This report analyzes the worldwide markets for Electric Household Appliances in Thousands of Units. The specific product segments analyzed are Major Electric Household Appliances (Compactors, Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods, Electric Ranges, Refrigerators, Vacuum Cleaners, Washing Machines, Water Heater (Electric), Room ACs, & Other Major Electric Household Appliances), and Small Electric Household Appliances (Blenders, Bread Makers, Broilers, Can Openers (electric), Coffee Makers, Electric Knives, Food Choppers, Food Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle Irons, & Miscellaneous Small Electric Household Appliances). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 424 companies including many key and niche players worldwide such as AB Electrolux, Applica, Inc., Applica Consumer Products, Inc., BSH Bosch-Siemens Hausgerate GmbH, GE Consumer & Industrial, Groupe SEB, Haier Group, Hamilton Beach/Proctor-Silex, Hitachi Ltd, Indesit Company SpA, LG Electronics Inc., Matsushita Electric Industrial Co., Ltd., Miele & CIE, KG, Mitsubishi Electric Corporation, Royal Philips Electronics NV, Samsung Electronics Co Ltd, Sanyo Electric Co Ltd, Sunbeam Products, Inc., Whirlpool Corporation, Maytag Corporation, and Hoover. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

ELECTRIC HOUSEHOLD APPLIANCES							MCP-2255
A GLOBAL STRATEGIC BUSINESS REPORT


                                            CONTENTS

  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-2
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. Industry Overview and Outlook                                      II-1
      Outlook                                                           II-1
      Economy Review - Gazing into the Crystal Ball                     II-2
      Past Vs Present                                                   II-2
       Strategic Evaluation of Major Appliances Producers               II-3
       Strategic Evaluation of Major Small Appliances Producers         II-4

  2. A Global Perspective                                               II-5
      Production Statistics                                             II-5
       Vacuum Cleaners Lead Appliance Production                        II-5
       Europe, the US, and Asia-Pacific Dominate Production Levels      II-5
        Table 1: Leading Players in the Global Market for
        Refrigerators for 2005, 2006 and 2007 (E): Percentage
        Breakdown of Volume Sales for Whirlpool, Haier Group,
        Electrolux, GE Appliances, Kenmore and Others (includes
        corresponding Graph/Chart)                                      II-5
      Demand Variables                                                  II-6
      Leading Appliance Brands                                          II-6
       Consumers’ Perception of Product Quality                         II-6
      US and European Markets Flourish by Replacement Demands           II-6
      US and European Appliance Markets: A Comparison                   II-6
      Eastern Europe and Russia Witness Mixed Growth                    II-7
      Asian Players Pose Threat to Western Majors                       II-7
      Asia – The Region of Dynamic Local Markets                        II-7
      Factors Triggering Growth                                         II-8
       Replacement Sales                                                II-8
       Housing Starts                                                   II-8
       Saturation Levels                                                II-8
       Specific Product Demand                                          II-8

  3. Major Trends                                                       II-9
      Changing Definition of a Home                                     II-9
      A Shift Towards Easy-Operable Appliances                          II-9
       Consumer Rating of Product Features                              II-9
      Ergonomical – Yet Trendy                                          II-9
      Innovation – Name of the Game                                     II-9
      Global Household Electrical Appliances Market – Highly
       Competitive                                                      II-10
      Trade Policies Affect Household Appliances Export Market          II-10
      Appliance Manufacturers – Spreading Wings Globally                II-10
      Manufacturers’ Changing Priorities: The Inevitable Factor         II-10
      Consumer Preferences Rule the Industry                            II-11
       Factors Influencing Purchase Decision                            II-11
       Preference for Premium-Priced Products                           II-11
       Usage Habits                                                     II-11
       Demand for Larger Capacity Water Heaters                         II-11
       Safety: Top Priority                                             II-11
       Consumers Prefer Colorful Appliances                             II-11
       Lightweight and Practical Cleaners – The Growth Components       II-12
       Trendy Appliances in Vogue                                       II-12
       Minimal Effort Combined with Improved Performance                II-12
       Houseware Market – Plagued by Problems                           II-12

  4. Product Overview                                                   II-13
      What is an Appliance?                                             II-13
      Need for Appliances                                               II-13
      Electric Home Appliances – A Historical Background                II-13
      Product Classification                                            II-13
      Electric Home Appliances: Major Segments                          II-13
      Major Electric Appliances                                         II-14
       Dishwashers                                                      II-14
        Moving from a Luxury to a Necessity                             II-14
        Features of Dishwasher                                          II-14
         Built-in Dishwashers                                           II-14
         Booster Heater                                                 II-15
         Wash Cycles                                                    II-15
         Filtering System                                               II-15
         Internal Food Disposer                                         II-15
         Rinse Aid Dispenser                                            II-15
         Sound Dampening                                                II-15
       Food Waste Disposers                                             II-15
       Microwave Ovens                                                  II-15
        Types of Microwave Ovens Based on Contemporary Functions        II-16
        Microwaving: Prevents Leaching of Vitamins                      II-16
        Microwaving: Does Not Pose Risk of Radiation                    II-16
        Uneven Heating Leads to Survival of Microorganisms              II-16
        Microwave Cooks Frozen Food Safely                              II-17
       Electric Ranges                                                  II-17
        Types of Cooking Ranges                                         II-17
        Types of Surface Cooking Appliances                             II-17
        Types of High-End Cooking Appliances Based on Design and Style  II-17
       Refrigerators                                                    II-17
        Market for Refrigerators in Key Global Regions                  II-18
        Refrigerator Demand - Mainly from Second Time Purchases         II-18
       Washers                                                          II-18
        ‘On’ with the New Automatic Machine                             II-18
        Horizontal-Axis Washing Machines – Gaining Popularity           II-19
         Horizontal-Axis Vs Vertical-Axis Washers                       II-19
         Advantages of Horizontal-Axis Washing Machines                 II-19
         Front Load Vs. Top Load Washing Machines                       II-20
       Vacuum Cleaners                                                  II-20
        Cyclonic Action Vacuum Cleaner                                  II-20
        Upright Vacuum Cleaners                                         II-20
        Backpack Vacuums for Surface Cleaning                           II-20
        Robotic Floor Care Equipment                                    II-21
      Small Electric Appliances                                         II-21
       Coffee Makers                                                    II-21
        Quest for a Perfect Cup of Coffee                               II-21
        Automatic Drip Coffee Makers Result in Declining Profits        II-22
        Specialty Brew Machines                                         II-22
       Mixers                                                           II-22
       Electric Irons                                                   II-23
        Offer High Growth Potential                                     II-23
        Low-Priced Irons Favored by Consumers                           II-23
        Top Companies in the Iron Market                                II-23
        Vulnerable to Price Changes                                     II-24

  5. Advancements in Technology                                         II-25
      Market Giants Taking Advantage of Technology                      II-25
      Impact of Technology on Home Appliances                           II-25
      Washing Machine that Cleans without Detergent                     II-25
      Plastics Replace Metals in Appliances                             II-25
      Quest for the Sound of Silence                                    II-26
      Development of User-Friendly, Time Saving Washers                 II-26
      Manufacturers Strive to Minimize Energy Consumption               II-26
      Ergonomically Designed Floor-Care Appliances                      II-26

