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Call Centers - Global Strategic Business Report

Price:
USD $4,450.00
ISBN/SKU #:
GIA-MCP1145
Research Group:
Global Industry Analysts
Date of Publication:
March 2008
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Summary

This report analyzes the worldwide markets for Call Centers in Millions of US$. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 241 companies including many key and niche players worldwide such as 24/7Customer, Acumen Telecomunicaciones, Alliance Data Systems, Inc., APAC Customer Services, Inc., ATOS Origin, S.A., Avaya, Inc., British Telecom Northern Ireland, Convergys Corp, Datamatics Technologies Ltd, Entel Call Center, EXL Service Holdings, Inc., Genpact, GTL Ltd., IBM Daksh Business Process Services Pvt. Ltd., Inkfish Call Centers Limited, Merchants Limited, Plusoft Informatica, Quality Plus Callscan Australia Pty Ltd., Sitel, Stream International, Inc., Sykes Enterprises, Inc., Teleperformance, Touchbase, TRG Customer Solutions, Ventura, West Corporation, and Wipro Technologies. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
CALL CENTERS									MCP-1145
A GLOBAL STRATEGIC BUSINESS REPORT


                                             CONTENTS


  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data interpretation & reporting level                             I-2
       Quantitative Techniques & Analytics                              I-2
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. Industry Overview                                                  II-1
      Down to the Basics - An Introduction                              II-1
      Global Call Centers Industry - Snapshots                          II-2

  2. Call Centers - An Outlook                                          II-4
      Call Centers - The Coming of Age                                  II-4
      Current and Future Analysis                                       II-4
       Table 1: World Market for Call Centers (2000-2010):
       Geographic Regions Ranked by Growth - Asia-Pacific,  Latin
       America, Canada, Japan, Europe, US and  Rest of World
       (includes corresponding Graph/Chart)                             II-5

  3. Global Issues and Trends                                           II-6
      Key Issues                                                        II-6
       Cost Reduction & Efficiency Enhancements - Formulae  for
        Survival & Growth                                               II-6
        Cost Reductions - The Road to Success                           II-6
        Efficiency Enhancements - Vital Component                       II-6
       Human Resources - Ranking Above Technology                       II-6
      General Industry Trends                                           II-7
       From 'Call' Centers to 'Contact' Centers                         II-7
       Multiple Outsourced Call Centers - Order of the Day              II-7
       From CRM to eRM - Multichannel Centers on the Rise               II-7
       CEM - A New Strategy or an Added Jargon?                         II-8
       Transformation from Cost Centers to Profit Centers               II-8
       Worldwide Call Center Capacity Spurt                             II-8
        Table 2:World Recent Past, Current and Future Analysis  for
        Call Centers by Select Geographic Regions - US, Canada, EMEA
        (Europe, Middle East and Africa),  Asia-Pacific (including
        Japan), and Latin America  Markets Independently Analyzed
        for the Years  2003 through 2008 (includes corresponding
        Graph/Chart)                                                    II-9
       Outsourcing - Dominating Segment                                 II-9
       Managing Multilingual Customers - CRM Comes to Aid               II-9
       Complaints Handling - The Most Likely Outsourced  Function       II-10
      Employment Trends                                                 II-10
       Call Centers - The Fastest Growing Employer                      II-10
        Table 3: Number of Agents in Call Centers by Select
        Geographic Regions - US, Canada, EMEA (Europe, Middle East
        and Africa), Asia-Pacific (including Japan), and Latin
        America for the Years 2003 through 2008 (In Thousands)
        (includes corresponding Graph/Chart)                            II-11

        Table 4: Global Call Center Industry (2006): Employee
        Turnover Rate (in %) for India, Ireland, Israel,  US,
        Brazil, UK and Poland (includes  corresponding Graph/Chart)     II-11
       Cost Minimization Drives Call Centers to  Low Wage Cities        II-11
      Product and Technology Trends                                     II-12
       Key Technologies Driving Growth: VoIP and Open,  Standards-
        Based Software                                                  II-12
       Transforming Call Centers Market - Need for  Technological
        Adaptability                                                    II-12
        Evolving Database Technologies and Management  Strategies       II-12
       The Emergence of Call Center 2.0                                 II-13
        Innovations to Drive Profit Margins                             II-13
        Benefits of Call Center 2.0                                     II-14
        Technological Features of Call Center 2.0                       II-14
       IP Contact Centers and UC to Register Robust Growth              II-14
       Customer Support & Sales Force Automation Dominate  Software
        Applications                                                    II-15
        Table 5: World Call Centers Market (2006): Percentage Share
        Breakdown by Training Types -Soft Skills,  Telephone
        Courtesy and Others (includes  corresponding Graph/Chart)       II-15
       Advent of Internet Technologies Revolutionizing  Call Centers    II-16
       VoIP - Fast Replacing Circuit-Switched Architectures             II-16
       Integrated Services - Offering a Level Playing  Field to
        Small-and Mid-Sized Players                                     II-16
       Speech Recognition Technologies Transform  Agent Training        II-16
       Web Sites and Call Centers - United They Thrive                  II-17
       Multi-site Call Routing Solutions - Popular with  Large
        Global Firms                                                    II-17
        Customer Routing Yet to Gain Significant Ground                 II-17
       Hosted or Networked Server-based Call Centers  on the Rise       II-18
       Virtual Hosted Call Center Market - High Potential  in the
        Offing                                                          II-18
       Voice-Driven CRM and VoiceXML Enlarge Scope  for Customer
        Interactions                                                    II-18
        Voice-Driven CRM                                                II-18
        Voice XML                                                       II-19
       Help Desk and Call Center Companies Shift Solutions  to
        Browser-based Architecture                                      II-19
       Other Technology-Based Trends in Call Centers                    II-20
      Cost and Budgetary Trends                                         II-20
       Telecommunication Costs Set for a Marginally  Declining Trend    II-20
       Operational Costs and Budgets Continue to Expand                 II-20
       Operational Services and Telecom Related Costs  Corner Lion's
        Share                                                           II-20
       End Use Vertical Industry Trends                                 II-21
       Financial Services and Distribution - The Outsourcing  Area
        of Choice                                                       II-21
       Banks Increasingly Perceive Call Center as a Sales  and
        Service Point                                                   II-21
       Technology-Driven Banks Offering Service  Enhancements at
        Contact Centers                                                 II-21
        Intelligent Call Routing                                        II-22
        Campaign Management Software                                    II-22
        Integration of Call Centers and Bank Branches                   II-22
        Customer Differentiation                                        II-22
       Insurance Companies Lead in Call Center Technology  Absorption   II-23
      Global Trends In Offshore Call Center Location                    II-23
       Network Strategy - A Critical Component in selection  of a
        New Destination                                                 II-23
      Global Outsourced Contact Center Market - An Overview             II-24
       Table 6: Leading Players in the World Outsourced Contact
       Center Market (2006): Percentage Breakdown of Sales Revenues
       for Convergys, Sitel, Teleperformance,  Teletech,, West,
       Sykes, ICT Group and Others  (includes corresponding
       Graph/Chart)                                                     II-24
      North American IP Contact Center Market                           II-24
       Benefits of IP Centers                                           II-25
       Obstacles for IP Deployment                                      II-25

