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Bone Densitometers - Global Strategic Business Report

Price:
USD $2,950.00
ISBN/SKU #:
GIA-MCP3313
Research Group:
Global Industry Analysts
Date of Publication:
April 2008
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Summary

This report analyzes the worldwide markets for Bone Densitometers in Units and US$ Million. The major product segments analyzed are Axial Bone Densitometers, and Peripheral Bone Densitometers. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 25 companies including many key and niche players worldwide such as Beammed Ltd., CompuMed Inc., GE Healthcare, Hologic Inc., Lone Oak Medical Technologies, LLC, and Osteometer Meditech Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

BONE DENSITOMETERS								MCP-3313
A GLOBAL STRATEGIC BUSINESS REPORT


                                              CONTENTS

  I. INTRODUCTION, METHODOLOGY &  PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3
       Axial Bone Densitometers                                         I-3
       Peripheral Bone Densitometers                                    I-3


 II. EXECUTIVE SUMMARY

  1. Industry Overview                                                  II-1
      Market Analytics                                                  II-1
      Market Driven by Technology                                       II-2
       Technological Advances: The Crux of Competition                  II-2
       Ultrasound Technology Gaining Importance                         II-2
        Table 1: Global Ultrasound Bone Densitometry Market By
        Region (2003-2005): Percentage Breakdown for Europe and
        Middle East, North America, Asia Pacific, and South America
        (Based on number of devices installed)  (includes
        corresponding Graph/Chart)                                      II-3
      GE Healthcare & Hologic: The Dominating Duo                       II-3
      Number of Densitometers Available in Different Countries          II-3
      Advancements in DXA Technology Drive  Improvements in
       Osteoporosis Diagnosis                                           II-3
      Rising Demand for Total Scan DXA Methods                          II-4
      Cross-Calibration of Densitometers Facilitate  Multicenter
       Genetic Studies                                                  II-4
      Densitometers Provide Visual Proof of Osteoporosis Risk           II-4
      Shortcomings of DXA in Vertebral Fracture Diagnosis               II-4
      Cone Beam Densitometer - Evaluating  Osteoporotic Hip Fracture    II-5
      Portable Ultrasound Densitometers Prove Effective  for the
       Disabled                                                         II-5

  2. Product Overview                                                   II-6
      Definition                                                        II-6
       Bone Densitometers                                               II-6
       Osteoporosis                                                     II-6

  3. Types of Bone Densitometers                                        II-7
      Axial Bone Densitometers                                          II-7
      Peripheral Bone Densitometers                                     II-7

  4. Bone Densitometry Measurement Techniques                           II-8
      Dual Energy X-Ray Absorptiometry (DEXA)                           II-8
       Central Skeleton Evaluation                                      II-8
        Advantages                                                      II-8
        Limitations                                                     II-8
        Dual Energy X-Ray Systems Vs. Ultrasound  Systems               II-9
      Quantitative Compound Tomography (QCT)                            II-9
       Advantages                                                       II-9
       Limitations                                                      II-9
      Radiographic Absorptiometry (RA)                                  II-9
       Advantages                                                       II-10
       Limitations                                                      II-10
      Single-Photon Absorptiometry (SPA)                                II-10
       Advantages                                                       II-11
       Limitations                                                      II-11
      Dual-Photon Absorptiometry (DPA)                                  II-11
       Advantages of Absorptiometry                                     II-11
      Ultrasound (US)                                                   II-11
       Advantages                                                       II-12
       Limitations                                                      II-12

  5. Osteoporosis: An Overview                                          II-13
      Osteoporosis: The Disease                                         II-13
      Osteoporosis- A Crippling Ailment                                 II-13
      Osteoporosis Statistics                                           II-13
      Bone Mineral Density                                              II-14
      Effects of Osteoporosis                                           II-14
      Process of Bone Formation in the Human Body                       II-14
      Constitution of Bone                                              II-15

  6. Factors Causing Osteoporosis                                       II-16
      Primary Factors                                                   II-16
      Secondary Factors                                                 II-16
       Use of Corticosteroids Increases the Risk                        II-16
       Following are the other secondary causes of osteoporosis         II-17
       Diseases Linked to Osteoporosis                                  II-17
       Diabetic Patients Prone to Bone Mass Loss                        II-17

  7. Osteoporosis Prevention                                            II-18
      Bone Density in Aged People: Exercise is a Must                   II-18
      Calcium Supplements: Preventive Rather  than Therapeutic          II-18
      Overdose of Calcium Intake: Increases Hip Fracture Rate           II-18
      Vitamin D: Essential for Bones                                    II-19
      Vitamin D Status: The Best Biochemical Indicator                  II-19
      Avoiding Alcohol and Tobacco Consumption                          II-19
      Need to Increase the Awareness Level of the Disease               II-19

