This report analyzes the Global market for Mobile Content Services in US$ Million. Annual estimates and forecasts are provided for the period 2006 through 2015. The report profiles 70 companies including  AT&T Inc., Bharti Airtel Limited, China Telecom Corporation Limited, FusionOne Inc., NTT Docomo, SK Telecom, Sprint Nextel Corporation, T-Mobile USA Inc., Telstra Corporation Ltd., Thumbplay Inc., Verizon Wireless, Virgin Mobile USA, Electronic Arts, Inc., EA Mobile, Inc., Jadestone Group AB, Jadestone Group AB., Research In Motion Limited, Square Enix Holdings Co. Ltd, and Square Enix Holdings Co. Ltd.  Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

MOBILE CONTENT SERVICES								MCP-6062
A GLOBAL STRATEGIC BUSINESS REPORT


                                         CONTENTS


  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

      Study Reliability and Reporting Limitations                       I-1
      Disclaimers                                                       I-2
      Data Interpretation & Reporting Level                             I-3
       Quantitative Techniques & Analytics                              I-3
      Product Definitions and Scope of Study                            I-3


 II. EXECUTIVE SUMMARY

  1. INDUSTRY OVERVIEW                                                  II-1
      A Curtain Raiser                                                  II-1
      Key Statistics:                                                   II-2
       Table 1: Global Mobile Entertainment Market (2006 & 2010):
       Percentage Share Breakdown of Value Sales by Category
       (includes corresponding Graph/Chart)                             II-2
      Mobile Content Services: Current Scenario                         II-2
      Impact of Recession                                               II-3
       Could Credit Crunch Hurt Mobile Content Revenues?                II-3
      Finding Opportunities in Fraught Economic Conditions              II-3
       Shrinking Purchasing Power                                       II-3
       Rising Unemployment                                              II-4
      Noteworthy Trends and Issues                                      II-4
       Young People Drive Lot of Mobile Content Usage                   II-4
       Enterprise: A Critical Segment for Mobile  Data Providers        II-4
       Mobile Social Networking, User-Generated Content  Will Drive
        Mobile Content                                                  II-5
       Personalised Mobile Content Services:  A Form of Articulacy      II-5
       SMS to Dominate Worldwide Messaging Revenues                     II-5
        Premium SMS: The New Money Spinner                              II-6
       MMS, IMS: Next Generation Mobile Messaging                       II-6
       Premium Mobile Content Market to Thrive,  Post Recession         II-7
       Mobile Advertising Deriving Opportunities  from Recession        II-7
       Mobile Games Will Enjoy Healthy Growth                           II-7
        3G Mobile Communications Offer a Business Case  for Mobile
         Gaming                                                         II-8
        Women: Major Revenue Spinners  in the Mobile Games Market       II-8
        Mobile Mania!                                                   II-8
        Ad-Funded Mobile Games                                          II-9
       Mobile Music Is Key to World MME Service Market                  II-9
        Innovations Drive Mobile Music Market                           II-9
      Key Challenges to Market                                          II-10
       Availability of “Free” Content Cause Premium  Mobile Services
        Unreasonable                                                    II-10
       A Shift in Preferences For Expenditures of  Consumer Dollars     II-10
       Technology Barriers                                              II-10

  2. REGIONAL MARKET OVERVIEW                                           II-11
      North America                                                     II-11
       Mobile Gaming - 'All Set' to Grow                                II-11
       MME Services to Witness Growth                                   II-11
       Mobile TV - A Major Contributor to MME Services                  II-11
       Ringtones On a Decline Growth Trajectory                         II-11
      Key Statistics:                                                   II-12
       Table 2: US Market for Premium Mobile Downloadable Content
       and Applications (2007 & 2010): Percentage Share Breakdown of
       Mobile Informational Service Revenue by Application (includes
       corresponding Graph/Chart)                                       II-12

       Table 3: US Market for Mobile Video Service (2007):
       Percentage Share Breakdown of Revenue by Application
       (includes corresponding Graph/Chart)                             II-12

