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New PublicationsMOBILE MESSAGING SERVICES MCP-1328
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
II. EXECUTIVE SUMMARY
1. Industry Overview II-1
A Curtain Raiser II-1
Market Share Statistics II-2
Table 1: Global Mobile Communication Market (2004-2006):
Percentage Breakdown of Mobile Data Revenues ByCategory -
Messaging, Premium Messaging, Downloads, Browsing, Internet,
Java, Music, Video Streaming and Mobile Payments (includes
corresponding Graph/Chart) II-2
Table 2: Worldwide Mobile Industry (2002): Number of Mobile
Subscribers in Select Regions-North America, Europe, Latin
America, Asia-Pacific and Middle East (In Million)
(includes corresponding Graph/Chart) II-3
Number Speak II-3
The Cell Phone: A Multifaceted Communication Gizmo II-3
The New Dawn of Mobile Messaging II-4
"Reality at Close Quarters" II-4
Evolution Fast Forwarded II-5
The Truth About Migration to MMS II-6
A Straight Talk About the Technology's Future II-6
High-Flying Industry Predictions Grounded II-7
Maximization of Revenues From MMS: "Talking Profits" II-8
Why SMS in North America Failed to Take Off? II-9
Synopsized Review of Interoperability Fiasco in North America II-10
Table 3: Cellular Penetration Rates in North America &
Europe for the Years 2002, 2004 & 2006(E): A Comparison
(includes corresponding Graph/Chart) II-11
Halleluiah: SMS Enlightenment Dawns On the US II-11
Future of Mobile Messaging - "Shape of Things to Come" II-11
SMS: The Battle Scarred Warhorse II-11
Premium SMS: The New Money Spinner II-12
Can Traditional SMS Face the MMS Gun & Not Fall? II-12
MMS Market Potential Extraordinaire! II-13
A Peek Into What the Future Holds: Tales from the Future II-13
Will It Rain Dollars for MMS? II-14
Table 4: Global MMS Market (2003): Percentage Breakdown of
Leading Players-Ericsson, Nokia, Openwave, LogicaCMG,
Comverse and Others (includes corresponding Graph/Chart) II-14
MMS: Miles to Go Before Reaching the Mass Market II-15
Table 5: Worldwide Penetration Rate of MMS-Enabled Handsets
for the Years 2004 Through 2007 (includes corresponding
Graph/Chart) II-15
MIM: Taking It To the Top II-15
Table 6: Worldwide Mobile Messaging Market (2003-2007):
Penetration Rate of Instant Messaging Enabled Mobile
Handsets (includes corresponding Graph/Chart) II-16
MIM: Firing Up Young Blood II-16
Table 7: Young Subscribers Turbo Charge Instant Messaging -
A Peek into Substantiating Numerics Taking the US Market as
a Demonstrative Example (includes corresponding
Graph/Chart) II-16
2. Market Pulse II-17
Clever Players Expand Their Footprint in the Industry II-17
Photo & Picture Messaging: The Style Catches On II-17
SMS Gets Under the Skin II-17
Shine On Brightly II-18
MMS: The Next Battlefield II-18
Swearing by the Digital Entertainment Norms, MMS Casts a Long
Shadow in ME II-19
Value Added Messaging: The In Thing II-19
Table 8: Global Mobile Messaging Market (2005-2008): Annual
Revenues from Value-Added Mobile Messaging Services (In US$
Billion) (includes corresponding Graph/Chart) II-20
Mobile Commerce: The New Service In the Offing II-20
LBS: A Truly Out-Of-The-Box Service II-20
How Does It Work? II-21
Fixed Line to Mobile SMS: A Smart Marketing Strategy II-21
Videomail- An Integral Full-Service of 3G Environment II-21
WIM: Playing At Center Court II-22
Table 9: Worldwide Mobile Messaging Services Market
(2005-2009): Number of Wireless Instant Messages Sent
Breakdown by Segment- Public IM and Enterprise IM (In
Billion) (includes corresponding Graph/Chart) II-22
Creaking Infrastructure Cripples SMS Adoption in North America II-22
Table 10: North American Mobile Messaging Market
(2003-2007): Number of SMS Subscribers In Millions (includes
corresponding Graph/Chart) II-23
Integrated Messaging Experience: An Antidote to Cheer Up
Messaging Experience II-23
Migration to 3G Networks, Slow But Steady II-24
Spam: A Major Threat to Mobile Messaging II-24
Table 11: Worldwide Mobile Messaging Market (2003-2007):
