Loading... Please wait...

Mobile Messaging Services - Global Strategic Business Report

Price:
USD $3,950.00
ISBN/SKU #:
GIA-MCP1328
Research Group:
Global Industry Analysts
Date of Publication:
June 2006
Select License:



Summary

This report analyzes the worldwide markets for Mobile Messaging Services in US$ Million. The major products segments analyzed are Short Messaging Services (SMS) (Basic-Short Messaging Services (B-SMS)), and Advanced-Short Messaging Services (A-SMS)), Multimedia Message Service (MMS), Mobile Email, and Others (Includes Mobile Instant Messaging & Push-to-Talk). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America, and Middle East. Annual forecasts are provided for each region for the period of 2000 through 2010. The report profiles 120 companies including many key and niche players worldwide such as Network Operators/Service Providers are China Mobile Communications Corp, Cingular Wireless LLC, FarEasTone Telecommunications Co. Ltd, HSL, Hutchison 3G UK Ltd, KDDI Corp, Meteor Mobile Communications, Mobile 365, NTT DoCoMo, O2 PLC, Orange S.A., Radiolinja, SK Telecom, Sprint Nextel Corp, Swisscom Group, Telefonica Group, Telefónica Móviles, Telenor Group, T-Mobile, Turkcell, Vodafone Group PLC, J-Phone Co., Ltd., Verizon Wireless, Application Developers/ Content Service Providers are Air2Web, Inc., Colibria AS, Comverse, Inc, Ecrio, Inc, Followap Ltd, InfoSpace, Inc, MATERNA Information & Communications, Research In Motion\BlackBerry, MessageVine, Openwave Systems, Inc, OZ Communications, Inc, Mobile Device Vendors are Ericsson, Inc, Motorola, Inc, Nokia Corp, and Palm, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

MOBILE MESSAGING SERVICES							MCP-1328
A GLOBAL STRATEGIC BUSINESS REPORT


                                            CONTENTS


  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS


 II. EXECUTIVE SUMMARY

  1. Industry Overview                                                  II-1
      A Curtain Raiser                                                  II-1
       Market Share Statistics                                          II-2
        Table 1: Global Mobile Communication Market (2004-2006):
        Percentage Breakdown of Mobile Data Revenues ByCategory -
        Messaging, Premium Messaging, Downloads, Browsing, Internet,
        Java, Music, Video Streaming and Mobile Payments (includes
        corresponding Graph/Chart)                                      II-2

        Table 2: Worldwide Mobile Industry (2002): Number of Mobile
        Subscribers in Select Regions-North America, Europe, Latin
        America, Asia-Pacific and Middle East  (In Million)
        (includes corresponding Graph/Chart)                            II-3
      Number Speak                                                      II-3
      The Cell Phone: A Multifaceted Communication Gizmo                II-3
      The New Dawn of Mobile Messaging                                  II-4
       "Reality at Close Quarters"                                      II-4
       Evolution Fast Forwarded                                         II-5
      The Truth About Migration to MMS                                  II-6
       A Straight Talk About the Technology's Future                    II-6
       High-Flying Industry Predictions Grounded                        II-7
      Maximization of Revenues From MMS: "Talking Profits"              II-8
      Why SMS in North America Failed to Take Off?                      II-9
       Synopsized Review of Interoperability Fiasco  in North America   II-10
         Table 3: Cellular Penetration Rates in North America &
         Europe for the Years 2002, 2004 & 2006(E): A Comparison
         (includes corresponding Graph/Chart)                           II-11
        Halleluiah: SMS Enlightenment Dawns On the US                   II-11
      Future of Mobile Messaging  - "Shape of Things to Come"           II-11
       SMS: The Battle Scarred Warhorse                                 II-11
       Premium SMS: The New Money Spinner                               II-12
        Can Traditional SMS Face the MMS Gun & Not Fall?                II-12
       MMS Market Potential Extraordinaire!                             II-13
        A Peek Into What the Future Holds: Tales  from the Future       II-13
        Will It Rain Dollars for MMS?                                   II-14
         Table 4: Global MMS Market (2003): Percentage Breakdown of
         Leading Players-Ericsson, Nokia, Openwave, LogicaCMG,
         Comverse and Others  (includes corresponding Graph/Chart)      II-14
        MMS: Miles to Go Before Reaching the Mass Market                II-15
         Table 5: Worldwide Penetration Rate of MMS-Enabled Handsets
         for the Years 2004 Through 2007  (includes corresponding
         Graph/Chart)                                                   II-15
       MIM: Taking It To the Top                                        II-15
        Table 6: Worldwide Mobile Messaging Market (2003-2007):
        Penetration Rate of Instant Messaging Enabled Mobile
        Handsets (includes corresponding Graph/Chart)                   II-16
       MIM: Firing Up Young Blood                                       II-16
        Table 7: Young Subscribers Turbo Charge Instant Messaging -
        A Peek into Substantiating Numerics Taking  the US Market as
        a Demonstrative Example  (includes corresponding
        Graph/Chart)                                                    II-16