  6. Product Innovations/Introductions                                  II-27
      Toshiba Unveils New Series of Refrigerators In India              II-27
      Miele Rolls Out a Novel Vacuum Cleaner                            II-27
      Fedders Lloyd Launches New Microwave Ovens                        II-27
      ZAC Introduces Chillers and Packaged Roof Top Air Conditioners    II-27
      Samsung Introduces New VRT Front Loading Washing Machines         II-28
      Haier Rolls Out New Range of Refrigerators                        II-28
      LG Electronics Introduces New Model of French-Door Refrigerator   II-28
      LG Electronics Launches High-Definition TV Refrigerator           II-28
      Haier Group Introduces Detergent-free Washers-dryers              II-29
      LG Introduces Novel Vacuum Cleaner                                II-29
      Whirlpool Launches New Microwave Oven                             II-29
      Samsung Introduces Powerful and Quiet Vacuum Cleaner              II-29
      Consul Introduces New Washing Machines                            II-30
      Miele Australia Launches New Laundering Machines                  II-30
      Miele Launches New Range of Laundering Machines                   II-30
      Miele Launches New Series of Washing Machines and Dryers          II-30
      Miele Introduces New Series of Washing Machines                   II-31
      Arçelik Launches Side-by-Side Refrigerator                        II-31
      Consul Launches Watercolor                                        II-31
      Godrej Launches EON Range of Air Conditioners (India)             II-32
      Haier Launches Short Message Alarm System Powered Refrigerator    II-32
      LG India Launches Premium Direct Cool Refrigerator Model          II-32
      LG Unveils India’s First Air Conditioners with Star Rating        II-32
      Lincoln Foodservice Launches Fast Bake™ Impinger Ovens            II-32
      Samsung India Launches Nine New Refrigerator Models               II-33
      TCL Launches Color Air Conditioners                               II-33
      Winterhalter Introduces Energy-Saving Dishwasher Models           II-33
      Haier Launches New Refrigerators in French Style                  II-34
      Samsung Electronics Launches New-Generation Refrigerators         II-34
      Samsung Offers Innovative Kitchen Solutions                       II-34
      Danfoss Launches New Refrigeration Facility in China              II-34
      Carrier India Introduces GenX Split Air-Conditioners              II-35
      Eureka Forbes Launches Portable Mini-Vacuum Cleaner               II-35
      Gorenje Introduces Luxury Fridge-Freezer                          II-35
      Haier Launches New Air Conditioner with Digital DC Inverter
       Technology                                                       II-35
      LG Introduces New Washing Machines and Microwave Ovens            II-36
      LG Introduces New Line of Washing Machines                        II-36
      Nespresso/Krups Introduces Le Cube                                II-36
      Samsung Launches POPCON Refrigerator                              II-36
      SANYO Introduces Frost-Free Advanced Refrigerators                II-37
      Siemens Introduces Three New Laundry Machines                     II-37
      Godrej Introduces New Microsteam Technology                       II-37
      Nilfisk Launches New Vacuum Cleaner                               II-37
      Krups Unveils Breadmaker                                          II-37
      Nescafé and Krups Join Hands to Introduce Multi- Beverage
       Coffee Machine                                                   II-37
      Tefal to Unveil Portable Induction Plate                          II-38
      Moulinex Introduces XXL Model Breadmaker                          II-38
      Godrej & Boyce Introduces Refrigerators in Lucknow                II-38
      Rowenta Introduces Home Pressing Steam Generator                  II-38
      Electrolux Launches New Range of Microwaves and Washing Machines  II-38
      Godrej & Boyce Unveils Frost-Free ‘EON' Refrigerators             II-38
      Haier Launches HDW300SS Dishwasher in New Zealand                 II-38
      SANYO Launches Washing Machines                                   II-39
      Godrej & Boyce Unveils Advanced Washing Machines                  II-39
      Samsung Electronics Introduces SilverCare Washing Machine         II-39
      Merrychef Introduces Latest Technology Oven                       II-39
      LG Electronics Unveils Innovative ACs to Thwart Bacterial
       Infections                                                       II-39
      Krups Introduces Freshmix Blender                                 II-40
      Maharaja Introduces New Rice Cooker, ‘Cook n Carry'               II-40
      Samsung Unveils New Air Conditioners with Advanced Features       II-40
      Frigidaire Unveils Colorful Front Load Washers                    II-40
      Samsung Introduces Refrigerators with Bottom Freezers             II-40
      Gorenje Launches New and Upgraded Range of Home Appliances        II-40
      Gorenje Launches Series of Kitchen Equipment                      II-41
      Haier Launches Air Conditioners in Australian Market              II-41
      Beko Dishwasher Brand Debuts in China                             II-42
      Godrej Introduces Top Loading Turbobrush Washing Machine          II-42
      Samsung Introduces Pioneering Domestic Equipment                  II-42
      Indesit Co. Launches Innovative Washing Machine, Aqualtis         II-42
      Hitachi Launches Mini Wall Mounted AC Units                       II-42
      Panasonic Launches Auto-Clean Air Conditioners                    II-43
      Gorenje Rolls Out First Combination Microwave Oven in UK          II-43
      Nilfisk Unveils Nilfisk Extreme Vacuum Cleaner                    II-43
      Panasonic Rolls Out New Model Washing Machine                     II-43
      Eureka Forbes Unveils Euroclean Ace                               II-44
      Frymaster Launches H55-2 and H55 High Efficiency Line of Gas
       Fryers                                                           II-44
      Frymaster Launches Application Series Fryer System                II-44
      ICE-O-Matic Launches Undercounter Cube Ice Maker- ICEU 300        II-44
      Gorenje Introduces Latest Fridge Freezers                         II-44
      Vestfrost Unveils a New Series of Upright Freezers and
       Refrigerators                                                    II-45
      Daka Designs Introduces One Touch Can Opener                      II-45
      Toshiba Debuts into Indian Market for Home Appliances             II-45
      Fujitsu Unveils 32-bit Microcontrollers                           II-45
      GDHA to Reinstate Lec Brand                                       II-45
      Sanyo Plans to Release Low-priced Products in Indian Home
       Appliances Market                                                II-46
      Wal-Mart Presents SELECT Edition® Series of GE Small Appliances   II-46
      Empire Home Appliances Unveils Gem Brand of Consumer Appliances   II-46
      RBS Home Appliances to Set Foot in the Super-premium Segment
       of Home Appliances                                               II-46
      Kingtec Unveils Bus Air Conditioners in India                     II-46
      Samsung Rolls Out Prestige Range of Air Conditioners in the
       Middle East                                                      II-46
      Siemens Rolls Out Refrigerator and Washing Machine                II-47
      LG Unveils Front Loading Washing Machine in Tunisian Market       II-47
      Panasonic Unveils Mega-Capacity Washing Machine                   II-47
      Haier to Unveil Low End Electronic Home Appliances                II-47
      Eros Launches Air Conditioners and Refrigerators from Hitachi
       in UAE                                                           II-47
      Mitsubishi Launches New Series of Refrigerators                   II-47
      SKYE Commences Production of FORTIS™ Line of Tankless Water
       Heaters                                                          II-47
      Hitachi Presents High-end Home Appliances to the Indian Market    II-48
      Samsung Introduces FQ159ST Speed Cook Oven and Quatro Freedom
       Four-door Convertible Refrigerator                               II-48
      Inalsa Home Appliances Launches a Range of Microwave Ovens        II-48
      Tefal Launches Ultra-Compact Filter Coffee Machine                II-48
      Samsung Rolls Out New Models of Household Appliances              II-48
      Godrej Introduces New Models of Microwave Ovens                   II-48
      Demirdokum Unveils New Range of Air-Conditioners                  II-48
      Aztec Develops Can and Bottle Opener                              II-49
      Hamilton Beach Launches New BrewStation Deluxe Coffeemaker        II-49
      Krups Introduces Expert Soft Pod & Ground Coffee Maker            II-49
      Capresso Launches Impressa Z5 Coffee Maker                        II-49
      Kraft Launches Tassimo Hot Beverage System                        II-49
      Ufesa to Enter UAE                                                II-49
      Neff Household Appliances to Enter Russian Market                 II-50
      Electrolux Romania Rolls Out Ultra Silencer Z 3366 PM Silent
       Vacuum Cleaner                                                   II-50
      Electrolux Romania Unveils Ergorapido Battery-Operated Vacuum
       Cleaner                                                          II-50
      DYSON Introduces DC12 Vacuum Cleaner Range in the European Market II-50
      Eureka Forbes Rolls Out Euroclean Ace                             II-50
      Eros Group Introduces Hitachi’s Nano Titanium Series of Vacuum
       Cleaners and Refrigerators                                       II-50
      LG Introduced MPS Series of Air-Conditioners                      II-50
      Lennox Launches XC21 Series of Air-Conditioners                   II-50
      Samsung Unveils Washing Machine with Silver Nano Technology       II-51
      Thermador Launches Modular Refrigerators                          II-51
      Tokyokoki Seizosho Introduces New Placom Cooking Appliances in
       Japan                                                            II-51
      Matsushita Launches Innovative Washing System                     II-51
      Siemens Expands Product Range in India                            II-51
      LG Electronics Releases a New "2-in-1 Plus" Air Conditioner       II-52
      New Products Throng UK Market                                     II-52
      New Home Appliance Products from Haier for Indian Market          II-52
      New Microwave Owen from Samsung for Middle East Market            II-52
      Whirlpool Introduces New Refrigerators and Washing Machines       II-53
      LG Launches New Eco-Friendly Refrigerators in Iran                II-53
      Talking and E-Mailing Vacuum Cleaners on the Anvil from US Firm   II-53
      Kitchen Range Hoods from Nutone                                   II-53
      Chimney Range Hoods from Rangemaster                              II-53
      GE Trivection - Time Savings for a High Price                     II-53
      Ceramic Top Electric Range Launched                               II-53
      A Dryer with a Difference                                         II-54
      Innovative Breakthrough from Motan                                II-54
      RBS Home Appliances Launches Siemens Premium Refrigerator Range   II-54
      Birla Electricals Launches Home Appliances in Tamil Nadu          II-54
      Maytag Launches New Line of Ranges                                II-55

