This report analyzes the worldwide markets for Green Marketing in US$ Billion. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.  Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 308 companies including many key and niche players such as Canon, Inc., Cereplast, Inc., Del Monte Foods, Fairmont Hotels & Resorts, Inc., Frito-Lay North America, Inc., General Electric Company, General Motors Company, Herman Miller, Inc., Mary Kay, Inc., Nike, Inc., The Clorox Company, The Procter & Gamble Company, Toyota Motor Corporation, Unilever N.V, and Wal-Mart Stores, Inc.  Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

GREEN MARKETING 								MCP-6272
A GLOBAL STRATEGIC BUSINESS REPORT


                                            CONTENTS



  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS                       1
      Study Reliability and Reporting Limitations                          1
      Disclaimers                                                          2
      Data Interpretation & Reporting Level                                3
       Quantitative Techniques & Analytics                                 3
      Product Definitions and Scope of Study                               3

  2. INDUSTRY OVERVIEW                                                     4
      Green Marketing: A Buoyant Market                                    4
      Recession and Green Marketing                                        5
      Current and Future Analysis                                          5
       Growth Drivers                                                      6
      Challenges & Issues with Green Marketing Initiatives                 6
       Credibility of Environmental Claims                                 7
       Consumer Perceptions - Not Always Right                             7
       Future Relevance of Present Environmental Decisions: 
       	A Persistent Issue                                                 7
       Bowing Down to Competitive Pressures                                7
       Pressure of Cost Reduction and Profit Enhancement                   7
       Development of Standards                                            8
       Over-Ambitious Presumptions                                         8

  3. MARKET DYNAMICS                                                       9
      The Role of Environmental Labels                                     9
      Internet - The Medium for Information Dispersal                      9
      Investment Initiatives of Green Companies                            10
      Government Funding for Green Initiatives                             10
      Green Packaging for Food and Beverage Market                         10
      Green Packaging - The Role of Bioplastics                            10
       Bioplastics - Are They Truly Biodegradable?                         11
       Grappling with Ethical Challenges                                   11
      Sustainability in Beauty Packaging Market                            12
      Green Trends in Buildings                                            12
      Green Marketing & Children’s Wear Industry                           12
      Energy Conservation in ICT Sector                                    12
      Household Cleaning Products                                          13
      Green Marketing in Apparel Industry                                  13
       High Cost Hampers Sales                                             14
       Focus on Waste Reduction                                            14
       Significant Influence of Regulations and Standards                  14

  4. PRODUCT OVERVIEW                                                      15
      Green Marketing - An Introduction                                    15
       Social, Retail, Environmental Aspects of Green Marketing            15
       The Need for Green Marketing                                        16
      Historical Perspective                                               16
      ‘Green’ Products                                                     17
       Green Initiatives of Select Companies                               17
       Life Cycle Analysis: Determining Product’s Greenness                18
      How is Green Marketing Different from Other Advertising Forms?       18
      The Four Ps of Green Marketing                                       19
      Businesses & Green Marketing Initiatives                             20
       Regulatory Pressure                                                 21
        Regulatory Specifications in Select Countries                      22
       Social Responsibility                                               22
       Cost/Profit Factors                                                 22
       Competitive Pressures                                               22
      Green Consumer                                                       23
      Levels of Green Marketing                                            23
       Transformative Green Marketing                                      23
       Normative Green Marketing                                           24
       Strategic and Operative Green Marketing                             24
      Eco-Sponsoring and Eco-Labeling                                      25

  5. PRODUCT INNOVATIONS/INTRODUCTIONS                                     26
      Whirlpool Unveils Duet                                               26
      Whirlpool Unveils ‘Green Generation’ Range of Resource-Saving
       Appliances                                                          26
      Kimberly-Clark Unveils Scott Naturals Smart Flush Bags               26
      Green Irene Unveils Enzyme Cleaners                                  27
      SAPOS Unveils Natural Cleaners and Green Cleaning Products           27
      Newell Rubbermaid Introduces Paper Mate Biodegradable                27
      Unilever Unveils Sustainable Living Plan                             28
      Sunchips Rolls Out First-Ever Fully Compostable Chip Bag             28
      Great Atlantic & Pacific Tea Unveils Green Way                       28
      Seayu Enterprises Unveils Clean+Green                                28
      Martha Stewart Enters into Agreement with Hain Celestial             29
      Clorox Unveils Green Wipes                                           29
      iGo Unveils Green Laptop Charger                                     29
      Betagro Introduces Kooling Max                                       29
      GRIP Promotions Introduces Green Alternative for Unattractive
       Appliances                                                          30
      Clorox Introduces Range of Natural Cleaning Products                 30
      Marcal Paper Mills Unveils Marcal Small Steps                        30