  2. Market Pulse                                                       II-17
      Clever Players Expand Their Footprint in the Industry             II-17
      Photo & Picture Messaging: The Style Catches On                   II-17
      SMS Gets Under the Skin                                           II-17
      Shine On Brightly                                                 II-18
      MMS: The Next Battlefield                                         II-18
      Swearing by the Digital Entertainment Norms,  MMS Casts a Long
       Shadow in ME                                                     II-19
      Value Added Messaging: The In Thing                               II-19
       Table 8: Global Mobile Messaging Market (2005-2008): Annual
       Revenues from Value-Added Mobile Messaging Services (In US$
       Billion) (includes corresponding Graph/Chart)                    II-20
       Mobile Commerce: The New Service In the Offing                   II-20
       LBS: A Truly Out-Of-The-Box Service                              II-20
        How Does It Work?                                               II-21
       Fixed Line to Mobile SMS: A Smart  Marketing Strategy            II-21
       Videomail- An Integral Full-Service of 3G Environment            II-21
      WIM: Playing At Center Court                                      II-22
       Table 9: Worldwide Mobile Messaging Services Market
       (2005-2009): Number of Wireless Instant Messages Sent
       Breakdown by Segment- Public IM and Enterprise IM  (In
       Billion) (includes corresponding Graph/Chart)                    II-22
      Creaking Infrastructure Cripples SMS Adoption  in North America   II-22
        Table 10: North American Mobile Messaging Market
        (2003-2007): Number of SMS Subscribers In Millions (includes
        corresponding Graph/Chart)                                      II-23
      Integrated Messaging Experience: An Antidote to  Cheer Up
       Messaging Experience                                             II-23
      Migration to 3G Networks, Slow But Steady                         II-24
      Spam: A Major Threat to Mobile Messaging                          II-24
       Table 11: Worldwide Mobile Messaging Market (2003-2007):
       Percentage Breakdown of Messages Received by
       Category-Legitimate Email, Spam, Other Policy Violations  and
       Viruses (includes corresponding Graph/Chart)                     II-25
      Mobile Marketing: Media World Clamber on to the  Mobile Bandwagon II-25
        SMS Based Advertising: Players Tread with  Utmost Care          II-26
          Table 12: Global Percentage Breakdown of Most Widely Used
          Wireless Advertising Communication Channels-Combination,
          SMS, WAP, Voice Activation, Multimedia Audio, Multimedia
          Video, I-mode and Others for the Year 2005 (includes
          corresponding Graph/Chart)                                    II-26
      SMS-To-TV: Gain in Popularity                                     II-27
      A Peek Into Complex Regional Dynamics                             II-27
       Spotting the Winners in the MMS Space                            II-27
        Asia Stands Up to the Pressure                                  II-27
       Japan: Designed For Smooth MMS Transition                        II-28

  3. Industry Organizations & Associations                              II-29
      GSM Association                                                   II-29
      Open Mobile Alliance                                              II-29
      3rd Generation Partnership Project (3GPP)                         II-29
      CDMA Development Group                                            II-30
      European Telecommunications Standards Institute (ETSI)            II-30

  4. Technology Freeze Frame                                            II-31
      Evolution of Mobile Messaging Services                            II-31
       Short Messaging Services                                         II-31
        Genesis of SMS                                                  II-31
         Table 13: Fall of the Paging Messaging Market in  the US
         (2000-2004): Annual Revenue Breakdown by Paging Technology
         -One-Way Messaging and Two-Way Messaging (In US$ Million)
         (includes corresponding Graph/Chart)                           II-31
        How SMS Made It to the Mass Market?                             II-31
        A Cross Sectional Analysis of SMS Uptake  in Geographic Markets II-32
          Table 14: North American Mobile Messaging Market
          (2003-2008): Number of SMS Subscribers In Millions
          (includes corresponding Graph/Chart)                          II-32

          Table 15: European Mobile Messaging Market (2003-2006):
          Number of SMS Subscribers In Millions (includes
          corresponding Graph/Chart)                                    II-32

          Table 16: Asia-Pacific Mobile Messaging Market
          (2003-2006): Number of SMS Subscribers In Millions
          (includes corresponding Graph/Chart)                          II-33

          Table 17: Japanese Mobile Messaging Market  (2003-2006):
          Number of SMS Subscribers In  Millions (includes
          corresponding Graph/Chart)                                    II-33
        Compelling Advantages of SMS                                    II-33
        SMS Today: An Up-To-Date Perspective                            II-33
        A Peek into Demographic Consumer Clusters                       II-34
       Multi-Media Messaging Services                                   II-34
        MMS: A Primer                                                   II-34
         Table 18: Worldwide MMS Market (2003-2006):  Number of
         MMS-enabled Mobile Phone Shipments  (In Millions) (includes
         corresponding Graph/Chart)                                     II-34
        Taut Competition in the SMS Sphere Brings MMS  Into the
         Limelight                                                      II-35
        Major Challenges                                                II-35
        What Are Players Doing About It?                                II-35
        MMS Penetration in North America & Europe                       II-36
         Table 19: North American Mobile Messaging Market
         (2003-2008): Number of MMS Subscribers In  Millions
         (includes corresponding Graph/Chart)                           II-36

         Table 20: European Mobile Messaging Market (2003-2006):
         Number of MMS Subscribers In Millions  (includes
         corresponding Graph/Chart)                                     II-36
      Evolution of Mobile Network Technologies                          II-36
       First Generation Networks (1G)                                   II-36
       Second Generation Networks (2G)                                  II-37
       2.5 Generation Technology (2.5G)                                 II-37
       Third Generation Networks (3G)                                   II-37
        Value Chain in 3G                                               II-38
        Stimulants for the Development of 3G                            II-38
        Mobile Networks That Support 3G Services                        II-39
         Universal Mobile Telecommunications  Systems (UMTS)            II-39
         Enhanced Data for GSM Evolution (EDGE)                         II-39
         Growth Inhibitors                                              II-39
       Fourth Generation Networks (4G)                                  II-39
      Market Data/Statistics                                            II-40
       Table 21: Worldwide Mobile Communication Technology (2004):
       Percentage Breakdown of Subscribers on Network
       Technologies-GSM, CDMA 1X, TDMA, CDMA, PDC,  iDEN, 3GSM, CDMA
       1X EV-DO and Analog  (includes corresponding Graph/Chart)        II-40

       Table 22: Worldwide Mobile Industry (2005): Number of Mobile
       Phone Connections Ranked by Bear Technology- GSM, CDMA2000
       1Xm, TDMA, CDMAOne, PDC, WCDMA, iDEN, CDMA2000 1xEV-DO, and
       Analog (In Million) (includes corresponding Graph/Chart)         II-40

