This study provides a comprehensive analysis of the market for electricity generation on a global basis.  Its aim is to provide a range of information, from detailed national analyses to overall industry trends, in order to quantify and forecast markets for electricity generation. Various types of generation are forecast on a global basis. Forecasts and trends are developed from a cross-reference of data points, gleaned from government and industry sources and other divergent data sources to arrive at a cogent and coordinated forecast.

REASONS FOR DOING THE STUDY

The global market for electricity generation is enormous and growing at a high rate.  It is also extremely complicated from a technical, policy/regulatory, and economic/financial perspective.  This report analyzes different geographic and technology markets in order to help readers identify the regions and technologies where they can find the most promising opportunities.

This report also seeks to address changing market dynamics in the industry, emerging geographies, and types of technologies that are forecast to grow in each region.  This study also provides insight into the market structure in each region. This provides support to companies that are identifying global markets ripe for opportunity, and markets where entry or competition will be particularly difficult.

SCOPE OF REPORT

This report presents an analysis of current and historical installed capacity of electricity generation in each country and region in the world.  This analysis is organized by technology type, and data are presented for 2010 and 2011, with forecasts to 2016.  These data are also presented organized by technology type.

This report also presents forecasts as to the size and growth of the electricity generation market in each country and region in the world.  This report includes an analysis of the major industry structure in each market by geography.  This includes the levels of privatization versus public ownership of the electricity generation industry in a given market.  It also covers the ways in which the markets function and the level of competition that is present.  Relevant regulatory organizations, controls, and issues are also presented.

Important government policies are presented as they relate to electricity generation and the industry in each country and region.  The projected effects of these policies on the forecast for electricity generation in each country and region are discussed.  International agreements and the effect of regional cooperation is important in the electricity generating industries of many countries in the world, and these are also discussed where they are relevant.

Industry trends in each technology market are discussed.  The direction of each industry in each country and region supplements the market forecasts in order to give the reader a sense of the trends driving each forecast.

A competitive analysis of the major firms involved in electricity generation around the globe is presented.  The firms that are analyzed include the major companies active in the major markets covered in this report.  These include independent power producers, electric utilities with generation businesses for their own consumption or for sale on the wholesale market, as well as integrated utility companies that have a strong presence in the electricity generation industry.

Market figures are based on total installed capital cost of generation and are projected at 2011 dollar value.  Inflation is not computed into the projection figures.

INTENDED AUDIENCE

This report is an invaluable tool for business planners, acquisitions specialists, licensing strategists, product managers, market research analysts, investors, investor consultants and anyone interested in the global electricity generation market, the industry structure, and industry participants across the globe.

The importance of identifying overall market trends, product opportunities, emerging geographies, M&A opportunities, and insights that provide guidance for sales growth or defensive moves cannot be overstated for a variety of constituents, including:

Established companies in the industry shall benefit from the contents, including corporate strategy, sales and marketing, business development, and R&D.

Emerging energy technology players in the segment must understand specific market dynamics in the nations and regions presented here.  They must also understand trends and how they relate to the future of global electricity generation.

Investment firms evaluating candidates for venture capital or hedged investments will gain insights as to the opportunity and risk that are being encountered in different industries across the globe.  This report will enable them to have an understanding of opportunities for investments in the global energy-generating sector.

Equity analysts are provided detailed forecasts for the next 5 years, substantiated by quantitative analysis that can support further analysis to product and regional forecasts over the short and long run.

METHODOLOGY AND INFORMATION SOURCES

Both primary and secondary research methodologies were used in preparing this study. An analysis of global electricity industry generation statistics was conducted in order to create the forecasts presented here.  Forecasts of generation capacity in each country and region were acquired from a number of sources.  The primary source of these data was the U.S. Energy Information Administration’s (EIA) International Energy Outlook 2010.  These data were supplemented and updated with data found in press releases, news articles, industry association analyses, and data published by specific companies analyzed in this report.

The primary source of capital and operating cost data for the market forecasts was the EIA’s “Updated Capital Cost Estimates for Electricity Generating Plants,” published in November 2010.  These data were supplemented with analyst estimates based on experience in the electricity generating industries.