  8. Bone Densitometry: Diagnosis of Osteoporosis                       II-20
      Bone Densitometry Measurement                                     II-20
      Testing of Osteoporosis                                           II-20
      Various Bone Density Measurement Technologies                     II-21
      Bone Densitometry Testing - Who are Qualified?                    II-21
      Bone Densitometers - How Do They Function?                        II-21
      Bone Densitometers Key to Preventing Osteoporosis                 II-22
      Types of Measurement Done by Bone Densitometers                   II-22
      Bone Density Scores                                               II-22

  9. Reimbursements: Vital for Market Expansion                         II-23
      Reimbursement for Osteoporosis Diagnosis in Different
       Countries Worldwide                                              II-23
      Reimbursement Scenario in the United States                       II-23
      Mandatory Coverage of Bone-Mass Testing in the US                 II-24
      Problems Encountered with Reimbursement                           II-24

  10. Bone Densitometry Alternatives                                    II-25
       Osteomark: A Class Report                                        II-25
       Bone Measurement Institute (BMI): A Boon to the Physicians       II-25

  11. Osteoporosis Drug Market - Impact on Diagnostics                  II-26
       Hormone Replacement Therapy (HRT)                                II-26
       Estrogen Risks: Risk of Breast Cancer and  Endometrial Cancer    II-26
       Bisphosphonates                                                  II-27
        Problems Associated with Use of Bisphosphonates                 II-27
        Nausea and Abdominal Pain: Side Effects of Bisphosphonates      II-27
       Calcium Supplements                                              II-27
       Vitamin D                                                        II-27
       Calcitonin                                                       II-28

  12. Technological Developments in BoneDensitometry                    II-29
      Scientists in Iceland Find Gene Related to Osteoporosis           II-29
      During 90s                                                        II-29
       X-Ray Synchrotrons Create New Imaging Opportunities              II-29
       A New Positioner for Precision Measurements                      II-29
        Bone Structural Model by Stereolithography                      II-29
       New Technique in Ultrasound for Measuring  Bone Density          II-29

  13. Competitive Factors                                               II-30
      Publicity Campaigns: Striking the Right Cord                      II-30
       Promotional Activities Fuel Growth                               II-30
      Primary End-Use Outlets for Bone Densitometers                    II-30

  14. Recent Industry Activity                                          II-31
      Hologic and Cytyc Merge                                           II-31
      CompuMed Inks Licensing Agreement with KEPS                       II-31
      Schick and Sirona Merge Operations to Establish Sirona Dental
       Systems                                                          II-31
      Beammed Acquires Sunlight Medical                                 II-32
      PGH Procures Lexxos Digital 2D Bone Densitometer                  II-32
      CompuMed Licenses OsteoGram Software  to FUJIFILM Medical
       Systems                                                          II-32
      Consorta Signs Contract with Hologic                              II-32
      CompuMed Enters into Agreement with Swissray                      II-33
      CompuMed Enters into Agreement with eTrauma                       II-33
      FDA Authorizes Demetech's DXL Calscan                             II-33

  15. Product Introductions/Innovations                                 II-34
      GE Healthcare Introduces Mobile Densitometer Scanner              II-34
      CompuMed Upgrades OsteoGram Imaging System                        II-34
      CompuMed Unveils Upgraded OsteoGram Software                     II-34
      GE Healthcare Launches Lunar iDXA Bone Densitometer              II-35
      CompuMed Receives CE Mark Approval for OsteoGram System          II-35
      US Inventors Devise Computer-Aided Bone Densitometer              II-35
      Hologic Launches Innovative Modality, RVA                         II-35

  16. Focus on Select Global Players                                    II-36
      Beammed Ltd. (Israel)                                             II-36
      CompuMed, Inc. (US)                                               II-36
      GE Healthcare (UK)                                                II-36
      Hologic, Inc. (US)                                                II-37
      Lone Oak Medical Technologies, LLC (US)                           II-37
      Osteometer Meditech, Inc. (US)                                    II-38

  17. Global Market Perspective                                         II-39
      A.Unit Analytics                                                  II-39
       Table 2: World Recent Past, Current & Future Analysis  for
       Bone Densitometers by Geographic Region - US,  Canada, Japan,
       Europe, Asia-Pacific (excluding Japan), Middle East, and
       Latin America Markets Independently Analyzed with Annual
       Sales Figures in Units for  Years 2000 through 2010.
       (includes corresponding Graph/Chart)                             II-39