       Table 23: Worldwide Mobile Communication Technology
       (2002-2007): Percentage Breakdown of Investments  in Network
       Infrastructure (includes corresponding Graph/Chart)              II-41
       Worldwide Commercial Deployment of 3G Networks:  Breakdown by
        Leading Mobile Carriers in Select  Country\Region               II-41
       Worldwide Pre-Commercial* Deployment of 3G  Networks:
        Breakdown by Leading Mobile Carriers  in Select Country\
         Region                                                         II-42
       Worldwide Networks Planned/In Deployment* of 3G  Networks:
        Breakdown by Leading Mobile Carriers  in Select Country\
         Region                                                         II-42
       Worldwide 3G Networks In Trial*: Breakdown by  Leading Mobile
        Carriers in Select Country\Region                               II-42
      Early SMS Technology Platform, Its Pitfalls, &  Proposed
       Antidotes                                                        II-43
        Corking Functionality Loopholes                                 II-43
        Hybrid Architectures: A Temporary Panacea  for the Problem      II-43
        SIP: An Efficient Architecture for SMS &  MMS Transmission      II-44
          Table 24: Western European SIP-Related Revenues  in Euro
          Millions for the Years 2004 through  2007 (includes
          corresponding Graph/Chart)                                    II-44
      Gauging the Real World Impact of interoperability:   A Case Study II-44
        Interoperability: Why Is It Important?                          II-44
        Why Interoperability Issue in North America  Burns Bright?      II-45
          Scenario in North America: "Then & Now"                       II-46
        MMS-Interoperability                                            II-46

  5. Overview of Services                                               II-48
      Mobile Messaging: A Technical Exposition                          II-48
      Types of Mobile Messaging                                         II-48
       Paging Systems                                                   II-48
        One-Way Paging Systems                                          II-48
         A Functional Preview                                           II-49
        Two-Way Paging Systems                                          II-49
       Short Messaging Services                                         II-49
        A Functional Preview                                            II-49
        Classification of SMS Based on Functionality                    II-50
         Basic-Short Messaging Services                                 II-50
         Advanced Short Messaging Services                              II-50
          Enhanced Short Messaging Services                             II-50
          Smart Messaging                                               II-51
        Limitations of SMS                                              II-51
       Multimedia Messaging Services                                    II-51
        Classification of MMS                                           II-51
       SMS Juxtaposed With MMS                                          II-52
       Mobile Email                                                     II-52
        How to Operate?                                                 II-52
       Mobile Instant Messaging                                         II-52
       Push-To-Talk (PTT)                                               II-53
       Unified Messaging Services                                       II-53

  6. Service Launches/Innovations                                       II-54
      AOL Unveils New SMS Transmission and  Receipt Services            II-54
      France Telecom Receives Approval to Deploy New  Mobile Instant
       Messaging Service                                                II-54
      SFR and RIM to Introduce New BlackBerry Solutions                 II-54
      Clearhub Introduces Internet ClearPortal For  Service Providers   II-54
      BT Plans to Roll Out SMS-to-Voice Service                         II-54
      GloBul Selects MMS Solutions of Nokia to Launch  MMS in Bulgaria  II-55
      AirAsia Launches a New Flight Booking System                      II-55
      phones 4u Introduces FaceWave Mobile Messaging                    II-55
      magic4 Introduces Mobile Messaging Suite .                        II-55
      Foxtons and Assertahome Jointly Introduces  New Services          II-55
      Netsize Joins Hands with Jabber to Launch Instant  Messaging
       Services Platform                                                II-55
      Openwave Introduces Software To Facilitate  Multimedia Messaging  II-56
      IBM Launches New Wireless Instant Messaging Solution              II-56

  7. Recent Industry Activity                                           II-57
      Verizon Acquires MCI, Inc                                         II-57
      Colombia Móvil Collaborates With Mobile 365                       II-57
      WEL Corp. Selects Intelligent Messaging Network  of VeriSign      II-57
      Sprint and NEXTEL Merger to Form Sprint Nextel Corp               II-57
      Mobile 365 and MSN India Signs Strategic Alliance with  Mobile
       Operators in India                                               II-57
      Mobile 365 Inks a Strategic Mobile Alliance with Six  Mobile
       Operators in Asia                                                II-57
      PORTA Collaborates with Mobile 365                                II-58
      BSNL Enters into Wireless Network Expansion  Agreement with Nokia II-58
      Telefonica SA Acquires O2                                         II-58
      Cingular Acquires AT&T Wireless                                   II-58
      Arch Wireless, Inc. and Metrocall Holdings, Inc.  Merge to
       form USA Mobility, Inc                                           II-58
      MessageVine and InphoMatch Partners To Provide  Mobile Instant
       Messaging Services                                               II-59
      iTouch Acquires Jippii Mobile Entertainment  from Saunalahti      II-59
      Mobile 365 Receives License to Operate in China                   II-59
      Telecom Serbia Selects MMS Center & Mobile Data  Gateway of
       Comverse                                                         II-59
      Verizon Wireless Acquires PCS Spectrum Licenses  of NextWave      II-59
      Unisys Joins Hands with Nokia to Market MMS Solutions             II-59
      Ericsson, Inc. Merges with Mobeon                                 II-60
      OZ Collaborates with Nokia To Provide Mobile  Instant Messaging   II-60
      LogicaCMG Signs Partnership Agreement with Dejima                 II-60
      Hull Truck Theatre Selects Interactive Messaging  Platform of
       mkodo                                                            II-60
      UK Mobile Operators Collaborates With Each Other                  II-60
      Orange Inks Interconnect Agreement with T-Mobile                  II-60
      Orange Incorporates Amacis Visibility Platform                    II-61
      MobileSys & mBlox Merge to Establish Global  Mobile Messaging
       Powerhouse                                                       II-61
      Tecnomen Oyj Bags Contract From Mobile  Telecommunication Company II-61
      Unisys Bags Contract From PTK Centertel of Poland                 II-61
      Novell Signs Marketing Agreement with PalmSource                  II-61
      Infowave Software Collaborates with Microsoft Corp                II-61
      Tencent Initiates Marketing Campaign to Promote  IM & Wireless QQ II-62
      FarEasTone Acquires KG Telecom                                    II-62
      Comverse Acquires Odigo Inc                                       II-62
      Nokia Signs a Supply Agreement with Radiolinja Origo              II-62

