    III-81
      A.Market Analysis                                                 III-81
        Historic Perspective                                            III-81
        Product Introductions                                           III-81
        Poland                                                          III-81
         Table 88: Polish Bath and Shower Products Market by Product
         Segment (2004 & 2005): Percentage Share Breakdown by Value
         Sales for Bar Soap, Liquid Soap, Body Wash/Shower Gel, and
         Bath Additives  (includes corresponding Graph/Chart)           III-82
         Key Players                                                    III-82
          Table 89: Leading Brands in the Polish Market for  Bath
          and Shower Products (2005): Percentage Share Breakdown for
          Fa, Luksja, Palmolive, Lux, Nivea, Apart, Bac, Dove,
          Camay, Cleopatra and Others (includes corresponding
          Graph/Chart)                                                  III-82
        Greece                                                          III-83
         A Peek into the Past                                           III-83
         Bar Soaps- The Leading Category                                III-83
          Table 90: Bath and Shower Products Market in  Greece
          (2005): Percentage Breakdown of Value  Sales by Product
          Segment for Bar Soaps, Shower  Gels and Liquid Soaps
          (includes corresponding  Graph/Chart)                         III-83

          Table 91: Leading Brands in the Bath and Shower Products
          Market In Greece (2005): Percentage Share Breakdown for
          Camay, Dove, Fa, Lux, Palmolive, Nivea, Johnson's pH
          5.5,Cleopatra, Aromatics,  Rexona and Others (includes
          corresponding Graph/Chart)                                    III-83
        Russia                                                          III-84
         Table 92: Leading Brands in the Russian Shower Products
         Market (2005): Percentage Share Breakdown for Nivea, Fa,
         Palmolive, Avon, Chistava Liniva  (Kalina), and Others
         (includes corresponding Graph/Chart)                           III-84
        Turkey                                                          III-84
         Table 93: Turkish Bath and Shower Products Market by
         Segment (2004 & 2005): Percentage Breakdown by  Value
         Salesfor Bar Soaps, Liquid Soaps, Bath  Additives, and Body
         Wash/Shower Gels (includes corresponding Graph/Chart)          III-84

         Table 94: Leading Brands in the Turkish Market for  Bath
         and Shower Products (2005): Percentage Share Breakdown for
         Haci Sakir, Lux, Palmolive, Duru, Neutrogena, Komili, Fa
         Aqua, Arko, Fom, Reward,  and Others (includes
         corresponding  Graph/Chart)                                    III-85
        Hungary                                                         III-85
         Bath and Shower Products Market - A Peek into  the Past        III-85
         Trends                                                         III-85
      B.Market Analytics                                                III-86
        Table 95: Rest of Europe Recent Past, Current & Future
        Analysis for Bath Products-by Product Segment for Soaps (Bar
        Soaps and Liquid Soaps), Bath Additives, and Shower
        Gels/Body Washes Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2001  through 2010
        (includes corresponding  Graph/Chart)                           III-86

         Table 96: Rest of Europe Historic Review for Bath Products
         by Product Segment - Soaps (Bar Soaps and Liquid Soaps),
         Bath Additives, and Shower Gels/Body Washes Markets
         Independently Analyzed with Annual Sales Figures in US$
         Million for Years 1991 through 2000 (includes corresponding
         Graph/Chart)                                                   III-86

        Table 97: Rest of Europe 20-Year Perspective for Bath
        Products by Product Segment - Percentage Breakdown  of
        Dollar Sales for Soaps (Bar Soaps and Liquid Soaps),  Bath
        Additives, and Shower Gels/Body Washes Markets  for Years
        1991, 1995, 2005 & 2010 (includes  corresponding
        Graph/Chart)                                                    III-87

  5. Asia-Pacific                                                       III-88
      A.Market Analysis                                                 III-88
        Historic Perspective                                            III-88
        Bar Soaps Dominate the Market for Bath and Shower  products
         in Asia-Pacific                                                III-88
        Australia                                                       III-89
         Bar Soaps: Leading Category                                    III-89
         Competitive Scenario - The early 2000s                         III-89
         Strategic Developments                                         III-89
         Product Launch                                                 III-90
         Major Players in Australia                                     III-90
          Unilever Australasia                                          III-90
        China                                                           III-90
         Soap Market: Experiencing Growth                               III-90
         Personal Care: Receiving More Importance                       III-90
         Procter & Gamble: Leading Player                               III-90
         Primary Distributors                                           III-90
          Table 98: Chinese Bath and Shower Products Market by
          Segment (2004 & 2005): Percentage Breakdown  by Value
          Sales for Bar Soap and Body  Wash/Shower Gel                  III-91

          Table 99: Leading Brands in the Chinese Market  for Bath
          and Shower Products (2004 & 2005):  Percentage Share
          Breakdown for Safeguard, Lux, Hazeline, Mely, Soft, Zest,
          Dove, Bai Li, Kao,  San Xiao, and Others (includes
          corresponding Graph/Chart)                                    III-91
        India                                                           III-92
         Market Dominated by Majors                                     III-92
         Launches and Re-launches Mark Indian Toilet Soap  Industry     III-92
         Competitive Scenario                                           III-92
          Table 100: Regional Consumption Shares of Soaps  in India
          (2005): Percentage Share Breakdown  by Region for East,
          North, West and South  (includes corresponding
          Graph/Chart)                                                  III-93
          Toilet Soaps - An Alluring Market                             III-93
         Economy Sector: Popularity of Low-Priced  Brands               III-93
         Product Launches                                               III-93
         Strategic Developments                                         III-95
         Key Indian Players                                             III-96
          Godrej Consumer Products Ltd.                                 III-96
          Hindustan Lever Limited                                       III-96
          Wipro Consumer Products                                       III-96
        Hong Kong                                                       III-97
         Liquid Soaps Enjoy Significant Growth                          III-97
         Led By Global Players                                          III-97
          Table 101: Hong Kong Market Shares for Bath  and Shower
          Products by Segment (2004 & 2005): Percentage Breakdown of
          Value Sales for Body Wash/Shower Gel, Bar Soap, Liquid
          Soap and  Bath Additives (includes corresponding
          Graph/Chart)                                                  III-97