  4. Conceptual Overview                                                II-26
      Functional Definition                                             II-26
      Call Center Activities                                            II-26
       Inbound Call Reception and Routing                               II-26
        Automated Inbound Call Routing                                  II-26
         Advantages of Automated inbound call routing  applications     II-26
       Outbound Telemarketing Call                                      II-26
       Call Handling Time                                               II-27
        Table 7: Global Call Centers Industry (2006): Call Handling
        Time (in seconds) for India, US, Canada,  Spain, UK and
        Brazil (includes corresponding  Graph/Chart)                    II-27
       Complaints Handling                                              II-27
       Customer Information Services / Help Desks                       II-28
       Debt Chasing                                                     II-28
       Field Service Support                                            II-28
        Field service and support activity advantages include           II-28
      Classification on the Basis of Ownership                          II-29
       In-House Centers                                                 II-29
       Outsourced Call Centers                                          II-29
       Service Bureau                                                   II-29
       Classification on the basis of Operations                        II-29
        Inbound Call Centers                                            II-29
        Outbound (Telemarketing) Centers                                II-29
       Nature of Services Offered                                       II-30
        Consulting                                                      II-30
        Outsourcing                                                     II-30
        Training                                                        II-30
         Vendor Sales                                                   II-30
         Consultant Training                                            II-30
      Call Center Technologies-By Area of Application                   II-30
       Voice                                                            II-30
        Telephone Switches (ACDs) and Voice Networks                    II-30
         Telephone Switches/Automated Call  Distributors (ACDs)         II-30
         Voice Networks                                                 II-31
        Voice Response Systems (IVR/VRU)                                II-31
         Voice Response Unit (VRU)                                      II-31
        Speech Recognition Technologies                                 II-31
        Voice Over Internet Protocol (VoIP)                             II-32
       Data                                                             II-32
        Workstations and Databases                                      II-32
         Workstations                                                   II-32
         Database                                                       II-32
        Customer Relationship Management (CRM) Tools                    II-33
         CRM Tools                                                      II-33
          Enterprise CRM                                                II-33
          Mid-Market CRM                                                II-33
          Customer Data Integration                                     II-33
          Enterprise Analytics, Business Intelligence  and Data
           Warehousing                                                  II-33
        Computer Telephony Integration (CTI)                            II-33
       Web                                                              II-34
        Website and E-mail                                              II-34
         Website                                                        II-34
         E-Mail                                                         II-34
        Web Integration (Text chat and Web Calls)                       II-34
         Web Chat                                                       II-34
         Web Call-back                                                  II-34
        Fully Integrated Unified Messaging System                       II-35
        Multimedia Technologies                                         II-35
       Systems                                                          II-35
        ACD Systems                                                     II-35
        Automatic Call Distributor (ACD)                                II-35
        Outbound System                                                 II-36
        Interactive Voice Response (IVR) Systems                        II-36
         Advantages of employing IVR system include                     II-36
        Voice Messaging Systems                                         II-36
         Simple Voice Message Broadcasting                              II-36
         Custom Voice Message Broadcasting                              II-37
         Voice Message Broadcasting and Touchphone  Response            II-37
       Software                                                         II-37
        Workforce Management Software                                   II-37
         Workforce Automation Software                                  II-37
        Sales Force Automation Software                                 II-38
         For Sales Executives                                           II-38
         For Sales Manager                                              II-38
        Customer Interaction Software                                   II-39
        CTI Enabling Software                                           II-39
        Call Monitoring Software                                        II-39

  5. Vertical End-Use Industries                                        II-40
      Table 8: Worldwide Call Centers Market (2007E): Percentage
      Breakdown of Call Center Spending by Major Vertical  Markets -
      Financial Services, Telecommunications,  Manufacturing,
      Transport and Others (includes corresponding Graph/Chart)         II-40
      Telecommunications                                                II-40
      Financial Services (Inclusive of Banks and  Insurance Firms)      II-41
       Banks                                                            II-41
        Banks Transform Call Centers for Organic Growth                 II-41
         Methodologies for Effective Cross Selling                      II-41
       Insurance Firms                                                  II-42
      Hospitality                                                       II-42
      Transportation                                                    II-42
      Healthcare                                                        II-42
      Manufacturing                                                     II-43
      Retail and Distribution                                           II-43
      Utilities                                                         II-44
      Outsourcing                                                       II-44
       Table 9: Worldwide Call Centers Market (2007):  Percentage
       Share Breakdown of Call Center Types by  Areas of  Operation
       - Customer Service and Support, Telesales/ Telemarketing,
       Customer Support & Sales, Collections, Billing & Other
       Payment Issues  and Others (includes corresponding
       Graph/Chart)                                                     II-45

  6. Strategic Insight                                                  II-46
      Site Location Strategies                                          II-46
       Introduction to Site Location                                    II-46
        The Basics                                                      II-46
       Major Parameters in Site Location                                II-46
        Labor, Labor and Labor .                                        II-46
        Education                                                       II-47
        Infrastructure                                                  II-47
        Cost                                                            II-47
       Labor Costs                                                      II-47
       Infrastructure and Technology Costs                              II-47
       Occupancy/Real estate Costs                                      II-48
       Taxes                                                            II-48
       Start-up Costs                                                   II-48
       Other Factors in Site Selection                                  II-48
      Cross-Media Centers' - A Preview of Next  Generation 'Contact'
       Strategies                                                       II-48
       Cross-Media Call Center Architecture                             II-49
       Queuing Architecture                                             II-49
        Queue Engine                                                    II-49
      Contingency Strategies - Ensuring Business Continuity  in a
       Disaster                                                         II-49
       Down Time Hurts in a Time-Sensitive Environment                  II-49
       Business Continuity Plan - The Basics                            II-49
        Other Considerations While Drafting a Business  Continuity Plan II-50

  7. Evolution of the New Age Contact Centers                           II-51
      CRM and Contact Centers - Two Worlds Apart                        II-51
      The Contact Center Disharmony                                     II-52
      Contact Centers in Defense                                        II-52
       Complex Structural Setup                                         II-52
       Hierarchical Reporting Structure                                 II-52
       Time to Realign Priorities                                       II-53
      Evolution of the New Age Contact Centers: Critical  Areas of
       Focus                                                            II-53
      In Conclusion                                                     II-53
      The Modern Day Call Center                                        II-54
       Technologies in Use in a New Age Setup                           II-54
        Skill-based Routing                                             II-54
         Routing Strategies                                             II-54
       Types of Contacts in a Contact Center                            II-55

  8. Related Industry Discussion                                        II-56
      Customer Experience Management                                    II-56
       CEM - Leveraging Call Center Data with  Decision Making          II-56
       CEM as a Value Proposition                                       II-56
        Proactive Problem Resolution                                    II-56
        Delivering Marketing Feedback                                   II-56
        Enhanced Sales Closures                                         II-56
        Risk Management                                                 II-57
      Workforce Management                                              II-57

  9. Call Center Consolidation - Whether,  Why and How                  II-58

      Widely Dispersed Call Centers - A Rationale                       II-58
      Motivators for Call center Consolidation                          II-59
      Costs of Scale                                                    II-59
      A Review of Consolidation Activity                                II-59
       Worldwide Call Centers Market: List of Major  Acquisitions
        (2003-2007)                                                     II-60

  10. Pertinent Regulatory Issues                                       II-62
      Legal and Regulatory Framework                                    II-62
       Predictive Dialing                                               II-62
        Tring .. Tring   Hello !    ?  ?  .?                            II-62
         The Preface to the Showdown                                    II-62
      Privacy Legislations                                              II-63
       Federal Laws prohibits Sale of Consumer Health Data              II-63
       Cell Phone Legislations Zap Outbound Calls?                      II-63

  11. Technological Breakthroughs / Innovations                         II-64
      Automatic Call Distributing (ACD) Products- From  Standalone
       to Open and Networked Systems                                    II-64
      Add-on/ACD Enhancement Products                                   II-64
       ACD Message Boards                                               II-64
       Digital Announcers/Automated Attendants/  Fax-on-Demand          II-65
        Digital Announcers                                              II-65
        Automated Attendants                                            II-65
        Fax-On-Demand                                                   II-65
      Dialing Platforms - The Advent of Call Blending                   II-65
       Contact Management                                               II-65
      Turnkey Solutions - Moving Onto PC/IP Platforms                   II-66
      CTI Technologies on the Anvil                                     II-66
       CTI APIs and Middleware                                          II-66
       Placing of Outbound Calls                                        II-66
       Call Progress Detection                                          II-66
      Speech Recognition and Interactive Television  Technologies       II-66
      Internet / Web-enabling Technologies for Call Centers             II-67
       Developments in Web-Enabling Technology                          II-67
      Call-Through Technologies to Replace Call-Back  and Text-Chat     II-68

  12. New Product/Service Introductions                                 II-69
      Glowpoint to Launch its Contact Center Solution                   II-69
      Avaya to Introduce New Communications Solutions                   II-69
      Avaya Launches New CEBP Solution                                  II-70
      Convergys Launches Infinys Series 3                               II-70
      Avaya Launches Customer Interaction Express for  Midsize
       Businesses                                                       II-70
      Aepona Launches Call Centre Control, C3                           II-71
      CCDS Launches Centcom                                             II-71
      Convergys Rolls Out the Advanced Version of Infinys              II-71
      Amadeus Unveils New Dynamic Desktop                               II-72
      Sprint Unveils Contact Center Solution                            II-72
      Avaya Introduces New Avaya Interaction Center 7.1                 II-72
      Brasil Telecom Launches Call Center Solution                      II-73
      Transera Introduces a New Call Centre Solution in India           II-73
      Altura Launches IntelliCenter 7.0 Call Center                     II-73
      Transera Communications Introduces Seratel,  Call Center
       Management Software                                              II-73
      Microsoft Corp. Releases Microsoft Customer Care Framework       II-74
      Toshiba Launches Informal Contact Center Solution                 II-74
      Genesys Introduces IP-Enabled GVP to Serve Enterprise             II-74
      Envox Launches Envox CT ADE 8.4                                   II-74
      Symon Unveils Symon Digital Appliance (SDA-500)  for Video
       Networks                                                         II-74
      Telisma, VoiceGenie Technologies and Open  Communications
       Introduce teliSpeech for the  European Markets                   II-75
      Chevin Launches New Network Management Tool                       II-75
      Avaya Inc. Launches Contact Center Express                        II-75
      Adeptra Introduces Auto-resolution Services  For Collections      II-75
      Adeptra Introduces Auto-resolution Services  For Collections      II-75
      Avaya Inc. Introduces Avaya Contact Center Express                II-75
      SER Solutions Launches CPS Enterprise Edition  (CPS E2           II-76
      SoundBite Communications Introduces SoundBite 5.0 for
       Financial Services                                               II-76
      Avaya Rolls Out Real-Time Management Solution                     II-76