       Table 4: US Market for Mobile Music (2007): Percentage  Share
       Breakdown of Revenue by Application (includes corresponding
       Graph/Chart)                                                     II-12

       Table 5: Mobile Content Market in US (Q2 2008): Breakdown of
       Users by Service Type (includes corresponding Graph/Chart)       II-13

       Table 6: Mobile Gamers in the US (2008): Percentage Share
       Breakdown by Gender                                              II-14

       Table 7: Mobile Game Publishing Market in the US (Q2 2008):
       Percentage Share Breakdown of Value Sales by Key Players
       (includes corresponding Graph/Chart)                             II-14

       Table 8: Top 5 Mobile Game Publishers in the US (Q2 2008):
       Breakdown of Number of Downloads by Key Players (in Millions)
       (includes corresponding Graph/Chart)                             II-14

       Table 9: North American Mobile Gaming Industry (2007):
       Percentage Breakdown of Dollar Sales of Leading Players - EA
       Mobile, Glu Mobile, Gameloft, Capcom Entertainment, Namco,
       Hands-On Mobile, GOSUB 60, Konami, Superscape, RealNetworks
       and Others (includes corresponding Graph/Chart)                  II-15
      Europe                                                            II-15
       Market Overview                                                  II-15
       Increasing Mobile Broadband Penetration Will Spur  Mobile
        Content Services                                                II-15
       Mobile Games to Spur Demand for MME Services                     II-16
       Inferior Visual Quality Inhibit Growth of Mobile TV              II-16
       Key Statistics:                                                  II-16
        Table 10: Mobile Content Market in Western Europe (2005):
        Percentage Share Breakdown of Value Sales by Service Type
        (includes corresponding Graph/Chart)                            II-16

        Table 11: Mobile Content Market in Europe (2010F):
        Percentage Share Breakdown of Value Sales by Service Type
        (includes corresponding Graph/Chart)                            II-17
      Asia-Pacific                                                      II-17
       Market Overview                                                  II-17
       Asian Mobile Content Applications Market                         II-17
        ARPUs To Decline in Mature Mobile Messaging  Market             II-18
        Asian Mobile Video Services Market                              II-18
        Asian Mobile TV Market                                          II-18
       Australia                                                        II-18
        SMS Outrun Other Data Services                                  II-18
       Japan                                                            II-19
        Overview                                                        II-19
       Key Statistics:                                                  II-19
        Table 12: Japanese Mobile Content Market (2006): Percentage
        Share Breakdown of Value Sales by Segment (includes
        corresponding Graph/Chart)                                      II-19
       China                                                            II-20
        Overview                                                        II-20
        Mobile Gaming Market                                            II-20
        Customization Nature Keeps Mobile Advertising  Spending on
         the Rise                                                       II-20
       India                                                            II-20
        Outlook                                                         II-20
        Mobile Gaming Poised for Robust Growth                          II-21
         Table 13: Indian Gaming Industry (2009): Percentage Share
         Breakdown by Gaming Platform - Mobile, PC and Internet
         (includes corresponding Graph/Chart)                           II-21
        Mobile TV Services in India - An Overview                       II-21
        Future of Mobile Content Services                               II-22
       South Korea                                                      II-22
        Overview                                                        II-22
        Tough Market Conditions                                         II-22
      Latin America                                                     II-23
       Market Overview                                                  II-23
       Adult Mobile Content to Witness Growth                           II-23
       Key Statistics:                                                  II-23
        Table 14: Argentine Mobile Messaging Market (2006 & 2008):
        Percentage Share of Revenues by Service Type - SMS and MMS      II-23

        Table 15: Brazilian Mobile Messaging Market (2006 & 2008):
        Percentage Share of Revenues by Service Type - SMS and MMS      II-24

        Table 16: Chilean Mobile Messaging Market (2006 & 2008):
        Percentage Share of Revenues by Service Type - SMS and MMS      II-24