Percentage Breakdown of Messages Received by
Category-Legitimate Email, Spam, Other Policy Violations and
Viruses (includes corresponding Graph/Chart) II-25
Mobile Marketing: Media World Clamber on to the Mobile Bandwagon II-25
SMS Based Advertising: Players Tread with Utmost Care II-26
Table 12: Global Percentage Breakdown of Most Widely Used
Wireless Advertising Communication Channels-Combination,
SMS, WAP, Voice Activation, Multimedia Audio, Multimedia
Video, I-mode and Others for the Year 2005 (includes
corresponding Graph/Chart) II-26
SMS-To-TV: Gain in Popularity II-27
A Peek Into Complex Regional Dynamics II-27
Spotting the Winners in the MMS Space II-27
Asia Stands Up to the Pressure II-27
Japan: Designed For Smooth MMS Transition II-28
3. Industry Organizations & Associations II-29
GSM Association II-29
Open Mobile Alliance II-29
3rd Generation Partnership Project (3GPP) II-29
CDMA Development Group II-30
European Telecommunications Standards Institute (ETSI) II-30
4. Technology Freeze Frame II-31
Evolution of Mobile Messaging Services II-31
Short Messaging Services II-31
Genesis of SMS II-31
Table 13: Fall of the Paging Messaging Market in the US
(2000-2004): Annual Revenue Breakdown by Paging Technology
-One-Way Messaging and Two-Way Messaging (In US$ Million)
(includes corresponding Graph/Chart) II-31
How SMS Made It to the Mass Market? II-31
A Cross Sectional Analysis of SMS Uptake in Geographic Markets II-32
Table 14: North American Mobile Messaging Market
(2003-2008): Number of SMS Subscribers In Millions
(includes corresponding Graph/Chart) II-32
Table 15: European Mobile Messaging Market (2003-2006):
Number of SMS Subscribers In Millions (includes
corresponding Graph/Chart) II-32
Table 16: Asia-Pacific Mobile Messaging Market
(2003-2006): Number of SMS Subscribers In Millions
(includes corresponding Graph/Chart) II-33
Table 17: Japanese Mobile Messaging Market (2003-2006):
Number of SMS Subscribers In Millions (includes
corresponding Graph/Chart) II-33
Compelling Advantages of SMS II-33
SMS Today: An Up-To-Date Perspective II-33
A Peek into Demographic Consumer Clusters II-34
Multi-Media Messaging Services II-34
MMS: A Primer II-34
Table 18: Worldwide MMS Market (2003-2006): Number of
MMS-enabled Mobile Phone Shipments (In Millions) (includes
corresponding Graph/Chart) II-34
Taut Competition in the SMS Sphere Brings MMS Into the
Limelight II-35
Major Challenges II-35
What Are Players Doing About It? II-35
MMS Penetration in North America & Europe II-36
Table 19: North American Mobile Messaging Market
(2003-2008): Number of MMS Subscribers In Millions
(includes corresponding Graph/Chart) II-36
Table 20: European Mobile Messaging Market (2003-2006):
Number of MMS Subscribers In Millions (includes
corresponding Graph/Chart) II-36
Evolution of Mobile Network Technologies II-36
First Generation Networks (1G) II-36
Second Generation Networks (2G) II-37
2.5 Generation Technology (2.5G) II-37
Third Generation Networks (3G) II-37
Value Chain in 3G II-38
Stimulants for the Development of 3G II-38
Mobile Networks That Support 3G Services II-39
Universal Mobile Telecommunications Systems (UMTS) II-39
Enhanced Data for GSM Evolution (EDGE) II-39
Growth Inhibitors II-39
Fourth Generation Networks (4G) II-39
Market Data/Statistics II-40
Table 21: Worldwide Mobile Communication Technology (2004):
Percentage Breakdown of Subscribers on Network
Technologies-GSM, CDMA 1X, TDMA, CDMA, PDC, iDEN, 3GSM, CDMA
1X EV-DO and Analog (includes corresponding Graph/Chart) II-40
Table 22: Worldwide Mobile Industry (2005): Number of Mobile
Phone Connections Ranked by Bear Technology- GSM, CDMA2000
1Xm, TDMA, CDMAOne, PDC, WCDMA, iDEN, CDMA2000 1xEV-DO, and
Analog (In Million) (includes corresponding Graph/Chart) II-40
Table 23: Worldwide Mobile Communication Technology
(2002-2007): Percentage Breakdown of Investments in Network
Infrastructure (includes corresponding Graph/Chart) II-41