  13. Recent Industry Activity                                          II-77
      Convergys Signs Contract to Provide Billing  Managed Services     II-77
      Convergys to Launch New Contact Centers in Kansas  and North
       Carolina                                                         II-77
      CrysTelCall Launches Contact Center in Jordan                     II-77
      Elisa Corporation to Take Over First Orange                       II-78
      Verint Acquires Mercom                                            II-78
      Amacore and Optimus Sign a Strategic Agreement                    II-78
      Convergys Signs HR Services Contract with  Johnson & Johnson      II-78
      Blackstone Group to Acquire Alliance Data Systems                 II-78
      IBM to Open a New Facility in Indiana                             II-79
      Federal Government to Open a New Centrelink  Call Center          II-79
      Cordia to Launch a New Contact Center Facility in Cebu            II-79
      ACS Bags Contract for Call Center in Texas                        II-79
      LivePerson Enters Partnership with 24/7 Customer                  II-79
      Black Box Opens Call Center for Technical Support in Tennessee    II-80
      PFSweb Expands Customer Service Operations in Asia                II-80
      IRT Completes Acquisition of CCC Interactive                      II-80
      Aegis BPO Acquires Majority Stake in Global  Vantedge             II-80
      Alere Medical Opens New Call Center in Ohio                       II-80
      PacificNet Enters into a Joint Venture with  BellSystem24         II-81
      Espire, Success and MasterPiece Launch India's First  Japanese
       Call Center                                                      II-81
      American Airlines Shifts Asia-Pacific Call Center  to India       II-81
      Excelior Takes Over Call Center Business of AAPT                  II-81
      OneCall Solutions Acquires e-Centric                              II-82
      Stream Acquires Supra Telecom Contact Center                      II-82
      HTMT Acquires Immaculate Interactions                             II-82
      TMWA Renews Service Contract with Alliance Data                   II-82
      ADC Secures Multi Year Service Contract from Pinellas County
       Utilities                                                        II-83
      Atos Worldline Bags Contract from French MGP                      II-83
      Axiom Systems and Atos Origin Extend Alliance                     II-83
      Teleperformance to Take Over SFR Contact Centers                  II-84
      ClientLogic Merges with SITEL                                     II-84
      APAC Bags Contract from Expedia Corporate Travel                 II-84
      CMP Media Takes Over Customer Contact Center  Standard            II-84
      Convergys Acquires AOL Contact Center                             II-85
      Maybank Launches Largest Malaysian Bank Call Center               II-85
      eMoney Expands Call Center Operations in the US                   II-85
      DaimlerChrysler Expands Operations at Spanish Americas Contact
       Center                                                           II-85
      TelstraClear Launches New Call Center                             II-85
      Atos Worldline Enters into Contract with Lyonnaise                II-86
      Canadian Solutions and Bacolod Businessmen Open  Call Center      II-86
      CCC to Set Up New Contact Center at Leipzig                       II-86
      Transcom Establishes New CRM Services Contact  Center at Dresden  II-86
      Ntl Telewest Signs a License Agreement for Convergys              II-86
      The Minneapolis Star Tribune Signs Multiple-Year Contract with
       APAC                                                             II-87
      Bank of America Unveils a New Call Center in  New Wichita         II-87
      Atos Origin Restructures Société Générale's Employee Savings'
       Call Center Services                                             II-87
      Accor Commences Chinese Call Center in Guangzhou                  II-88
      RCN Renews Contract with Convergys                                II-88
      Midcontinent Communications Extends Contract with Convergys       II-88
      IBM Korea Signs Contract with Hanaro Telecom                      II-88
      Entrust Federal Credit Enters into Agreement with PSCU
       Financial Services                                               II-89
      Telegraaf Media Enters into Agreement with  Atos Origin           II-89
      GECAD ePayment Merges With GECAD Cvantage                         II-89
      CMP Technology Acquires CCCS                                      II-89
      Convergys Enters into a Service Contract with  Saudi Telecom      II-90
      Computer Generated Solutions Takes Over EasyCall                  II-90
      West Corp Takes Over InPulse Response                             II-90
      Answernet Acquires Outsourcing Services Provider,  Unicall
       International                                                    II-90
      Raya Acquires a Majority Stake in Egyptian  Call Center           II-90
      CapTel Establishes Call Center in Milwaukee                      II-91
      Telstra Establishes Call Center in Australia                      II-91
      Five9 and Smart Communications Sign Agreement to Open Call
       Centers                                                          II-91
      Alliance Data and WPS Resources Sign Agreement  for Customer
       Care Solutions                                                   II-91
      Sabio Bags Contract from Leeds City Council                       II-92
      OneLink Divests Call Center Inc.                                  II-92
      DIRECTV Forms New Technical Call Center                           II-92
      Alliance Data and Green Mountain Sign Agreement                   II-93
      Lockheed Martin Bags US$120 Million Contract                      II-93
      SR.Teleperformance Launches New Unit in Japan                     II-93
      24/7 Customer and Aviva Open New Call Center  in Chennai          II-93
      SR.Teleperformance Establishes Operations in Chile                II-93
      Teleperformance Acquires Stake in Photel                          II-94
      Teleperformance Acquires Direct Star                              II-94
      Teleperformance Acquires Majority Stake in SCMG                   II-94
      APAC Inaugurates Second Customer Services Center  in Philippines  II-94
      CallTech and Teleperformance USA Merge                            II-95
      Touchstone Acquires Call Central                                  II-95
      HCL Completes Apollo Contact Centre Acquisition                   II-95
      TuVox Acquires NetByTel                                           II-95
      24/7 Customer Fortifies Association with Aviva                    II-96
      PacificNet Epro Completes the Acquisition of 70% Stake in JunFeng II-96
      First Choice Power Enters into Agreement with  Alliance Data      II-96
      Stream Establishes Contact Center at Saint John,  New Brunswick   II-96
      Stream Establishes New Contact Center at Szczecin,  Poland        II-96
      Bharti Tele Inks Rs.1, 000 Crore Deal with Four  BPO Companies    II-97
      IBM Daksh Launches Three BPO Facilities                           II-97
      Aspect Communications and Concerto Software Merge  to Form
       Aspect Software                                                  II-97
      SR.Teleperformance Acquires Techmar                               II-97
      ExlService Secures British Gas BPO Operations  Contract           II-98
      India Based Mphasis Acquires Eldorado  Computing Inc              II-98
      MphasiS Acquires Princeton Consulting                             II-98
      vCustomer Corp. Acquires MCI's Call Centers                       II-98
      PacificNet Epro Takes Over Guangzhou JunFeng  Call Center in
       China                                                            II-98
      Avaya Inc. Acquires RouteScience Technologies Inc.                II-99
      HCL Technologies Acquires AnswerCall Direct Ltd  in Ireland       II-99
      College Partnership Inc Acquires Waldrop  Enterprises Inc         II-99
      Oracle and Convergys Offer Services to Genesis  Communications    II-99
      Wicom Communications Signs Up Infonet Services  Corporation to
       Expand Hosted IP-Contact                                         II-99
      Convergys Corporation Wins Contract from Optus                    II-100
      Convergys Corporation Opens Campus in India                       II-100
      Convergys Corporation Signs Agreement with Advanced  Info
       Services                                                         II-100
      Merrill Lynch Signs Agreement with Avaya Inc                      II-100
      Envision Implements its Envision Performance Suite  in all
       Contact Centers of Circles                                       II-100
      Eagle ACD Makes a Foray into the UK Market with No  Cost
       Hosted Call Center Services                                      II-101

