This report analyzes the worldwide markets for Breast Pumps in Thousands of Units. The specific product segments analyzed are Non-Powered Breast Pumps and Powered Breast Pumps. The report provides separate comprehensive analytics for the US, Canada, Europe and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 27 companies including many key and niche players worldwide such as Hollister, Inc., Ameda Breastfeeding Solutions, Medela, Inc., Philips Avent, and Whittlestone, Inc.. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

BREAST PUMPS									MCP-3315
A GLOBAL STRATEGIC BUSINESS REPORT


                                                CONTENTS



  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability And Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions And Scope Of Study                            I-3
       Non-Powered Breast Pumps                                         I-3
       Powered Breast Pumps                                             I-3


 II. EXECUTIVE SUMMARY

  1. General Overview                                                   II-1
      A Quick Primer                                                    II-1
      Benefits of Breastfeeding - All the Goodness of Nature            II-1
      Purpose of Breast Pumps                                           II-2

  2. Product Overview                                                   II-3
      A Brief Introduction                                              II-3
      What is a Breast Pump?                                            II-3
      Working of a Breast Pump                                          II-3
       Ranking of Factors Affecting Purchase Decision                   II-4
      Types of Breast Pumps                                             II-4
       Manual Breast Pump                                               II-4
        Intrinsic Advantages of Manual Breast Pumps                     II-4
        One Hand Breast Pump                                            II-5
        Cylinder Hand Breast Pump                                       II-5
       Diaphragm Pump                                                   II-5
       Battery Powered Breast Pumps                                     II-5
       Electric Pumps                                                   II-6
      Application and Type of Breast Pump as Per Requirement            II-7
      Factors in Favor of Breast Pumps                                  II-7
      Collection Kit                                                    II-7
       Accessories for Proper Breast Feeding                            II-7
        ComfortGel Hydrogel Pads                                        II-8
        Comfort Breast Flanges                                          II-8
        Comfort Breast Flanges with Inserts                             II-8
        Breast Shells                                                   II-8
        Flexishield Areola Stimulator                                   II-8
        Lansinoh Lanolin                                                II-8
        Freezer Bags                                                    II-8
        Baby Cup                                                        II-8
        Nipple Shield                                                   II-8
      Relevant Issues Related to Breast Feeding                         II-9
      Breast Pumps Aid Breast Milk Donation Programs                    II-9

  3. Competitive Analysis                                               II-10
      Competitive Factors                                               II-10
       Cost of Ownership for Primary Endusers                           II-10
       After-Sales Service Plays a Strategic Role                       II-10
       Surviving Competition - The Co-opitition Way                     II-10
       Product Modification & Innovation Provides Key Competitive
        Advantages                                                      II-10
       Customers Seek Long Term Relationships with Suppliers            II-11
       Regulations Governing the Breast Pump Industry                   II-11

  4. Product Innovations/Introductions                                  II-12
      Lansinoh Unveils Lansinoh(R) HPA(R) Lanolin  for Breastfeeding
       Mothers                                                          II-12
      Medela Introduces a Freestyle Breast Pump                         II-12
      Lansinoh Expands Breastfeeding Product Line                       II-12
      Playtex Products Unveils Nursing Necessities Line of  Breast
       Pumps                                                            II-12
      BaodaBaby Launches Model C39-4 Breast Pump                        II-13
      Handi-Craft Launches Training Cup                                 II-13
      MoBoleez Introduces Breastfeeding Hat                             II-13
      Handi-Craft Unveils a Natural Flow Breast Pump                    II-14
      Evenflo Launches Elan Feeding System                             II-14
      Japan-Based Inventor Develops New Breast Pump                     II-14
      Cannon Avent Unveils Portable Breast Pump for on  the Move
       Mothers                                                          II-14
      Illinois-Based Inventors Develop New Diaphragm Pump Mechanism     II-14
      Lansinoh Introduces New Double Electric Breast Pump               II-15
      Cannon Avent Unveils Two New Isis Electronic  Breast Pumps        II-15
      Gerber Introduces Breast Pump                                     II-15
      Whisper Wear Unveils Hands-free Breast Pump                       II-16
      Cannon Avent Introduces Avent Isis Sets                           II-16
      Ameda AG Introduces HygieniKit                                    II-16
      Medela, Inc. Introduces Breast Pumps                              II-16
      Harris Methodist Fort Worth Hospital Launches Website for Mothers II-16
      Avent America Launches Avent Isis Deluxe Carry-All                II-17