  7. Product Innovations/Introductions in the Recent Past               II-56
      Stainless Steel Range Hoods From Frigidaire                       II-56
      Vacuum Cleaner with Enhanced Sanitation Features                  II-56
      LG Mass Produces ‘Side by Side’ Refrigerators                     II-56
      Sanyo Launches New Three in One Microwave Oven                    II-56
      Toshiba and Changling Sign Agreement to Co-Produce Refrigerators  II-57
      LG Launches a New Washing Machine in the Semi Automatic Category  II-57
      Fujitsu Launches Hydrocarbon Refrigerators                        II-57
      Whirlpool® Launches The Duet® Washer in North America             II-57
      Sears Introduces Innovative Refrigerators                         II-57
      TableCraft Introduces Rowlett Toasters in the US Market           II-58
      Morphy Richards Unveils the UK’s First Digital Irons              II-58
      Samsung Electronics Introduces New Toast & Bake Microwave Oven
       and Refrigerator Line                                            II-58
      T-Fal Unveils Evolutive Coffeemaker                               II-58
      Samsung India Launches New Model Washing Machines and
       Refrigerators                                                    II-58
      Sumeet Rolls Out Novel Household Appliances                       II-58
      Hamilton Beach Commercial Introduces Two Hotel Amenity Irons      II-59
      Amana Launches Messenger Refrigerator                             II-59
      Toshiba Unveils Acchi Kochi DWS-32BX                              II-59
      Whirlpool Introduces Tall Tub Dishwasher                          II-59
      Gaggia Launches Espresso Coffee Machine                           II-60
      Miele Introduces Range of Dishwashers, Ranges, Vacuum Cleaners
       and Washing Machines                                             II-60
      GE Appliances Introduces Energy Efficient Side-By-Side
       Refrigerator                                                     II-60
      GE Appliances Develops Web-Enabled Refrigerator                   II-60
      LG Electronics Introduces Complete Range of LG Branded Home
       Appliances in US Market                                          II-60
      Sears, Roebuck Launches New Washing Machine Kenmore Elite HE3t    II-61
      Maytag’s Amana Division Launches Range of Feature-Laden Next
       Generation Refrigerator                                          II-61
      Sharp Launches Half Pint Brand of Microwaves in Lower End Market  II-61
      Sanyo Electric Launches New Washing Machine                       II-61
      Hitachi Launches New Washing Machine With Inbuilt Dryer           II-61
      Toshiba Launches Ginga 21 TW-G70, a Washing Machine With
       Inbuilt Dryer                                                    II-62
      Matsushita Electric Industrial Launches Vertical-Axis
       Integrated Washer-Dryer                                          II-62
      Electrolux Develops Telematics Solution                           II-62
      Fisher & Paykel Launches Intuitive Eco Washer in Australia        II-62
      Samsung India Electronics Introduces Bio Cool Range of
       Refrigerators                                                    II-62
      Whirlpool Introduces Direct Cool, Frost-Free Range of
       Refrigerators in India                                           II-62
      Electrolux India Introduces Allwyn Sensor Range of
       Refrigerators in India                                           II-63
      Intelligent Smartcool India Introduces Wide Range of White
       Goods in India                                                   II-63
      Godrej Appliances Launches Pentacool Range of Refrigerators in
       India                                                            II-63
      Kelvinator Introduces Millennium Silverline Range of
       Refrigerators in India                                           II-63
      LG Electronics Launches Microwaves                                II-63
      Rowenta Rolls Out Enhanced Irons                                  II-64
      Fisher & Paykel Launches Ecosmart Washing Machine in US           II-64
      Whirlpool Launches Catalyst, a Stain-Fighting Washing Machine     II-64
      Sharp Launches Refrigerator Featuring Five Doors and LCD System   II-64
      Sharp Electronics Develops an Internet Connected Microwave Oven   II-64
      Bosch and Siemens Home Appliances Group Launches SE23200
       Dishwasher                                                       II-64
      Bosch Siemens Home Appliances Launches Front Loading Washing
       Machine, WM 2020                                                 II-64
      Hotpoint Launches Wide Range of Electric Household Appliances
       in UK Market                                                     II-65
      Godrej-GE Appliances Introduces Range of Designer Refrigerators   II-65
      Godrej-GE Appliances Launches New Look Ultra With Enhanced
       Features                                                         II-65
      Whirlpool Launches Ice Magic, a Direct Cool Refrigerator          II-65
      LG Electronics India Introduces Front Door Cooling Range of
       Refrigerators                                                    II-65
      Whirlpool of India Launches Whitemagic Hotwash Brand of
       Washing Machine                                                  II-65
      Miele Upgrades Ranges of Dishwashers, Tumble Dryers and Ovens     II-66
      Whirlpool of India Launches Two New Models of Europa Range of
       Washing Machine                                                  II-66
      BPL Launches Refrigerator Featuring ‘Converti Technology’         II-66
      LG Electronics Launches Digital Network Refrigerator              II-66
      LG Electronics Launches Internet Digital Dios Refrigerator in
       South Korea                                                      II-66
      LG Electronics Launches Internet LG Turbo Drum, an Internet-
       Enabled Washing Machine                                          II-66

  8. Recent Industry Activity                                           II-67
      BSH Bosch Inaugurates St. Petersburg Factory                      II-67
      Daikin Establishes Daikin Airconditioning Netherlands B.V         II-67
      LG and LG-Shaker Commence Construction of Air Conditioner
       Facility                                                         II-67
      Bosch Acquires Energy-Efficient Equipment Maker, FHP
       Manufacturing                                                    II-68
      Whirlpool Divests Hoover Floor-Care Business                      II-68
      Taiwanese Tatung Inaugurates Home Appliances Factory in Vietnam   II-68
      Gregg Appliances Acquires Builder Appliance Supply                II-68
      Enodis Acquires Fabristeel                                        II-68
      Nilfisk Takes Over Viper Group                                    II-69
      Whirlpool Divests Maytag Facilities                               II-69
      Gorizont and Midea Group to Enter into a Joint Venture            II-69
      Darty to Establish Stores in Turkey                               II-70
      Whirlpool to Restructure Production Facilities                    II-70
      SANYO Electric and Haier to Liquidate SANYO Haier                 II-70
      Salton Signs Merger Agreement with Applica                        II-70
      Group Welkin Introduces Maple Brand Kitchen Appliances            II-71
      Samsung India Establishes Production Facility in Chennai          II-71
      Applica Merges with Harbinger Capital Partners                    II-71
      Konka Enhances Production Capacity                                II-71
      Global Resource Options Acquires Energy Outfitters                II-72
      Videocon and Ripplewood Jointly Acquire Daewoo Electronics        II-72
      Guangdong Midea Acquires Additional Stake in Hefei Royalstar      II-72
      BSH Bosch to Set Up a Modern Washing Machine Production Line      II-72
      Bosihua Electric (Jiangsu) Commences Production                   II-72
      Gorenje Commissions New Plant for Refrigerators and Freezers      II-73
      Arçelik Acquires Stake in Beko Elektronik                         II-73
      Rexel Acquires GE Supply                                          II-73
      Sharp and Electrolux Form Alliance for Innovative Frost-free
       Refrigerators                                                    II-73
      Whirlpool to Expand Refrigerator Production Capacity in Amana     II-74
      Arçelik A.S. Launches Side-by-Side Refrigerator Facilities in
       Turkey                                                           II-74
      LG Builds Production Plant in Russia                              II-74
      Viking Sets up New Dishwasher Plant in Leflore County             II-74
      BSH Opens Sixth Office in Malaysia                                II-75
      LSY Companies BVBA Acquires GE’s European Business Operations     II-75
      Taiwan Kolin Acquires Minority Stake in Syntax-Brillian           II-75
      Hitachi Air Conditioning and Hitachi Home and Life Solutions
       Merge                                                            II-75
      Merloni Progetti, Litintern and Vneshekonombank Join Forces       II-76
      Bosh-Siemens Household Electric Appliance Park Goes Onstream      II-76
      Whirlpool to Expand Capacity of Laundry Appliances Plants         II-76
      Rexel Acquires Elektro-Material                                   II-76
      Daewoo Electronics Partners with Bosch-Siemens                    II-77
      The Kitchen Collection Acquires Le Gourmet Chef                   II-77
      Godrej to Establish New Refrigerator Plant                        II-77
      Best Buy to Acquire Jiangsu Five Star Appliance in China          II-77
      Electrolux to Scale down Manufacturing Operations in Australia    II-77
      Sanyo to Dismantle Household Appliance Division                   II-78
      Gome Acquires China Paradise in the Home Appliances Sector        II-78
      Changhong to Set Up Air Conditioner & Digital TV Base             II-78
      Videocon to Establish an Electronics Unit                         II-78
      SANYO and Haier to Establish Joint Venture for Refrigerators
       Business                                                         II-79
      Toshiba Forays into Indian Market                                 II-79
      Haier Expands in Sri Lanka                                        II-79
      SANYO Reorganizes Operations                                      II-79
      Haier Freezer Wins Major Contract                                 II-80
      The First Authorized Haier Stores Open in Australia               II-80
      Toshiba Corporation Establishes New Company                       II-80
      Whirlpool Pockets Maytag                                          II-80
      Daikin to Take Over O.Y.L Industries                              II-81
      Candy Group to Bag Lion’s-Share in Jinling Electrical             II-81
      Videocon to Acquire 70% Stake in MWMIL                            II-81
      Maharaja Acquires Gem Brand from Kelvinator                       II-81
      LG Enters into a Joint Venture with H. G. Ibrahim Shaker Company  II-81
      Home Appliances Joint Venture in Bangladesh                       II-81
      Daewoo Partners with Bosch-Siemens Hausgerate                     II-82
      Suning Signs Procurement Agreement with Galanz                    II-82
      BSH Extends Distribution Contract with Echelon                    II-82
      Godrej Expands Refrigerator Production Capacity                   II-82
      Whirlpool to Sell Hoover Vacuum Cleaner Division                  II-82
      LG to Start a Unit for New Line of Washing Machines               II-82
      BSH to Launch Dishwasher Factory in Turkey                        II-82
      Sharp to Shift Washing Machine Manufacturing Base to the
       Philippines                                                      II-82
      Samsung to Augment Production of Microwave Ovens                  II-83
      Garbarino to Debut into Retail Appliances Market                  II-83
      Galanz Stops Supply of Microwave Ovens                            II-83
      Suning to Increase Supply of Air-Conditioners                     II-83
      Panasonic to Halt the Manufacture of Convenience Products         II-83
      EKL Plans Exports to SAARC Nations                                II-83
      Black and Decker Replaces Coffee Makers                           II-83
      Eusonic Hair Dryers Recalled                                      II-84
      Bombay High Court Approves Videocon’s Merger with EKL             II-84
      BSH Accredited with ISO 14001                                     II-84
      Gorenje Acquires Stake in Surovina, d.d.                          II-84
      ACC Signs Agreement to Increase Investment in Zanussi             II-84
      Standex Acquires Kool Star                                        II-84
      Videocon Acquires Electrolux Kelvinator                           II-85
      Jarden Acquires The Holmes Group                                  II-85
      Indesit and Merloni Together Form Wuxi Indesit Home Appliance     II-85
      Controladora Mabe Acquires Camco Household Appliances Plant       II-86
      Candy Group Acquires Vesta                                        II-86
      Indesit Augments Stake in Hotpoint                                II-86
      Hisense Obtains SAST Air-Conditioner                              II-86
      DENSO Attains 25 Percent of SMITHS                                II-86
      Jarden Acquires American Household                                II-86
      Hitachi Home & Life Solutions Combines AC Compressor Companies    II-87
      Haier and Sampo Enter into a Joint Venture                        II-87
      Toyota Forms Joint Venture for Air Conditioner Compressors        II-87
      Two Major Home Appliances Retailers Form Alliance                 II-87
      Toshiba Partners with TCL                                         II-87
      Samsung Inks Supply Contract with Guomei Electronics              II-87
      Sharp Enters Distribution Agreement with Foxtrot-Home             II-88
      LG Enters Strategic Alliance with Home Depot®                     II-88
      Midea Divests Midea Daily to Midea Group                          II-88
      BSH Realigns Corporate Structure                                  II-88
      Kelon Increases Small Home Appliances Production Capacity         II-88
      Fisher and Paykel Sets Up New Facility in Ohio                    II-88
      Lifan Starts Lifan Bulgaria Levee Company                         II-88
      Hitachi Recalls Washer Dryer                                      II-89
      Samsung Exports Home Appliances                                   II-89
      TISI and Egat to Co-develop Energy Use Standards for Electric
       Appliances                                                       II-89
      Changhong Sets Up Exporting and Supplying Bases for Air-
       Conditioners                                                     II-89
      LG Argentina Sets Up New Business Unit                            II-89
      Electrolux Moves Washing Machine Manufacturing Line to Thailand   II-89
      Matsushita Relocates Production Line from Malaysia                II-89
      Gree Electric Appliances Takes Majority Stake in Zhuhai Gree      II-90
      Aeroglide Acquires National Drying Machinery                      II-90
      Tadiran-Ampa and Tadiran Appliances Merge Refrigerator Factories  II-90
      Toshiba Ties up with TCL for Home Appliance Products for
       Chinese Market                                                   II-90
      Technology Research Enters into Alliance with Danam
       Communications                                                   II-90
      Metalfrio Gets Minet Ice Freezer Contract                         II-90
      Daewoo and Audinac Sign Agreement                                 II-90
      Grupo Elektra Plans Expansion                                     II-91
      Mitsubishi to Raise Hand Dryer Output                             II-91
      Maytag Opens New Concept Stores                                   II-91
      BSH Plans Refrigerator Plant in St. Petersburg                    II-91
      MTS Establishes Electrical Water Heater Assembling Plant in
       Russia                                                           II-91
      Energy Labels to be used in Home Appliance in China               II-92
      GE Consumer Products Merges with GE Industrial System             II-92