  14. Focus on Select Global Players                                    II-102
      24/7Customer (India)                                              II-102
      Acumen Telecomunicaciones (Mexico)                                II-102
      Alliance Data Systems, Inc. (US)                                  II-102
      APAC Customer Services, Inc. (US)                                 II-102
      ATOS Origin, S.A. (France)                                        II-103
      Avaya Inc (US)                                                    II-103
      British Telecom Northern Ireland (Ireland)                        II-103
      Convergys Corp (US)                                               II-104
      Datamatics Technologies Ltd (India)                               II-104
      Entel Call Center (Chile)                                         II-104
      EXL Service Holdings, Inc. (US)                                   II-105
      Genpact (India)                                                   II-105
      GTL Ltd (India)                                                   II-105
      IBM Daksh Business Process Services Pvt. Ltd (India)              II-105
      Inkfish Call Centers Limited (UK)                                 II-105
      Merchants Limited (UK)                                            II-106
      Plusoft Informatica (Brazil)                                      II-106
      Quality Plus Callscan Australia Pty Ltd. (Australia)              II-106
      Sitel (US)                                                        II-106
      Stream International, Inc. (US)                                   II-107
      Sykes Enterprises, Inc. (US)                                      II-107
      Teleperformance (France)                                          II-107
      Touchbase (UK)                                                    II-107
      TRG Customer Solutions (US)                                       II-107
      Ventura (UK)                                                      II-108
      West Corporation (US)                                             II-108
      Wipro Technologies (India)                                        II-108

  15. Global Market Perspective                                         II-109
      Table 10: World Recent Past, Current and Future Analysis for
      Call Centers by Geographic Region - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and  Rest of the
      World Markets Independently Analyzed with  Annual Service
      Revenues in US$ Million for Years 2000  through 2010 (includes
      corresponding Graph/Chart)                                        II-109

      Table 11: World Long Term Projections for Call Centers  by
      Geographic Region - US, Canada, Japan, Europe,  Asia-Pacific
      (excluding Japan), Latin America and Rest of  the World
      Markets Independently Analyzed with Annual  Service Revenues
      in US$ Million for Years 2011  through 2015 (includes
      corresponding Graph/Chart)                                        II-110

      Table 12: World 11-Year Perspective for Call Centers by
      Geographic Region - Percentage Breakdown of Service Revenues
      for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Rest of  the World Markets for Years 2000,
      2007 & 2010  (includes corresponding Graph/Chart)                 II-111


III. MARKET

  1. The United States                                                  III-1
      A.Market Analysis                                                 III-1
        Overview                                                        III-1
         General Introduction                                           III-1
        MNCs Chant the Outsourcing Mantra for  Global Expansion         III-1
         Outsourcing by Sectors                                         III-1
          Financial Services                                            III-1
          Transportation Sector                                         III-1
          Distribution Sector                                           III-2
          Telecommunication Sector                                      III-2
          Insurance and Utilities                                       III-2
        Current and Future Analysis                                     III-2
        Key Issues                                                      III-3
         Cost Reduction Continues to Dictate Outsourcing  Decisions     III-3
         Proximity to Headquarters - Prime Consideration  for Site
          Selection                                                     III-3
        Industry Trends                                                 III-4
         Call Centers - Getting Bigger and More  Sophisticated          III-4
         Numbers Continue to Fall                                       III-4
          Table 13:Number of  Call Centers in the US Market over the
          Years 2003 through 2008 (includes  corresponding
          Graph/Chart)                                                  III-5

          Table 14: Number of Call Center Agents in the US  over the
          Years 2003 through 2008 (In Thousands) (includes
          corresponding Graph/Chart)                                    III-5

          Table 15: North American Call Centers Industry
          (2006-2008): Percentage Breakdown of Agents by  In-House
          and Outsourced Positions (includes corresponding
          Graph/Chart)                                                  III-5
         Web-Enabled Call Centers Set to Outpace  Conventional Ones     III-6
         Call Centers - A Major Employer                                III-6
         Workforce Turnover - On the Higher Side?                       III-6
         Outsourcing Adversely Affects US Call  Center Jobs             III-7
         Companies Emphasize on Quality of Customer  Service            III-7
        Vertical Market Trends                                          III-7
         Financial Services, Banks and Insurance Remain  Leading
          Investors                                                     III-7
          Table 16: US Contact Centers Industry (2006): Percentage
          Breakdown of Call Centers by Vertical Industry for Retail
          and Distribution, Finance, Manufacturing, Services,
          Telecom, Public Services,  IT, Outsourcing and
          Telemarketing and Others (includes corresponding
          Graph/Chart)                                                  III-8
        Call Center Software Market in the US                           III-8
         Table 17: Contact Center Software Market in the US (2007E):
         Percentage Breakdown of Revenues by Application for IVR
         Market, ACD Market, Quality/Recording, Outbound/Predictive
         Dialing, CTI Market and Workforce Management (includes
         corresponding Graph/Chart)                                     III-9

         Table 18: Leading Players in the US CRM Software Market
         (2006): Percentage Share Breakdown of Revenues for SAP,
         Siebel, Amdocs, Oracle, Dendrite and Others (includes
         corresponding Graph/Chart)                                     III-9

         Table 19: Americas CRM Software Market (2005): Leading
         Vendors by Vertical Industry for Financial Services,
         Manufacturing, Communications & Media, Retail/Wholesale,
         Government, Utilities and  Healthcare (in Revenue Terms)       III-9
         US Dominates Call Center Software Usage                        III-10
         US-based Vendors Dominate Global Call Center  Software Market  III-10
         Superior functionality is the New Customer Mantra  for
          Software                                                      III-10
         IVR Set to Make Deeper Inroads into  the Call Center Market    III-10
         Workforce Management Software Finds  More Takers               III-11
        Regulatory Issues in the US Industry                            III-11
         US Vs Europe - Safe Harbor and Effect on  Call Centers         III-11
          Safe Harbor - What it Entails                                 III-11
          Privacy Protection Policies - The Trans- Atlantic Divide      III-12
          How 'Safe' is Safe Harbor?                                    III-12
        Legal and Regulatory Framework                                  III-13
         Insurance Call Centers in California to  Employ Licensed
          Agents                                                        III-13
         DNC Registery                                                  III-13
         Federal Laws prohibits Sale of Consumer  Health Data           III-14
        Key Players                                                     III-14
         Alliance Data Systems, Inc.                                    III-14
         APAC Customer Services, Inc.                                   III-14
         Aspect Software Inc.                                           III-14
         Avaya Inc                                                      III-15
         Convergys Corp                                                 III-15
         Epicor Software Corporation                                    III-15
         EXL Service Holdings, Inc.                                     III-16
         Sitel                                                          III-16
         Stream International, Inc.                                     III-16
         Sykes Enterprises, Inc.                                        III-16
         TRG Customer Solutions                                         III-16
         West Corporation                                               III-17
        New Product/Service Introductions                               III-17
        Strategic Corporate Developments                                III-22
      B.Market Analytics                                                III-34
        Table 20: US Recent Past, Current & Future Analysis  for
        Call Centers Independently Analyzed with  Annual Service
        Revenues in US$ million for  the Years 2000 through 2010.
        (includes  corresponding Graph/Chart)                           III-34

        Table 21: US Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues  in US$
        million for the Years 2011 through 2015  (includes
        corresponding Graph/Chart)                                      III-34

  2. Canada                                                             III-35
      A.Market Analysis                                                 III-35
        Current and Future Analysis                                     III-35
         Table 22: Number of Call Centers in Canada over the Years
         2003 through 2008 (includes  corresponding Graph/Chart)        III-35
        Favorable Exchange Rate Encourages Outsourcing  Operations      III-35
         Table 23: Number of Call Center Agents in Canada over the
         Years 2003 through 2008 (In Thousands)  (includes
         corresponding Graph/Chart)                                     III-36

         Table 24: Canadian Call Center Industry (2006-2008):
         Percentage Breakdown of Outsourced Agent Positions  by
         Domestic and Offshore Locations (includes corresponding
         Graph/Chart)                                                   III-36
        Availability of Large English-Speaking and  Multilingual
         Talent Pools                                                   III-36
        Issues and Trends                                               III-37
         Unsolicited Telemarketing - Canada Fights Back                 III-37
         Call Centers into Less Populous Towns                          III-37
        Strategic Corporate Developments                                III-37
      B.Market Analytics                                                III-38
        Table 25: Canadian Recent Past, Current &  Future Analysis
        for Call Centers Independently  Analyzed with Annual Service
        Revenues in  US$ million for the Years 2000 through 2010
        (includes corresponding Graph/Chart)                            III-38

        Table 26: Canadian Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues  in US$
        million for the Years 2011 through 2015  (includes
        corresponding Graph/Chart)                                      III-38

  3. Japan                                                              III-39
      A.Market Analysis                                                 III-39
        Current and Future Analysis                                     III-39
        Strategic Corporate Developments                                III-39
      B.Market Analytics                                                III-40
        Table 27: Japanese Recent Past, Current &  Future Analysis
        for Call Centers Independently  Analyzed with Annual Service
        Revenues in  US$ million for the Years 2000 through 2010
        (includes corresponding Graph/Chart)                            III-40