       Table 3: World Long-term Projections for Bone Densitometers
       by Geographic Region - US, Canada, Japan, Europe,
       Asia-Pacific (excluding Japan), Middle East, and Latin
       America Markets Independently Analyzed with Annual Sales
       Figures in Units for Years 2011 through 2015.  (includes
       corresponding Graph/Chart)                                       II-40

       Table 4: World 10-Year Perspective for Bone Densitometers  by
       Geographic Region - Percentage Breakdown of Unit Sales for
       US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
       Middle East, and Latin America Markets for Years 2003,2008 &
       2012. (includes corresponding Graph/Chart)                       II-41

       Table 5: World Recent Past, Current & Future Analysis for
       Axial Bone Densitometers by Geographic Region - US, Canada,
       Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
       and Latin America Markets Independently Analyzed with Annual
       Sales Figures in Units for  Years 2000 through 2010.
       (includes corresponding Graph/Chart)                             II-42

       Table 6: World Long-term Projections for Axial Bone
       Densitometers by Geographic Region - US, Canada, Japan,
       Europe, Asia-Pacific (excluding Japan), Middle East, and
       Latin America Markets Independently Analyzed with Annual
       Sales Figures in Units for Years 2011 through 2015.
       (includes corresponding Graph/Chart)                             II-43

       Table 7: World 10-Year Perspective for Axial Bone
       Densitometers by Geographic Region - Percentage Breakdown of
       Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
       (excluding Japan), Middle East, and Latin America Markets for
       Years 2003,2008 & 2012.  (includes corresponding Graph/Chart)    II-44

       Table 8: World Recent Past, Current & Future Analysis for
       Peripheral Bone Densitometers by Geographic Region -  US,
       Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
       East, and Latin America Markets Independently Analyzed with
       Annual Sales Figures in Units for  Years 2000 through 2010.
       (includes corresponding Graph/Chart)                             II-45

       Table 9: World Long-term Projections for Peripheral Bone
       Densitometers by Geographic Region - US, Canada, Japan,
       Europe, Asia-Pacific (excluding Japan), Middle East, and
       Latin America Markets Independently Analyzed with Annual
       Sales Figures in Units for Years 2011 through 2015.
       (includes corresponding Graph/Chart)                             II-46

       Table 10: World 10-Year Perspective for Peripheral Bone
       Densitometers by Geographic Region - Percentage Breakdown of
       Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
       (excluding Japan), Middle East, and Latin America Markets for
       Years 2003,2008 & 2012. (includes corresponding Graph/Chart)     II-47
      B. Dollar Analytics                                               II-48
       Table 11: World Recent Past, Current & Future Analysis for
       Bone Densitometers by Geographic Region - US, Canada, Japan,
       Europe, Asia-Pacific (excluding Japan), Middle East, and
       Latin America Markets Independently Analyzed with Annual
       Sales Figures in US$ Million for Years 2000  through 2010.
       (includes corresponding Graph/Chart)                             II-48

       Table 12: World Long-term Projections for Bone Densitometers
       by Geographic Region - US, Canada, Japan, Europe,
       Asia-Pacific (excluding Japan), Middle East, and Latin
       America Markets Independently Analyzed with Annual Sales
       Figures in US$ Million for Years 2011  through 2015.
       (includes corresponding Graph/Chart)                             II-49

       Table 13: World 10-Year Perspective for Bone  Densitometers
       by Geographic Region - Percentage Breakdown of Dollar Sales
       for US, Canada, Japan,  Europe, Asia-Pacific (excluding
       Japan), Middle East,  and Latin America Markets for Years
       2003,2008 & 2012. (includes corresponding Graph/Chart)           II-50

       Table 14: World Recent Past, Current & Future Analysis for
       Axial Bone Densitometers by Geographic Region - US, Canada,
       Japan, Europe, Asia-Pacific (excluding Japan),  Middle East,
       and Latin America Markets Independently Analyzed with Annual
       Sales Figures in US$ Million for Years 2000 through 2010.
       (includes corresponding Graph/Chart)                             II-51

       Table 15: World Long-term Projections for Axial Bone
       Densitometers by Geographic Region - US, Canada, Japan,
       Europe, Asia-Pacific (excluding Japan), Middle East, and
       Latin America Markets Independently Analyzed with Annual
       Sales Figures in US$ Million for Years 2011 through 2015.
       (includes corresponding Graph/Chart)                             II-52