Forecasts of market size in each year are made by multiplying the amount of generating capacity that is expected to be installed in a particular market in a particular year by the capital cost per unit of that technology.  This provides a general high-level estimate of market size by technology and by country or region.  The additional assumptions that go into the capital cost estimates for each technology are explained further in the Technologies chapter of this report.

The primary sources of data on each company analyzed and profiled include articles published by industry analysts as well as data available on company websites and in annual reports.

TABLE OF CONTENTS

 CHAPTER ONE: INTRODUCTION
    STUDY GOALS AND OBJECTIVES   1
    REASONS FOR DOING THE STUDY  1
    SCOPE OF REPORT  1
    INTENDED AUDIENCE  2
    METHODOLOGY AND INFORMATION SOURCES  3
    ANALYST CREDENTIALS  3
    RELATED REPORTS   4
    DISCLAIMER   4

CHAPTER TWO: SUMMARY
  SUMMARY TABLE GLOBAL MARKET FOR ELECTRICITY
    GENERATION BY REGION, THROUGH 2016 ($ MILLIONS)  5
  SUMMARY FIGURE GLOBAL MARKET FOR ELECTRICITY
    GENERATION BY REGION, 2010-2016 ($ MILLIONS)   6
    SUMMARY (CONTINUED)   7

CHAPTER THREE: OVERVIEW
     THE ELECTRICITY GENERATION INDUSTRY  8
     CONCEPTS IN THE INDUSTRY  9
          ENERGY AND POWER   9
          ELECTRICITY GENERATING REQUIREMENTS   9
          CAPITAL COSTS   10
          LEVELIZED COST OF ENERGY   10
     ELECTRICITY GENERATING TECHNOLOGIES  10
     LIFE CYCLE AND THE NATURE OF POWER SECTOR
        INVESTMENTS  11
     IMPORTANCE OF THE INDUSTRY  11
     FORESEEABLE FUTURE DEVELOPMENTS  12
     GOVERNMENT REGULATIONS   13
     EFFECT ON THE FUTURE  13
     UTILITY-SCALE ELECTRICITY STORAGE (UES) TECHNOLOGIES  13
     COSTS AND ECONOMIC VIABILITY   14
          PUMPED HYDROLOGIC STORAGE   15
          COMPRESSED AIR ENERGY STORAGE   16
     BENEFITS OF UTILITY-SCALE ELECTRICITY STORAGE
        TECHNOLOGIES 17
          GRID BENEFITS   17
               Load Leveling  18
  FIGURE 1 REPRESENTATION OF A DAILY LOAD CURVE   19
               Capacity Factor/Dispatch for Intermittent Renewables  20
               Peaking Power Support   21
           OFFSET OF NEEDED PEAKING POWER GENERATION
             CAPACITY  21
           OFFSET OF NEEDED RENEWABLE GENERATION
             CAPACITY  22
           ECONOMIC BENEFITS 23
                Energy Arbitrage   23
                Investment Deferral  23
           RENEWABLE ENERGY DISPATCH AND TIMING BENEFITS
             (ABILITY TO MEET RENEWABLE ENERGY TARGETS,
             ETC ) 24
                Carbon Capture and Storage  24
                         Carbon Capture and Storage (Continued)   25
   TABLE 1 VALUE CUMULATIVE CAPITAL BASE OF CCS
     TECHNOLOGIES, THROUGH 2014 ($ BILLIONS)  26
      ALTERNATE ELECTICAL POWER STORAGE  27
   TABLE 2 ALTERNATIVE ENERGY STORAGE MARKET BY POWER
     SOURCE, CONSENSUS SCENARIO, THROUGH 2016 ($ MILLIONS)  28
      SMART GRID  28
           DEFINITIONS   28
           BENEFITS OF SMART GRIDS  28
                Direct Benefits   29
                         Benefits to Utilities   29
                                    Lower Capital Costs  29
                                    Reduced Operating Costs  29
                         Benefits to Users   30
                                    Improved Quality and Reliability   30
                                    Lower Costs  31