Worldwide Commercial Deployment of 3G Networks: Breakdown by
Leading Mobile Carriers in Select Country\Region II-41
Worldwide Pre-Commercial* Deployment of 3G Networks:
Breakdown by Leading Mobile Carriers in Select Country\
Region II-42
Worldwide Networks Planned/In Deployment* of 3G Networks:
Breakdown by Leading Mobile Carriers in Select Country\
Region II-42
Worldwide 3G Networks In Trial*: Breakdown by Leading Mobile
Carriers in Select Country\Region II-42
Early SMS Technology Platform, Its Pitfalls, & Proposed
Antidotes II-43
Corking Functionality Loopholes II-43
Hybrid Architectures: A Temporary Panacea for the Problem II-43
SIP: An Efficient Architecture for SMS & MMS Transmission II-44
Table 24: Western European SIP-Related Revenues in Euro
Millions for the Years 2004 through 2007 (includes
corresponding Graph/Chart) II-44
Gauging the Real World Impact of interoperability: A Case Study II-44
Interoperability: Why Is It Important? II-44
Why Interoperability Issue in North America Burns Bright? II-45
Scenario in North America: "Then & Now" II-46
MMS-Interoperability II-46
5. Overview of Services II-48
Mobile Messaging: A Technical Exposition II-48
Types of Mobile Messaging II-48
Paging Systems II-48
One-Way Paging Systems II-48
A Functional Preview II-49
Two-Way Paging Systems II-49
Short Messaging Services II-49
A Functional Preview II-49
Classification of SMS Based on Functionality II-50
Basic-Short Messaging Services II-50
Advanced Short Messaging Services II-50
Enhanced Short Messaging Services II-50
Smart Messaging II-51
Limitations of SMS II-51
Multimedia Messaging Services II-51
Classification of MMS II-51
SMS Juxtaposed With MMS II-52
Mobile Email II-52
How to Operate? II-52
Mobile Instant Messaging II-52
Push-To-Talk (PTT) II-53
Unified Messaging Services II-53
6. Service Launches/Innovations II-54
AOL Unveils New SMS Transmission and Receipt Services II-54
France Telecom Receives Approval to Deploy New Mobile Instant
Messaging Service II-54
SFR and RIM to Introduce New BlackBerry Solutions II-54
Clearhub Introduces Internet ClearPortal For Service Providers II-54
BT Plans to Roll Out SMS-to-Voice Service II-54
GloBul Selects MMS Solutions of Nokia to Launch MMS in Bulgaria II-55
AirAsia Launches a New Flight Booking System II-55
phones 4u Introduces FaceWave Mobile Messaging II-55
magic4 Introduces Mobile Messaging Suite . II-55
Foxtons and Assertahome Jointly Introduces New Services II-55
Netsize Joins Hands with Jabber to Launch Instant Messaging
Services Platform II-55
Openwave Introduces Software To Facilitate Multimedia Messaging II-56
IBM Launches New Wireless Instant Messaging Solution II-56
7. Recent Industry Activity II-57
Verizon Acquires MCI, Inc II-57
Colombia Móvil Collaborates With Mobile 365 II-57
WEL Corp. Selects Intelligent Messaging Network of VeriSign II-57
Sprint and NEXTEL Merger to Form Sprint Nextel Corp II-57
Mobile 365 and MSN India Signs Strategic Alliance with Mobile
Operators in India II-57
Mobile 365 Inks a Strategic Mobile Alliance with Six Mobile
Operators in Asia II-57
PORTA Collaborates with Mobile 365 II-58
BSNL Enters into Wireless Network Expansion Agreement with Nokia II-58
Telefonica SA Acquires O2 II-58
Cingular Acquires AT&T Wireless II-58
Arch Wireless, Inc. and Metrocall Holdings, Inc. Merge to
form USA Mobility, Inc II-58
MessageVine and InphoMatch Partners To Provide Mobile Instant
Messaging Services II-59
iTouch Acquires Jippii Mobile Entertainment from Saunalahti II-59
Mobile 365 Receives License to Operate in China II-59
Telecom Serbia Selects MMS Center & Mobile Data Gateway of
Comverse II-59
Verizon Wireless Acquires PCS Spectrum Licenses of NextWave II-59
Unisys Joins Hands with Nokia to Market MMS Solutions II-59
Ericsson, Inc. Merges with Mobeon II-60
OZ Collaborates with Nokia To Provide Mobile Instant Messaging II-60
LogicaCMG Signs Partnership Agreement with Dejima II-60
Hull Truck Theatre Selects Interactive Messaging Platform of