        Table 17: Colombian Mobile Messaging Market (2006 & 2008):
        Percentage Share of Revenues by Service Type - SMS and MMS      II-24

        Table 18: Mexican Mobile Messaging Market (2006 & 2008):
        Percentage Share of Revenues by Service Type - SMS and MMS      II-24

        Table 19: Venezuelan Mobile Messaging Market (2006 & 2008):
        Percentage Share of Revenues by Service Type - SMS and MMS      II-24

        Table 20: Argentine Mobile Content Services Market (2006 &
        2008): Percentage Breakdown of Revenue by Service Type
        (includes corresponding Graph/Chart)                            II-25

        Table 21: Argentine Mobile Content Services Market (2005):
        Percentage Breakdown of Revenue by Company (includes
        corresponding Graph/Chart)                                      II-25

        Table 22: Brazilian Mobile Content Services Market (2006 &
        2008): Percentage Breakdown of Revenue by Service Type
        (includes corresponding Graph/Chart)                            II-26

        Table 23: Brazilian Mobile Content Services Market (2005):
        Percentage Breakdown of Revenue by Company (includes
        corresponding Graph/Chart)                                      II-26

        Table 24: Chilean Mobile Content Services Market (2006 &
        2008): Percentage Breakdown of Revenue by Service Type
        (includes corresponding Graph/Chart)                            II-27

        Table 25: Chilean Mobile Content Services Market (2005):
        Percentage Breakdown of Revenue by Company (includes
        corresponding Graph/Chart)                                      II-27

        Table 26: Columbian Mobile Content Services Market (2006 &
        2008): Percentage Breakdown of Revenue by Service Type
        (includes corresponding Graph/Chart)                            II-28

        Table 27: Columbian Mobile Content Services Market (2005):
        Percentage Breakdown of Revenue by Company (includes
        corresponding Graph/Chart)                                      II-28

        Table 28: Mexican Mobile Content Services Market (2006 &
        2008): Percentage Breakdown of Revenue by Service Type
        (includes corresponding Graph/Chart)                            II-29

        Table 29: Mexican Mobile Content Services Market (2005):
        Percentage Breakdown of Revenue by Company (includes
        corresponding Graph/Chart)                                      II-29

        Table 30: Venezuelan Mobile Content Services Market  (2006 &
        2008): Percentage Breakdown of Revenue by Service Type
        (includes corresponding Graph/Chart)                            II-30

        Table 31: Venezuelan Mobile Content Services Market (2005):
        Percentage Breakdown of Revenue by Company (includes
        corresponding Graph/Chart)                                      II-30
      Rest of World                                                     II-31
       Middle East                                                      II-31
       South Africa                                                     II-31

  3. PRODUCT OVERVIEW                                                   II-32
      Introduction                                                      II-32
      Types of Mobile Content Services                                  II-32
       Mobile Messaging Services                                        II-32
        Short Messaging Service (SMS)                                   II-32
        Multimedia Messaging Service (MMS)                              II-33
        Other Messaging Services                                        II-33
       Mobile Browsing                                                  II-34
       Mobile Games                                                     II-34
       Mobile Music                                                     II-34
       Mobile Video and Radio                                           II-34
       Mobile TV                                                        II-35
       Wallpapers/Images                                                II-35
       Alerts                                                           II-35