CHAPTER FOUR: TECHNOLOGIES 
     INTRODUCTION   32
     COST DATA AND MARKET FORECASTS  32
     ASSUMPTIONS  33
     DATA SOURCES  34
     SUMMARY  34
  TABLE 3 ASSUMED COSTS OF GENERATING TECHNOLOGIES
    ($/KW)  34
     COAL   35
           PULVERIZED COAL   35
           INTEGRATED GASIFICATION COMBINED CYCLE (IGCC)   36
           IGCC WITH CARBON CAPTURE AND STORAGE (IGCC-CCS)  36
  TABLE 4 CAPITAL COST OF COAL TECHNOLOGIES ($/KW, $/KW-
    YR , $/MWH)   36
           REPRESENTATIVE SUBTECHNOLOGY AND COST   36
     NATURAL GAS  37
           NATURAL GAS TURBINE (CT)   37
            NATURAL GAS COMBINED CYCLE (NGCC)  37
   TABLE 5 COST OF NATURAL GAS TECHNOLOGIES ($/KW, $/KW-
     YR , $/MWH)   37
            REPRESENTATIVE SUBTECHNOLOGY AND COST   38
      NUCLEAR   38
   TABLE 6 COST OF NUCLEAR TECHNOLOGIES ($/KW, $/KW-YR ,
     $/MWH)   38
      HYDROPOWER  39
   TABLE 7 COST OF HYDROPOWER TECHNOLOGIES ($/KW, $/KW-
     YR , $/MWH)   39
      SOLAR   39
            SOLAR THERMAL  40
            SOLAR PV CRYSTALLINE  40
            SOLAR PV THIN FILM   40
   TABLE 8 COST OF SOLAR TECHNOLOGIES ($/KW, $/KW-YR ,
     $/MWH)   40
            REPRESENTATIVE SUBTECHNOLOGY AND COST   40
      WIND   41
            ONSHORE WIND  41
            OFFSHORE WIND  41
   TABLE 9 COST OF WIND TECHNOLOGIES ($/KW, $/KW-YR ,
     $/MWH)   42
            REPRESENTATIVE SUBTECHNOLOGY AND COST   42
      BIOMASS  42
            BIOMASS COMBINED CYCLE (BCC)   42
            BIOMASS BUBBLING FLUIDIZED BED REACTOR (BBFB)   43
   TABLE 10 COST OF BIOMASS TECHNOLOGIES ($/KW, $/KW-YR ,
     $/MWH)   43
      GEOTHERMAL  43
   TABLE 11 COST OF GEOTHERMAL TECHNOLOGIES ($/KW, $/KW-
     YR , $/MWH)   44

CHAPTER FIVE: INDUSTRY STRUCTURE 
    DRIVING FORCES IN THE INDUSTRY  45
         GOVERNMENT REGULATIONS AND POLICIES  45
               Rate Regulation   46
               Development Priorities  46
               Environmental Regulations  47
         ELECTRICITY MARKET STRUCTURE  48
               Privatization  48
               Competition 49
         TECHNOLOGY DEVELOPMENTS   50
               New Generation Technologies  50
               Incremental Developments in Existing Technologies  50
         FUEL PRICES 50
         STRATEGIES FOR STAYING COMPETITIVE   51
              MANAGING GOVERNMENT REGULATIONS AND
                 DEVELOPMENT PRIORITIES   51
                    Entering Into Profitable Long-Term Supply Contracts   52
                    Manage Fuel Supply and Fuel Price Risk  52
                    Managing Competitive Markets   52
                    Export Knowledge and Technology  53
         SHIFTS IN THE INDUSTRY   53
         IMPACT ON/OF OTHER INDUSTRIES   54
              FUELS  54
              COMMODITY PRICES  54
              EFFECT ON THE ECONOMY AS A WHOLE   55