  8. Focus On Select Global Players                                     II-63
      Network Operators/Service Providers                               II-63
       China Mobile Communications Corp. (China)                        II-63
       Cingular Wireless LLC (USA)                                      II-63
       FarEasTone Telecommunications Co. Ltd. (Taiwan)                  II-63
       HSL (UK)                                                         II-63
       Hutchison 3G UK Ltd. (Europe)                                    II-63
       KDDI Corp. (Japan)                                               II-64
       Meteor Mobile Communications (Ireland)                           II-64
       Mobile 365 (USA)                                                 II-64
       NTT DoCoMo (Japan)                                               II-64
       O2 PLC (UK)                                                      II-65
       Orange S.A. (France)                                             II-65
       Radiolinja (Finland)                                             II-65
       SK Telecom (Korea)                                               II-65
       Sprint Nextel Corp. (USA)                                        II-66
       Swisscom Group (Switzerland)                                     II-66
       Telefonica Group (Spain)                                         II-66
        Telefónica Móviles                                              II-67
       Telenor Group (Norway)                                           II-67
       T-Mobile (USA)                                                   II-67
       Turkcell (Turkey)                                                II-67
       Vodafone Group PLC (UK)                                          II-68
       J-Phone Co., Ltd. (Japan)                                        II-68
       Verizon Wireless (USA)                                           II-68
      Application Developers/ Content Service Providers                 II-68
       Air2Web, Inc. (USA)                                              II-68
       Colibria AS (Norway)                                             II-68
       Comverse, Inc. (USA)                                             II-69
       Ecrio, Inc. (USA)                                                II-69
       Followap Ltd. (USA)                                              II-69
       InfoSpace, Inc. (North America)                                  II-69
       MATERNA Information & Communications  (Germany)                  II-70
       Research In Motion\BlackBerry (USA)                              II-70
       MessageVine  (USA)                                               II-70
       Openwave Systems, Inc. (USA)                                     II-70
       OZ Communications, Inc. (Canada)                                 II-71
      Mobile Device Vendors                                             II-71
       Ericsson, Inc. (Sweden)                                          II-71
       Motorola, Inc. (USA)                                             II-71
       Nokia Corp. (USA)                                                II-71
       Palm, Inc. (USA)                                                 II-72

  9. Global Market Perspective                                          II-73
      Table 25: World Recent Past, Current & Future Analysis for
      Mobile Messaging Services by Geographic Region/Country - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America and Middle East Markets Independently Analyzed with
      Annual Revenues in US$ Million for Years 2000 through 2010
      (includes corresponding Graph/Chart)                              II-73

      Table 26: World 10-Year Perspective for Mobile Messaging
      Services by Geographic Region/Country - Percentage Breakdown
      of Revenues for US, Canada, Japan, Europe,  Asia-Pacific
      (excluding Japan), Latin America and  Middle East Markets for
      Years 2000, 2005 and 2010  (includes corresponding
      Graph/Chart)                                                      II-73

      Table 27: World Recent Past, Current & Future Analysis for
      Short Messaging Services by Geographic Region/Country - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan),  Latin
      America and Middle East Markets Independently  Analyzed with
      Annual Revenues in US$ Million for Years  2000 through 2010
      (includes corresponding Graph/Chart)                              II-74

      Table 28: World 10-Year Perspective for Short Messaging
      Services by Geographic Region/Country - Percentage Breakdown
      of Revenues for US, Canada, Japan, Europe,  Asia-Pacific
      (excluding Japan), Latin America and  Middle East for Years
      2000, 2005 and 2010  (includes corresponding Graph/Chart)         II-74

      Table 29: World Recent Past, Current & Future Analysis for
      Basic-SMS by Geographic Region/Country - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and
      Middle East Markets Independently Analyzed with Annual
      Revenues in US$ Million for Years 2000 through 2010  (includes
      corresponding Graph/Chart)                                        II-75

      Table 30: World 10-Year Perspective for Basic-SMS by
      Geographic Region/Country - Percentage Breakdown of Revenues
      for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Middle East for Years 2000, 2005 and 2010
      (includes corresponding Graph/Chart)                              II-75

      Table 31: World Recent Past, Current & Future Analysis for
      Advanced-SMS by Geographic Region/Country - US, Canada, Japan,
      Europe, Asia-Pacific (excluding Japan), Latin America and
      Middle East Markets Independently Analyzed with Annual
      Revenues in US$ Million for Years 2000 through 2010  (includes
      corresponding Graph/Chart)                                        II-76

      Table 32: World 10-Year Perspective for Advanced-SMS by
      Geographic Region/Country - Percentage Breakdown of Revenues
      for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Middle East for Years 2000, 2005 and 2010
      (includes corresponding Graph/Chart)                              II-76

      Table 33: World Recent Past, Current & Future Analysis  for
      Multimedia Messaging Services by Geographic Region/Country -
      US, Canada, Japan, Europe,  Asia-Pacific (excluding Japan),
      Latin America and  Middle East Markets Independently Analyzed
      with Annual Revenues in US$ Million for Years 2002 through
      2010  (includes corresponding Graph/Chart)                        II-77

      Table 34: World 8-Year Perspective for Multimedia Messaging
      Services by Geographic Region/Country - Percentage Breakdown
      of Revenues for US, Canada, Japan, Europe,  Asia-Pacific
      (excluding Japan), Latin America and Middle  East for Years
      2002, 2005 and 2010 (includes  corresponding Graph/Chart)         II-77