mkodo II-60
UK Mobile Operators Collaborates With Each Other II-60
Orange Inks Interconnect Agreement with T-Mobile II-60
Orange Incorporates Amacis Visibility Platform II-61
MobileSys & mBlox Merge to Establish Global Mobile Messaging
Powerhouse II-61
Tecnomen Oyj Bags Contract From Mobile Telecommunication Company II-61
Unisys Bags Contract From PTK Centertel of Poland II-61
Novell Signs Marketing Agreement with PalmSource II-61
Infowave Software Collaborates with Microsoft Corp II-61
Tencent Initiates Marketing Campaign to Promote IM & Wireless QQ II-62
FarEasTone Acquires KG Telecom II-62
Comverse Acquires Odigo Inc II-62
Nokia Signs a Supply Agreement with Radiolinja Origo II-62
8. Focus On Select Global Players II-63
Network Operators/Service Providers II-63
China Mobile Communications Corp. (China) II-63
Cingular Wireless LLC (USA) II-63
FarEasTone Telecommunications Co. Ltd. (Taiwan) II-63
HSL (UK) II-63
Hutchison 3G UK Ltd. (Europe) II-63
KDDI Corp. (Japan) II-64
Meteor Mobile Communications (Ireland) II-64
Mobile 365 (USA) II-64
NTT DoCoMo (Japan) II-64
O2 PLC (UK) II-65
Orange S.A. (France) II-65
Radiolinja (Finland) II-65
SK Telecom (Korea) II-65
Sprint Nextel Corp. (USA) II-66
Swisscom Group (Switzerland) II-66
Telefonica Group (Spain) II-66
Telefónica Móviles II-67
Telenor Group (Norway) II-67
T-Mobile (USA) II-67
Turkcell (Turkey) II-67
Vodafone Group PLC (UK) II-68
J-Phone Co., Ltd. (Japan) II-68
Verizon Wireless (USA) II-68
Application Developers/ Content Service Providers II-68
Air2Web, Inc. (USA) II-68
Colibria AS (Norway) II-68
Comverse, Inc. (USA) II-69
Ecrio, Inc. (USA) II-69
Followap Ltd. (USA) II-69
InfoSpace, Inc. (North America) II-69
MATERNA Information & Communications (Germany) II-70
Research In Motion\BlackBerry (USA) II-70
MessageVine (USA) II-70
Openwave Systems, Inc. (USA) II-70
OZ Communications, Inc. (Canada) II-71
Mobile Device Vendors II-71
Ericsson, Inc. (Sweden) II-71
Motorola, Inc. (USA) II-71
Nokia Corp. (USA) II-71
Palm, Inc. (USA) II-72
9. Global Market Perspective II-73
Table 25: World Recent Past, Current & Future Analysis for
Mobile Messaging Services by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Middle East Markets Independently Analyzed with
Annual Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) II-73
Table 26: World 10-Year Perspective for Mobile Messaging
Services by Geographic Region/Country - Percentage Breakdown
of Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Middle East Markets for
Years 2000, 2005 and 2010 (includes corresponding
Graph/Chart) II-73
Table 27: World Recent Past, Current & Future Analysis for
Short Messaging Services by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Middle East Markets Independently Analyzed with
Annual Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) II-74
Table 28: World 10-Year Perspective for Short Messaging
Services by Geographic Region/Country - Percentage Breakdown
of Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Middle East for Years
2000, 2005 and 2010 (includes corresponding Graph/Chart) II-74
Table 29: World Recent Past, Current & Future Analysis for
Basic-SMS by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Middle East Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-75
Table 30: World 10-Year Perspective for Basic-SMS by
Geographic Region/Country - Percentage Breakdown of Revenues
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Middle East for Years 2000, 2005 and 2010
(includes corresponding Graph/Chart) II-75
Table 31: World Recent Past, Current & Future Analysis for
Advanced-SMS by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Middle East Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-76
Table 32: World 10-Year Perspective for Advanced-SMS by
Geographic Region/Country - Percentage Breakdown of Revenues
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Middle East for Years 2000, 2005 and 2010
(includes corresponding Graph/Chart) II-76