CHAPTER SIX MARKETS BY TECHNOLOGY
     SUMMARY  56
  TABLE 12 GLOBAL CUMULATIVE ELECTRICITY GENERATING
    CAPACITY, THROUGH 2016 (GW)   56
          SUMMARY (CONTINUED)  57
  TABLE 13 GLOBAL MARKET FOR ELECTRICITY GENERATION,
    THROUGH 2016 ($ MILLIONS)  58
     COAL   58
          ROLE IN THE ELECTRICITY INDUSTRY   58
          INDUSTRY TRENDS  59
  TABLE 14 GLOBAL COAL ELECTRICITY GENERATING CAPACITY,
    THROUGH 2016 (GW)  59
                     Coal Electricity Generation in Non-OECD Asia and the
                          U S    59
                     Coal Electricity Generation in OECD Europe and OECD
                          Asia   60
          COAL INDUSTRY FORECAST  61
  TABLE 15 GLOBAL COAL ELECTRICITY GENERATION INDUSTRY
    FORECAST, THROUGH 2016 ($ MILLIONS)  61
     NATURAL GAS  62
          ROLE IN THE ELECTRICITY INDUSTRY   62
          INDUSTRY TRENDS  62
  TABLE 16 GLOBAL NATURAL GAS ELECTRICITY GENERATION
    CAPACITY, THROUGH 2016 (GW)   63
          NATURAL GAS ELECTRICITY GENERATION INDUSTRY
               FORECAST   63
  TABLE 17 GLOBAL NATURAL GAS ELECTRICITY GENERATION
    INDUSTRY FORECAST, THROUGH 2016 ($ MILLIONS)   64
                     U S    64
                     Mexico, Brazil and Central and South America   64
                     OECD Europe  65
                     Russia   65
                   Non-OECD Europe and Eurasia other than Russia  65
                   India   65
                   Africa and the Middle East   65
   LIQUID FUELS  66
        ROLE IN THE ELECTRICITY INDUSTRY, INDUSTRY
             TRENDS, FORECAST  66
TABLE 18 GLOBAL LIQUID FUEL ELECTRICITY GENERATION
  CAPACITY, THROUGH 2016 (GW)  66
   NUCLEAR   67
        ROLE IN THE ELECTRICITY INDUSTRY   67
        INDUSTRY TRENDS  67
                   Fukushima Daiichi and the Future of Nuclear Power  67
                             Fukushima Daiichi and the   (Continued)  68
                   Diversifying Electricity Generation  69
                   Project Risk and Uncertainty  69
        EXISTING CAPACITY  69
TABLE 19 GLOBAL NUCLEAR ELECTRICITY GENERATION
  CAPACITY, THROUGH 2016 (GW)  70
        NUCLEAR ELECTRICITY GENERATION INDUSTRY