        Table 28: Japanese Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues  in US$
        million for the Years 2011 through 2015  (includes
        corresponding Graph/Chart)                                      III-40

  4. Europe                                                             III-41
      A.Market Analysis                                                 III-41
        Current and Future Analysis                                     III-41
         Table 29: European Market for Call Centers (2000-2010):
         Geographic Regions Ranked by Growth - France,  Rest of
         Europe, Germany, Spain, Italy, Sweden,  Russia, The
         Netherlands, UK and Ireland (Based  on Service Revenues)
         (includes corresponding Graph/Chart)                           III-41
        Issues and Trends                                               III-42
         Finance Industry Seeks Call Center Services                    III-42
         An Important Hub                                               III-42
         Highly Fragmented Market                                       III-42
         EU Call Center Revenues - A Four Nation Show?                  III-43
          Table 30: European Call Center Services (2007 & 2010):
          Annual Service Revenues (in US$ Million)  for France,
          Germany, United Kingdom and The Netherlands (includes
          corresponding  Graph/Chart)                                   III-43
        Locational Parameters - Important Trends                        III-43
         Priority Requirements                                          III-44
         High-Profile Locations                                         III-44
          Ireland, the Netherlands and the UK                           III-44
           The Downside of the Success Story                            III-44
         Alternate Regional Destinations                                III-45
         Sub-regional Concept Rules Supreme                             III-45
        Market Drivers                                                  III-45
         Educated and Multilingual Workforce -  An Advantage            III-45
         CRM Technologi1ies Herald Evolution of  Multimedia Contact
          Centers                                                       III-46
         Rise in Internet and e-Commerce Spells Growth  for Web-
          based Call Centers                                            III-46
        Market Trends                                                   III-46
         Growth Moves to Small & Suburban Towns                         III-46
         Call centers Grow Techno-centric                               III-47
         Competition - Having it the Customer's way                     III-47
         Outsourced Call Center Agent Positions  on the Rise            III-48
         Internet-Call Center Integration Takes Wings  in Europe        III-48
         Multimedia Contact Centers Spring up in  Unexploited Markets   III-48
        Technology Trends                                               III-49
         Voice over IP - Preferred Medium in Web-based  Call Centers    III-49
         Speech Recognition Technologies - Hold  Promising  Potential   III-49
         CTI - The New Buzz Word on the Rounds                          III-49
        Vertical Industry Highlights                                    III-50
         Leading Call Center Revenue Earners                            III-50
         Banks and Insurance Step up the Gas on  Call Center Usage      III-50
          Banks                                                         III-50
          Insurance Companies                                           III-51
         Growth in Call Center Seats - A Historic View                  III-51
          Table 31: European Call Center Market: Growth  in European
          Call Center Seats by Country  (2000 Vs 2005) for- CTI
          Seats, Web Seats  and Virtual Seats (Number of Seats in
          '000)                                                         III-51
      B.Market Analytics                                                III-52
        Table 32: European Recent Past, Current and Future Analysis
        for Call Centers by Geographic Region -  France, Germany,
        Italy, UK, Spain, Russia, The Netherlands, Ireland, Sweden
        and Rest of Europe Markets Independently Analyzed with
        Annual Service Revenues  in US$ million for Years 2000
        through 2010  (includes corresponding Graph/Chart)              III-52

        Table 33: European Long Term Projections for  Call Centers
        by Geographic Region - France, Germany, Italy, UK, Spain,
        Russia, The Netherlands, Ireland,  Sweden and Rest of Europe
        Markets Independently  Analyzed with Annual Service Revenues
        in US$ million  for Years 2011 through 2015 (includes
        corresponding Graph/Chart)                                      III-53

        Table 34: European 11-Year Perspective for Call Centers  by
        Geographic Region - Percentage Breakdown of  Service
        Revenues for France, Germany, Italy, UK,  Spain, Russia, The
        Netherlands, Ireland, Sweden  and Rest of Europe Markets for
        Years 2000,  2007 & 2010 (includes corresponding
        Graph/Chart)                                                    III-54

  4a. France                                                            III-55
      A.Market Analysis                                                 III-55
        Current and Future Analysis                                     III-55
         A Leading West European Call Center  Market                    III-55
         Home Banking & Finance Sectors Drive  Call Center Growth       III-55
          Table 35: French Call Centers Industry (2006): Percentage
          Breakdown of Industry Operations  by Sector for Telecom,
          Services, Finance/Banking,  Mass Distribution/Mail-Order,
          Insurance,  IT and Others (includes corresponding
          Graph/Chart)                                                  III-56
        Leading Players                                                 III-56
         Other Regional Players                                         III-56
          ATOS Origin S.A. (France)                                     III-56
          Teleperformance                                               III-57
        Strategic Corporate Developments                                III-57
      B.Market Analytics                                                III-59
        Table 36: French Recent Past, Current & Future  Analysis for
        Call Centers Independently Analyzed  with Annual Service
        Revenues in US$ million for  the Years 2000 through 2010
        (includes  corresponding Graph/Chart)                           III-59

        Table 37: French Long Term Projections for  Call Centers
        Independently Analyzed with  Annual Service Revenues in US$
        million for  the Years 2011 through 2015 (includes
        corresponding Graph/Chart)                                      III-59

  4b. Germany                                                           III-60
      A.Market Analysis                                                 III-60
        Current and Future Analysis                                     III-60
        German Call Centers - An Introduction                           III-60
         Table 38: German Call Centers Market (2006E): Percentage
         Breakdown of Number of Companies  by Sales Revenues
         (includes corresponding  Graph/Chart)                          III-60
        Issues and Trends                                               III-61
         Key Issues                                                     III-61
          Stringent Labor Laws Restrict Rapid Growth                    III-61
          Liberalization Opens Avenues for  Overseas Players            III-61
          Stringent Regulatory Norms Set Up High  Entry Barriers        III-61
        Market Trends                                                   III-62
         Increased use of Mobile Phones Restrict Web-  Enabled Services III-62
         ACD Systems - Promising Potential for Hardware  Vendors        III-62
        Market Drivers                                                  III-62
         Exceptionally High Standards of Customer  Service              III-62
         Availability of Skilled and Relatively  Low cost Labor         III-63
         Well-developed Infrastructure Facilities                       III-63
        Leading Players                                                 III-63
        Strategic Corporate Developments                                III-63
      B.Market Analytics                                                III-64
        Table 39: German Recent Past, Current & Future Analysis for
        Call Centers Independently Analyzed with Annual Service
        Revenues in US$ million for the Years 2000 through  2010
        (includes corresponding Graph/Chart)                            III-64

        Table 40: German Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues  in US$
        million for the Years 2011 through 2015  (includes
        corresponding Graph/Chart)                                      III-64

  4c. Italy                                                             III-65
      A.Market Analysis                                                 III-65
        Current and Future Analysis                                     III-65
        Leading Players                                                 III-65
      B.Market Analytics                                                III-65
        Table 41: Italian Recent Past, Current & Future  Analysis
        for Call Centers Independently Analyzed  with Annual Service
        Revenues in US$ million for  the Years 2000 through 2010
        (includes  corresponding graph/Chart)                           III-65

        Table 42: Italian Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues  in US$
        million for the Years 2011 through 2015  (includes
        corresponding Graph/Chart)                                      III-66

  4d. The United Kingdom                                                III-67
      A.Market Analysis                                                 III-67
        Current and Future Analysis                                     III-67
         Largest and the Most Developed                                 III-67
          Financial Services Command More Share                         III-68
        Issues and Trends                                               III-68
         UK Contact Center Industry - Growth Despite  Adversities       III-68
         UK Companies Reverting to Domestic  Call Centers               III-68
        Market Players                                                  III-68
        Strategic Corporate Developments                                III-69
      B.Market Analytics                                                III-72
        Table 43: UK Recent Past, Current & Future Analysis  for
        Call Centers Independently Analyzed with  Annual Service
        Revenues in US$ million for  the Years 2000 through 2010
        (includes  corresponding Graph/Chart)                           III-72

        Table 44: UK Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues  in US$
        million for the Years 2011 through 2015  (includes
        corresponding Graph/Chart)                                      III-72

  4e. Spain                                                             III-73
      A.Market Analysis                                                 III-73
        Current and Future Analysis                                     III-73
        Market Drivers                                                  III-73
         Multilingual Workforce                                         III-73
         Government Initiatives                                         III-74
        Leading Players                                                 III-74
      B.Market Analytics                                                III-74
        Table 45: Spanish Recent Past, Current & Future  Analysis
        for Call Centers Independently Analyzed  with Annual Service
        Revenues in US$ million for  the Years 2000 through 2010
        (includes  corresponding Graph/Chart)                           III-74