Table 33: World Recent Past, Current & Future Analysis for
Multimedia Messaging Services by Geographic Region/Country -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Middle East Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2002 through
2010 (includes corresponding Graph/Chart) II-77
Table 34: World 8-Year Perspective for Multimedia Messaging
Services by Geographic Region/Country - Percentage Breakdown
of Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Middle East for Years
2002, 2005 and 2010 (includes corresponding Graph/Chart) II-77
Table 35: World Recent Past, Current & Future Analysis for
Mobile Email by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Middle East Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2002 through 2010 (includes
corresponding Graph/Chart) II-78
Table 36: World 8-Year Perspective for Mobile Email by
Geographic Region/Country - Percentage Breakdown of Revenues
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Middle East for Years 2002, 2005 and 2010
(includes corresponding Graph/Chart) II-78
Table 37: World Recent Past, Current & Future Analysis for
Others (Includes Mobile Instant Messaging & Push-to-Talk) by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Middle East
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2002 through 2010 (includes corresponding
Graph/Chart) II-79
Table 38: World 8-Year Perspective for Others (Includes
Mobile Instant Messaging & Push-to-Talk) by Geographic
Region/Country - Percentage Breakdown of Revenues for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Middle East for Years 2002, 2005 and 2010
(includes corresponding Graph/Chart) II-79
III. MARKET
1. The United States III-1
A.Market Analysis III-1
Outlook III-1
Mobile Messaging-A Primer III-1
Table 39: US Mobile Communication Market (2004):
Acceptance Rate of Mobile Network Standards such as CDMA,
TDMA/ D-AMPS and GSM 1900 (includes corresponding
Graph/Chart) III-2
Steep Mobile Penetration Rate Signals High Degree of
Acceptance... III-2
Table 40: North American Mobile Penetration Rate for the
Years 2002 Through 2006 (includes corresponding Graph/
Chart) III-2
Text Messaging in Seventh Heaven III-2
Who is Texting More in the US? III-3
Table 41: US Mobile Messaging Market (2004): Percentage
Breakdown of Short Messages Sent -Ranked by Age
Group-Generation Y (ages 18-27), Generation X (ages
28-39), Baby Boomers (age 40-49) (Older Baby Boomers
(ages 50-58), and Over age 60 (includes corresponding
Graph/Chart) III-3
Table 42: US Mobile Messaging Market: Percentage
Breakdown of Short Messages Sent-Ranked by Age
Group-18-27 Years, 28-39 Years and Above 40 (includes
corresponding Graph/Chart) III-4
Mobile Content-Growth Potential of the Auxiliary Market III-4
What is it? III-4
How to Capitalize? III-4
Businesses Benefits from Messaging Functionalities III-4
Americans Quick to Latch onto Mobile Instant Messaging III-5
IM: Firing Up Young Blood III-5
Table 43: Young Subscribers Turbo Charge Instant
Messaging - A Peek into Substantiating Numerics Taking
the US Market as a Demonstrative Example (includes
corresponding Graph/Chart) III-6
Photo Messaging Gaining Grounds III-6
Service Launches III-6
Strategic Corporate Developments III-7
Focus on Select Players III-9
B.Market Analytics III-14
Table 44: US Recent Past, Current & Future Analysis for
Mobile Messaging Services by Type- Short Messaging Services
(Basic-SMS & Advanced-SMS), Multimedia Messaging Services,
Mobile Email, and Others (Includes Mobile Instant Messaging &
Push-To-Talk) Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-14
Table 45: US 10-Year Perspective for Mobile Messaging
Services by Type - Percentage Breakdown of Revenues for
Short Messaging Services (Basic-SMS and Advanced-SMS),
Multimedia Messaging Services, Mobile Email, and Others
(Includes Mobile Instant Messaging & Push-To-Talk) for Years
2000, 2005 and 2010 (includes corresponding Graph/Chart) III-15
2. Canada III-16
