As hanset technology continues to improve, increasingly more mobile devices are offering mobile email services. Consequently email is being positioned as a feasible communication method around the world. The days of mobile email being predominantly used by enterprise users are fading. So what are the financial opportunities in the consumer email market?

The transformation of handsets and the way they are thought of by consumers is changing. Smartphones and Blackberrys are no longer perceived to be a phone solely operated by the business user. The integration of such features as multimedia players and embedded cameras, coupled with more consumer-friendly price plans are helping handsets appeal to a wider audience. Are you taking the appropriate actions to improve mobile email adoption?

Every day 210 million emails are sent over fixed line internet, with sending and receiving emails being the most popular activity carried out on the internet followed by search. The ability to carry out email whilst on the move thus has huge potential and will be attractive to a huge pool of clientele. But can operators overcome the challenge of convincing consumers to use mobile email rather than SMS or MMS for example? How can you get the mobile email message across to consumers? Will consumers only use Blackberrys or can other Smartphones capture a big enough share of the mobile email market? What methods are your competitors utilising at the moment?

Technology vendors play a critical role in the proliferation of mobile email. The latest technology is helping to merge the consumer and enterprise markets together with users being able to handle numerous different email accounts from one device. This is also being complemented by the latest handset trends such as the inclusion of full QWERTY keyboards or touch screens, thus attracting users from both the enterprise and consumer markets. What role does your service or product play? How can you affect these markets?

Reading this exclusive management report will tell you the following:

• How will consumer email differ from enterprise email?
• What actions must be taken in order to increase mobile email usage?
• What affect will mobile email have on the likes of SMS, IM and social networking?
• What will be the dominant mobile email technologies?
• Who will use mobile email and for what purposes?
• Which geographical regions lead the way in terms of mobile email adoption? How will this change in the future?

The latest management report will provide you with valuable insight in to a market that has already taken off in a number of regions and is set to do so in many more around the world. Many consumers have the ability to immediately utilise mobile email already in their pocket, but are unaware of this. With further handset development, marketing and pricing in place however, it is set to become very important in the mobile world. How will email affect other communication methods? Can you afford to take no action and wait to find out?

Who needs to read this report?

• Mobile Operators
• Handset Manufacturers
• Webmail Providers
• Technology Vendors



TABLE OF CONTENTS

1.      Executive Summary
1.1.    Current Climate
1.2.    How has the Market Progressed?
1.3.    Vendors in the Market
1.4.    Consumer email future

2.      Introduction
2.1.    Benefits of Email
Chart 2.1: World Internet Usage
Chart 2.2: US Most Popular Internet Activities
2.1.1.  Consumer Email
2.1.2.  Enterprise Email
2.2.    Webmail
Chart 2.3: Most Popular Search Engines in Selected Areas, June 2008
2.3.    Email Moving to Mobile
2.4.    Email Moving to Mobile
2.5.    Focus of this Report

3.      Background and Current Landscape
3.1.    Mobile Vs Fixed Line
Chart 3.1: Fixed-Line Internet Penetration Rates, January 2009
Chart 3.2: Mobile Phone Penetration, January 2009
3.2.    Email in the Mobile Market
Table 3.1: Mobile Phone Connections by Bearer Technology
Chart 3.3: India Mobile Internet Users
Table 3.2: UK Internet User Statistics, July 2008
Chart 3.4: UK PC/laptop Email v Mobile Email Usage
3.3.    Data Revenues
Chart 3.5: Mobile Data Traffic by Geography
Table 3.3: Mobile Data Traffic by Geography
3.3.1.  Unlimited Data Plan Necessity?
3.3.1.1.        More than a Phone
3.4.    SMS Popularity
Chart 3.6: SMS Usage in the UK, 2008 - 2014
3.4.1.  SMS Under Threat?
3.4.2.  Email in Japan
Chart 3.7: Difference in Character Limit, SMS v i-mode
Figure 3.1: i-mode Pictogram Examples
3.5.    Smartphone Usage
Chart 3.8: World Smartphone Shipments, 2009 - 2014
Chart 3.9: Smartphone Shipments as a percentage of total handsets
shipped in 2009.
Chart 3.10: Smartphone shipments as a percentage of total handset
shipments, 2008 - 2014
3.6.    User Interface
3.6.1.  QWERTY Keyboards
3.6.2.  Screen Size
3.7.    Mobilising Email Accounts
3.8.    Barriers for Mobile Email
3.8.1.  Popularity of Broadband
Chart 3.11: Global Broadband Internet Access, 2007 - 2008
Chart 3.12: UK Residential Broadband Connections by Headline Speed,
September 2008
Table 3.4: Mobile Phone Achievable Speeds
3.8.2.  Competition with SMS
3.8.3.  Differences between Enterprise and Consumer Email
3.8.4.  Background and Current Landscape Overview