       Table 16: World 10-Year Perspective for Axial Bone
       Densitometers by Geographic Region - Percentage Breakdown of
       Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
       (excluding Japan), Middle East, and Latin America Markets for
       Years 2003,2008 & 2012. (includes corresponding Graph/Chart)     II-53

       Table 17: World Recent Past, Current & Future Analysis for
       Peripheral Bone Densitometers by Geographic Region - US,
       Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
       East, and Latin America Markets Independently Analyzed with
       Annual Sales Figures in US$ Million for  Years 2000 through
       2010 (includes corresponding Graph/Chart)                        II-54

       Table 18: World Long-term Projections for  Peripheral Bone
       Densitometers by Geographic  Region - US, Canada, Japan,
       Europe, Asia-Pacific  (excluding Japan), Middle East, and
       Latin America  Markets Independently Analyzed with Annual
       Sales  Figures in US$ Million for Years 2011 through  2015
       (includes corresponding Graph/Chart)                             II-55

       Table 19: World 10-Year Perspective for Peripheral Bone
       Densitometers by Geographic Region - Percentage Breakdown of
       Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
       (excluding Japan), Middle East,  and Latin America Markets
       for Years 2003, 2008 & 2012 (includes corresponding
       Graph/Chart)                                                     II-56


III. MARKET

  1. The United States                                                  III-1
      A.Market Analysis                                                 III-1
        A Major Market                                                  III-1
         Osteoporosis: A Rising Public Health Problem  in the US        III-1
         Demographic Trends in Osteoporosis                             III-1
         Market Snapshots                                               III-2
         Influence of Osteoporosis on the Pharmaceutical  Industry      III-3
          Table 20: US Osteoporosis Prescription Market
          (2004-2006): Percentage Share of Leading  Drugs- Fosamax,
          Actonel, Evista, Boniva,  Forteo and Others) (includes
          corresponding Graph/Chart)                                    III-3
         New Treatment Options for Osteoporosis                         III-4
         Factors Driving Growth in Bone Densitometers  Market           III-4
          Spurred by Growth in Aging Population.                        III-4
          Osteoporosis Highly Prevalent Among Aging Women               III-4
          Increased Awareness of the Disease                            III-4
          Demand for Total Scan DXA Methods                             III-4
         Medicare Reimbursement Scenario                                III-4
          Medicare Reimbursements for DXA Scans  Decline                III-4
           Impacts/ Future Perspective                                  III-5
            Table 21: Number of DXA Procedures/ Year Vs Average
            Procedure Cost                                              III-6
          Federal Government Initiatives                                III-6
        Strategic Corporate Developments                                III-7
        Product Introductions/Innovations                               III-10
        Focus on Key Players                                            III-11
         CompuMed, Inc.                                                 III-11
         Hologic, Inc.                                                  III-11
         Lone Oak Medical Technologies, LLC                             III-12
         Osteometer Meditech, Inc.                                      III-12
      B.Market Analytics                                                III-13
        Table 22: US Recent Past, Current & Future Analysis  for
        Bone Densitometers by Product Segment - Axial Bone
        Densitometers (DEXA, QCT), and Peripheral Bone Densitometers
        (RA, pQCT, pDEXA, Ultrasound,  pSEXA, and Digital RA)
        Markets Independently  Analyzed with Annual Sales Figures in
        Units  for Years 2000 through 2010 (includes  corresponding
        Graph/Chart)                                                    III-13

        Table 23: US Long-term Projections for Bone  Densitometers
        by Product Segment - Axial Bone Densitometers (DEXA, QCT),
        and Peripheral Bone Densitometers (RA, pQCT, pDEXA,
        Ultrasound, pSEXA, and Digital RA) Markets Independently
        Analyzed with Annual Sales Figures in Units for Years 2011
        through  2015 (includes corresponding Graph/Chart)              III-14

        Table 24: US Recent Past, Current & Future Analysis  for
        Bone Densitometers by Product Segment - Axial Bone
        Densitometers (DEXA, QCT), and Peripheral Bone Densitometers
        (RA, pQCT, pDEXA, Ultrasound,  pSEXA, and Digital RA)
        Markets Independently  Analyzed with Annual Sales Figures in
        US$ Million for Years 2000 through 2010 (includes
        corresponding Graph/Chart)                                      III-15

        Table 25: US Long-term Projections for Bone  Densitometers
        by Product Segment - Axial Bone Densitometers (DEXA, QCT),
        and Peripheral Bone Densitometers (RA, pQCT, pDEXA,
        Ultrasound, pSEXA, and Digital RA) Markets Independently
        Analyzed with Annual Sales Figures in US$ Million for Years
        2011  through 2015 (includes corresponding  Graph/Chart)        III-16