      Table 35: World Recent Past, Current & Future Analysis  for
      Mobile Email by Geographic Region/Country - US,  Canada,
      Japan, Europe, Asia-Pacific (excluding Japan),  Latin America
      and Middle East Markets Independently  Analyzed with Annual
      Revenues in US$ Million for  Years 2002 through 2010 (includes
      corresponding  Graph/Chart)                                       II-78

      Table 36: World 8-Year Perspective for Mobile Email by
      Geographic Region/Country - Percentage Breakdown of Revenues
      for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
      Latin America and Middle East for  Years 2002, 2005 and 2010
      (includes  corresponding Graph/Chart)                             II-78

      Table 37: World Recent Past, Current & Future Analysis for
      Others (Includes Mobile Instant Messaging & Push-to-Talk) by
      Geographic Region/Country - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America and Middle  East
      Markets Independently Analyzed with Annual Revenues  in US$
      Million for Years 2002 through 2010  (includes corresponding
      Graph/Chart)                                                      II-79

      Table 38: World 8-Year Perspective for Others (Includes
      Mobile Instant Messaging & Push-to-Talk) by Geographic
      Region/Country - Percentage Breakdown of Revenues for US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan),  Latin
      America and Middle East for Years 2002, 2005  and 2010
      (includes corresponding Graph/Chart)                              II-79


III. MARKET

  1. The United States                                                  III-1
      A.Market Analysis                                                 III-1
        Outlook                                                         III-1
         Mobile Messaging-A Primer                                      III-1
          Table 39: US Mobile Communication Market (2004):
          Acceptance Rate of Mobile Network Standards such as CDMA,
          TDMA/ D-AMPS and GSM 1900 (includes corresponding
          Graph/Chart)                                                  III-2
         Steep Mobile Penetration Rate Signals High Degree  of
          Acceptance...                                                 III-2
           Table 40: North American Mobile Penetration Rate for the
            Years 2002 Through 2006 (includes corresponding Graph/
             Chart)                                                     III-2
         Text Messaging in Seventh Heaven                               III-2
          Who is Texting More in the US?                                III-3
           Table 41: US Mobile Messaging Market (2004): Percentage
           Breakdown of Short Messages Sent -Ranked by Age
           Group-Generation Y (ages 18-27), Generation X (ages
           28-39), Baby Boomers (age 40-49) (Older Baby Boomers
           (ages 50-58),  and Over age 60 (includes corresponding
           Graph/Chart)                                                 III-3

           Table 42: US Mobile Messaging Market: Percentage
           Breakdown of Short Messages Sent-Ranked by Age
           Group-18-27 Years, 28-39 Years and Above 40 (includes
           corresponding Graph/Chart)                                   III-4
         Mobile Content-Growth Potential of the  Auxiliary Market       III-4
           What is it?                                                  III-4
           How to Capitalize?                                           III-4
         Businesses Benefits from Messaging  Functionalities            III-4
         Americans Quick to Latch onto Mobile  Instant Messaging        III-5
           IM: Firing Up Young Blood                                    III-5
            Table 43: Young Subscribers Turbo Charge  Instant
            Messaging - A Peek into Substantiating Numerics Taking
            the US Market as a Demonstrative Example (includes
            corresponding Graph/Chart)                                  III-6
        Photo Messaging Gaining Grounds                                 III-6
        Service Launches                                                III-6
        Strategic Corporate Developments                                III-7
        Focus on Select Players                                         III-9
      B.Market Analytics                                                III-14
        Table 44: US Recent Past, Current & Future Analysis for
        Mobile Messaging Services by Type- Short Messaging Services
        (Basic-SMS & Advanced-SMS), Multimedia Messaging Services,
        Mobile Email, and Others (Includes Mobile Instant Messaging &
        Push-To-Talk) Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2000 through 2010
        (includes corresponding Graph/Chart)                            III-14

        Table 45: US 10-Year Perspective for Mobile Messaging
        Services by Type - Percentage Breakdown of Revenues for
        Short Messaging Services (Basic-SMS and Advanced-SMS),
        Multimedia Messaging Services, Mobile Email, and Others
        (Includes Mobile Instant Messaging & Push-To-Talk) for Years
        2000, 2005 and 2010 (includes corresponding Graph/Chart)        III-15

  2. Canada                                                             III-16
      A.Market Analysis                                                 III-16
        Outlook                                                         III-16
        Market Overview                                                 III-16
        Leading Player                                                  III-16
      B.Market Analytics                                                III-17
        Table 46: Canadian Recent Past, Current & Future  Analysis
        for Mobile Messaging Services by Type - Short Messaging
        Services (Basic-SMS and Advanced-SMS), Multimedia Messaging
        Services, Mobile Email, and Others (Includes Mobile Instant
        Messaging & Push-To-Talk) Markets Independently Analyzed
        with Annual Revenues  in US$ Million for Years 2000 through
        2010  (includes corresponding Graph/Chart)                      III-17

        Table 47: Canadian 10-Year Perspective for Mobile Messaging
        Services by Type - Percentage Breakdown of Revenues for
        Short Messaging Services (Basic-SMS and Advanced-SMS),
        Multimedia Messaging Services, Mobile Email, and Others
        (Includes Mobile Instant Messaging & Push-To-Talk) for Years
        2000, 2005 and 2010  (includes corresponding Graph/Chart)       III-17

  3. Japan                                                              III-18
      A.Market Analysis                                                 III-18
        Outlook                                                         III-18
        Japan-The Trend Setter                                          III-18
         Table 48: Japanese Mobile penetration Rate for  the Years
         2002 through 2007 (includes  corresponding Graph/Chart)        III-18
        Key Players                                                     III-19
      B.Market Analytics                                                III-20
        Table 49: Japanese Recent Past, Current & Future Analysis
        for Mobile Messaging Services by Type - Short Messaging
        Services (Basic-SMS and Advanced-SMS), Multimedia Messaging
        Services, Mobile Email, and Others (Includes Mobile Instant
        Messaging & Push-To-Talk) Markets Independently Analyzed
        with Annual Revenues  in US$ Million for Years 2000 through
        2010  (includes corresponding Graph/Chart)                      III-20