        Table 46: Spanish Long Term Projections for  Call Centers
        Independently Analyzed with  Annual Service Revenues in US$
        million for  the Years 2011 through 2015 (includes
        corresponding Graph/Chart)                                      III-75

  4f. Russia                                                            III-76
      A.Market Analysis                                                 III-76
        Overview - A Long Way to Go                                     III-76
        Current and Future Analysis                                     III-76
        Outlook-Not So Bleak After All                                  III-76
        Issues and Trends                                               III-76
         Leading Call Center Investors                                  III-76
         Poor Telecom Infrastructure Continues to  Impede Rapid
          Market Growth                                                 III-76
        Leading Players                                                 III-77
        Strategic Corporate Developments                                III-77
      B.Market Analytics                                                III-77
        Table 47: Russian Recent Past, Current & Future  Analysis
        for Call Centers Independently Analyzed  with Annual Service
        Revenues in US$ million for  the Years 2000 through 2010
        (includes  corresponding Graph/Chart)                           III-77

        Table 48: Russian Long Term Projections for  Call Centers
        Independently Analyzed with  Annual Service Revenues in US$
        million for  the Years 2011 through 2015 (includes
        corresponding Graph/Chart)                                      III-78

  4g. The Netherlands                                                   III-79
      A.Market Analysis                                                 III-79
        Current and Future Analysis                                     III-79
        Netherlands- Mature Call Center Market                          III-79
        The "King of Benelux" Call Center Market                        III-79
        Favorite Call Center Destination for Pan-European  Operations   III-79
        Market Drivers                                                  III-80
         Multilingual Workforce with a Diverse Cultural  Background     III-80
         Availability of Formally Qualified Computer- Literate Labor    III-80
         Relatively Low Labor and Operational Costs                     III-81
         Hassle-free Legal & Regulatory Framework                       III-81
         No Bar on B2C and B2B Telemarketing Calls                      III-81
         Widespread Consumer Acceptance to Products/ Services via
          Call Centers                                                  III-82
        Leading Players                                                 III-82
      B.Market Analytics                                                III-82
        Table 49: The Netherlands Recent Past, Current &  Future
        Analysis for Call Centers Independently  Analyzed with
        Annual Service Revenues in US$ million  for the Years 2000
        through 2010 (includes  corresponding Graph/Chart)              III-82

        Table 50: The Netherlands Long Term Projections for  Call
        Centers Independently Analyzed with Annual Service Revenues
        in US$ million for the Years 2011 through  2015 (includes
        corresponding Graph/Chart)                                      III-83

  4h. Ireland                                                           III-84
      A.Market Analysis                                                 III-84
        Current and Future Analysis                                     III-84
        A Leading European Call Center Market                           III-84
        Preferred Destination for US Players                            III-84
        Large Educated Workforce Capable of Handling  All Major
         European Languages                                             III-84
        Relatively Low Costs of Employment                              III-85
        Government Initiatives                                          III-85
        Issues & Trends                                                 III-85
         A Maturing Market                                              III-85
         Increased Competition from Asian Nations                       III-85
        Leading Players                                                 III-86
         British Telecom Northern Ireland                               III-86
         HCL BPO Services NI Ltd                                        III-86
        Strategic Corporate Developments                                III-86
      B.Market Analytics                                                III-87
        Table 51: Irish Recent Past, Current & Future Analysis  for
        Call Centers Independently Analyzed with  Annual Service
        Revenues in US$ million for  the Years 2000 through 2010
        (includes  corresponding Graph/Chart)                           III-87

        Table 52: Irish Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues  in US$
        million for the Years 2011 through 2015  (includes
        corresponding Graph/Chart)                                      III-87

  4i. Sweden                                                            III-88
      A.Market Analysis                                                 III-88
        Current and Future Analysis                                     III-88
        Ranked Among Evolving European Call  Center Markets             III-88
        Market Drivers                                                  III-88
         Relatively Low Labor Cost                                      III-88
         Availability of Educated and Internet-Savvy  Workforce         III-89
        Leading Players                                                 III-89
      B.Market Analytics                                                III-89
        Table 53: Swedish Recent Past, Current & Future  Analysis
        for Call Centers Independently Analyzed  with Annual Service
        Revenues in US$ million for  the Years 2000 through 2010
        (includes  corresponding Graph/Chart)                           III-89

        Table 54: Swedish Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues  in US$
        million for the Years 2011 through 2015  (includes
        corresponding Graph/Chart)                                      III-90

  4j. Rest of Europe                                                    III-91
      A.Market Analysis                                                 III-91
        Current and Future Analysis                                     III-91
        Major Regional Markets                                          III-91
         Belgium                                                        III-91
          Regulatory Environment                                        III-91
         Denmark                                                        III-91
         Norway                                                         III-92
         Central and Eastern Markets                                    III-92
          Hungary                                                       III-92
          Austria                                                       III-92
          Finland                                                       III-93
          Poland                                                        III-93
          Czech Republic                                                III-93
        Strategic Corporate Developments                                III-94
      B.Market Analytics                                                III-96
        Table 55: Rest of Europe Recent Past, Current &  Future
        Analysis for Call Centers Independently  Analyzed with
        Annual Service Revenues in US$  million for the Years 2000
        through 2010  (includes corresponding Graph/Chart)              III-96

        Table 56: Rest of Europe Long Term Projections for Call
        Centers Independently Analyzed with Annual Service Revenues
        in US$ million for the Years 2011 through  2015 (includes
        corresponding Graph/Chart)                                      III-96

  5. Asia-Pacific                                                       III-97
      A.Market Analysis                                                 III-97
        Current and Future Analysis                                     III-97
         The New Worldwide Call Center Hub                              III-97
         Contact Centers in Asia - An Introduction                      III-97
          Table 57: Asian Call Centers Industry (2006): Average
          Employee Tenure (in Months) for Singapore,  Korea, China,
          Philippines and India (includes corresponding Graph/Chart)    III-98

          Table 58: Asian Contact Centers Industry (2007E):
          Percentage Breakdown of Call Centers by Activity  for
          Customer Service Centers, Outbound Sales, Technical
          Support, Inbound Sales and Others  (includes corresponding
          Graph/Chart)                                                  III-98
         Call Centers Constitute Sizeable Employment  Option            III-98
          Table 59: Number of Call Centers in Asia-Pacific (Incl.
          Japan) over the Years 2003 through 2008 (includes
          corresponding Graph/Chart)                                    III-98

          Table 60: Number of Call Center Agents in Asia-Pacific
          (Incl. Japan) over the Years 2003 through 2008 (in
          thousands) (includes corresponding Graph/Chart)               III-99

          Table 61: Asian Call Centers Market (2007E): Number of
          Call Center Seats for India, China, Philippines, Malaysia,
          Thailand and Singapore (includes corresponding
          Graph/Chart)                                                  III-99
         Regional Disparity in Growth                                   III-99
          China                                                         III-99
          India                                                         III-99
          Philippines                                                   III-100
          Australia                                                     III-100
           Table 62: Asia-Pacific Market for Call Centers
           (2000-2010): Geographic Regions Ranked by Growth -
           Philippines, China, India, Singapore, Australia and Rest
           of Asia-Pacific (Based on Service Revenues) (includes
           corresponding Graph/Chart)                                   III-100
         Low Labor and Operational Costs Remain  Trump Cards            III-100
        Does Intense Competition Imply Unparalleled  Customer Service?  III-100
        Changing Scenario in Asian Contact Center Industry              III-101
         Human Resources - Most Challenging Aspect                      III-101
          Table 63: Asian Call Center Industry (2007): Average
          Annual Pay (in US$) of Contact Center Agent in Singapore,
          Malaysia, Thailand, Philippines, India and  China
          (includes corresponding Graph/Chart)                          III-101

          Table 64: Asian Contact Center Industry (2007): Percentage
          Breakdown of Expenditure on Labor, Technology,
          Telecommunications and Others  (includes corresponding
          Graph/Chart)                                                  III-102
         Transforming Technologies                                      III-102
        Issues and Trends                                               III-102
         Poor Telecom Infrastructure Hinders  Rapid Growth              III-102
         Internet-Call Center Integration Picks Up  Momentum            III-102
        Leading Players                                                 III-103
      B.Market Analytics                                                III-103
        Table 65: Asia-Pacific Recent Past, Current & Future
        Analysis for Call Centers by Geographic Region -Australia,
        China, India, Philippines, Singapore, and Rest of
        Asia-Pacific Markets Independently Analyzed with Annual
        Service Revenues in US$ million for the Years 2000 through
        2010 (includes corresponding Graph/Chart)                       III-103