A.Market Analysis III-16
Outlook III-16
Market Overview III-16
Leading Player III-16
B.Market Analytics III-17
Table 46: Canadian Recent Past, Current & Future Analysis
for Mobile Messaging Services by Type - Short Messaging
Services (Basic-SMS and Advanced-SMS), Multimedia Messaging
Services, Mobile Email, and Others (Includes Mobile Instant
Messaging & Push-To-Talk) Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-17
Table 47: Canadian 10-Year Perspective for Mobile Messaging
Services by Type - Percentage Breakdown of Revenues for
Short Messaging Services (Basic-SMS and Advanced-SMS),
Multimedia Messaging Services, Mobile Email, and Others
(Includes Mobile Instant Messaging & Push-To-Talk) for Years
2000, 2005 and 2010 (includes corresponding Graph/Chart) III-17
3. Japan III-18
A.Market Analysis III-18
Outlook III-18
Japan-The Trend Setter III-18
Table 48: Japanese Mobile penetration Rate for the Years
2002 through 2007 (includes corresponding Graph/Chart) III-18
Key Players III-19
B.Market Analytics III-20
Table 49: Japanese Recent Past, Current & Future Analysis
for Mobile Messaging Services by Type - Short Messaging
Services (Basic-SMS and Advanced-SMS), Multimedia Messaging
Services, Mobile Email, and Others (Includes Mobile Instant
Messaging & Push-To-Talk) Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-20
Table 50: Japanese 10-Year Perspective for Mobile Messaging
Services by Type - Percentage Breakdown of Revenues for
Short Messaging Services (Basic-SMS and Advanced-SMS),
Multimedia Messaging Services, Mobile Email, and Others
(Includes Mobile Instant Messaging & Push-To-Talk) for Years
2000, 2005 and 2010 (includes corresponding Graph/Chart) III-20
4. Europe III-21
A.Market Analysis III-21
Outlook III-21
Regional Review III-21
Europe-Leading The Front III-21
SMS Revenues Set to Level Off Gradually III-22
Vital Statistics III-22
Table 51: European Mobile Messaging Market (2003): Leading
European Countries Ranked by Mobile Penetration Rate -
Italy, Spain, United Kingdom, Rest of Europe, Germany,
France and Russia (includes corresponding Graph/Chart) III-22
Table 52: European Mobile Messaging Market (2004-2006):
Percentage Breakdown of SMS Messages Sent -Ranked by
Application (P2P and A2P) III-23
Table 53: European Mobile Messaging Market (2004-2006):
Percentage Breakdown of MMS Messages Sent -Ranked by
Application (P2P and A2P) III-23
Value-Added Services & Content Provide Opportunities for
Mobile Content Providers III-23
GPRS Springboard for 3G Networks III-23
Table 54: European Mobile Industry (2002-2005): Number of
Mobile Data Service Subscribers Ranked by Type of
Technology- SMS Only, GSM/WAP service, GPRS service and
UMTS service (In Millions) III-24
Where Did Fixed-Line SMS Win-East or West? III-24
Service Launch III-24
Strategic Corporate Development III-25
B.Market Analytics III-25
Table 55: European Recent Past, Current & Future Analysis
for Mobile Messaging Services by Geographic Region/Country-
France, Germany, United Kingdom, Italy, Spain, Russia and
Rest of Europe Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-25
Table 56: European 10-Year Perspective for Mobile Messaging
Services by Geographic Region/Country - Percentage Breakdown
of Revenues for France, Germany, United Kingdom, Italy,
Spain, Russia and Rest of Europe Markets for Years 2000,
2005 and 2010 (includes corresponding Graph/Chart) III-26
Table 57: European Recent Past, Current & Future Analysis
for Mobile Messaging Services by Type - Short Messaging
Services (Basic-SMS & Advanced-SMS), Multimedia Messaging
Services, Mobile Email, and Others (Includes Mobile Instant
Messaging & Push-To-Talk) Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-27
Table 58: European 10-Year Perspective for Mobile Messaging
Services by Type - Percentage Breakdown of Revenues for
Short Messaging Services (Basic-SMS and Advanced-SMS),
Multimedia Messaging Services, Mobile Email, and Others
(Includes Mobile Instant Messaging & Push-To-Talk) for Years