        Table 50: Japanese 10-Year Perspective for Mobile Messaging
        Services by Type - Percentage Breakdown of Revenues for
        Short Messaging Services (Basic-SMS and Advanced-SMS),
        Multimedia Messaging Services,  Mobile Email, and Others
        (Includes Mobile Instant Messaging & Push-To-Talk) for Years
        2000, 2005  and 2010 (includes corresponding Graph/Chart)       III-20

  4. Europe                                                             III-21
      A.Market Analysis                                                 III-21
        Outlook                                                         III-21
         Regional Review                                                III-21
        Europe-Leading The Front                                        III-21
        SMS Revenues Set to Level Off Gradually                         III-22
        Vital Statistics                                                III-22
         Table 51: European Mobile Messaging Market (2003): Leading
         European Countries Ranked by Mobile Penetration Rate -
         Italy, Spain, United Kingdom,  Rest of Europe, Germany,
         France and Russia  (includes corresponding Graph/Chart)        III-22

         Table 52: European Mobile Messaging Market  (2004-2006):
         Percentage Breakdown of  SMS Messages Sent -Ranked by
         Application (P2P and A2P)                                      III-23

         Table 53: European Mobile Messaging Market  (2004-2006):
         Percentage Breakdown of  MMS Messages Sent -Ranked by
         Application  (P2P and A2P)                                     III-23
        Value-Added Services & Content Provide Opportunities  for
         Mobile Content Providers                                       III-23
        GPRS Springboard for 3G Networks                                III-23
         Table 54: European Mobile Industry (2002-2005): Number of
         Mobile Data Service Subscribers  Ranked by Type of
         Technology- SMS Only,  GSM/WAP service, GPRS service and
         UMTS service  (In Millions)                                    III-24
        Where Did Fixed-Line SMS Win-East or West?                      III-24
        Service Launch                                                  III-24
        Strategic Corporate Development                                 III-25
      B.Market Analytics                                                III-25
        Table 55: European Recent Past, Current & Future  Analysis
        for Mobile Messaging Services by Geographic Region/Country-
        France, Germany, United Kingdom,  Italy, Spain, Russia and
        Rest of Europe Markets Independently Analyzed with Annual
        Revenues  in US$ Million for Years 2000 through 2010
        (includes corresponding Graph/Chart)                            III-25

        Table 56: European 10-Year Perspective for Mobile Messaging
        Services by Geographic Region/Country - Percentage Breakdown
        of Revenues for France,  Germany, United Kingdom, Italy,
        Spain,  Russia and Rest of Europe Markets for  Years 2000,
        2005 and 2010 (includes  corresponding Graph/Chart)             III-26

        Table 57: European Recent Past, Current & Future Analysis
        for Mobile Messaging Services by Type - Short Messaging
        Services (Basic-SMS & Advanced-SMS), Multimedia Messaging
        Services, Mobile Email, and Others (Includes Mobile Instant
        Messaging & Push-To-Talk) Markets Independently Analyzed
        with Annual Revenues in US$ Million for Years 2000 through
        2010 (includes corresponding Graph/Chart)                       III-27

        Table 58: European 10-Year Perspective for Mobile Messaging
        Services by Type - Percentage Breakdown of Revenues for
        Short Messaging Services (Basic-SMS and Advanced-SMS),
        Multimedia Messaging Services, Mobile Email, and Others
        (Includes Mobile Instant Messaging & Push-To-Talk) for Years
        2000, 2005 and 2010  (includes corresponding Graph/Chart)       III-27

  4a. France                                                            III-28
      A.Market Analysis                                                 III-28
        Outlook                                                         III-28
        Service Launches                                                III-28
        Strategic Corporate Development                                 III-29
        Key Player                                                      III-29
      B.Market Analytics                                                III-30
        Table 59: French Recent Past, Current & Future Analysis for
        Mobile Messaging Services by Type - Short Messaging Services
        (Basic-SMS and Advanced-SMS), Multimedia Messaging Services,
        Mobile Email, and Others (Includes Mobile Instant Messaging &
        Push-To-Talk) Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2000 through 2010
        (includes corresponding Graph/Chart)                            III-30

        Table 60: French 10-Year Perspective for Mobile Messaging
        Services by Type - Percentage Breakdown of Revenues for
        Short Messaging Services (Basic-SMS and Advanced-SMS),
        Multimedia Messaging Services, Mobile Email, and Others
        (Includes Mobile Instant Messaging & Push-To-Talk) for Years
        2000, 2005 and 2010  (includes corresponding Graph/Chart)       III-30

  4b. Germany                                                           III-31
      A.Market Analysis                                                 III-31
        Outlook                                                         III-31
        Leading Player                                                  III-31
      B.Market Analytics                                                III-32
        Table 61: German Recent Past, Current & Future Analysis for
        Mobile Messaging Services by Type - Short Messaging Services
        (Basic-SMS & Advanced-SMS), Multimedia Messaging Services,
        Mobile Email, and Others (Includes Mobile Instant Messaging &
        Push-To-Talk) Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2000 through 2010
        (includes corresponding Graph/Chart)                            III-32

        Table 62: German 10-Year Perspective for Mobile Messaging
        Services by Type - Percentage Breakdown of Revenues for
        Short Messaging Services (Basic-SMS and Advanced-SMS),
        Multimedia Messaging Services, Mobile Email, and Others
        (Includes Mobile Instant Messaging & Push-To-Talk)  for
        Years 2000, 2005 and 2010 (includes  corresponding
        Graph/Chart)                                                    III-32