          Table 102: Leading Bath and Shower Products in  Hong Kong
          (2004 & 2005): Percentage Share Breakdown for Dove, Zest,
          Bioré, Fa, Lux,  Olay, Palmolive, Pears,Jergens, Cussons,
          and Others (includes corresponding  Graph/Chart)              III-98
        Vietnam                                                         III-98
         Market Review                                                  III-98
          Table 103: Bath and Shower Products Market in Vietnam by
          Segment: Percentage Share Breakdown  of Value Sales for
          Bar Soap, Body Wash/Shower  Gel and Liquid Soaps (includes
          corresponding Graph/Chart)                                    III-99

          Table 104: Leading Brands in the Bath and Shower Products
          Market in Vietnam (2005): Percentage  Share Breakdown for
          Lux, Dove, Lifebuoy,  Palmolive, Fa, Safeguard, Camay,
          Dacco,  Johnson's Baby, Shower to Shower and  Others
          (includes corresponding  Graph/Chart)                         III-99
      B.Market Analytics                                                III-100
        Table 105: Asia-Pacific Recent Past, Current & Future
        Analysis for Bath Products- by Product Segment for  Soaps
        (Bar Soaps and Liquid Soaps), Bath Additives,  and Shower
        Gels/Body Washes Markets Independently Analyzed with Annual
        Sales Figures in US$ Million  for Years 2001 through 2010
        (includes  corresponding Graph/Chart)                           III-100

        Table 106: Asia-Pacific Historic Review for Bath Products by
        Product Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
        Additives, and Shower Gels/Body Washes Markets Independently
        Analyzed with Annual Sales Figures in  US$ Million for Years
        1991 through 2000  (includes corresponding Graph/Chart)         III-100

        Table 107: Asia-Pacific 20-Year Perspective for Bath
        Products by Product Segment - Percentage Breakdown  of
        Dollar Sales for Soaps (Bar Soaps and Liquid Soaps), Bath
        Additives, and Shower Gels/Body Washes Markets  for Years
        1991, 1995, 2005 & 2010 (includes  corresponding
        Graph/Chart)                                                    III-101

  6. Latin America                                                      III-102
      A.Market Analysis                                                 III-102
        Historic Review                                                 III-102
        Key Regions-A Focus                                             III-102
         Brazil                                                         III-102
          Table 108: Leading Brands in the Brazilian Soaps Market
          (2005): Percentage Share Breakdown  for Rexona, Axe,
          Nivea, and Others                                             III-102
         Peru                                                           III-102
        Leading Players                                                 III-103
      B.Market Analytics                                                III-103
        Table 109: Latin America Recent Past, Current & Future
        Analysis for Bath Products- by Product Segment for Soaps
        (Bar Soaps and Liquid Soaps), Bath Additives, and Shower
        Gels/Body Washes Markets Independently Analyzed with Annual
        Sales Figures in US$ Million for Years 2001 through  2010
        (includes corresponding Graph/Chart)                            III-103

        Table 110: Latin America Historic Review for Bath Products
        by Product Segment - Soaps (Bar Soaps and Liquid Soaps),
        Bath Additives, and Shower Gels/Body Washes Markets
        Independently Analyzed with Annual Sales Figures in  US$
        Million for Years 1991 through 2000  (includes corresponding
        Graph/Chart)                                                    III-104

        Table 111: Latin America 20-Year Perspective for Bath
        Products by Product Segment - Percentage Breakdown  of
        Dollar Sales for Soaps (Bar Soaps and Liquid Soaps), Bath
        Additives, and Shower Gels/Body Washes Markets  for Years
        1991, 1995, 2005 & 2010 (includes  corresponding
        Graph/Chart)                                                    III-104

  7. Middle East/Africa                                                 III-105
      A.Market Analysis                                                 III-105
        Historic Review                                                 III-105
        Israel                                                          III-105
         A Peek into the Past                                           III-105
      B.Market Analytics                                                III-106
        Table 112: Middle East/Africa Recent Past, Current & Future
        Analysis for Bath Products- by Product Segment for Soaps
        (Bar Soaps and Liquid Soaps), Bath Additives, and Shower
        Gels/Body Washes Markets Independently Analyzed with Annual
        Sales Figures in US$ Million  for Years 2001 through 2010
        (includes  corresponding Graph/Chart)                           III-106

        Table 113: Middle East/Africa Historic Review for Bath
        Products by Product Segment - Soaps (Bar Soaps and Liquid
        Soaps), Bath Additives, and Shower Gels/Body Washes Markets
        Independently Analyzed with  Annual Sales Figures in US$
        Million for Years  1991 through 2000 (includes corresponding
        Graph/Chart)                                                    III-106

        Table 114: Middle East/Africa 20-Year Perspective for  Bath
        Products by Product Segment - Percentage  Breakdown of
        Dollar Sales for Soaps (Bar Soaps and  Liquid Soaps), Bath
        Additives, and Shower Gels/Body Washes Markets for Years
        1991, 1995, 2005 &  2010 (includes corresponding
        Graph/Chart)                                                    III-107


 IV. COMPETITIVE LANDSCAPE

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