  4. RECENT INDUSTRY ACTIVITY                                           II-36
      Bharti Airtel Signs Deal with Manchester United                   II-36
      Zed Takes Over Player X                                           II-36
      MobiTV Enters Into Partnership with Sun Microsystems              II-36
      Twistbox Entertainment Signs Distribution Agreement  with
       Private Media Group                                              II-36
      Azuki Systems and Ad Infuse Sign Partnership  Agreement           II-37
      FusionOne Enters into Partnership with Networks  In Motion        II-37
      Media-Saturn Holding Acquires Majority Interest in 24-7
       Entertainment                                                    II-37
      Zain Signs Partnership Agreement with Rotana                      II-37
      mjoy Signs Agreement with FMD                                     II-38
      Verizon Collaborates with FusionOne                               II-38
      Tanla Solution Enters into Joint Venture with ZED  Worldwide      II-38
      Sumitomo Acquires Minority Stake in Merchantrade                  II-38
      FusionOne Enters into Partnership with Susteen                    II-39
      Telstra Takes Over Chinese Telecom Service  Operators             II-39
      NetSol Technologies Europe Signs LOI with ID  Interactive         II-39
      Sybase Acquires Paybox Solutions                                  II-39
      m-Wise Enters into Partnership with Boltcel                       II-40
      Research In Motion to Acquire Chalk Media                         II-40
      BET Mobile Enters into Partnership with PlayPhone                 II-40
      INgrooves Enters into Agreement with Myxer                        II-40
      IMI Takes Over dx3                                                II-40
      Mobivention Takes Over Airmotion's Content Business               II-41
      PlayPhone Takes Over Pitch Entertainment Group                    II-41
      Mandalay Media Merges with Twistbox Entertainment                 II-41
      New Motion Merges with Traffix                                    II-41
      Droplet Technology Takes Over Sipcall                             II-42
      Neomobile SpA Signs Agreement with Arena Mobile                   II-42
      STC Establishes a Mobile Content JV                               II-43
      Mandalay Media Acquires AMV Holding Limited                       II-43
      FoneNet and Guangdong TV Signs Contract                           II-43
      News Corp Takes Over Jamba                                        II-43
      Alcatel-Lucent Acquires Motive                                    II-43
      Whoop acquires XOsphere                                           II-44
      Mukta Arts Purchases Coruscant Tec                                II-44
      InfoGin Signs Agreement with Microsoft                            II-44
      Reliance Communications Signs Agreement with  BBC World News      II-44
      Zed Takes Over Mobitween                                          II-44
      Info2cell.com Enters into Partnership with Future TV              II-45
      Globe Takes Over EGG                                              II-45
      Ofer Media Acquires Minority Stake in Logia Mobile                II-45
      FusionOne Enters into Partnership with Five  Companies            II-45
      Diemo Enters into Agreement with XIUS-bcgi                        II-45
      Mobopia and Access Enter into Strategic Partnership               II-46
      Sybase 365 Purchases Hubbing Service                              II-46
      PlayPhone Enters into Partnership with Virgin  Mobile USA         II-46
      New Motion Takes Over Assets of Ringtone.com                      II-47
      Teleunit to Divest Minority Interest in Neomobile                 II-47
      Conmio and TietoEnator Sign Deal with DNA                         II-47
      Tanla Solutions Acquires Stake in Openbit OY                      II-47
      Qualcomm and Universal Music Group Ink Agreement to  Enhance
       Direct-to-Consumer Mobile Services                               II-48
      Firehot Solutions and Amika Mobile Sign Partnership  Agreement
       to Offer SMS Services                                            II-48
      dotMobi Takes Over Mowser's Intellectual  Property Assets         II-48
      MobiVentures Takes Over Purepromoter Limited                      II-49
      Zodiac Interactive Divests Zodiogo                                II-49
      MobiVentures Takes Over Move2Mobile                               II-49
      Contec Innovations and Danet Signs Agreement  for Mobile
       Services Delivery                                                II-49
      Artificial Life and Thumbplay Sign Agreement                      II-49
      Navteq Enters into Partnership with Telefonica                    II-50
      ClearSky Mobile Media and Guamcell Sign Contract                  II-50
      Microsoft Chooses Viigo to Showcase Mobile Services               II-50
      LMT Chooses Irdeto's Mobile TV Security Solution                  II-50
      SendMe and IODA Enter into Partnership                            II-51
      China Mobile Teams up with 724 Solutions                          II-51
      SendMe Enters into Agreement with EMI Music                       II-51
      Artificial Life Collaborates with PlayPhone                       II-51
      WIN Acquires Pocket Group                                         II-52
      Claro Bags Contract from Amdocs                                   II-52
      Call Genie Takes Over PhoneSpots                                  II-52