  4c. United Kingdom                                                    III-33
      A.Market Analysis                                                 III-33
        Outlook                                                         III-33
        Service Launches                                                III-33
        Strategic Corporate Developments                                III-34
        Key Players                                                     III-35
      B.Market Analytics                                                III-37
        Table 63: UK Recent Past, Current & Future Analysis for
        Mobile Messaging Services by Type - Short Messaging Services
        (Basic-SMS and Advanced-SMS), Multimedia Messaging Services,
        Mobile Email, and Others (Includes Mobile Instant Messaging &
        Push-To-Talk) Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2000 through 2010
        (includes corresponding Graph/Chart)                            III-37

        Table 64: UK 10-Year Perspective for Mobile Messaging
        Services by Type - Percentage Breakdown of Revenues for
        Short Messaging Services (Basic-SMS and Advanced-SMS),
        Multimedia Messaging Services, Mobile Email, and Others
        (Includes Mobile Instant Messaging & Push-To-Talk) for Years
        2000, 2005 and 2010 (includes corresponding Graph/Chart)        III-37

  4d. Italy                                                             III-38
      A.Market Analysis                                                 III-38
        Outlook                                                         III-38
      B.Market Analytics                                                III-38
        Table 65: Italian Recent Past, Current & Future Analysis for
        Mobile Messaging Services by Type - Short Messaging Services
        (Basic-SMS & Advanced-SMS), Multimedia Messaging Services,
        Mobile Email, and Others (Includes Mobile Instant Messaging &
        Push-To-Talk) Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2000  through 2010
        (includes corresponding Graph/Chart)                            III-38

        Table 66: Italian 10-Year Perspective for Mobile  Messaging
        Services by Type - Percentage Breakdown of Revenues for
        Short Messaging Services (Basic-SMS and Advanced-SMS),
        Multimedia Messaging Services, Mobile Email, and Others
        (Includes Mobile Instant Messaging & Push-To-Talk) for Years
        2000, 2005 and 2010  (includes corresponding Graph/Chart)       III-39

  4e. Spain                                                             III-40
      A.Market Analysis                                                 III-40
        Outlook                                                         III-40
        Leading Player                                                  III-40
      B.Market Analytics                                                III-41
        Table 67: Spanish Recent Past, Current & Future Analysis for
        Mobile Messaging Services by Type - Short Messaging Services
        (Basic-SMS and Advanced-SMS), Multimedia Messaging Services,
        Mobile Email, and Others (Includes Mobile Instant Messaging &
        Push-To-Talk) Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2000 through 2010
        (includes corresponding Graph/Chart)                            III-41

        Table 68: Spanish 10-Year Perspective for Mobile Messaging
        Services by Type - Percentage Breakdown of Revenues for
        Short Messaging Services (Basic-SMS and Advanced-SMS),
        Multimedia Messaging Services, Mobile Email, and Others
        (Includes Mobile Instant Messaging & Push-To-Talk) for Years
        2000, 2005 and 2010  (includes corresponding Graph/Chart)       III-41

  4f. Russia                                                            III-42
      A.Market Analysis                                                 III-42
        Outlook                                                         III-42
      B.Market Analytics                                                III-43
        Table 69: Russian Recent Past, Current & Future Analysis for
        Mobile Messaging Services by Type - Short Messaging Services
        (Basic-SMS and Advanced-SMS), Multimedia Messaging Services,
        Mobile Email, and Others (Includes Mobile Instant Messaging &
        Push-To-Talk) Markets Independently Analyzed with Annual
        Revenues in US$ Million for Years 2000 through 2010
        (includes corresponding Graph/Chart)                            III-43

        Table 70: Russian 10-Year Perspective for Mobile Messaging
        Services by Type - Percentage Breakdown of Revenues for
        Short Messaging Services (Basic-SMS and Advanced-SMS),
        Multimedia Messaging Services, Mobile Email, and Others
        (Includes Mobile Instant Messaging & Push-To-Talk) for Years
        2000, 2005 and 2010  (includes corresponding Graph/Chart)       III-43

  4g. Rest of Europe                                                    III-44
      A.Market Analysis                                                 III-44
        Outlook                                                         III-44
        Strategic Corporate Developments                                III-44
        Key Players                                                     III-45
         Network Operators/Service Providers                            III-45
         Application Developer/ Content Service Provider                III-46
         Mobile Device Vendor                                           III-46
      B.Market Analytics                                                III-47
        Table 71: Rest of Europe Recent Past, Current & Future
        Analysis for Mobile Messaging Services by Type - Short
        Messaging Services (Basic-SMS and Advanced-SMS), Multimedia
        Messaging Services, Mobile Email, and Others (Includes
        Mobile Instant Messaging & Push-To-Talk) Markets
        Independently Analyzed with Annual Revenues  in US$ Million
        for Years 2000 through 2010                                     III-47

        Table 72: Rest of Europe 10-Year Perspective for Mobile
        Messaging Services by Type - Percentage Breakdown of
        Revenues for Short Messaging Services (Basic-SMS and
        Advanced-SMS), Multimedia Messaging Services,  Mobile Email,
        and Others (Includes Mobile Instant Messaging &
        Push-To-Talk) for Years 2000,  2005 and 2010                    III-47

  5. Asia-Pacific                                                       III-48
      A.Market Analysis                                                 III-48
        Outlook                                                         III-48
        Overview of Mobile Data Applications                            III-48
         Table  73: Mobile Telecommunication Market in Asia-Pacific
         (2001-2002): Percentage Breakdown of Mobile Data
         Application Revenues By Product Type- Mobile Messaging,
         Information and Entertainment, Mobile Banking and Financial
         Services and *Others  (includes corresponding Graph/Chart)     III-49

