Today, consumers, both household and enterprise, delve for larger screens, multimedia capabilities and higher reliability. Convergence of entertainment, computer and telecommunication service is also on the horizon. With the change of format and transmission characteristics of video signal, entertainment TV is going digital. HDTV is a revolutionary technology in the television industry that produces pictures far sharper and clearer than the television most of us use today. High-definition televisions are available in four different display technologies - Projection, Directview Cathode Ray Tube (CRT), Liquid Crystal Display (LCD) and Plasma.

The television industry is going strong with the shift from analog to digital system. Conversion involves replacing or upgrading nearly every hardware equipment in the television industry, from television sets to international broadcast infrastructure, including cameras, transmitters, and telecommunication lines. Digital cable along with the digital broadcasting and satellite are the key elements for the transition to HDTV. The HDTV technology, despite being around since early 1980s, has been slow to penetrate due to the high cost involved. 
 

TABLE OF CONTENTS 

HIGH DEFINITION TELEVISION (HDTV)			BMR-4019


                                      CONTENTS



  1. METHODOLOGY                                                           1
      Study Reliability and Reporting Limitations                          1
      Disclaimers                                                          2
      Quantitative Techniques & Reporting Level                            3

  2. GLOBAL MARKET OVERVIEW AND OUTLOOK                                    4
      Introduction                                                         4
      Major Manufacturers                                                  5
      Market Trends                                                        5
       Consumers, the Major Factor for HDTV Growth                         5
       High Definition's Exalted Impact                                    5
       Innovative Features Drive HDTV Sales                                6
       Overwhelming Display Technologies                                   6
       Set Prices Take Plunge                                              7
       Transition to Digital Television                                    7
       Conversion Leads HDTV Transition                                    7
       DVB-T Becoming the Global DTV Standard                              8
       Set-Top Boxes Facilitate Digital Transition                         8
        STB Market                                                         9
       Digital TV STB Market Poised to Grow                                9
       Robust Developments in Related Technologies Spur HDTV Market        9
       Thinner & Widescreen TVs Sell More                                  9
       HDTV to Boost Video Segment Growth                                  9
       Sports Stimulate HDTV Market Demand                                 10
       HDTV Enters Developing Economies                                    10
      Issues                                                               10
       High Cost Overshadows Technology                                    10
       HDTV Needs Heavy Promotion                                          10
       Programmers and Cable Operators Must Join the Force                 10
       Need for Reliable Satellite Services                                11
       Distribution - Terrestrial/Satellite/Cable                          11
       HDTV Over Cable                                                     11
       HD Signals: Prone to Piracy!                                        12
       Other Issues of Importance                                          12
        Need for New Equipment                                             12
        Impact on Communities                                              12
        HDTV Format                                                        12
        HDTV Standard                                                      13
        Bandwidth Limitation                                               13
        Illusory Product Identity                                          13
       HDTV - Major Obstacles to Market Acceptance                         13
      Factors Influencing Growth                                           13
       Product Knowledge                                                   13
       Program Availability                                                14
       Distribution - Terrestrial/Satellite/Cable                          14
       Receptive Pricing                                                   15

  3. PRODUCT FACTS                                                         15
      HDTV Projection Display                                              15
      Direct-View (CRT) HDTV Displays                                      16
      Integrated Direct-View HDTV Sets                                     16
      Flat-Panel High-Definition TV Sets                                   16

  4. PRICING AND DISTRIBUTION                                              16
      Price - A Major Barrier to Even Out                                  16
      Retailers Need to Push Harder                                        16

  5. CORPORATE DEVELOPMENTS                                                17
      Matsushita Electric to Become Panasonic Corporation                  17
      Panasonic and Comcast to Develop New Products with Tru2way™
       Technology                                                          17
      Samsung Unveils Series 7 Plasma HDTV                                 17
      Sony Introduces 17 New BRAVIA® LCD HDTV Models                       18
      Matsushita Introduces 150-inches Plasma TV                           18
      Toshiba Introduces New SOC Solution for High Definition LCD TV       18
      LG Electronics Unveils Four Plasma HDTV Series                       18
      Toshiba and Ikegami Collaborate to Develop Advanced Video
       Production System                                                   18
      I/OMagic to Enter into HDTV Market                                   19
      JVC Launches New LCD TV Line                                         19
      JVC Introduces New Range of Digital Entertainment Products           19
      Mitsubishi America Introduces Nine HDTVs                             19
      Sony Introduces 70-inch HDTV                                         20
      Sony Introduces First Internet Video Compatible BRAVIA® HDTV         20
      Panasonic Introduces LIFI™ HDTV                                      20
      Sharp Unveils HD LCD TV for B-B Market                               20
      Hitachi Unveils Ultra-Thin HDTV                                      20
      Sharp Offers New AQUOS® LCD HDTVs for Hospitality Industry           21
      Sharp Introduces 19 Inch AQUOS® LCD Television                       21
      SAMSUNG Unveils 70-inch HD LCD TV                                    21
      Samsung Introduces Slim DLP HDTV                                     21
      Samsung to Supply OLED Panels for HDTVs                              21
      Hitachi to Unveil Large Screen HDTVs                                 22
      JVC Launches New Projector                                           22
      JVC Develops HD Engine for Large Screen Displays                     22
      Panasonic Unveils 1080p HD Series of Plasma TVs                      22
      Suning Introduces Low-priced HDTV                                    22