  9. Industry Activity in the Recent Past                               II-93
      Whirlpool Corporation’s Alliance with Fisher & Paykel Appliances  II-93
      Whirlpool Inks Agreement with Aon Warranty Group                  II-93
      Electrolux Divests its Shares in Vestfrost A/S                    II-93
      Electrolux Divests its Compressor Business                        II-93
      Whirlpool Acquires Polar SA                                       II-93
      Arcelik Takes Over Arctic                                         II-93
      Whirlpool Gains Full Control of Vitromatic; Renames it as
       Whirlpool Mexico                                                 II-94
      Green Mountain Coffee Increases Stake in Keurig                   II-94
      Capresso and Jura in a Joint Venture                              II-94
      Panasonic Inks Licensing Agreement with P&G for Hair Dryers       II-94
      Fisher & Paykel Strikes Marketing Agreement with Whirlpool        II-94
      Merloni Acquires 50% Stake in GDA                                 II-94
      Amalgamated Appliances Bags a Contract from Salton Europe         II-95
      Sunbeam Emerges Out of Bankruptcy; Becomes American Household     II-95
      BSH Home Appliances Goes Ahead with Factory Expansion Plans       II-95
      LG Sets Up New Microwave Oven Factory in China                    II-95
      Maytag Acquires Amana Appliances’ Major Appliance Businesses      II-95
      Groupe SEB Takes Over Moulinex                                    II-96
      Franke Holding Buys Out Kama                                      II-96
      Haier Group Acquires Meneghetti’s Refrigerator Plant              II-96
      Thor Appliance Enters into Agreement with Specialized Appliance   II-96
      Whirlpool and Procter & Gamble Jointly Test Market, Presiva
       Personal Valet                                                   II-96
      Matsushita Electric Opens a New Plant in Mexico                   II-96
      Videocon International Sets-Up a New Manufacturing Plant          II-97
      Maytag Establishes a New Facility in Mexico                       II-97
      GE Divests Stake in Godrej-GE Appliances                          II-97
      Whirlpool Closes Refrigerator Plant in Sao Bernardo, Brazil       II-97
      McLean Discontinues Production at Manufacturing Plant in
       Haedo, Argentina                                                 II-97
      Esswein Retrenches 700 Employees                                  II-97
      Merloni Elettrodomestici Starts Production of Indesit
       Refrigerators in Russia                                          II-98
      Berisford Acquires Merrychef Holdings                             II-98
      Merloni Elettrodomestici Acquires Stinol                          II-98
      BPL Refrigeration Merges with BPL Sanyo Utilities & Appliances    II-98
      Viking Purchases Exclusive Marketing Rights for Refrigerator
       Line from Amana                                                  II-98
      Sanyo Electric Enters Into a Sales and Distribution Agreement
       with Maytag                                                      II-98
      Chimayo Chains Ties Up with La Pavoni                             II-98
      LG Electronics India Enters into Agreement with Voltas            II-99
      Merloni Enters into Agreement with Overseas Connexions            II-99
      Whirlpool and Moulinex Group Agree to Jointly Develop
       Microwave Ovens                                                  II-99
      Rongshida and Maytag Jointly Set-Up Research Institute in China   II-99
      Qingdao Haier Refrigerator Establishes Refrigerator Factory in
       South Carolina                                                   II-99
      Shenzhen Konka Electronic Group Sets-Up Color TV Manufacturing
       Plant in India                                                   II-99
      Hotpoint Establishes New Production Facility                      II-100
      Electrolux Establishes New Production Line in Fuenmayor, Spain    II-100
      LG Electronics Establishes Refrigerator and Air-Conditioner
       Manufacturing Plant                                              II-100
      Electrolux Invests R$30 Million to Modernize a Manufacturing
       Plant                                                            II-100
      Sanyo Discontinues Microwave Ovens Production in Brazil           II-100

  10. Focus on Select Players                                           II-101
      AB Electrolux (Sweden)                                            II-101
      Applica, Inc. (USA)                                               II-101
       Applica Consumer Products, Inc. (USA)                            II-101
      BSH Bosch-Siemens Hausgerate GmbH (Germany)                       II-101
      GE Consumer & Industrial (USA)                                    II-102
      Groupe SEB (France)                                               II-102
      Haier Group (China)                                               II-102
      Hamilton Beach/Proctor-Silex (USA)                                II-103
      Hitachi Ltd (Japan)                                               II-103
      Indesit Company SpA (Italy)                                       II-103
      LG Electronics Inc (Korea)                                        II-104
      Matsushita Electric Industrial Co., Ltd. (Japan)                  II-104
      Miele & CIE, KG (Germany)                                         II-104
      Mitsubishi Electric Corporation (Japan)                           II-105
      Royal Philips Electronics NV (The Netherlands)                    II-105
      Samsung Electronics Co Ltd (Korea)                                II-105
      Sanyo Electric Co Ltd (Japan)                                     II-106
      Sunbeam Products, Inc. (USA)                                      II-106
      Whirlpool Corporation (USA)                                       II-106
       Maytag Corporation (USA)                                         II-107
        Hoover (USA) – A Division of Maytag                             II-107

  11. Global Market Perspective                                         II-108
      Table 2: World Recent Past, Current & Future Analysis for
      Major Electric Household Appliances by Geographic Region – US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2000 through 2010
      (includes corresponding Graph/Chart)                              II-108

      Table 3: World Long-Term Projections for Major Electric
      Household Appliances by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2011 through 2015 (includes
      corresponding Graph/Chart)                                        II-109