        Table 26: US 10-Year Perspective for Bone Densitometers by
        Product Segment - Percentage Breakdown of Unit  Sales for
        Axial Bone Densitometers (DEXA, QCT), and Peripheral Bone
        Densitometers (RA, pQCT, pDEXA, Ultrasound, pSEXA, and
        Digital RA) Markets  for 2003,2008 & 2012. (includes
        corresponding Graph/Chart)                                      III-17

        Table 27: US 10-Year Perspective for Bone Densitometers by
        Product Segment - Percentage Breakdown of Dollar Sales for
        Axial Bone Densitometers (DEXA, QCT), and Peripheral Bone
        Densitometers (RA, pQCT, pDEXA, Ultrasound, pSEXA, and
        Digital RA) Markets  for 2003,2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-18

  2. Canada                                                             III-19
       Market Analysis                                                  III-19
        Table 28: Canadian Recent Past, Current & Future  Analysis
        for Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in Units
        for Years 2000 through  2010 (includes corresponding
        Graph/Chart)                                                    III-19

        Table 29: Canadian Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-20

        Table 30: Canadian Recent Past, Current & Future  Analysis
        for Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-20

        Table 31: Canadian Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2011 through 2015 (includes corresponding Graph/Chart)          III-21

        Table 32: Canadian 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Unit Sales for Axial Bone Densitometers  and Peripheral Bone
        Densitometers Markets  for 2003,2008 & 2012                     III-21

        Table 33: Canadian 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Dollar Sales for Axial Bone  Densitometers and Peripheral
        Bone Densitometers  Markets for 2003,2008 & 2012                III-21

  3. Japan                                                              III-22
       Market Analysis                                                  III-22
        Table 34: Japanese Recent Past, Current & Future  Analysis
        for Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in Units
        for Years 2000 through  2010 (includes corresponding
        Graph/Chart)                                                    III-22

        Table 35: Japanese Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-23

        Table 36: Japanese Recent Past, Current & Future  Analysis
        for Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-23

        Table 37: Japanese Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2011 through 2015 (includes corresponding Graph/Chart)          III-24

        Table 38: Japanese 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Unit Sales for Axial Bone Densitometers  and Peripheral Bone
        Densitometers Markets  for 2003,2008 & 2012                     III-24

        Table 39: Japanese 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Dollar Sales for Axial Bone  Densitometers and Peripheral
        Bone Densitometers  Markets for 2003,2008 & 2012                III-24

  4. Europe                                                             III-25
      A.Market Analysis                                                 III-25
        Snapshots                                                       III-25
        Lack of Insurance Cover for Bone Densitometers  Hampers
         Effective Osteoporosis Management                              III-25
        Product Introduction/Approval                                   III-25
      B.Market Analytics                                                III-26
        Table 40: European Recent Past, Current & Future  Analysis
        for Bone Densitometers by Geographic Region - France,
        Germany, Italy, UK, Spain, Russia & Rest of Europe Markets
        Independently Analyzed with Annual  Sales Figures in Units
        for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-26

        Table 41: European Long-term Projections for Bone
        Densitometers by Geographic Region - France, Germany, Italy,
        UK, Spain, Russia & Rest of Europe Markets Independently
        Analyzed with Annual Sales Figures  in Units for Years 2011
        through 2015 (includes corresponding Graph/Chart)               III-27

        Table 42: European Recent Past, Current & Future  Analysis
        for Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in Units
        for Years 2000 through  2010 (includes corresponding
        Graph/Chart)                                                    III-27

        Table 43: European Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-28

        Table 44: European Recent Past, Current & Future  Analysis
        for Bone Densitometers by Geographic Region - France,
        Germany, Italy, UK, Spain, Russia & Rest of Europe Markets
        Independently Analyzed with Annual  Sales Figures in US$
        Million for Years 2000 through  2010 (includes corresponding
        Graph/Chart)                                                    III-28

        Table 45: European Long-term Projections for Bone
        Densitometers by Geographic Region - France, Germany, Italy,
        UK, Spain, Russia & Rest of Europe Markets Independently
        Analyzed with Annual Sales Figures  in US$ Million for Years
        2011 through 2015  (includes corresponding Graph/Chart)         III-29

        Table 46: European Recent Past, Current & Future  Analysis
        for Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-29

        Table 47: European Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2011 through 2015 (includes corresponding Graph/Chart)          III-30

        Table 48: European 10-Year Perspective for Bone
        Densitometers by Geographic Region - Percentage Breakdown of
        Unit Sales for France, Germany, Italy,  UK, Spain, Russia &
        Rest of Europe Markets  for 2003,2008 & 2012 (includes
        corresponding Graph/Chart)                                      III-30