             FORECAST   70
TABLE 20 GLOBAL NUCLEAR ELECTRICITY GENERATION
  INDUSTRY FORECAST, THROUGH 2016 ($ MILLIONS)   70
   HYDROPOWER  71
        ROLE IN THE ELECTRICITY INDUSTRY   71
        INDUSTRY TRENDS  72
TABLE 21 GLOBAL HYDROPOWER ELECTRICITY GENERATION
  CAPACITY, THROUGH 2016 (GW)  72
        HYDROPOWER ELECTRICITY GENERATION INDUSTRY
             FORECAST   73
TABLE 22 GLOBAL HYDROPOWER ELECTRICITY GENERATION
  INDUSTRY FORECAST, THROUGH 2016 ($ MILLIONS)   73
   WIND   73
        ROLE IN THE ELECTRICITY INDUSTRY   73
        INDUSTRY TRENDS  74
TABLE 23 GLOBAL WIND ELECTRICITY GENERATION CAPACITY,
  THROUGH 2016 (GW)  74
        WIND ELECTRICITY GENERATION INDUSTRY FORECAST   75
TABLE 24 GLOBAL WIND ELECTRICITY GENERATION INDUSTRY
  FORECAST, THROUGH 2016 ($ MILLIONS)  75
   SOLAR   76
        ROLE IN THE ELECTRICITY INDUSTRY   76
        INDUSTRY TRENDS  76
TABLE 25 GLOBAL SOLAR ELECTRICITY GENERATION CAPACITY,
  THROUGH 2016 (GW)  77
   TABLE 26 GLOBAL SOLAR ELECTRICITY GENERATION CAPACITY,
     THROUGH 2016 (GW)  77
           SOLAR ELECTRICITY GENERATION INDUSTRY
             FORECAST   78
   TABLE 27 GLOBAL SOLAR ELECTRICITY GENERATION INDUSTRY
     FORECAST, THROUGH 2016 ($ MILLIONS)  78
   TABLE 28 GLOBAL SOLAR ELECTRICITY GENERATION INDUSTRY
     FORECAST, THROUGH 2016 ($ MILLIONS)  79
      GEOTHERMAL  80
           ROLE IN THE ELECTRICITY INDUSTRY   80
           INDUSTRY TRENDS  80
   TABLE 29 GLOBAL GEOTHERMAL ELECTRICITY GENERATION
     CAPACITY, THROUGH 2016 (GW)   81
           GEOTHERMAL ELECTRICITY GENERATION INDUSTRY
             FORECAST   81
   TABLE 30 GLOBAL GEOTHERMAL ELECTRICITY GENERATION
     INDUSTRY FORECAST, THROUGH 2016 ($ MILLIONS)   81
   TABLE 31 GLOBAL GEOTHERMAL ELECTRICITY GENERATION
     INDUSTRY FORECAST, THROUGH 2016 ($ MILLIONS)   82
      BIOMASS  82
           ROLE IN THE ELECTRICITY INDUSTRY   82
           INDUSTRY TRENDS  83
   TABLE 32 GLOBAL BIOMASS ELECTRICITY GENERATION
     CAPACITY, THROUGH 2016 (GW)  83
           BIOMASS ELECTRICITY GENERATION INDUSTRY
             FORECAST   84
   TABLE 33 GLOBAL BIOMASS ELECTRICITY GENERATION
     INDUSTRY FORECAST, THROUGH 2016 ($ MILLIONS)  84