      Table 4: World 10-Year Perspective for Major Electric
      Household Appliances by Geographic Region – Percentage
      Breakdown of Unit Sales for US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America for the Years 2000, 2007 and 2010 (includes
      corresponding Graph/Chart)                                        II-110

      Table 5: World Recent Past, Current & Future Analysis for
      Compactors by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-111

      Table 6: World Long-Term Projections for Compactors by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-112

      Table 7: World 10-Year Perspective for Compactors by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-113

      Table 8: World Recent Past, Current & Future Analysis for
      Dishwashers by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-114

      Table 9: World Long-Term Projections for Dishwashers by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-115

      Table 10: World 10-Year Perspective for Dishwashers by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-116

      Table 11: World Recent Past, Current & Future Analysis for
      Disposers by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-117

      Table 12: World Long-Term Projections for Disposers by
      Geographic Region – US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-118

      Table 13: World 10-Year Perspective for Disposers by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-119

      Table 14: World Recent Past, Current & Future Analysis for
      Dryers by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/ Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-120

      Table 15: World Long-Term Projections for Dryers by Geographic
      Region – US, Canada, Japan, Europe, Asia- Pacific (excluding
      Japan), Middle East/Africa and Latin America Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2011
      through 2015 (includes corresponding Graph/Chart)                 II-121

      Table 16: World 10-Year Perspective for Dryers by Geographic
      Region – Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-122

      Table 17: World Recent Past, Current & Future Analysis for
      Freezers by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-123

      Table 18: World Long-Term Projections for Freezers by
      Geographic Region – US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-124

      Table 19: World 10-Year Perspective for Freezers by Geographic
      Region – Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-125

      Table 20: World Recent Past, Current & Future Analysis for
      Microwave Ovens by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-126

      Table 21: World Long-Term Projections for Microwave Ovens by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-127

      Table 22: World 10-Year Perspective for Microwave Ovens by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-128

      Table 23: World Recent Past, Current & Future Analysis for
      Range Hoods by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-129

      Table 24: World Long-Term Projections for Range Hoods by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-130

      Table 25: World 10-Year Perspective for Range Hoods by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-131

      Table 26: World Recent Past, Current & Future Analysis for
      Electric Ranges by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-132

      Table 27: World Long-Term Projections for Electric Ranges by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-133

      Table 28: World 10-Year Perspective for Electric Ranges by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-134

      Table 29: World Recent Past, Current & Future Analysis for
      Refrigerators by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-135

      Table 30: World Long-Term Projections for Refrigerators by
      Geographic Region – US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-136

      Table 31: World 10-Year Perspective for Refrigerators by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-137

      Table 32: World Recent Past, Current & Future Analysis for
      Vacuum Cleaners by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-138

      Table 33: World Long-Term Projections for Vacuum Cleaners by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-139

      Table 34: World 10-Year Perspective for Vacuum Cleaners by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-140

      Table 35: World Recent Past, Current & Future Analysis for
      Washing Machines by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-141

      Table 36: World Long-Term Projections for Washing Machines by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-142

      Table 37: World 10-Year Perspective for Washing Machines by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-143

      Table 38: World Recent Past, Current & Future Analysis for
      Water Heaters (Electric) by Geographic Region – US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2000 through 2010
      (includes corresponding Graph/Chart)                              II-144

      Table 39: World Long-Term Projections for Water Heaters
      (Electric) by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-145

      Table 40: World 10-Year Perspective for Water Heaters
      (Electric) by Geographic Region – Percentage Breakdown of Unit
      Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Middle East/Africa and Latin America for the Years
      2000, 2007 and 2010 (includes corresponding Graph/Chart)          II-146

      Table 41: World Recent Past, Current & Future Analysis for
      Room ACs by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-147

      Table 42: World Long-Term Projections for Room ACs by
      Geographic Region – US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-148

      Table 43: World 10-Year Perspective for Room ACs by Geographic
      Region – Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-149

      Table 44: World Recent Past, Current & Future Analysis for
      Other Major Electric Household Appliances by Geographic Region
      – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Middle East/Africa and Latin America Independently Analyzed by
      Annual Sales in Thousand Units for the Years 2000 through 2010
      (includes corresponding Graph/Chart)                              II-150

      Table 45: World Long-Term Projections for Other Major Electric
      Household Appliances by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2011 through 2015 (includes
      corresponding Graph/Chart)                                        II-151

      Table 46: World 10-Year Perspective for Other Major Electric
      Household Appliances by Geographic Region – Percentage
      Breakdown of Unit Sales for US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America for the Years 2000, 2007 and 2010 (includes
      corresponding Graph/Chart)                                        II-152

      Table 47: World Recent Past, Current & Future Analysis for
      Small Electric Household Appliances by Geographic Region – US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2000 through 2010
      (includes corresponding Graph/Chart)                              II-153

      Table 48: World Long-Term Projections for Small Electric
      Household Appliances by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2011 through 2015 (includes
      corresponding Graph/Chart)                                        II-154

      Table 49: World 10-Year Perspective for Small Electric
      Household Appliances by Geographic Region – Percentage
      Breakdown of Unit Sales for US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America for the Years 2000, 2007 and 2010 (includes
      corresponding Graph/Chart)                                        II-155

      Table 50: World Recent Past, Current & Future Analysis for
      Blenders by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-156

      Table 51: World Long-Term Projections for Blenders by
      Geographic Region – US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-157

      Table 52: World 10-Year Perspective for Blenders by Geographic
      Region – Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-158

      Table 53: World Recent Past, Current & Future Analysis for
      Bread Makers by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-159

      Table 54: World Long-Term Projections for Bread Makers by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-160

      Table 55: World 10-Year Perspective for Bread Makers by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-161

      Table 56: World Recent Past, Current & Future Analysis for
      Broilers by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/ Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-162

      Table 57: World Long-Term Projections for Broilers by
      Geographic Region – US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-163

      Table 58: World 10-Year Perspective for Broilers by Geographic
      Region – Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-164

      Table 59: World Recent Past, Current & Future Analysis for Can
      Openers (Electric) by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-165

      Table 60: World Long-Term Projections for Can Openers
      (Electric) by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-166

      Table 61: World 10-Year Perspective for Can Openers (Electric)
      by Geographic Region – Percentage Breakdown of Unit Sales for
      US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Middle East/Africa and Latin America for the Years 2000, 2007
      and 2010 (includes corresponding Graph/Chart)                     II-167

      Table 62: World Recent Past, Current & Future Analysis for
      Coffee Makers by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-168

      Table 63: World Long-Term Projections for Coffee Makers by
      Geographic Region – US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-169

      Table 64: World 10-Year Perspective for Coffee Makers by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-170

      Table 65: World Recent Past, Current & Future Analysis for
      Electric Knives by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-171

      Table 66: World Long-Term Projections for Electric Knives by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-172

      Table 67: World 10-Year Perspective for Electric Knives by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-173

      Table 68: World Recent Past, Current & Future Analysis for
      Food Choppers by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-174

      Table 69: World Long-Term Projections for Food Choppers by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-175

      Table 70: World 10-Year Perspective for Food Choppers by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-176

      Table 71: World Recent Past, Current & Future Analysis for
      Food Processors by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-177

      Table 72: World Long-Term Projections for Food Processors by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-178

      Table 73: World 10-Year Perspective for Food Processors by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-179

      Table 74: World Recent Past, Current & Future Analysis for
      Irons by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-180

      Table 75: World Long-Term Projections for Irons by Geographic
      Region – US, Canada, Japan, Europe, Asia- Pacific (excluding
      Japan), Middle East/Africa and Latin America Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2011
      through 2015 (includes corresponding Graph/Chart)                 II-181

      Table 76: World 10-Year Perspective for Irons by Geographic
      Region – Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-182

      Table 77: World Recent Past, Current & Future Analysis for
      Mixers by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-183

      Table 78: World Long-Term Projections for Mixers by Geographic
      Region – US, Canada, Japan, Europe, Asia- Pacific (excluding
      Japan), Middle East/Africa and Latin America Independently
      Analyzed by Annual Sales in Thousand Units for the Years 2011
      through 2015 (includes corresponding Graph/Chart)                 II-184

      Table 79: World 10-Year Perspective for Mixers by Geographic
      Region – Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-185

      Table 80: World Recent Past, Current & Future Analysis for
      Toaster Ovens by Geographic Region – US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America Independently Analyzed by Annual Sales in
      Thousand Units for the Years 2000 through 2010 (includes
      corresponding Graph/Chart)                                        II-186

      Table 81: World Long-Term Projections for Toaster Ovens by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-187

      Table 82: World 10-Year Perspective for Toaster Ovens by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-188

      Table 83: World Recent Past, Current & Future Analysis for
      Toasters by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-189

      Table 84: World Long-Term Projections for Toasters by
      Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-190

      Table 85: World 10-Year Perspective for Toasters by Geographic
      Region – Percentage Breakdown of Unit Sales for US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-191

      Table 86: World Recent Past, Current & Future Analysis for
      Waffle Irons by Geographic Region – US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Middle East/ Africa and Latin
      America Independently Analyzed by Annual Sales in Thousand
      Units for the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-192