  5. Recent Industry Activity                                           II-18
      The US FDA Cease the Sales of a Harmful Nipple Cream              II-18
      Evenflo Acquires Ameda Breastfeeding Products                     II-18
      Energizer Pockets Playtex Products                                II-18
      Philips Unveils a Mother and Child Care Co-brand,  Philips AVENT  II-18
      Philips Acquires AVENT Holdings                                   II-18
      Charterhouse acquires Cannon Avent Group                          II-19
      3i Divests its Stake in Cannon Avent Group                        II-19

  6. Focus on Select Players                                            II-20
      Hollister, Inc. (US)                                              II-20
      Ameda Breastfeeding Solutions (US)                                II-20
      Medela, Inc. (US)                                                 II-20
      Philips Avent (UK)                                                II-22
      Whittlestone, Inc. (US)                                           II-22

  7. Global Market Perspective                                          II-23
      Table 1: World Recent Past, Current & Future Analysis for
      Breast Pumps by Geographic Region - US, Canada, Europe,  and
      Rest of World Markets Independently Analyzed with  Annual
      Sales Figures in 000' Units for Years 2000 through  2010
      (includes corresponding Graph/Chart)                              II-23

      Table 2: World Long-term Projections for Breast Pumps by
      Geographic Region - US, Canada, Europe, and Rest of World
      Markets Independently Analyzed with Annual Sales Figures  in
      000' Units for Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-24

      Table 3: World 10-Year Perspective for Breast Pumps by
      Geographic Region - Percentage Breakdown of Volume  Sales for
      US, Canada, Europe, and Rest of World Markets  for Years 2003,
      2008, & 2012 (includes corresponding Graph/Chart)                 II-24
      World Market For Breast Pumps by Product Segment                  II-25
      Table 4: World Recent Past, Current & Future Analysis for
      Non-Powered Breast Pumps by Geographic Region - US, Canada,
      Europe, and Rest of World Market Independently Analyzed with
      Annual Sales Figures in 000' Units  for Years 2000 through
      2010 (includes corresponding Graph/Chart)                         II-25

      Table 5: World Long-term Projections for Non-Powered  Breast
      Pumps by Geographic Region - US, Canada, Europe,  and Rest of
      World Markets Independently Analyzed with  Annual Sales
      Figures in 000' Units for Years 2011 through  2015 (includes
      corresponding Graph/Chart)                                        II-26

      Table 6: World 10-Year Perspective for Non-Powered Breast
      Pumps by Geographic Region - Percentage Breakdown of Volume
      Sales for US, Canada, Europe, and Rest of World Markets for
      Years 2003, 2008, & 2012 (includes  corresponding Graph/Chart)    II-26

      Table 7: World Recent Past, Current & Future Analysis for
      Powered Breast Pumps by Geographic Region - US, Canada,
      Europe, and Rest of World Market Independently Analyzed  with
      Annual Sales Figures in 000' Units for Years 2000  through
      2010 (includes corresponding Graph/Chart)                         II-27

      Table 8: World Long-term Projections for Powered Breast Pumps
      by Geographic Region - US, Canada, Europe, and  Rest of World
      Markets Independently Analyzed with Annual Sales Figures in
      000' Units for Years 2011 through  2015 (includes
      corresponding Graph/Chart)                                        II-27

      Table 9: World 10-Year Perspective for Powered Breast Pumps by
      Geographic Region - Percentage Breakdown of Volume  Sales for
      US, Canada, Europe, and Rest of World Markets  for Years 2003,
      2008, & 2012 (includes corresponding Graph/Chart)                 II-28


III. MARKET

  1. The United States                                                  III-1
      A.Market Analysis                                                 III-1
        Single Largest Medical Products Market                          III-1
        Current and Future Analysis                                     III-1
        Breast Pump Market Scenario                                     III-1
        Government Aid for Working Mothers                              III-1
        Competitive Scenario                                            III-2
         Table 10: US Market for Baby Nursing Accessories:
         Percentage Breakdown of Dollar Sales of Leading  Brands for
         the Year Ended December 2007  (includes corresponding
         Graph/Chart)                                                   III-2
        Key Players                                                     III-2
        Product Launches                                                III-4
        Strategic Corporate Developments                                III-8
      B.Market Analytics                                                III-10
        Table 11: US Recent Past, Current & Future Analysis  for
        Breast Pumps by Product Segment - Non-Powered Breast Pumps
        and Powered Breast Pumps Markets Independently Analyzed with
        Annual Sales Figures  in '000 Units for Years 2000 through
        2010  (includes corresponding Graph/Chart)                      III-10

        Table 12: US Long-term Projections for Breast Pumps  by
        Product Segment - Non-Powered Breast Pumps and Powered
        Breast Pumps Markets Independently Analyzed with Annual
        Sales Figures in '000 Units for Years 2011  through 2015
        (includes corresponding Graph/Chart)                            III-10