CHAPTER SEVEN: INTELLECTUAL PROPERTY LANDSCAPE FOR
  ENERGY GENERATION  85
      TRENDS BY TECHNOLOGY FOR ALTERNATIVE ENERGY
        PATENTS  85
  FIGURE 2 PATENT APPLICATIONS BY TECHNOLOGY, <1980-2005
     (NUMBER)   86
  FIGURE 2 (CONTINUED)   87
          TRENDS BY TECHNOLOGY FOR   (CONTINUED)   88

CHAPTER EIGHT: REGIONAL ANALYSIS OF THE GLOBAL MARKET   89
     INTRODUCTION   89
          GLOBAL ELECTRICITY GENERATION TRENDS  90
     SUMMARY  90
  TABLE 34 GLOBAL ELECTRICITY GENERATING CAPACITY,
    THROUGH 2016 (GW)  91
   TABLE 35 GLOBAL ELECTRICITY GENERATION CAPACITY
     ADDITIONS BY COUNTRY/REGION, 2011-2016 (GW)   92
   TABLE 36 GLOBAL MARKET FOR ELECTRICITY GENERATION,
     THROUGH 2016 ($ MILLIONS)  93

CHAPTER NINE: ASIA  
     JAPAN   94
          INDUSTRY STRUCTURE   94
          GOVERNMENT POLICIES AND REGULATION   94
          EXISTING GENERATION  95
  TABLE 37 JAPAN'S CUMULATIVE ELECTRICITY GENERATING
    CAPACITY, THROUGH 2016 (GW)   96
          INDUSTRY FORECAST  96
  TABLE 38 JAPANESE MARKET FOR ELECTRICITY GENERATION,
    THROUGH 2016 ($ MILLIONS)  97
     SOUTH KOREA  97
          INDUSTRY STRUCTURE   98
          GOVERNMENT POLICIES AND REGULATION   98
          EXISTING GENERATION  98
  TABLE 39 SOUTH KOREA'S CUMULATIVE ELECTRICITY
    GENERATING CAPACITY, THROUGH 2016 (GW)   99
          INDUSTRY FORECAST  99
  TABLE 40 SOUTH KOREAN MARKET FOR ELECTRICITY
    GENERATION, THROUGH 2016 ($ MILLIONS)  100
     CHINA   100
          INDUSTRY STRUCTURE   101
          GOVERNMENT POLICIES AND REGULATIONS  102
          EXISTING GENERATION  103
  TABLE 41 CHINA'S CUMULATIVE ELECTRICITY GENERATING
    CAPACITY, THROUGH 2016 (GW)   103
          INDUSTRY FORECAST  104
  TABLE 42 CHINESE MARKET FOR ELECTRICITY GENERATION,
    THROUGH 2016 ($ MILLIONS)  105

CHAPTER TEN: COMPANY PROFILES
    SUMMARY  106
    COMPANIES  106
         AES CORP    106
              Overview  106
              Corporate Strategy  107
         AES GENER SA   107
              Overview  107
         CEZ AS   107
              Overview  108
              Corporate Strategy  108
CHINA RESOURCES POWER HOLDINGS CO  LTD    108
     Overview  108
     Corporate Strategy  108
CHINA YANGTZE POWER CO  LTD  109
     Overview  109
     Corporate Strategy  109
CONSTELLATION ENERGY GROUP, INC    109
     Overview  109
     Corporate Strategy  110
DATANG INTERNATIONAL POWER GENERATION CO ,
   LTD    110
     Overview  110
     Corporate Strategy  110
DOMINION RESOURCES, INC   110
     Overview  111
     Corporate Strategy  111
E ON AG   111
     Overview  111
     Corporate Strategy  111
ELECTRICITÉ DE FRANCE  112
     Overview  112
     Corporate Strategy  112
ELETROBRAS   112
     Overview  113
     Corporate Strategy  113
ENDESA SA   113
     Overview  113
     Corporate Strategy  114
ENEL SPA  114
     Overview  114
     Corporate Strategy  114
ENERGIE BADEN-WÜRTTEMBERG AG   115
     Overview  115
     Corporate Strategy  115
ENERSIS SA  115
     Overview  115
     Corporate Strategy  116
ESKOM HOLDINGS LTD   116
     Overview  116
     Corporate Strategy  116
EXELON CORP    117
     Overview  117
     Corporate Strategy  117
HUANENG POWER INTERNATIONAL   117
     Overview  117
     Corporate Strategy  118
IBERDROLA SA  118
     Overview  118
     Corporate Strategy  118
INTERNATIONAL POWER PLC  118
     Overview  119
     Corporate Strategy  119
J-POWER/ELECTRIC POWER DEVELOPMENT CO , LTD 119
     Overview  119
     Corporate Strategy  119
MIDAMERICAN ENERGY HOLDINGS CO    120
     Overview  120
NEXTERA ENERGY, INC   120
     Overview  120
     Corporate Strategy  121
NRG ENERGY INC 121
     Overview  121
     Corporate Strategy  121
NTPC LTD    122
     Overview  122
     Corporate Strategy  122
PUBLIC SERVICE ENTERPRISE GROUP INC   122
     Overview  122
     Corporate Strategy  123
RUSHYDRO JSC   123
     Overview  123
     Corporate Strategy  123
RWE AG  124
     Overview  124
     Corporate Strategy  124
SAUDI ELECTRICITY COMPANY  124
     Overview  124
     Corporate Strategy  125
SCOTTISH & SOUTHERN ENERGY PLC  125
     Overview  125
     Corporate Strategy  125
SEMPRA ENERGY  125
     Overview  126
     Corporate Strategy  126
SOUTHERN COMPANY   126
     Overview  126
     Corporate Strategy  126
TATA POWER CO , LTD   127
    Overview  127
    Corporate Strategy  127
TOKYO ELECTRIC POWER CO , INC    127
    Overview  128
    Corporate Strategy  128
VATTENFALL AB   128
    Overview  128
    Corporate Strategy  129