      Table 87: World Long-Term Projections for Waffle Irons by
      Geographic Region – US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2011 through 2015 (includes corresponding
      Graph/Chart)                                                      II-193

      Table 88: World 10-Year Perspective for Waffle Irons by
      Geographic Region – Percentage Breakdown of Unit Sales for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America for the Years 2000, 2007 and
      2010 (includes corresponding Graph/Chart)                         II-194

      Table 89: World Recent Past, Current & Future Analysis for
      Miscellaneous Small Electric Household Appliances by
      Geographic Region – US, Canada, Japan, Europe, Asia- Pacific
      (excluding Japan), Middle East/Africa and Latin America
      Independently Analyzed by Annual Sales in Thousand Units for
      the Years 2000 through 2010 (includes corresponding
      Graph/Chart)                                                      II-195

      Table 90: World Long-Term Projections for Miscellaneous Small
      Electric Household Appliances by Geographic Region – US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
      East/Africa and Latin America Independently Analyzed by Annual
      Sales in Thousand Units for the Years 2011 through 2015
      (includes corresponding Graph/Chart)                              II-196

      Table 91: World 10-Year Perspective for Miscellaneous Small
      Electric Household Appliances by Geographic Region –
      Percentage Breakdown of Unit Sales for US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
      Latin America for the Years 2000, 2007 and 2010 (includes
      corresponding Graph/Chart)                                        II-197


III. MARKET

  1. The United States                                                  III-1
      A.Market Analysis                                                 III-1
        Market Overview                                                 III-1
        US Appliance Market – Large and Homogeneous                     III-1
        Appliance Market – Stricken by Government Regulations           III-1
        Central Air Conditioner Goes Dearer Yet Beneficial              III-2
        Increasing Market for Small Kitchen Appliances                  III-2
        Demand for Energy Star Products on the Rise                     III-2
        Slowdown in New Housing Starts Affects Market                   III-2
        Innovations Bailout Sinking Industry                            III-3
        Market Witness Shift in Production Operations                   III-3
        Saturated Market Leaves Minimal Scope for Growth                III-4
         Table 92: Saturation Level for Major Electric Household
         Appliances in the US: 2002 (includes corresponding
         Graph/Chart)                                                   III-4

         Table 93: Saturation Level for Small Electric Household
         Appliances in the US: 2002 (includes corresponding
         Graph/Chart)                                                   III-4
        2001: Industry Passes Through Critical Phase                    III-5
        Replacement Demand – Contributes a Major Part to Overall Sales  III-5
        Competitive Scenario                                            III-5
        Entry Barriers                                                  III-5
        Major Appliance Segments                                        III-6
         Table 94: Leading Players in the US Market for Major
         Electric Household Appliances (2003-2005): Percentage
         Breakdown of Volume Sales for Whirlpool, GE Consumer
         Products, Maytag, Electrolux, and Others (includes
         corresponding Graph/Chart)                                     III-6

         Table 95: Leading Players in the US Market for Small
         Electric Household Appliances (2003-2005): Percentage
         Breakdown of Volume Sales for Hamilton Beach Proctor-Silex,
         Applica Consumer Products, Sunbeam Products, Salton/Maxim
         Housewares, Whirlpool, Braun, and Others (includes
         corresponding Graph/Chart)                                     III-6

         Table 96: US Exports of Household Appliances in 2006:
         Percentage Breakdown of Value Share by Country for Canada,
         Mexico, Germany, Venezuela, UK, Netherlands, Philippines,
         Japan and Others (includes corresponding Graph/Chart)          III-7

         Table 97: US Imports of Household Appliances in 2006:
         Percentage Breakdown of Value Share by Country for China,
         Mexico, Korea, Canada, Germany, Malaysia, Italy, Sweden,
         Japan and Others (includes corresponding Graph/Chart)          III-7
         Compactors                                                     III-7
          Table 98: Leading Players in the US Market for Compactors
          (2003-2005): Percentage Breakdown of Volume Sales for
          Whirlpool and Others                                          III-7
         Dishwashers                                                    III-8
          Table 99: Leading Players in the US Market for Dishwashers
          (2003-2005): Percentage Breakdown of Volume Sales for
          Whirlpool, Maytag, GE Consumer Products, Electrolux, and
          Others (includes corresponding Graph/Chart)                   III-8

          Table 100: US Exports of Dishwashing Machines in 2006:
          Percentage Breakdown of Value Share by Country for Canada,
          Mexico, Venezuela, Colombia, Japan, Costa Rica,
          Netherlands, Ecuador, Saudi Arabia and Others (includes
          corresponding Graph/Chart)                                    III-8

          Table 101: US Imports of Dishwashing Machines in 2006:
          Percentage Share Breakdown of Import Value by Country –
          New Zealand, Germany, South Korea, Sweden, China, Canada,
          Italy, and Others (includes corresponding Graph/Chart)        III-9
         Freezers                                                       III-9
          Table 102: Leading Players in the US Market for Freezers
          (2003-2005): Percentage Breakdown of Volume Sales for
          Electrolux, W.C. Wood, Haier, Sanyo Fisher, and Others
          (includes corresponding Graph/Chart)                          III-9
         Dryers                                                         III-10
          Table 103: Leading Players in the US Market for Dryers
          (2003-2005): Percentage Breakdown of Volume Sales for
          Whirlpool, Maytag, GE Consumer Products, Electrolux, and
          Others (includes corresponding Graph/Chart)                   III-10
         Microwave Ovens                                                III-11
          Market Demographics                                           III-11
           Table 104: Leading Players in the US Market for Microwave
           Ovens (2003-2005): Percentage Breakdown of Volume Sales
           for Samsung, Sharp, LG Electronics, Matsushita,
           Whirlpool, Sanyo- Fisher, Daewoo, Maytag, and Others
           (includes corresponding Graph/Chart)                         III-11

           Table 105: US Exports of Microwave Ovens in 2006:
           Percentage Breakdown of Value Share by Country for
           Canada, Mexico, Venezuela, China, Jamaica, Honduras,
           Trinidad and Tobago, Dominican Republic, Costa Rica,
           Colombia and Others (includes corresponding Graph/Chart)     III-12

           Table 106: US Imports of Microwave Ovens in 2006:
           Percentage Breakdown of Value Share by Country for China,
           Malaysia, South Korea, Thailand, Sweden, Japan, and
           Others (includes corresponding Graph/Chart)                  III-12
         Refrigerators                                                  III-13
          Table 107: Leading Players in the US Market for
          Refrigerators (2003-2005): Percentage Breakdown of Volume
          Sales for Whirlpool, GE Consumer Products, Electrolux,
          Maytag, and Others (includes corresponding Graph/Chart)       III-13

          Table 108: Leading Players in the US Market for
          Refrigerators (2006): Percentage Breakdown of Volume Sales
          for Whirlpool, GE, Electrolux, and Others (includes
          corresponding Graph/Chart)                                    III-13

          Table 109: US Exports of Refrigerators in 2006: Percentage
          Breakdown of Value Share by Country for Canada, Mexico,
          UAE, Saudi Arabia, Dominican Republic, Greece, Venezuela,
          China, Panama, Kuwait, and Others (includes corresponding
          Graph/Chart)                                                  III-14

          Table 110: US Imports of Refrigerators in 2006: Percentage
          Breakdown of Value Share by Country for Mexico, South
          Korea, Slovenia, Japan, Canada, Turkey, Germany, Costa
          Rica, Thailand, and Others (includes corresponding
          Graph/Chart)                                                  III-14
         Washers                                                        III-15
          Table 111: Leading Players in the US Market for Washers
          (2003-2005): Percentage Breakdown of Volume Sales for
          Whirlpool, Maytag, GE Consumer Products, Electrolux, and
          Others (includes corresponding Graph/Chart)                   III-15

          Table 112: US Exports of Washing Machines in 2006:
          Percentage Breakdown of Value Share by Country for Canada,
          Mexico, Venezuela, Colombia, Australia, Saudi Arabia,
          Ecuador, Taiwan, Guatemala, and Others (includes
          corresponding Graph/Chart)                                    III-15

          Table 113: US Imports of Washing Machines in 2006:
          Percentage Breakdown of Value Share by Country for
          Germany, South Korea, Mexico, China, Italy, Sweden, New
          Zealand, Czech Republic, Belgium, Spain, and Others
          (includes corresponding Graph/Chart)                          III-16
         Electric Ranges                                                III-16
          Table 114: Leading Players in the US Market for Electric
          Ranges (2003-2005): Percentage Breakdown of Volume Sales
          for GE Consumer Products, Whirlpool, Electrolux, Maytag,
          and Others (includes corresponding Graph/Chart)               III-16
         Water Heaters                                                  III-17
          US Water Heater Market – A Changing Trend                     III-17
          Major Players – Water Heaters                                 III-17
           Table 115: Leading Players in the US Market for Water
           Heaters (2003-2005): Percentage Breakdown of Volume Sales
           for Rheem/Paloma Industries, A.O. Smith, American Water
           Heater Co., and Others (includes corresponding
           Graph/Chart)                                                 III-17
         Vacuum Cleaners                                                III-17
          Life Expectancy of Vacuums                                    III-18
          Leading Players                                               III-18
           Table 116: Leading Players in the US Market for Vacuum
           Cleaners (Hand-Held) (2003-2005): Percentage Breakdown of
           Volume Sales for EuroPro, Eureka, Hoover, and Others
           (includes corresponding Graph/Chart)                         III-18