  5. PRODUCT LAUNCHES                                                   II-53
      Saba Unveils Saba Publisher 9.0                                   II-53
      Mobile Distillery Unveils Alembic 2.0                             II-53
      DIDMO Launches Magmito                                            II-53
      ABC Mobile Unveils New Website                                    II-54
      iLoop Mobile Introduces mFinityâ ¢ Version 4.9                    II-54
      FutureDial Unveils Retail Management Solution  Version 4.0        II-54
      Discovery Communications Launches Mobile  Content Services        II-54
      Starfish Mobile International, Telekom Network Malawi  Partner
       to Launch Mobile Content Services                                II-55
      Sprint Selects ChangingWorlds to Deliver Mobile  Services         II-55
      Info2cell, ADU Ink Joint Venture to Offer MMS and  SMS Content
       Services                                                         II-55
      AIS, TrueMove, and DTAC Select MCN to launch SMS  Triggered
       Search Services                                                  II-56
      PT Media Nusantara Citra and PT Trikomsel Oke Introduce
       Mobile Content Services                                          II-56
      BSNL Rolls Out 3G Mobile and Voice Data Services                  II-56
      Private Media Group and Mobile Streams Unveil  Private.mobi       II-56
      MobiTV Rolls Out Optimized Delivery Server                        II-57

  6. FOCUS ON SELECT PLAYERS                                            II-58
      Network Operators/Service Providers                               II-58
       AT&T Inc (USA)                                                   II-58
       Bharti Airtel Limited (India)                                    II-58
       China Telecom Corporation Limited (China)                        II-58
       FusionOne Inc. (USA)                                             II-58
       NTT Docomo (Japan)                                               II-59
       SK Telecom (Korea)                                               II-59
       Sprint Nextel Corporation (USA)                                  II-59
       T-Mobile USA Inc. (USA)                                          II-59
       Telstra Corporation Ltd (Australia)                              II-59
       Thumbplay Inc (USA)                                              II-60
       Verizon Wireless (USA)                                           II-60
       Virgin Mobile USA (USA)                                          II-60
      Application Developers/ Content Service Providers                 II-60
       Electronic Arts, Inc. (USA)                                      II-60
        EA Mobile, Inc. (USA)                                           II-61
       Jadestone Group AB (Sweden)                                      II-61
       Hands-On Mobile, Inc. (USA)                                      II-61
       Research In Motion Limited (Canada)                              II-62
       Square Enix Holdings Co. Ltd (USA)                               II-62
        Eidos Plc (UK)                                                  II-62

  7. GLOBAL MARKET PERSPECTIVE                                          II-63
      Table 32: World Recent Past, Current & Future Analysis for
      Mobile Content Services by Geographic Region - North America,
      Europe, Asia-Pacific, Latin America and  Rest of World Markets
      Independently Analyzed with Annual Sales in US$ Million for
      Years 2006 through 2015 (includes corresponding Graph/Chart)      II-63

      Table 33: World 10-Year Perspective for Mobile Content
      Services by Geographic Region - Percentage Breakdown of Dollar
      Sales for North America, Europe, Asia-Pacific, Latin America
      and Rest of World for Years 2006, 2009 & 2015 (includes
      corresponding Graph/Chart)                                        II-64


III. COMPETITIVE LANDSCAPE

     Total Companies Profiled: 70 (including Divisions/Subsidiaries - 71)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                    32
     Canada                                3
     Japan                                 2
     Europe                               15
      France                               1
      Germany                              1
      The United Kingdom                   4
      Italy                                2
      Spain                                1
      Rest of Europe                       6
     Asia-Pacific (Excluding Japan)       14
     Middle East                           4
     Africa                                1
     ------------------------------------------