4.      Technologies and Standards
4.1.    Push Email
4.2.    Synchronisation
4.3.    SyncML
Table 4.1: The SyncML Initiative
4.3.1.  ActiveSync
4.4.    Technical Protocols
4.4.1.  P-IMAP
Table 4.2: Oracle Partners in Development of P-IMAP
4.4.2.  LEMONADE
4.5.    Technology Overview

5.      Technology Vendors and Synchronisation
5.1.    Technology Vendors
5.1.1.  Critical Path
5.1.1.1.        Mobile Email from Memova
5.1.1.2.        Personalisation
5.1.1.3.        Next-Generation of Memova
5.1.2.  Emoze
5.1.2.1.        Consumer Edition
5.1.2.2.        Enterprise Edition
5.1.3.  Inexbee
5.1.4.  OZ Communications
5.1.4.1.        Email Services
5.1.4.1.1.      OZ Consumer Email
Figure 5.1: OZ Consumer Email Screenshot
5.1.4.1.2.      OZ SmartMail
Figure 5.2: OZ SmartMail Screenshot
5.1.4.2.        Nokia Acquisition
5.1.4.3.        Why have Nokia acquired OZ Communications?
Table 5.1: Nokia Mobile Social Media and Communications Agreements,
2006-2008
5.1.4.3.1.      Abandon Intellisync?
5.1.5.  SEVEN
Table 5.2: SEVEN content partners
Table 5.3:  Selected SEVEN Networks mobile email deployments
5.1.5.1.        INQ
5.1.5.2.        Customer Survey
Chart 5.1: SEVEN World Customer Communication Types Used
Chart 5.2: SEVEN User Email Type
5.1.5.3.        SEVEN Overview
5.1.6.  Good Technology
5.1.6.1.        Visto's Acquisition
5.1.6.1.1.      Good Technology Products
5.1.6.1.2.      Visto Products
5.1.6.2.        What impact will the new Good Technology have?
5.1.7.  Technology Vendors Overview
5.2.    Synchronisation
5.2.1.  Apple
5.2.1.1.        MobileMe
Table 5.4: MobileMe Pricing
5.2.2.  Funambol
5.2.2.1.        Ad-based Open Source Push Email
5.2.2.2.        Funambol v7.1 and v8
5.2.3.  Google
Table 5.5: Google Sync Technology Supported Handsets
5.2.4.  Nexthaus
Table 5.6: Nexthaus Partners
5.2.4.1.        SyncJe
Table 5.7: Nexthaus SyncJe Email-compatible Devices
5.2.5.  Synchronica
5.2.5.1.        Synchronica Mobile Gateway
Table 5.8: Synchronica Mobile Gateway Supported Email Servers
5.2.5.2.        Synchronica SimpleMail
5.2.5.3.        Synchronica Overview
5.2.5.4.        Synchronisation Overview