           Table 117: Leading Players in the US Market for Vacuum
           Cleaners (Upright, Canister, Stick) (2003-2005):
           Percentage Breakdown of Volume Sales for Hoover, Eureka,
           Matsushita, Electrolux, and Others (includes
           corresponding Graph/Chart)                                   III-19
        Small Appliance Segments                                        III-19
         Food Processors                                                III-19
          Table 118: Leading Players in the US Market for Food
          Processors (2003-2005): Percentage Breakdown by Volume
          Sales for Hamilton Beach/Proctor-Silex, Cuisinart,
          Whirlpool, Applica Consumer Products, Regal Ware, and
          Others (includes corresponding Graph/Chart)                   III-19

          Table 119: US Market for Food Processors (2004):
          Percentage Breakdown of Volume Sales by Distribution
          Channel (includes corresponding Graph/Chart)                  III-20
         Coffeemakers                                                   III-20
          Table 120: Leading Players in the US Market for Coffee
          Makers (Drip) (2003-2005): Percentage Breakdown of Volume
          Sales for Hamilton Beach/Proctor-Silex, Sunbeam Products,
          Applica Consumer Products, Braun, Krups, Salton, and
          Others (includes corresponding Graph/Chart)                   III-20

          Table 121: Leading Players in the US Market for Coffee
          Makers (Percolator) (2003-2005): Percentage Breakdown of
          Volume Sales for Salton/Maxim Housewares, Regal Ware,
          Presto, and Others (includes corresponding Graph/Chart)       III-21

          Table 122: US Market for Coffeemakers (2004): Percentage
          Breakdown of Volume Sales by Distribution Channel
          (includes corresponding Graph/Chart)                          III-21

          Table 123: US Exports of Electrothermic Coffee or Tea
          Makers in 2006: Percentage Breakdown of Value Share by
          Country for Canada, China, UK, Germany, Japan, Hong Kong,
          Australia, Italy, UAE, and Others (includes corresponding
          Graph/Chart)                                                  III-22

          Table 124: US Imports of Electrothermic Coffee or Tea
          Makers in 2006: Percentage Breakdown of Value Share by
          Country for China, Italy, Switzerland, Mexico, India, Hong
          Kong, Czech Republic, Portugal, South Korea, Germany, and
          Others (includes corresponding Graph/Chart)                   III-22
         Blenders                                                       III-23
          Table 125: Leading Players in the US Market for Blenders
          (2003-2005): Percentage Breakdown of Volume Sales for
          Hamilton Beach/Proctor-Silex, Sunbeam Products,
          Salton/Maxim Housewares, Braun, Waring, and Others
          (includes corresponding Graph/Chart)                          III-23

          Table 126: US Market for Blenders (2004): Percentage
          Breakdown of Volume Sales by Distribution Channel
          (includes corresponding Graph/Chart)                          III-23
         Toasters                                                       III-24
          Table 127: Leading Players in the US Market for Toasters
          (2003-2005): Percentage Breakdown of Volume Sales for
          Hamilton Beach/Proctor-Silex, Salton/Maxim, Applica
          Consumer Products, Sunbeam Products, Holmes, and Others
          (includes corresponding Graph/Chart)                          III-24

          Table 128: US Market for Toasters (2004): Percentage
          Breakdown of Volume Sales by Distribution Channel
          (includes corresponding Graph/Chart)                          III-24
         Mixers                                                         III-25
          Table 129: Leading Players in the US Market for Mixers
          (Hand & Stand) (2003-2005): Percentage Breakdown of Volume
          Sales for Hamilton Beach/Proctor-Silex, Whirlpool, Applica
          Consumer Products, Sunbeam Products, Salton/Maxim, Holmes,
          and Others (includes corresponding Graph/Chart)               III-25

          Table 130: US Exports of Grinders, Mixers and Juice
          Extractors in 2006: Percentage Breakdown of Value Share by
          Country for Canada, Belgium, Taiwan, UK, Australia, Japan,
          Mexico, Hong Kong, Germany, Peru and Others (includes
          corresponding Graph/Chart)                                    III-25

          Table 131: US Imports of Grinders, Mixers and Juice
          Extractors in 2006: Percentage Breakdown of Value Share by
          Country for China, Mexico, Spain, Hong Kong, South Korea,
          Italy, Taiwan, Slovenia, and Others (includes
          corresponding Graph/Chart)                                    III-26
         Bread Makers                                                   III-26
          Table 132: Leading Players in the US Market for Bread
          Makers (2003-2005): Percentage Breakdown of Volume Sales
          for Sunbeam Products, Salton/Maxim Housewares, Regal Ware,
          Matsushita, and Others (includes corresponding
          Graph/Chart)                                                  III-26
         Can Openers (Electric)                                         III-27
          Table 133: Leading Players in the US Market for Electric
          Can Openers (2003-2005): Percentage Breakdown of Volume
          Sales for Hamilton Beach/Proctor-Silex, Applica Consumer
          Products, Holmes, Presto, Salton/Maxim Housewares, Sunbeam
          Products, and Others (includes corresponding Graph/Chart)     III-27
         Electric Knives                                                III-28
          Table 134: Leading Players in the US Market for Electric
          Knives (2003-2005): Percentage Breakdown of Volume Sales
          for Hamilton Beach/Proctor-Silex, Applica Consumer
          Products, Salton/Maxim, Presto, Sunbeam Products, and
          Others (includes corresponding Graph/Chart)                   III-28
         Electric Irons                                                 III-28
          Consumer Profile                                              III-28
           By Consumer Group                                            III-29
            Table 135: US Market for Electric Iron: Percentage
             Breakdown by Consumer Group (includes corresponding
              Graph/Chart)                                              III-29
           By Age Group                                                 III-29
            Table 136: US Market for Electric Iron: Percentage
            Breakdown by Age Group (includes corresponding
            Graph/Chart)                                                III-29
           By Gender                                                    III-29
            Table 137: US Market for Electric Irons: Percentage
             Breakdown by Gender                                        III-29
          Battle for Market Share Continues                             III-30
           Table 138: Leading Players in the US Market for Electric
           Irons (2003-2005): Percentage Breakdown of Volume Sales
           for Hamilton Beach/Proctor-Silex, Applica Consumer
           Products, Sunbeam Products, Rowenta, and Others (includes
           corresponding Graph/Chart)                                   III-30
          Preferences in Product Features                               III-30
          Producers Offer Innovative Products to Capture Market         III-31
          Distribution                                                  III-31
           Table 139: US Market for Electric Irons (2004):
           Percentage Breakdown of Volume Sales by Distribution
           Channel (includes corresponding Graph/Chart)                 III-31
          Retailing in the US                                           III-31
          Comparative Evaluation of America’s Top Six Retailers of
           Major Appliances                                             III-32
        Product Launches/Developments                                   III-34
        Strategic Corporate Developments                                III-41
        Key Players                                                     III-49
         Applica, Inc.                                                  III-49
          Applica Consumer Products, Inc.                               III-49
         Emerson Electric Co.                                           III-49
         Enodis US                                                      III-49
         Frigidaire                                                     III-50
         GE Consumer & Industrial                                       III-50
         Hamilton Beach/Proctor Silex                                   III-50
         Rival                                                          III-50
         Sunbeam Products, Inc.                                         III-51
         Viking Range                                                   III-51
         Whirlpool Corporation                                          III-51
          KitchenAid                                                    III-52
          Maytag Corporation                                            III-52
           Hoover – A Division of Maytag                                III-52
      B.Market Analytics                                                III-53
        Table 140: US Recent Past, Current & Future Analysis for
        Major Electric Household Appliances by Product Segment –
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2000 through 2010 (includes
        corresponding Graph/Chart)                                      III-53

        Table 141: US Long-Term Projections for Major Electric
        Household Appliances by Product Segment – Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2011 through 2015 (includes corresponding
        Graph/Chart)                                                    III-54

        Table 142: US 10-Year Perspective for Major Electric
        Household Appliances by Product Segment – Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room ACs and Other Major
        Electric Household Appliances for the Years 2000, 2007 and
        2010 (includes corresponding Graph/Chart)                       III-55

        Table 143: US Recent Past, Current & Future Analysis for
        Small Electric Household Appliances by Product Segment –
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-56

        Table 144: US Long-Term Projections for Small Electric
        Household Appliances by Product Segment – Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2011 through 2015 (includes corresponding
        Graph/Chart)                                                    III-57

        Table 145: US 10-Year Perspective for Small Electric
        Household Appliances by Product Segment – Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances for the Years 2000, 2007
        and 2010 (includes corresponding Graph/Chart)                   III-58

  2. Canada                                                             III-59
      A.Market Analysis                                                 III-59
        Market Overview                                                 III-59
        Appliance Market Posts Strong Gains                             III-59
        Canadian Appliance Market in the Recent Past                    III-59
        Retailing                                                       III-60
         Shift in Traditional Customer Base                             III-60
         Role of Brand Recognition                                      III-60
        Import and Export Statistics                                    III-60
         Table 146: Canadian Exports of Dishwashing Machines by
         Country (2006): Percentage Share Breakdown of Export Value
         by County for US, Mexico, Venezuela, Colombia, Ecuador,
         China, Bermuda and Others (includes corresponding
         Graph/Chart)                                                   III-60