        Table 13: US 10-Year Perspective for Breast Pumps  by
        Product Segment - Percentage Breakdown of Volume Sales for
        Non-Powered Breast Pumps and Powered  Breast Pumps Markets
        for 2003, 2008, & 2012                                          III-11

  2. Canada                                                             III-12
       Market Analysis                                                  III-12
        Table 14: Canadian Recent Past, Current & Future  Analysis
        for Breast Pumps by Product Segment -Non-Powered Breast
        Pumps and Powered Breast Pumps  Markets Independently
        Analyzed with Annual Sales  Figures in '000 Units for Years
        2000 through 2010  (includes corresponding Graph/Chart)         III-12

        Table 15: Canadian Long-term Projections for Breast Pumps by
        Product Segment - Non-Powered Breast Pumps and Powered
        Breast Pumps Markets Independently Analyzed with Annual
        Sales Figures in '000 Units for Years 2011  through 2015
        (includes corresponding Graph/Chart)                            III-13

        Table 16: Canadian 10-Year Perspective for Breast Pumps by
        Product Segment - Percentage Breakdown of Volume Sales for
        Non-Powered Breast Pumps and Powered  Breast Pumps Markets
        for 2003, 2008, & 2012                                          III-13

  3. Europe                                                             III-14
       Market Analysis                                                  III-14
        Table 17: European Recent Past, Current & Future  Analysis
        for Breast Pumps by Geographic Region -  France, Germany,
        Italy, UK, & Rest of Europe Markets Independently Analyzed
        with Annual Sales Figures  in '000 Units for Years 2000
        through 2010  (includes corresponding Graph/Chart)              III-14

        Table 18: European Long-term Projections for Breast Pumps by
        Geographic Region - France, Germany, Italy, UK, & Rest of
        Europe Markets Independently Analyzed  with Annual Sales
        Figures in '000 Units for Years 2011  through 2015 (includes
        corresponding Graph/Chart)                                      III-15

        Table 19: European Recent Past, Current & Future  Analysis
        for Breast Pumps by Product Segment -Non-Powered Breast
        Pumps and Powered Breast Pumps  Markets Independently
        Analyzed with Annual Sales  Figures in '000 Units for Years
        2000 through 2010  (includes corresponding Graph/Chart)         III-15

        Table 20: European Long-term Projections for Breast Pumps by
        Product Segment -Non-Powered Breast Pumps and Powered Breast
        Pumps Markets Independently Analyzed with Annual Sales
        Figures in '000 Units  for Years 2011 through 2015 (includes
        corresponding Graph/Chart)                                      III-16

        Table 21: European 10-Year Perspective for Breast Pumps by
        Geographic Region - Percentage Breakdown of Volume Sales for
        France, Germany, Italy, UK, & Rest of Europe Markets for
        Years 2003, 2008, & 2012 (includes corresponding
        Graph/Chart)                                                    III-16

        Table 22: European 10-Year Perspective for Breast Pumps by
        Product Segment - Percentage Breakdown of Volume Sales for
        Non-Powered Breast Pumps and Powered  Breast Pumps Markets
        for 2003, 2008, & 2012                                          III-17

  3a. France                                                            III-18
       Market Analysis                                                  III-18
        Table 23: French Recent Past, Current & Future Analysis for
        Breast Pumps by Product Segment -Non-Powered  Breast Pumps
        and Powered Breast Pumps Markets Independently Analyzed with
        Annual Sales Figures  in '000 Units for Years 2000 through
        2010  (includes corresponding Graph/Chart)                      III-18

        Table 24: French Long-term Projections for Breast Pumps by
        Product Segment -Non-Powered Breast Pumps and Powered Breast
        Pumps Markets Independently Analyzed  with Annual Sales
        Figures in '000 Units for Years 2011  through 2015 (includes
        corresponding Graph/Chart)                                      III-19

        Table 25: French 10-Year Perspective for Breast Pumps  by
        Product Segment - Percentage Breakdown of Volume Sales for
        Non-Powered Breast Pumps and Powered  Breast Pumps Markets
        for 2003, 2008, & 2012                                          III-19

  3b. Germany                                                           III-20
      A.Market Analysis                                                 III-20
        Current and Future Analysis                                     III-20
        Product Launch                                                  III-20
      B.Market Analytics                                                III-20
        Table 26: German Recent Past, Current & Future Analysis for
        Breast Pumps by Product Segment -Non-Powered  Breast Pumps
        and Powered Breast Pumps Markets Independently Analyzed with
        Annual Sales Figures  in '000 Units for Years 2000 through
        2010  (includes corresponding Graph/Chart)                      III-20