        Table 66: Asia-Pacific Long Term Projections for Call
        Centers by Geographic Region -Australia, China, India,
        Philippines, Singapore, and Rest of Asia-Pacific Markets
        Independently Analyzed with Annual Service Revenues  in US$
        million for the Years 2011 through 2015  (includes
        corresponding Graph/Chart)                                      III-104

        Table 67: Asia-Pacific 11-Year Perspective for Call  Centers
        by Geographic Region - Percentage Breakdown  of Service
        Revenues for Australia, China, India,  Philippines,
        Singapore, and Rest of Asia-Pacific  Markets for Years 2000,
        2007, and 2010 (includes corresponding Graph/Chart)             III-105

  5a. Australia                                                         III-106
      A.Market Analysis                                                 III-106
        Overview                                                        III-106
         Current and Future Analysis                                    III-106
         Well-Educated High Caliber Workforce                           III-106
         Ideal location for 24/7 Call Center Services                   III-107
         Outsourced Call Center Industry                                III-107
          Table 68: Market Share of Leading Players in Australian
          Outsourced Call Center Industry by  Number of Seats (2006)
          - SLM/SalesForce, Teletech, Stellar, UCMS, Datacom,
          Customcall, and Others (includes corresponding
          Graph/Chart)                                                  III-108
        Outlook                                                         III-108
         Issues and Trends                                              III-108
          High Workforce Turnover                                       III-108
          Call Centers Re-establish Focus on Inbound  Customer Service  III-109
        Leading Players                                                 III-109
         Quality Plus Callscan Australia Pty Ltd.                       III-109
        Strategic Corporate Developments                                III-109
      B.Market Analytics                                                III-110
        Table 69: Australian Recent Past, Current & Future Analysis
        for Call Centers Independently Analyzed  with Annual Service
        Revenues in US$ million for  the Years 2000 through 2010
        (includes  corresponding Graph/Chart)                           III-110

        Table 70: Australian Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues in US$
        million for the Years 2011 through  2015 (includes
        corresponding Graph/Chart)                                      III-110

  5b. China                                                             III-111
      A.Market Analysis                                                 III-111
        Overview                                                        III-111
        Current and Future Analysis                                     III-111
        Deregulation Triggers Rapid Progress                            III-111
        Focus on Low-Cost Call Center Solutions                         III-112
        Strategic Corporate Developments                                III-112
      B.Market Analytics                                                III-114
        Table 71: Chinese Recent Past, Current & Future Analysis for
        Call Centers Independently Analyzed with Annual Service
        Revenues in US$ million for the Years 2000 through  2010
        (includes corresponding Graph/Chart)                            III-114

        Table 72: Chinese Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues  in US$
        million for the Years 2011 through 2015  (includes
        corresponding Graph/Chart)                                      III-114

  5c. India                                                             III-115
      A.Market Analysis                                                 III-115
        Overview                                                        III-115
        Current and Future Analysis                                     III-115
         Emergence of Indian BPOs - A Peek into History                 III-115
          Consolidation Paves the way                                   III-116
          Major Consolidation Deals in the Indian  Call Center
           Landscape (2004 & 2005)                                      III-116
         Outsourcing Drives Growth in Call  Center Market               III-116
          Table 73: Indian Call Centers Industry (2006-2008):
          Percentage Breakdown of Outsourced Agent Positions by
          Domestic and Offshore Locations (includes corresponding
          Graph/Chart)                                                  III-117

          Table 74: Indian Call Centers Market (2007 E): Percentage
          Share Breakdown of Agent Positions by Vertical Markets -
          Outsourcing, Financial Services, Communications,
          Technology, Manufacturing,  Logistics and Retail (includes
          corresponding Graph/Chart)                                    III-117
        Trends and Issues                                               III-117
         The National Do-Not-Call Registry                              III-117
         Government Relaxes Legislation                                 III-118
         Phone Calls Projected to Decline                               III-118
          Table 75: Indian Call Centers Industry (2006E): Percentage
          Breakdown of Enquiries by  Communication Mode for
          Telephone, Email and  SMS (includes corresponding
          Graph/Chart)                                                  III-118
        Market Drivers                                                  III-119
         Large Educated English-Speaking Work Pool                      III-119
         Availability of Technical-savvy Labor                          III-119
         Relatively Low Labor and Operational Costs                     III-119
          Table 76: Call Center Services in India:  Annual Cost
          Savings (2003) - India Vs US  (includes corresponding
          Graph/Chart)                                                  III-120
        Specialization - Leading to Differentiation                     III-120
         Change - The Only Constant that Drives  Growth                 III-120
         A Leading Market for IT-Enabled Services Outsourcing           III-120
         Advantageous Time Zone for 24/7 Operations                     III-121
         Call Center Jobs Held in High Esteem                           III-121
         Government Initiatives                                         III-121
        Key Issues                                                      III-122
         Unreliable Telecom Infrastructure                              III-122
         Bandwidth - Dampen Customer Connectivity                       III-123
         Agent Training to Neutralize Indiscernible  Accents            III-123
         Lack of Seasoned Management with Adequate  Call Center
          Experience                                                    III-123
        Other Issues                                                    III-123
         Small Call Centers - Where the Action Is!                      III-123
         UK's Blatant Opposition to Indian Outsourcing                  III-123
        Competitive Scenario                                            III-124
         The Mood is Infectious Indian Majors Join  the Bandwagon       III-124
          24/7Customer                                                  III-125
          IBM Daksh Business Process Services Pvt. Ltd                  III-125
          Datamatics Technologies Ltd.                                  III-125
          GTL Ltd.                                                      III-125
          Genpact                                                       III-126
          Wipro Technologies                                            III-126
        Top 15 3rd-party ITeS-BPO Companies in India  (2004-2007):
         Ranked by Revenues                                             III-126
        Strategic Corporate Developments                                III-127
      B.Market Analytics                                                III-130
        Table 77: Indian Recent Past, Current & Future Analysis  for
        Call Centers Independently Analyzed with Annual Service
        Revenues in US$ million for the Years 2000 through  2010
        (includes corresponding Graph/Chart)                            III-130

        Table 78: Indian Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues  in US$
        million for the Years 2011 through 2015  (includes
        corresponding Graph/Chart)                                      III-131

  5d. Philippines                                                       III-132
      A.Market Analysis                                                 III-132
        Current and Future Analysis                                     III-132
        BPO - A New Avenue for Filipinos                                III-132
         Favorable Factors for Philippines Contact  Centers Market      III-133
        A Fast Moving Call Center Market                                III-133
         Table 79: The Philippines Call Center Industry (2006-2008):
         Percentage Breakdown of Outsourced Agent Positions by
         Domestic and Offshore Locations  (includes corresponding
         Graph/Chart)                                                   III-134

         Table 80: Philippines Call Center Market (2001-2007):
         Breakup by Number of Seats (includes  corresponding
         Graph/Chart)                                                   III-134
        Low Labor Costs Attract Overseas Players                        III-134
        Call Centers Support Other Sectors                              III-135
        Companies Scour Non-Urban Locations for  Call Centers           III-135
         Table 81: Call Centers in the Philippines (2006):
         Percentage Breakdown of Number of Call Centers  by Region
         for Metro Manila, Cebu, Iloilom  Clark Ecozone and Others
         (includes  corresponding Graph/Chart)                          III-135
        Issues and Trends                                               III-135
         Human Resource - A Barrier for Philippines Outsourcing
          Industry                                                      III-135
        Leading Players                                                 III-136
        Strategic Corporate Developments                                III-136
      B.Market Analytics                                                III-137
        Table 82: Philippines Recent Past, Current & Future Analysis
        for Call Centers Independently Analyzed with  Annual Service
        Revenues in US$ million for  the Years 2000 through 2010
        (includes  corresponding Graph/Chart)                           III-137

        Table 83: Philippines Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues in US$
        million for the Years 2011 through  2015 (includes
        corresponding Graph/Chart)                                      III-138

  5e. Singapore                                                         III-139
      A.Market Analysis                                                 III-139
        Current and Future Analysis                                     III-139
      B.Market Analytics                                                III-139
        Table 84: Singapore Recent Past, Current & Future  Analysis
        for Call Centers Independently Analyzed  with Annual Service
        Revenues in US$ million for  the Years 2000 through 2010
        (includes  corresponding Graph/Chart)                           III-139

        Table 85: Singapore Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues in US$
        million for the Years 2011 through  2015 (includes
        corresponding Graph/Chart)                                      III-140