         Table 147: Canadian Imports of Dishwashing Machines by
         Country (2006): Percentage Breakdown of Value Share by
         County for US, Germany, South Korea, China, New Zealand,
         Sweden, Turkey, Spain, and Others (includes corresponding
         Graph/Chart)                                                   III-61

         Table 148: Canadian Exports of Electrothemic Coffee or Tea
         Makers by Country (2006): Percentage Share Breakdown of
         Export Value by County for US, China, UK, Cuba, Hong Kong,
         Costa Rica, Afghanistan, Mexico, Saudi Arabia, and Others
         (includes corresponding Graph/Chart)                           III-61

         Table 149: Canadian Imports of Electrothemic Coffee or Tea
         Makers by Country (2006): Percentage Breakdown of Value
         Share by County for China, Italy, Switzerland, US, India,
         Czech Republic, Germany, Mexico, UK, Taiwan, and Others
         (includes corresponding Graph/Chart)                           III-61

         Table 150: Canadian Exports of Grinders, Mixers and Juice
         Extractors by Country (2006): Percentage Share Breakdown of
         Export Value by County for US, Panama, Cuba, Hong Kong,
         Philippines, Italy, France, China, Venezuela, and Others
         (includes corresponding Graph/Chart)                           III-62

         Table 151: Canadian Imports of Grinders, Mixers and Juice
         Extractors by Country (2006): Percentage Breakdown of Value
         Share by County for China, US, Mexico, Spain, Switzerland,
         France, Hungary, Germany, Italy, Taiwan, and Others
         (includes corresponding Graph/Chart)                           III-62

         Table 152: Canadian Exports of Refrigerators (Compression
         Type) by Country (2006): Percentage Share Breakdown of
         Export Value by County for US, China, Taiwan, Saudi Arabia,
         UAE, Mexico, Bermuda, Kuwait, Venezuela, and Others
         (includes corresponding Graph/Chart)                           III-63

         Table 153: Canadian Imports of Refrigerators (Compression
         Type) by Country (2006): Percentage Breakdown of Value
         Share by County for China, US, Mexico, Slovenia, Japan,
         South Korea, Germany, Turkey, Re-Imports (Canada), and
         Others (includes corresponding Graph/Chart)                    III-63

         Table 154: Canadian Exports of Microwave Ovens by Country
         (2006): Percentage Share Breakdown of Export Value by
         County for US, China, Panama, Bermuda, Germany, Venezuela,
         and Others (includes corresponding Graph/Chart)                III-63

         Table 155: Canadian Imports of Microwave Ovens by Country
         (2006): Percentage Breakdown of Value Share by County for
         China, South Korea, Malaysia, US, Thailand, Japan, Hong
         Kong, and Others (includes corresponding Graph/Chart)          III-64

         Table 156: Canadian Exports of Washing Machines by Country
         (2006): Percentage Share Breakdown of Export Value by
         County for US, Russia, Hong Kong, China, Bermuda, Portugal,
         France, and Others (includes corresponding Graph/Chart)        III-64

         Table 157: Canadian Imports of Washing Machines by Country
         (2006): Percentage Breakdown of Value Share by County for
         US, Germany, South Korea, Mexico, China, Italy, Czech
         Republic, Sweden, Thailand, Slovenia, and Others (includes
         corresponding Graph/Chart)                                     III-64
        Leading Players in the Appliance Market                         III-65
        Whirlpool Canada – A Key Player                                 III-65
      B.Market Analytics                                                III-65
        Table 158: Canadian Recent Past, Current & Future Analysis
        for Major Electric Household Appliances by Product Segment –
        Compactors, Dishwashers, Disposers, Dryers, Freezers,
        Microwave Ovens, Range Hoods, Electric Ranges,
        Refrigerators, Vacuum Cleaners, Washing Machines, Water
        Heaters (Electric), Room ACs and Other Major Electric
        Household Appliances Independently Analyzed by Annual Sales
        in Thousand Units for the Years 2000 through 2010 (includes
        corresponding Graph/Chart)                                      III-65

        Table 159: Canadian Long-Term Projections for Major Electric
        Household Appliances by Product Segment – Compactors,
        Dishwashers, Disposers, Dryers, Freezers, Microwave Ovens,
        Range Hoods, Electric Ranges, Refrigerators, Vacuum
        Cleaners, Washing Machines, Water Heaters (Electric), Room
        ACs and Other Major Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2011 through 2015 (includes corresponding
        Graph/Chart)                                                    III-66

        Table 160: Canadian 10-Year Perspective for Major Electric
        Household Appliances by Product Segment – Percentage
        Breakdown of Unit Sales for Compactors, Dishwashers,
        Disposers, Dryers, Freezers, Microwave Ovens, Range Hoods,
        Electric Ranges, Refrigerators, Vacuum Cleaners, Washing
        Machines, Water Heaters (Electric), Room ACs and Other Major
        Electric Household Appliances for the Years 2000, 2007 and
        2010 (includes corresponding Graph/Chart)                       III-67

        Table 161: Canadian Recent Past, Current & Future Analysis
        for Small Electric Household Appliances by Product Segment –
        Blenders, Bread Makers, Broilers, Can Openers (Electric),
        Coffee Makers, Electric Knives, Food Choppers, Food
        Processors, Irons, Mixers, Toaster Ovens, Toasters, Waffle
        Irons and Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2000 through 2010 (includes corresponding
        Graph/Chart)                                                    III-68

        Table 162: Canadian Long-Term Projections for Small Electric
        Household Appliances by Product Segment – Blenders, Bread
        Makers, Broilers, Can Openers (Electric), Coffee Makers,
        Electric Knives, Food Choppers, Food Processors, Irons,
        Mixers, Toaster Ovens, Toasters, Waffle Irons and
        Miscellaneous Small Electric Household Appliances
        Independently Analyzed by Annual Sales in Thousand Units for
        the Years 2011 through 2015 (includes corresponding
        Graph/Chart)                                                    III-69

        Table 163: Canadian 10-Year Perspective for Small Electric
        Household Appliances by Product Segment – Percentage
        Breakdown of Unit Sales for Blenders, Bread Makers,
        Broilers, Can Openers (Electric), Coffee Makers, Electric
        Knives, Food Choppers, Food Processors, Irons, Mixers,
        Toaster Ovens, Toasters, Waffle Irons and Miscellaneous
        Small Electric Household Appliances for the Years 2000, 2007
        and 2010 (includes corresponding Graph/Chart)                   III-70

  3. Japan                                                              III-71
      A.Market Analysis                                                 III-71
        Market Overview                                                 III-71
        Classification of the Japanese Electrical Industry              III-71
        Market Profile                                                  III-71
         Demanding Consumers Income Drive Growth                        III-71
         Favorable Brand Image of Japanese Products                     III-71
         Design of Products According to Lifestyle                      III-72
         Convenience and Time Saving Gadgets                            III-72
          Table 164: Percentage of Japanese Households Owning Major
          Categories of Electric Household Appliances in 2002
          (includes corresponding Graph/Chart)                          III-72
         Economic Expansion Spurs Demand for Appliances                 III-72
        Regulatory Environment                                          III-72
         Government Sets Recycling Regulations                          III-72
         Manufacturers Establish Recycling Facility                     III-73
        Major Electrical Home Appliances                                III-73
         Refrigerators                                                  III-73
          Table 165: Leading Players in the Japanese Market for
          Refrigerators (140 liters & Below) (2003-2005): Percentage
          Breakdown of Volume Sales for Sanyo Electric, Sharp,
          Matsushita Electric Industrial, Toshiba, Hitachi, and
          Others (includes corresponding Graph/Chart)                   III-73

          Table 166: Leading Players in the Japanese Market for
          Refrigerators (141 – 300 liters) (2003-2005): Percentage
          Breakdown of Volume Sales for Sanyo Electric, Hitachi,
          Fujitsu General, Toshiba, Matsushita Electric Industrial,
          and Others (includes corresponding Graph/Chart)               III-74

          Table 167: Leading Players in the Japanese Market for
          Refrigerators (301-400 liters) (2003-2005): Percentage
          Breakdown of Volume Sales for Matsushita Electric
          Industrial, Mitsubishi Electric, Toshiba, Hitachi, Sanyo
          Electric, and Others (includes corresponding Graph/Chart)     III-75

          Table 168: Leading Players in the Japanese Market for
          Refrigerators (401 liters & above) (2003-2005): Percentage
          Breakdown of Volume Sales for Hitachi, Matsushita Electric
          Industrial, Toshiba, Mitsubishi Electric, Sharp, and
          Others (includes c orresponding Graph/Chart)                  III-76

          Table 169: Japanese Imports of Refrigerators (2006):
          Percentage Share Breakdown of Import Value by Country –
          Thailand, China, Korea, Indonesia, and Others (includes
          corresponding Graph/Chart)                                    III-76
         Freezers                                                       III-77
          Table 170: Leading Players in the Japanese Market for
          Freezers (2003-2005): Percentage Breakdown by Value Sales