         Table 74: MMS Market in Asia-Pacific (2002-2008): Leading
         Regions- Malaysia, Hong Kong, Australia, Taiwan, Singapore,
         India, Philippines, PRC, South  Korea, and Thailand Ranked
         by CAGR of Mobile Data Users (includes corresponding
         Graph/Chart)                                                   III-49
        ARPUs To Decline in Mature Mobile  Messaging Market             III-49
         Table 75: Mobile Messaging Market in Asia Pacific:
         Percentage of Average Revenue Per User in Select Regions -
         China, Hong Kong, Taiwan, Australia, South Korea and
         Singapore (includes corresponding Graph/Chart)                 III-50
        Asia-Pacific Rules Worldwide Multimedia  Messaging Market...    III-50
          Table 76: MMS Market in Asia-Pacific (2002-2008):
          Percentage Breakdown of Growth in MMS Users in Select
          Countries- India, Hong Kong, South Korea, Australia,
          Taiwan, Philippines, Singapore, and PRC (includes
          corresponding Graph/Chart)                                    III-51

          Table 77: Mobile Messaging Market in Asia-Pacific
          (2004-2007): Percentage Breakdown of MMS  Messages Sent -
          By Application (P2P and C2P)                                 	III-51
         China Dominates the Asia-Pacific MMS Market                    III-51
          Table 78: Mobile Messaging Market in Asia-Pacific:
          Percentage Breakdown of MMS Revenues by Region-China,
          South Korea, Taiwan, Australia, Hong Kong  and Singapore
          (includes corresponding  Graph/Chart)                         III-52
        Chinese Mobile Operators takes Strides to  Uplift SMS Market    III-52
        Indian Market                                                   III-52
         Table 79: Mobile Communication Industry in  Asia-Pacific
         (2002-2008): Leading Countries  Ranked by CAGR of Mobile
         Subscribers  (includes corresponding Graph/Chart)              III-53
        Service Launches                                                III-53
        Strategic Corporate Developments                                III-54
        Key Players                                                     III-54
      B.Market Analytics                                                III-56
        Table 80: Asia-Pacific Recent Past, Current & Future
        Analysis for Mobile Messaging Services by Type - Short
        Messaging Services (Basic-SMS and Advanced-SMS), Multimedia
        Messaging Services, Mobile Email, and Others (Includes
        Mobile Instant Messaging & Push-To-Talk) Markets
        Independently Analyzed with Annual Revenues  in US$ Million
        for Years 2000 through 2010  (includes corresponding
        Graph/Chart)                                                    III-56

        Table 81: Asia-Pacific 10-Year Perspective for Mobile
        Messaging Services by Type - Percentage Breakdown of
        Revenues for Short Messaging Services (Basic-SMS and
        Advanced-SMS), Multimedia Messaging Services, Mobile Email,
        and Others (Includes Mobile Instant Messaging &
        Push-To-Talk) for Years 2000, 2005 and 2010  (includes
        corresponding Graph/Chart)                                      III-56

  6. Latin America                                                      III-57
      A.Market Analysis                                                 III-57
        Outlook                                                         III-57
        Mobile Messaging Market in Recent Past,  Current & Future       III-57
          Table 82: Mobile Messaging Market in Latin America
          (2003-2007): Percentage Breakdown of Mobile Subscribers
          Ranked By Technology-CDMA, GSM, TDMA and Analogue
          (includes corresponding Graph/Chart)                          III-58
        Strategic Corporate Developments                                III-59
        Leading Player                                                  III-59
      B.Market Analytics                                                III-60
        Table 83: Latin American Recent Past, Current & Future
        Analysis for Mobile Messaging Services by Type - Short
        Messaging Services (Basic-SMS and Advanced-SMS), Multimedia
        Messaging Services, Mobile Email, and Others (Includes
        Mobile Instant Messaging & Push-To-Talk) Markets
        Independently Analyzed with Annual Revenues  in US$ Million
        for Years 2000 through 2010  (includes corresponding
        Graph/Chart)                                                    III-60

        Table 84: Latin American 10-Year Perspective for Mobile
        Messaging Services by Type - Percentage Breakdown of
        Revenues for Short Messaging Services (Basic-SMS and
        Advanced-SMS), Multimedia Messaging Services, Mobile Email,
        and Others (Includes Mobile Instant Messaging &
        Push-To-Talk) for Years 2000, 2005 and 2010  (includes
        corresponding Graph/Chart)                                      III-60

  7. Middle East                                                        III-61
      A.Market Analysis                                                 III-61
        Outlook                                                         III-61
      B.Market Analytics                                                III-62
        Table 85: Middle East Recent Past, Current & Future Analysis
        for Mobile Messaging Services by Type - Short Messaging
        Services (Basic-SMS and Advanced-SMS), Multimedia Messaging
        Services, Mobile Email, and Others (Includes Mobile Instant
        Messaging & Push-To-Talk) Markets Independently Analyzed
        with Annual Revenues  in US$ Million for Years 2000 through
        2010  (includes corresponding Graph/Chart)                      III-62

        Table 86: Middle East 10-Year Perspective for Mobile
        Messaging Services by Type - Percentage Breakdown of
        Revenues for Short Messaging Services (Basic-SMS and
        Advanced-SMS), Multimedia Messaging Services, Mobile Email,
        and Others (Includes Mobile Instant Messaging &
        Push-To-Talk) for Years 2000, 2005 and 2010  (includes
        corresponding Graph/Chart)                                      III-62


 IV. COMPETITIVE LANDSCAPE

Warranty Information

This report is offered in PDF format via e-mail. Once downloaded, the PDF can’t be copied to another computer. The user is permitted to print one full copy of the report. Extra copies or licenses may be purchased at 10% of the list price.

Find Similar Products by Category

Currency Converter

Choose a currency below to display product prices in the selected currency.

United States US Dollars
Canada Canadian Dollars

Add to Wish List

Click the button below to add the Mobile Messaging Services - Global Strategic Business Report to your wish list.