2000, 2005 and 2010 (includes corresponding Graph/Chart) III-27
4a. France III-28
A.Market Analysis III-28
Outlook III-28
Service Launches III-28
Strategic Corporate Development III-29
Key Player III-29
B.Market Analytics III-30
Table 59: French Recent Past, Current & Future Analysis for
Mobile Messaging Services by Type - Short Messaging Services
(Basic-SMS and Advanced-SMS), Multimedia Messaging Services,
Mobile Email, and Others (Includes Mobile Instant Messaging &
Push-To-Talk) Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-30
Table 60: French 10-Year Perspective for Mobile Messaging
Services by Type - Percentage Breakdown of Revenues for
Short Messaging Services (Basic-SMS and Advanced-SMS),
Multimedia Messaging Services, Mobile Email, and Others
(Includes Mobile Instant Messaging & Push-To-Talk) for Years
2000, 2005 and 2010 (includes corresponding Graph/Chart) III-30
4b. Germany III-31
A.Market Analysis III-31
Outlook III-31
Leading Player III-31
B.Market Analytics III-32
Table 61: German Recent Past, Current & Future Analysis for
Mobile Messaging Services by Type - Short Messaging Services
(Basic-SMS & Advanced-SMS), Multimedia Messaging Services,
Mobile Email, and Others (Includes Mobile Instant Messaging &
Push-To-Talk) Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-32
Table 62: German 10-Year Perspective for Mobile Messaging
Services by Type - Percentage Breakdown of Revenues for
Short Messaging Services (Basic-SMS and Advanced-SMS),
Multimedia Messaging Services, Mobile Email, and Others
(Includes Mobile Instant Messaging & Push-To-Talk) for
Years 2000, 2005 and 2010 (includes corresponding
Graph/Chart) III-32
4c. United Kingdom III-33
A.Market Analysis III-33
Outlook III-33
Service Launches III-33
Strategic Corporate Developments III-34
Key Players III-35
B.Market Analytics III-37
Table 63: UK Recent Past, Current & Future Analysis for
Mobile Messaging Services by Type - Short Messaging Services
(Basic-SMS and Advanced-SMS), Multimedia Messaging Services,
Mobile Email, and Others (Includes Mobile Instant Messaging &
Push-To-Talk) Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-37
Table 64: UK 10-Year Perspective for Mobile Messaging
Services by Type - Percentage Breakdown of Revenues for
Short Messaging Services (Basic-SMS and Advanced-SMS),
Multimedia Messaging Services, Mobile Email, and Others
(Includes Mobile Instant Messaging & Push-To-Talk) for Years
2000, 2005 and 2010 (includes corresponding Graph/Chart) III-37
4d. Italy III-38
A.Market Analysis III-38
Outlook III-38
B.Market Analytics III-38
Table 65: Italian Recent Past, Current & Future Analysis for
Mobile Messaging Services by Type - Short Messaging Services
(Basic-SMS & Advanced-SMS), Multimedia Messaging Services,
Mobile Email, and Others (Includes Mobile Instant Messaging &
Push-To-Talk) Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-38
Table 66: Italian 10-Year Perspective for Mobile Messaging
Services by Type - Percentage Breakdown of Revenues for
Short Messaging Services (Basic-SMS and Advanced-SMS),
Multimedia Messaging Services, Mobile Email, and Others
(Includes Mobile Instant Messaging & Push-To-Talk) for Years
2000, 2005 and 2010 (includes corresponding Graph/Chart) III-39
4e. Spain III-40
A.Market Analysis III-40
Outlook III-40
Leading Player III-40
B.Market Analytics III-41
Table 67: Spanish Recent Past, Current & Future Analysis for
Mobile Messaging Services by Type - Short Messaging Services
(Basic-SMS and Advanced-SMS), Multimedia Messaging Services,
Mobile Email, and Others (Includes Mobile Instant Messaging &
Push-To-Talk) Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-41
Table 68: Spanish 10-Year Perspective for Mobile Messaging
Services by Type - Percentage Breakdown of Revenues for
Short Messaging Services (Basic-SMS and Advanced-SMS),
Multimedia Messaging Services, Mobile Email, and Others
(Includes Mobile Instant Messaging & Push-To-Talk) for Years