6.      Operators and Manufacturers
6.1.    Operators
6.1.1.  3
6.1.1.1.        Email on the Move
Table 6.1: 3 Email on the Move Services
6.1.1.2.        Unlimited Push Email
6.1.2.  Orange
6.1.2.1.        Orange World
Table 6.2: Orange UK WAP enabled email sites
Table 6.3: Orange World Pricing
6.1.3.  Pay As You Go Blackberry Facilitating Mobile Email
6.1.4.  Vodafone
6.1.4.1.        Web Email
6.1.4.2.        Vodafone Email Plus
6.1.5.  Operators Overview
6.2.    Manufacturers
Chart 6.1: Mobile Phone Market Share, September 2008
Chart 6.2: Smartphone Market Share, September 2008
6.2.1.  Acer
6.2.2.  Apple
Chart 6.3: Apple iPhone Sales, December 2007 - December 2008
6.2.3.  Hewlett Packard
6.2.4.  Nokia
6.2.4.1.        Messaging
Table 6.4: Nokia Messenger Compatible Devices
Table 6.5: Nokia Messenger Compatible Countries
6.2.4.2.        Mail on Ovi
6.2.4.3.        Nokia Overview
6.2.4.3.1.      Mobile Email to be as commonplace as SMS?
6.2.5.  Motorola
Chart 6.4: Motorola Mobile Devices Net Sales, Q4 2007 - Q4 2008
6.2.5.1.        Defeat in Email?
6.2.6.  Palm
6.2.7.  HTC/T-Mobile/Google
6.2.7.1.        G1 Phone
6.2.8.  RIM
Chart 6.5: RIM Revenue, Q3 Fiscal 2008 - Q3 Fiscal 2009
Chart 6.6: RIM Revenue Share, Q3 Fiscal 2009
6.2.8.1.        Blackberry
6.2.8.1.1.      Handset Progression
Figure 6.1: Blackberry 857
6.2.8.1.1.1.    SureType
Figure 6.2: SureType Handset Comparison
6.2.8.1.1.2.    Blackberry Pearl
6.2.8.1.1.3.    Blackberry Curve
6.2.8.1.1.4.    SurePress
Figure 6.3: Blackberry Handset Progression Timeline (side of page)
6.2.9.  RIM Overview
6.3.    Manufacturers Overview

7.      Future Strategies and Points of Interest
7.1.    What Generation will utilise Mobile Email?
Chart 7.1: PC/laptop Email Usage, 2004-2009
7.1.1.  What will email be used for?
Chart 7.2: Business Email v Consumer Email Ratio, 2009-2014
7.2.    Pricing
7.2.1.  Pricing Strategies
7.3.    Why choose Email over SMS?
7.4.    Handset Development
7.4.1.  What Impact Will Convergence Have?
7.4.2.  Affect of IM and Social Networks?
Table 7.1: Internet Sector Growth, December 2007-December 2008
7.5.    Revenue
Chart 7.3: Mobile Consumer Email Revenue, 2009-2014

8.      Conclusions and Recommendations
8.1.    Recommendations
8.1.1.  For Mobile Operators
8.1.2.  For Mobile Manufacturers
8.1.3.  For Webmail Providers
8.1.4.  For Technology Vendors

Companies Listed

3
Acer
Alltel
Amobee
AOL
Apple
AT&T
China Mobile
Critical Path
Emoze
Enpocket
Ericsson
Etilsat
Fujitsu
Funambol
Good Technology
Google
Helio
Hewlett Packard
HTC
IBM
Inexbee
INQ
Intellisync
KDDI
Kyocera
LG
Linux
Lotus
Loudeye
Matsushita
Microsoft
Motorola
Navteq
Nexthaus
Nokia
NTT DoCoMo
O2
Open Mobile Alliance
Oracle
Orange
OZ Communications
Palm
Plazes
Psion
Qualcomm
RIM
Samsung
Sanyo
SEVEN
Sharp
Siemens
Sony Ericsson
Sprint Nextel
Starfish Software
Sun Microsystems
Symbian
Synchronica
SyncML Initiative
Tele2
Telefonica
Telenor
T-Mobile
Twango
Vimpelcom
Visto
Vodafone
Yahoo