  6. RECENT INDUSTRY ACTIVITY                                              31
      Siegwerk Takes Over Environmental Inks                               31
      ULC Standards Takes Over TerraChoice                                 31
      P&G Unveils Green Marketing Efforts                                  32
      Newell Rubbermaid Brands Enters into Partnership with TerraCycle™    32
      Cereplast Collaborates with Oculus3D                                 32
      HGTV Enters into Partnership with Serta                              33
      Duane Reade Announces EcoClub Customer Reward Program                33
      GM Produces Chevrolet Volt Parts Using Recycled Plastic Booms        33
      Ethicalsuperstore.com Merges with Natural Collection                 34
      Ethos Environmental Collaborates with Thrive Worldwide               34
      Frito-Lay North America Partners with TerraCycle                     34
      Cryobanks International Undertakes Paperless Marketing Initiative    35
      Homeland Integrated Security Systems Promotes Cyber Tracker          35
      Invicta Group and United Fuel Savers Ink Marketing Agreement         35

  7. FOCUS ON SELECT KEY PLAYERS                                           36
      Canon, Inc. (Japan)                                                  36
      Cereplast, Inc. (US)                                                 36
      Del Monte Foods (US)                                                 36
      Fairmont Hotels & Resorts, Inc. (Canada)                             37
      Frito-Lay North America, Inc. (US)                                   37
      General Electric Company (US)                                        38
      General Motors Company (US)                                          38
      Herman Miller, Inc. (US)                                             38
      Mary Kay, Inc. (US)                                                  39
      Nike, Inc. (US)                                                      39
      The Clorox Company (US)                                              40
      The Procter & Gamble Company (US)                                    40
      Toyota Motor Corporation (US)                                        41
      Unilever N.V (The Netherlands)                                       41
      Wal-Mart Stores, Inc. (US)                                           42

  8. GLOBAL MARKET PERSPECTIVE                                             43
      Table 1: World Recent Past, Current and Future Analysis for
      Green Marketing by Geographic Region - US, Canada, Japan,
      Europe, Asia-Pacific, Latin America, and Rest of World Markets
      Independently Analyzed with Annual Revenue Figures in US$
      Billion for Years 2009 through 2017 (includes corresponding
      Graph/Chart)                                                         43

      Table 2: World Historic Review for Green Marketing by
      Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
      Latin America, and Rest of World Markets Independently
      Analyzed with Annual Revenue Figures in US$ Billion for Years
      2003 through 2008 (includes corresponding Graph/Chart)               44

      Table 3: World 15-Year Perspective for Green Marketing by
      Geographic Region - Percentage Breakdown of Annual Revenues
      for US, Canada, Japan, Europe, Asia-Pacific, Latin America,
      and Rest of World Markets for Years 2003, 2010 and 2017
      (includes corresponding Graph/Chart)                                 45

  9. THE UNITED STATES                                                     46
      A.Market Analysis                                                    46
        Trend Towards Green Products and Services                          46
        Eco-Awareness Drives Green Marketing                               46
        Recession Fails to Ebb Green Marketing Growth                      47
         Impact of Recession on Recyclables                                48
        Impact of Eco-labels on Consumer Purchasing Pattern                48
        Green Marketing Defies Market Norms                                49
         Table 4: Number of New Sustainable Product Launches
         (2004-2008) (includes corresponding Graph/Chart)                  49
        FTC GreenGuides for Green Marketing Claims                         49
         Environmental Claims Requiring Substantiation as per FTC’s
          GreenGuides                                                      50
         Proposed Updates Related to Green Marketing Claims in the
          GreenGuides                                                      51
         Clarity in Claims                                                 52
        Targeting Specific Consumer Segments                               52
        Challenges Facing Green Marketing                                  52
         Lack of Unified Definition                                        52
         Falsified Claims                                                  52
         High Cost                                                         53
         Limited Recall Value                                              53
        Internet: An Effective Medium for Promoting Green Marketing        53
        Overview of Select Green Sectors                                   54
         Green Buildings                                                   54
          Table 5: Resource Consumption and Emissions of Buildings
          as % of Total Emissions and Resources in the US                  54
          Benefits of Green Buildings                                      55
          Demand for Green Building Materials to Exhibit Continuous
           Growth                                                          55
          Certification and Standards for Green Marketing                  56
         Green Household Products                                          56
         Green Vehicles                                                    57
         Green Packaging                                                   57
          Recycled Content Packaging & Biodegradable Plastic - High
           Growth Prospects                                                58
          Bottled Water: Facing Environmentalists’ Disapproval             58
         Green Foods                                                       58
          Organic Food Products Marketing - Affected by Recession          59
         Pet Products                                                      59
         Apparel                                                           59
          Green Marketing in Garment Industry                              59
         Green Power                                                       60
          Green Power Marketing                                            60
      B.Market Analytics                                                   61
        Table 6: US Recent Past, Current and Future Analysis for
        Green Marketing Analyzed with Annual Revenue Figures in US$
        Billion for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       61