  5f. Rest of Asia-Pacific                                              III-141
      A.Market Analysis                                                 III-141
        Overview and Analysis                                           III-141
        Current and Future Analysis                                     III-141
        Key Markets                                                     III-141
         Malaysia                                                       III-141
         Pakistan - A Potential Market                                  III-141
        Strategic Corporate Developments                                III-142
      B.Market Analytics                                                III-143
        Table 86: Rest of Asia-Pacific Recent Past, Current &
        Future Analysis for Call Centers Independently Analyzed
        with Annual Service Revenues in US$ million for  the Years
        2000 through 2010 (includes  corresponding Graph/Chart)         III-143

        Table 87: Rest of Asia-Pacific Long Term Projections for
        Call Centers Independently Analyzed with Annual Service
        Revenues in US$ million for the Years 2011 through  2015
        (includes corresponding Graph/Chart)                            III-144

  6. Latin America                                                      III-145
      A.Market Analysis                                                 III-145
        Current and Future Analysis                                     III-145
         Table 88: Latin American Market for Call Centers
         (2000-2010): Geographic Regions Ranked by Growth - Brazil,
         Mexico and Rest of Latin America (Based  on Service
         Revenues) (includes corresponding Graph/Chart)                 III-145
        A Growing Call Center Market                                    III-145
         Table 89: Number of Call Center Agents in Latin America
         over the Years 2003 through 2008 (In Thousands) (includes
         corresponding Graph/Chart)                                     III-146

         Table 90: Latin American Call Centers Industry  (2006 &
         2007): Percentage Breakdown of  Agent Positions by Country
         for Brazil, Mexico,  Argentina and Others (includes
         corresponding Graph/Chart)                                     III-146
         Intense Competition to Win Customers Driving  Call Center
          Growth                                                        III-147
        Emerging Regions                                                III-147
         Table 91: Latin American Call Centers Industry  (2006 &
         2007): Percentage Breakdown of Call Center Numbers by
         Country for Brazil, Mexico, Argentina  and Others (includes
         corresponding  Graph/Chart)                                    III-148
        Select Player Review                                            III-148
      B.Market Analytics                                                III-149
        Table 92: Latin American Recent Past, Current & Future
        Analysis for Call Centers by Geographic Regions- Brazil,
        Mexico and Rest of Latin American Markets Independently
        Analyzed with Annual Service Revenues in US$ million  for
        the Years 2000 through 2010 (includes  corresponding
        Graph/Chart)                                                    III-149

        Table 93: Latin American Long Term Projections for Call
        Centers by Geographic Regions- Brazil, Mexico and  Rest of
        Latin American Markets Independently Analyzed with Annual
        Service Revenues in US$ million for  the Years 2011 through
        2015 (includes  corresponding Graph/Chart)                      III-150

        Table 94: Latin American 11-Year Perspective for Call
        Centers by Geographic Region - Percentage Breakdown  of
        Service Revenues for Brazil, Mexico and Rest of Latin
        American Markets for Years 2000, 2007 & 2010  (includes
        corresponding Graph/Chart)                                      III-150

  6a. Brazil                                                            III-151
      A.Market Analysis                                                 III-151
        Current and Future Analysis                                     III-151
        Leading Call Center Market in Latin America                     III-151
        Changing Structure of Contact Center Industry                   III-151
         Competition                                                    III-151
          Table 95: Brazilian Outsourced Call Center Industry
          (2005): Percentage Breakdown of Leading Call Centers by
          Revenue for Telefonica/Atento, Telemar/Contax, CSU, ACS,
          Telefutura, Softway and Others  (includes corresponding
          Graph/Chart)                                                  III-152

          Table 96: Brazilian Outsourced Call Center Industry
          (2005): Percentage Breakdown of Client Sector by Revenues
          for Financial, Service, Industrial,  Technology, Telecom,
          Government and Others  (includes corresponding
          Graph/Chart)                                                  III-152
        New Product/Service Introductions                               III-153
      B.Market Analytics                                                III-153
        Table 97: Brazilian Recent Past, Current & Future  Analysis
        for Call Centers Independently Analyzed  with Annual Service
        Revenues in US$ million for  the Years 2000 through 2010
        (includes  corresponding Graph/Chart)                           III-153

        Table 98: Brazilian Long Term Projections for Call Centers
        Independently Analyzed with Annual Service Revenues  in US$
        million for the Years 2011 through 2015  (includes
        corresponding Graph/Chart)                                      III-154

  6b. Mexico                                                            III-155
      A.Market Analysis                                                 III-155
        Current and Future Analysis                                     III-155
        An Emerging Call Center Hub                                     III-155
        Call Center Infrastructure                                      III-155
        Regional Distribution of Call Centers                           III-156
         Table 99: Regional Distribution of Call Centers  in Mexico
         (2006): Percentage Breakdown by  Mexico City, Monterrey,
         Guadalajara,  Tijuana and Others (includes corresponding
         Graph/Chart)                                                   III-156

         Table 100: Mexican Call Center Industry (2006-2008):
         Percentage Breakdown of Outsourced Agent Positions  by
         Domestic and Offshore Locations (includes corresponding
         Graph/Chart)                                                   III-156
        Labor Issues                                                    III-156
        Major Players                                                   III-157
         Table 101: Mexican Market for Call Center Outsourcing
         Services (2004E): Percentage Share Breakdown by  Major
         Suppliers- Televista (Grupo Carso, Mexico), Teletech
         (Teletech Holding Inc., USA), Atento (Teleservicios,
         Spain), Sitel (Sitel Corp. USA) Teleperformance (SR.
         Teleperformance Group,  France), and Others (includes
         corresponding Graph/Chart)                                     III-157
        Strategic Corporate Developments                                III-158
      B.Market Analytics                                                III-158
        Table 102: Mexican Recent Past, Current & Future  Analysis
        for Call Centers Independently Analyzed  with Annual Service
        Revenues in US$ million for  the Years 2000 through 2010
        (includes  corresponding Graph/Chart)                           III-158

        Table 103: Mexican Long Term Projections for  Call Centers
        Independently Analyzed with Annual  Service Revenues in US$
        million for the Years 2011  through 2015 (includes
        corresponding  Graph/Chart)                                     III-159

  6c. Rest of Latin America                                             III-160
      A.Market Analysis                                                 III-160
        Overview and Outlook                                            III-160
        Current and Future Analysis                                     III-160
        Argentinean Contact Centers Industry -  Highlights              III-160
        Call Centers Market in Chile                                    III-160
        Strategic Corporate Developments                                III-160
      B.Market Analytics                                                III-161
        Table 104: Rest of Latin America Recent Past, Current &
        Future Analysis for Call Centers Independently Analyzed with
        Annual Service Revenues in US$ million for the  Years 2000
        through 2010 (includes corresponding Graph/Chart)               III-161

        Table 105: Rest of Latin American Long Term Projections for
        Call Centers Independently Analyzed with Annual Service
        Revenues in US$ million for the Years 2011 through  2015
        (includes corresponding Graph/Chart)                            III-162

  7. Rest of World                                                      III-163
      A.Market Analysis                                                 III-163
        Current and Future Analysis                                     III-163
        Caribbean - Emerging as a Major Call Center  Destination        III-163
         Multilingual Skills and Low Employment Costs  Attract
          Global Players                                                III-163
         Jamaica - Preferred Call Center Outsourcing  Destination       III-163
        South Africa                                                    III-164
         Table 106: Number of Call Centers in South  Africa
         (2006-2008) (includes corresponding Graph/Chart)               III-165

         Table 107: South African Call Centers Industry (2006):
         Percentage Breakdown of Call Center Sites by Vertical
         Sector for Financial Services, Telecom, IT, Retail,
         Healthcare, Hospitality & Leisure, Utilities,  Outsourcing
         and Others (includes  corresponding Graph/Chart)               III-165
         Western Cape Emerging as the Preferred Hub                     III-165
          Table 108: South African Call Centers Industry  (2006):
          Percentage Breakdown of Call Center Sites  by Province for
          Greater Johannesburg, Cape Town, Greater Durban, Pretoria
          and Others (includes corresponding Graph/Chart)               III-166
        Strategic Corporate Developments                                III-166
      B.Market Analytics                                                III-167
        Table 109: Rest of World Recent Past, Current & Future
        Analysis for Call Centers Independently Analyzed  with
        Annual Service Revenues in US$ million for  the Years 2000
        through 20104 (includes  corresponding Graph/Chart)             III-167

        Table 110: Rest of World Long Term Projections for Call
        Centers Independently Analyzed with Annual Service Revenues
        in US$ million for the Years 2011 through  2015 (includes
        corresponding Graph/Chart)                                      III-168


 IV. COMPETITIVE LANDSCAPE

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