        Table 49: European 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Unit Sales for Axial Bone Densitometers  and Peripheral Bone
        Densitometers Markets  for 2003,2008 & 2012                     III-31

        Table 50: European 10-Year Perspective for Bone
        Densitometers by Geographic Region - Percentage Breakdown of
        Dollar Sales for France, Germany, Italy,  UK, Spain, Russia & 
        Rest of Europe Markets for  2003,2008 & 2012 (includes
        corresponding  Graph/Chart)                                     III-31

        Table 51: European 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Dollar Sales for Axial Bone Densitometers and Peripheral
        Bone Densitometers Markets for  2003,2008 & 2012                III-32

  4a. France                                                            III-33
       Market Analysis                                                  III-33
        Table 52: French Recent Past, Current & Future Analysis for
        Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers  Markets
        Independently Analyzed with Annual Sales  Figures in Units
        for Years 2000 through 2010  (includes corresponding
        Graph/Chart)                                                    III-33

        Table 53: French Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-34

        Table 54: French Recent Past, Current & Future Analysis for
        Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers  Markets
        Independently Analyzed with Annual Sales  Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-34

        Table 55: French Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2011 through 2015 (includes corresponding Graph/Chart)          III-35

        Table 56: French 10-Year Perspective for Bone Densitometers
        by Product Segment - Percentage Breakdown of Unit Sales for
        Axial Bone Densitometers  and Peripheral Bone Densitometers
        Markets  for 2003,2008 & 2012                                   III-35

        Table 57: French 10-Year Perspective for Bone Densitometers
        by Product Segment - Percentage Breakdown of Dollar Sales
        for Axial Bone Densitometers and Peripheral Bone
        Densitometers Markets  for 2003,2008 & 2012                     III-35

  4b. Germany                                                           III-36
      A.Market Analysis                                                 III-36
        Numero Uno in Europe in Terms of Market Size                    III-36
        Computed Tomography: Prevalent in the Market                    III-36
        Reimbursement Offered for DEXA and  pQCT Scanning...            III-36
      B.Market Analytics                                                III-37
        Table 58: German Recent Past, Current & Future  Analysis for
        Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in Units
        for Years 2000 through  2010 (includes corresponding
        Graph/Chart)                                                    III-37

        Table 59: German Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-37

        Table 60: German Recent Past, Current & Future  Analysis for
        Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-38

        Table 61: German Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2011 through 2015(includes corresponding Graph/Chart)           III-38

        Table 62: German 10-Year Perspective for Bone Densitometers
        by Product Segment - Percentage Breakdown of Unit Sales for
        Axial Bone Densitometers  and Peripheral Bone Densitometers
        Markets  for 2003,2008 & 2012                                   III-39

        Table 63: German 10-Year Perspective for Bone Densitometers
        by Product Segment - Percentage Breakdown of Dollar Sales
        for Axial Bone  Densitometers and Peripheral Bone
        Densitometers  Markets for 2003,2008 & 2012                     III-39

  4c. Italy                                                             III-40
      Market Analysis                                                   III-40
        Table 64: Italian Recent Past, Current & Future Analysis for
        Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers  Markets
        Independently Analyzed with Annual Sales  Figures in Units
        for Years 2000 through 2010  (includes corresponding
        Graph/Chart)                                                    III-40

        Table 65: Italian Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-41

        Table 66: Italian Recent Past, Current & Future Analysis for
        Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-41

        Table 67: Italian Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2011 through 2015 (includes corresponding Graph/Chart)          III-42

        Table 68: Italian 10-Year Perspective for Bone Densitometers
        by Product Segment - Percentage Breakdown of Unit Sales for
        Axial Bone Densitometers  and Peripheral Bone Densitometers
        Markets  for 2003,2008 & 2012                                   III-42

        Table 69: Italian 10-Year Perspective for Bone Densitometers
        by Product Segment - Percentage Breakdown of Dollar Sales
        for Axial Bone Densitometers and Peripheral Bone
        Densitometers Markets  for 2003,2008 & 2012                     III-42

  4d. The United Kingdom                                                III-43
      A.Market Analysis                                                 III-43
        Osteoporosis on the Rise                                        III-43
        A Major Public Health Concern                                   III-43
        GE Healthcare (UK) - A Key Player                               III-43
      B.Market Analytics                                                III-44
        Table 70: UK Recent Past, Current & Future Analysis for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2000
        through 2010  (includes corresponding Graph/Chart)              III-44