        Table 27: German Long-term Projections for Breast  Pumps by
        Product Segment -Non-Powered Breast Pumps and Powered Breast
        Pumps Markets Independently Analyzed with Annual Sales
        Figures in '000 Units  for Years 2011 through 2015 (includes
        corresponding Graph/Chart)                                      III-21

        Table 28: German 10-Year Perspective for Breast Pumps  by
        Product Segment - Percentage Breakdown of Volume Sales for
        Non-Powered Breast Pumps and Powered  Breast Pumps Markets
        for 2003, 2008, & 2012                                          III-21

  3c. Italy                                                             III-22
       Market Analysis                                                  III-22
        Table 29: Italian Recent Past, Current & Future Analysis for
        Breast Pumps by Product Segment -Non-Powered  Breast Pumps
        and Powered Breast Pumps Markets Independently Analyzed with
        Annual Sales Figures  in '000 Units for Years 2000 through
        2010  (includes corresponding Graph/Chart)                      III-22

        Table 30: Italian Long-term Projections for Breast Pumps by
        Product Segment -Non-Powered Breast Pumps and Powered Breast
        Pumps Markets Independently Analyzed with Annual Sales
        Figures in '000 Units for Years 2011  through 2015 (includes
        corresponding Graph/Chart)                                      III-23

        Table 31: Italian 10-Year Perspective for Breast Pumps  by
        Product Segment - Percentage Breakdown of Volume Sales for
        Non-Powered Breast Pumps and Powered  Breast Pumps Markets
        for 2003, 2008, & 2012                                          III-23

  3d. The United Kingdom                                                III-24
      A.Market Analysis                                                 III-24
        Current and Future Analysis                                     III-24
        Key Player                                                      III-24
        Distribution Dynamics                                           III-24
        Strategic Corporate Developments                                III-24
        Product Launches                                                III-25
      B.Market Analytics                                                III-27
        Table 32: UK Recent Past, Current & Future Analysis  for
        Breast Pumps by Product Segment -Non-Powered  Breast Pumps
        and Powered Breast Pumps Markets Independently Analyzed with
        Annual Sales Figures  in '000 Units for Years 2000 through
        2010  (includes corresponding Graph/Chart)                      III-27

        Table 33: UK Long-term Projections for Breast Pumps by
        Product Segment -Non-Powered Breast Pumps and  Powered
        Breast Pumps Markets Independently Analyzed with Annual
        Sales Figures in '000 Units for Years 2011  through 2015
        (includes corresponding Graph/Chart)                            III-27

        Table 34: UK 10-Year Perspective for Breast Pumps by Product
        Segment - Percentage Breakdown of Volume  Sales for
        Non-Powered Breast Pumps and Powered  Breast Pumps Markets
        for 2003, 2008, & 2012                                          III-28

  3e. Rest of Europe                                                    III-29
       Market Analysis                                                  III-29
        Table 35: Rest of Europe Recent Past, Current & Future
        Analysis for Breast Pumps by Product Segment -  Non-Powered
        Breast Pumps and Powered Breast Pumps  Markets Independently
        Analyzed with Annual Sales  Figures in '000 Units for Years
        2000 through  2010 (includes corresponding Graph/Chart)         III-29

        Table 36: Rest of Europe Long-term Projections for Breast
        Pumps by Product Segment -Non-Powered Breast Pumps and
        Powered Breast Pumps Markets Independently Analyzed with
        Annual Sales Figures  in '000 Units for Years 2011  through
        2015 (includes corresponding Graph/Chart)                       III-30

        Table 37: Rest of Europe 10-Year Perspective for Breast
        Pumps by Product Segment - Percentage Breakdown  of Volume
        Sales for Non-Powered Breast Pumps  and Powered Breast Pumps
        Markets for 2003,  2008, & 2012                                 III-30

  4. Rest of World                                                      III-31
       Market Analysis                                                  III-31
        Table 38: Rest of World Recent Past, Current & Future
        Analysis for Breast Pumps by Product Segment for Non-Powered
        Breast Pumps and Powered Breast Pumps  Markets Independently
        Analyzed with Annual Sales  Figures in '000 Units for Years
        2000 through 2010  (includes corresponding Graph/Chart)         III-31

        Table 39: Rest of World Long-term Projections  for Breast
        Pumps by Product Segment -Non- Powered Breast Pumps and
        Powered Breast  Pumps Markets Independently Analyzed with
        Annual Sales Figures  in '000 Units for Years  2011 through
        2015 (includes corresponding  Graph/Chart)                      III-32

        Table 40: Rest of World 10-Year Perspective  for Breast
        Pumps by Product Segment -  Percentage Breakdown of Unit
        Sales  for Non-Powered Breast Pumps and  Powered Breast
        Pumps Market for  Years 2003, 2008, & 2012                      III-32


 IV. COMPETITIVE LANDSCAPE