  6. MAJOR PLAYERS                                                         23
      LG Electronics (South Korea)                                         23
      Matsushita Electric Industrial Co., Ltd. (Japan)                     23
       Victor Company of Japan, Ltd. (Japan)                               23
       JVC Company of America (USA)                                        24
      Mitsubishi Digital Electronics America, Inc. (USA)                   24
      Samsung Electronics Co., Ltd (South Korea)                           24
       Samsung Electronics America (USA)                                   24
      Sony Corporation (Japan)                                             24
       Sony Electronics Inc. (USA)                                         25
      Toshiba Corporation (Japan)                                          25
       Toshiba America Electronic Components, Inc. (USA)                   25

  7. GLOBAL MARKET ANALYTICS                                               26

  8. THE UNITED STATES                                                     29
      US HDTV Industry: Overview & Outlook                                 29
       HDTV Penetration                                                    29
       A Big War in Personal Video Recording on the Anvil                  29
       24P Augments Broadcasting Flexibility                               29
      US HDTV Broadcasting: An Overview                                    29
       US Broadcast Industry Firms up with the HDTV Industry               30
      Market Trends/Issues                                                 30
       HDTV Fast Catching Up                                               30
       US HDTV Market Looks Up                                             31
       Increasing Demand for Flat-Panel HDTVs                              31
       Increasing Role of Cable TV                                         31
      Issues                                                               31
       Equipment Manufacturers Unsettled on Standard Format                31
       Cross Industry Agreement on Digital Copy Protection                 32
       Need for Differentiated Content                                     32
       CableCARDs Short Supply Restrains HDTV Market                       32
       Expensive HDTV Sets Give Consumers Pause                            32
       Trouble in Carrying both Digital and Analog Signals                 33
       Stopping Piracy: Customers Don't Seem to be Happy                   33
      Regulatory Environment                                               33
       2006 - The Mandatory Deadline for Digitalization of TV
        Broadcasting                                                       33
       Regulation for ATSC Digital Tuners and CableCARD Slots in TVs       33
       FCC Mandates Over-the-Air Broadcasters Transmit DTV Signals         34
       FCC Lays Out Labeling Regulations                                   34
        Deadlines Set by FCC for Transition to Digital Mode                34
       Factors Influencing Growth                                          34
        Digital Transmission through Cable System                          34
        Program Transmission through Bandwidth Efficient QAM               35
        Market Drivers                                                     35
        Market Restraints                                                  35
       Evolution of the US HDTV industry                                   36
        Incoherent Efforts                                                 36
        Congress Tough on Digital Transition                               36
        Issues Critical to the Success of HDTV                             37
         Program Transmission through Bandwidth Efficient QAM              37
         Cable Goes its Own Way                                            37
         Controversy over Modulation Standards                             37
         HDTV Gaining Pace                                                 38

  9. CANADA                                                                39
      Industry Overview                                                    39
       Canadian DTV/HDTV Industry Readies for the Transition               39
       Increasing Demand for Set-Top Boxes                                 40
      Market Trends/Issues                                                 40
       Canada Backs the 8-VSB Standard over COFDM                          40
       Canadian Radio-Television and Telecommunications Commission
        Frames Market-Driven Policy                                        40
       Role of Cable Industry in the Canadian DTV Transition               41

  10. JAPAN                                                                42
      Japanese HDTV Industry - A Prologue                                  42
      Market Overview                                                      42
       Key Hurdles to Digital Switchover                                   43
       Government Backs the Industry                                       43
      Market Trends/Issues                                                 43
       Less Programs, Yet Price Remains High!                              43
       Japanese Choose Widescreen Television                               43

  11. EUROPE                                                               44

  a. France                                                                49

  b. Germany                                                               50

  c. The United Kingdom                                                    50

  d. Italy                                                                 52

  e. Spain                                                                 53

  f. Rest of Europe                                                        53

  12. ASIA-PACIFIC                                                         54
      Industry Overview and Outlook                                        54
       Asia-Pacific - A Huge Potential HDTV Market                         55
       Investments in AC Plasma Displays Rise Rapidly                      55
      Major Markets                                                        55
       Australia                                                           55
        Market Overview                                                    55
        Market Trend/Issues                                                56
       China                                                               57
        Industry Overview                                                  57
        Market Trends/Issues                                               58
       Singapore                                                           59
        Market Trends/Issues                                               59
        Singapore Selects DVB Standard over ATSC System                    59
        Singapore Issues Five Temporary DTV Licenses to Tap the HDTV
         Market                                                            59
       South Korea                                                         59
        Korea Builds Up Broadcasting Infrastructure                        59