        Table 71: UK Long-term Projections for Bone Densitometers by
        Product Segment - Axial Bone Densitometers and Peripheral
        Bone Densitometers  Markets Independently Analyzed with
        Annual Sales  Figures in Units for Years 2011 through 2015
        (includes corresponding Graph/Chart)                            III-44

        Table 72: UK Recent Past, Current & Future Analysis for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2000 through 2010 (includes corresponding Graph/Chart)          III-45

        Table 73: UK Long-term Projections for Bone Densitometers by
        Product Segment - Axial Bone Densitometers and Peripheral
        Bone Densitometers  Markets Independently Analyzed with
        Annual Sales  Figures in US$ Million for Years 2011 through
        2015 (includes corresponding Graph/Chart)                       III-45

        Table 74: UK 10-Year Perspective for Bone  Densitometers by
        Product Segment - Percentage Breakdown of Unit Sales for
        Axial Bone Densitometers  and Peripheral Bone Densitometers
        Markets  for 2003,2008 & 2012                                   III-46

        Table 75: UK 10-Year Perspective for Bone Densitometers by
        Product Segment - Percentage Breakdown of  Dollar Sales for
        Axial Bone Densitometers and  Peripheral Bone Densitometers
        Markets  for 2003,2008 & 2012                                   III-46

  4e. Spain                                                             III-47
       Market Analysis                                                  III-47
        Table 76: Spanish Recent Past, Current & Future Analysis for
        Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in  Units
        for Years 2000 through 2010 (includes  corresponding
        Graph/Chart)                                                    III-47

        Table 77: Spanish Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-48

        Table 78: Spanish Recent Past, Current & Future Analysis for
        Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures  in US$
        Million for Years 2000 through 2010  (includes corresponding
        Graph/Chart)                                                    III-48

        Table 79: Spanish Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2011 through 2015 (includes corresponding Graph/Chart)          III-49

        Table 80: Spanish 10-Year Perspective for Bone Densitometers
        by Product Segment - Percentage Breakdown of Unit Sales for
        Axial Bone Densitometers  and Peripheral Bone Densitometers
        Markets  for 2003,2008 & 2012                                   III-49

        Table 81: Spanish 10-Year Perspective for Bone Densitometers
        by Product Segment - Percentage Breakdown of Dollar Sales
        for Axial Bone Densitometers and Peripheral Bone
        Densitometers Markets  for 2003,2008 & 2012                     III-49

  4f. Russia                                                            III-50
       Market Analysis                                                  III-50
        Table 82: Russian Recent Past, Current & Future Analysis for
        Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers  Markets
        Independently Analyzed with Annual Sales  Figures in Units
        for Years 2000 through 2010  (includes corresponding
        Graph/Chart)                                                    III-50

        Table 83: Russian Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-51

        Table 84: Russian Recent Past, Current & Future Analysis for
        Bone Densitometers by Product Segment - Axial Bone
        Densitometers and Peripheral Bone Densitometers  Markets
        Independently Analyzed with Annual Sales  Figures in US$
        Million for Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-51

        Table 85: Russian Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2011 through 2015 (includes corresponding Graph/Chart)          III-52

        Table 86: Russian 10-Year Perspective for Bone Densitometers
        by Product Segment - Percentage Breakdown of Unit Sales for
        Axial Bone Densitometers  and Peripheral Bone Densitometers
        Markets  for 2003,2008 & 2012                                   III-52

        Table 87: Russian 10-Year Perspective for Bone Densitometers
        by Product Segment - Percentage Breakdown of Dollar Sales
        for Axial Bone Densitometers and Peripheral Bone
        Densitometers Markets  for 2003,2008 & 2012                     III-52

  4g. Rest of Europe                                                    III-53
       Market Analysis                                                  III-53
        Table 88: Rest of Europe Recent Past, Current & Future
        Analysis for Bone Densitometers by Product Segment -  Axial
        Bone Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in Units
        for Years 2000 through  2010 (includes corresponding
        Graph/Chart)                                                    III-53

        Table 89: Rest of Europe Long-term Projections for Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-54

        Table 90: Rest of Europe Recent Past, Current & Future
        Analysis for Bone Densitometers by Product Segment -  Axial
        Bone Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-54

        Table 91: Rest of Europe Long-term Projections for  Bone
        Densitometers by Product Segment - Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2011 through 2015 (includes corresponding Graph/Chart)          III-55

        Table 92: Rest of Europe 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Unit Sales for Axial Bone Densitometers  and Peripheral Bone
        Densitometers Markets  for 2003,2008 & 2012                     III-55

        Table 93: Rest of Europe 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Dollar Sales for Axial Bone Densitometers and Peripheral
        Bone Densitometers Markets  for 2003,2008 & 2012                III-55