        Table 7: US Historic Review for Green Marketing Analyzed
        with Annual Revenue Figures in US$ Billion for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  62

  10. CANADA                                                               63
       Market Analysis                                                     63
        Table 8: Canadian Recent Past, Current and Future Analysis
        for Green Marketing Analyzed with Annual Revenue Figures in
        US$ Billion for Years 2009 through 2017 (includes
        corresponding Graph/Chart)                                         64

        Table 9: Canadian Historic Review for Green Marketing
        Analyzed with Annual Revenue Figures in US$ Billion for
        Years 2003 through 2008 (includes corresponding Graph/Chart)       64

  11. JAPAN                                                                65
       Market Analysis                                                     65
        Table 10: Japanese Recent Past, Current and Future Analysis
        for Green Marketing Analyzed with Annual Revenue Figures in
        US$ Billion for Years 2009 through 2017 (includes
        corresponding Graph/Chart)                                         65

        Table 11: Japanese Historic Review for Green Marketing
        Analyzed with Annual Revenue Figures in US$ Billion for
        Years 2003 through 2008 (includes corresponding Graph/Chart)       66

  12. EUROPE                                                               67
      A.Market Analysis                                                    67
        Outlook                                                            67
        European Efforts in Green Marketing                                67
        Consumer Skepticism - A Major Challenge                            67
        Green Investments on the Rise                                      67
        Green Buildings                                                    68
        Germany                                                            68
        United Kingdom                                                     68
         Green Marketing in the Times of Recession                         68
      B.Market Analytics                                                   69
        Table 12: European Recent Past, Current and Future Analysis
        for Green Marketing by Geographic Region - France, Germany,
        Italy, UK, Spain, Russia, and Rest of Europe Markets
        Independently Analyzed with Annual Revenue Figures in US$
        Billion for Years 2009 through 2017 (includes corresponding
        Graph/Chart)                                                       69

        Table 13: European Historic Review for Green Marketing by
        Geographic Region - France, Germany, Italy, UK, Spain,
        Russia, and Rest of Europe Markets Independently Analyzed
        with Annual Revenue Figures in US$ Billion for Years 2003
        through 2008 (includes corresponding Graph/Chart)                  70

        Table 14: European 15-Year Perspective for Green Marketing
        by Geographic Region - Percentage Breakdown of Annual
        Revenues for France, Germany, Italy, UK, Spain, Russia, and
        Rest of Europe Markets for Years 2003, 2010 and 2017
        (includes corresponding Graph/Chart)                               71

  13. ASIA-PACIFIC                                                         72
      A.Market Analysis                                                    72
        Outlook                                                            72
        Australia                                                          72
         Green Trend in IT                                                 72
      B.Market Analytics                                                   73
        Table 15: Asia-Pacific Recent Past, Current and Future
        Analysis for Green Marketing Analyzed with Annual Revenue
        Figures in US$ Billion for Years 2009 through 2017 (includes
        corresponding Graph/Chart)                                         73

        Table 16: Asia-Pacific Historic Review for Green Marketing
        Analyzed with Annual Revenue Figures in US$ Billion for
        Years 2003 through 2008 (includes corresponding Graph/Chart)       73

  14. LATIN AMERICA                                                        74
       Market Analysis                                                     74
        Table 17: Latin American Recent Past, Current and Future
        Analysis for Green Marketing Analyzed with Annual Revenue
        Figures in US$ Billion for Years 2009 through 2017 (includes
        corresponding Graph/Chart)                                         74

        Table 18: Latin American Historic Review for Green Marketing
        Analyzed with Annual Revenue Figures in US$ Billion for
        Years 2003 through 2008 (includes corresponding Graph/Chart)       75

  15. REST OF WORLD                                                        76
      A.Market Analysis                                                    76
        Outlook                                                            76
        South Africa                                                       76
      B.Market Analytics                                                   77
        Table 19: Rest of World Recent Past, Current and Future
        Analysis for Green Marketing Analyzed with Annual Revenue
        Figures in US$ Billion for Years 2009 through 2017 (includes
        corresponding Graph/Chart)                                         77

        Table 20: Rest of World Historic Review for Green Marketing
        Analyzed with Annual Revenue Figures in US$ Billion for
        Years 2003 through 2008 (includes corresponding Graph/Chart)       77


 COMPETITIVE LANDSCAPE

     Total Companies Profiled: 308 (including Divisions/Subsidiaries - 326)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                    232
     Canada                                12
     Japan                                  7
     Europe                                42
      France                                3
      Germany                              10
      The United Kingdom                   12
      Italy                                 1
      Rest of Europe                       16
     Asia-Pacific (Excluding Japan)        30
     Latin America                          3
     ------------------------------------------