  13. LATIN AMERICA                                                        60
      Central and South American Countries Adopt ATSC Standard             60

  14. REST OF WORLD                                                        61
      Factors Influencing Growth                                           61
       Market Drivers                                                      62
        Increasing usage of DVDs                                           62
      Market Restraints                                                    62
       High Replacement Cost                                               62
       Inadequate Infrastructure                                           62
       Vast Spread of Analog Television                                    62


 EXHIBITS

      Table 1: Global HDTV Market by Region for the Period 2007-2015
      (Sales in Thousand Units)

      Table 2: Percentage Breakdown of Global HDTV Market by Region
      for the Years 2008 & 2012

      Table 3: Global HDTV Capable Sets Market by Region for the
      Period 2007-2015 (Sales in Thousand Units)

      Table 4: Percentage Breakdown of Global HDTV Capable Sets
      Market by Region for the Years 2008 & 2012

      Table 5: Global Integrated HDTV Sets Market by Region for the
      Period 2007-2015 (Sales in Thousand Units)

      Table 6: Percentage Breakdown of Global Integrated HDTV Sets
      Market by Region for the Years 2008 & 2012

      Table 7: Percentage Breakdown of Leading Players in the US
      Digital TV Market - 2004

      Table 8: Percentage Breakdown of the US HDTV Broadcasting
      Market by Distribution Type - 2008

      Table 9: HDTV Market by Product Segment in the US: 2007-2015
      (Sales in Thousand Units)

      Table 10: Percentage Breakdown of HDTV Market by Product
      Segment in the US for the Years 2008 & 2012

      Table 11: Percentage Breakdown of Canadian TV Industry by
      Telecast Type - 2005

      Table 12: HDTV Market by Product Segment in Canada: 2007-2015
      (Sales in Thousand Units)

      Table 13: Percentage Breakdown of HDTV Market by Product
      Segment in Canada for the Years 2008 & 2012

      Table 14: Percentage Breakdown of Leading Players in the
      Japanese Hi-Vision Television Market - 2004

      Table 15: HDTV Market by Product Segment in Japan: 2007-2015
      (Sales in Thousand Units)

      Table 16: Percentage Breakdown of HDTV Market by Product
      Segment in Japan for the Years 2008 & 2012

      Table 17: HDTV Market by Region in Europe: 2007-2015 (Sales in
      Thousand Units)

      Table 18: Percentage Breakdown of HDTV Market by Region in
      Europe for the Years 2008 & 2012

      Table 19: HDTV Market by Product Segment in Europe: 2007-2015
      (Sales in Thousand Units)

      Table 20: Percentage Breakdown of HDTV Market by Product
      Segment in Europe for the Years 2008 & 2012

      Table 21: HDTV Market by Product Segment in France: 2007-2015
      (Sales in Thousand Units)

      Table 22: Percentage Breakdown of HDTV Market by Product
      Segment in France for the Years 2008 & 2012

      Table 23: HDTV Market by Product Segment in Germany: 2007-2015
      (Sales in Thousand Units)

      Table 24: Percentage Breakdown of HDTV Market by Product
      Segment in Germany for the Years 2008 & 2012

      Table 25: HDTV Market by Product Segment in the UK: 2007-2015
      (Sales in Thousand Units)

      Table 26: Percentage Breakdown of HDTV Market by Product
      Segment in the UK for the Years 2008 & 2012

      Table 27: HDTV Market by Product Segment in Italy: 2007-2015
      (Sales in Thousand Units)

      Table 28: Percentage Breakdown of HDTV Market by Product
      Segment in Italy for the Years 2008 & 2012

      Table 29: HDTV Market by Product Segment in Spain: 2007-2015
      (Sales in Thousand Units)

      Table 30: Percentage Breakdown of HDTV Market by Product
      Segment in Spain for the Years 2008 & 2012

      Table 31: HDTV Market by Product Segment in Rest of Europe:
      2007-2015 (Sales in Thousand Units)

      Table 32: Percentage Breakdown of HDTV Market by Product
      Segment in Rest of Europe for the Years 2008 & 2012

      Table 33: HDTV Market by Product Segment in Asia-Pacific:
      2007-2015 (Sales in Thousand Units)

      Table 34: Percentage Breakdown of HDTV Market by Product
      Segment in Asia-Pacific for the Years 2008 & 2012

      Table 35: HDTV Market by Product Segment in Latin America:
      2007-2015 (Sales in Thousand Units)

      Table 36: Percentage Breakdown of HDTV Market by Product
      Segment in Latin America for the Years 2008 & 2012

      Table 37: HDTV Market by Product Segment in Rest of World:
      2007-2015 (Sales in Thousand Units)

      Table 38: Percentage Breakdown of HDTV Market by Product
      Segment in Rest of World for the Years 2008 & 2012


 COMPANIES PROFILED

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