  5. Asia Pacific                                                       III-56
      A.Market Analysis                                                 III-56
        The Fastest Growing Market                                      III-56
        China                                                           III-56
         Market Overview                                                III-56
         More Women in China Suffer from Osteoporosis                   III-56
         Lucrative Market Opportunities...                              III-57
        New Zealand                                                     III-57
         Lack of Installed Systems for Diagnosis...                     III-57
        Korea                                                           III-57
        Strategic Corporate Development                                 III-57
      B.Market Analytics                                                III-58
        Table 94: Asia-Pacific Recent Past, Current & Future
        Analysis for Bone Densitometers by Product Segment-  Axial
        Bone Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed  with Annual Sales Figures in Units
        for  Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-58

        Table 95: Asia-Pacific Long-term Projections for  Bone
        Densitometers by Product Segment- Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-58

        Table 96: Asia-Pacific Recent Past, Current & Future
        Analysis for Bone Densitometers by Product Segment-  Axial
        Bone Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-59

        Table 97: Asia-Pacific Long-term Projections for  Bone
        Densitometers by Product Segment- Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2011 through 2015 (includes corresponding Graph/Chart)          III-59

        Table 98: Asia-Pacific 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Unit Sales for Axial Bone Densitometers and Peripheral Bone
        Densitometers Markets for2003,2008 & 2012                       III-60

        Table 99: Asia-Pacific 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Dollar Sales for Axial Bone Densitometers and Peripheral
        Bone Densitometers Markets  for 2003,2008 & 2012                III-60

  6. The Middle East                                                    III-61
       Market Analysis                                                  III-61
        Strategic Corporate Development                                 III-61
        Product Introduction                                            III-61
        Beammed Ltd. (Israel) - A Key Player                            III-61
        Table 100: Middle East Recent Past, Current & Future
        Analysis for Bone Densitometers by Product Segment-  Axial
        Bone Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in Units
        for Years 2000 through  2010 (includes corresponding
        Graph/Chart)                                                    III-62

        Table 101: Middle East Long-term Projections for  Bone
        Densitometers by Product Segment- Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-63

        Table 102: Middle East Recent Past, Current & Future
        Analysis for Bone Densitometers by Product Segment-  Axial
        Bone Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-63

        Table 103: Middle East Long-term Projections for Bone
        Densitometers by Product Segment- Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2011 through 2015 (includes corresponding Graph/Chart)          III-64

        Table 104: Middle East 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Unit Sales for Axial Bone Densitometers  and Peripheral Bone
        Densitometers Markets  for 2003,2008 & 2012                     III-64

        Table 105: Middle East 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Dollar Sales for Axial Bone  Densitometers and Peripheral
        Bone Densitometers  Markets for 2003,2008 & 2012                III-64

  7. Latin America                                                      III-65
       Market Analysis                                                  III-65
        Table 106: Latin American Recent Past, Current &  Future
        Analysis for Bone Densitometers by Product  Segment - Axial
        Bone Densitometers and Peripheral  Bone Densitometers
        Markets Independently Analyzed  with Annual Sales Figures in
        Units for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-65

        Table 107: Latin American Long-term Projections for  Bone
        Densitometers by Product Segment- Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in Units for Years 2011
        through 2015  (includes corresponding Graph/Chart)              III-66

        Table 108: Latin American Recent Past, Current & Future
        Analysis for Bone Densitometers by Product Segment-  Axial
        Bone Densitometers and Peripheral Bone Densitometers Markets
        Independently Analyzed with Annual Sales Figures in US$
        Million for Years 2000  through 2010 (includes corresponding
        Graph/Chart)                                                    III-66

        Table 109: Latin American Long-term Projections for  Bone
        Densitometers by Product Segment- Axial Bone Densitometers
        and Peripheral Bone Densitometers  Markets Independently
        Analyzed with Annual Sales  Figures in US$ Million for Years
        2011 through 2015 (includes corresponding Graph/Chart)          III-67

        Table 110: Latin American 10-Year Perspective for Bone
        Densitometers by Product Segment - Percentage Breakdown  of
        Unit Sales for Axial Bone Densitometers and Peripheral Bone
        Densitometers Markets for 2003,2008 & 2012                      III-67

        Table 111: Latin American 10-Year Perspective for  Bone
        Densitometers by Product Segment - Percentage Breakdown of
        Dollar Sales for Axial Bone Densitometers and Peripheral
        Bone Densitometers Markets  for 2003,2008 & 2012                III-67


 IV. COMPETITIVE LANDSCAPE

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