2000, 2005 and 2010 (includes corresponding Graph/Chart) III-41
4f. Russia III-42
A.Market Analysis III-42
Outlook III-42
B.Market Analytics III-43
Table 69: Russian Recent Past, Current & Future Analysis for
Mobile Messaging Services by Type - Short Messaging Services
(Basic-SMS and Advanced-SMS), Multimedia Messaging Services,
Mobile Email, and Others (Includes Mobile Instant Messaging &
Push-To-Talk) Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) III-43
Table 70: Russian 10-Year Perspective for Mobile Messaging
Services by Type - Percentage Breakdown of Revenues for
Short Messaging Services (Basic-SMS and Advanced-SMS),
Multimedia Messaging Services, Mobile Email, and Others
(Includes Mobile Instant Messaging & Push-To-Talk) for Years
2000, 2005 and 2010 (includes corresponding Graph/Chart) III-43
4g. Rest of Europe III-44
A.Market Analysis III-44
Outlook III-44
Strategic Corporate Developments III-44
Key Players III-45
Network Operators/Service Providers III-45
Application Developer/ Content Service Provider III-46
Mobile Device Vendor III-46
B.Market Analytics III-47
Table 71: Rest of Europe Recent Past, Current & Future
Analysis for Mobile Messaging Services by Type - Short
Messaging Services (Basic-SMS and Advanced-SMS), Multimedia
Messaging Services, Mobile Email, and Others (Includes
Mobile Instant Messaging & Push-To-Talk) Markets
Independently Analyzed with Annual Revenues in US$ Million
for Years 2000 through 2010 III-47
Table 72: Rest of Europe 10-Year Perspective for Mobile
Messaging Services by Type - Percentage Breakdown of
Revenues for Short Messaging Services (Basic-SMS and
Advanced-SMS), Multimedia Messaging Services, Mobile Email,
and Others (Includes Mobile Instant Messaging &
Push-To-Talk) for Years 2000, 2005 and 2010 III-47
5. Asia-Pacific III-48
A.Market Analysis III-48
Outlook III-48
Overview of Mobile Data Applications III-48
Table 73: Mobile Telecommunication Market in Asia-Pacific
(2001-2002): Percentage Breakdown of Mobile Data
Application Revenues By Product Type- Mobile Messaging,
Information and Entertainment, Mobile Banking and Financial
Services and *Others (includes corresponding Graph/Chart) III-49
Table 74: MMS Market in Asia-Pacific (2002-2008): Leading
Regions- Malaysia, Hong Kong, Australia, Taiwan, Singapore,
India, Philippines, PRC, South Korea, and Thailand Ranked
by CAGR of Mobile Data Users (includes corresponding
Graph/Chart) III-49
ARPUs To Decline in Mature Mobile Messaging Market III-49
Table 75: Mobile Messaging Market in Asia Pacific:
Percentage of Average Revenue Per User in Select Regions -
China, Hong Kong, Taiwan, Australia, South Korea and
Singapore (includes corresponding Graph/Chart) III-50
Asia-Pacific Rules Worldwide Multimedia Messaging Market... III-50
Table 76: MMS Market in Asia-Pacific (2002-2008):
Percentage Breakdown of Growth in MMS Users in Select
Countries- India, Hong Kong, South Korea, Australia,
Taiwan, Philippines, Singapore, and PRC (includes
corresponding Graph/Chart) III-51
Table 77: Mobile Messaging Market in Asia-Pacific
(2004-2007): Percentage Breakdown of MMS Messages Sent -
By Application (P2P and C2P) III-51
China Dominates the Asia-Pacific MMS Market III-51
Table 78: Mobile Messaging Market in Asia-Pacific:
Percentage Breakdown of MMS Revenues by Region-China,
South Korea, Taiwan, Australia, Hong Kong and Singapore
(includes corresponding Graph/Chart) III-52
Chinese Mobile Operators takes Strides to Uplift SMS Market III-52
Indian Market III-52
Table 79: Mobile Communication Industry in Asia-Pacific
(2002-2008): Leading Countries Ranked by CAGR of Mobile
Subscribers (includes corresponding Graph/Chart) III-53
Service Launches III-53
Strategic Corporate Developments III-54
Key Players III-54
B.Market Analytics III-56
Table 80: Asia-Pacific Recent Past, Current & Future
Analysis for Mobile Messaging Services by Type - Short
Messaging Services (Basic-SMS and Advanced-SMS), Multimedia
Messaging Services, Mobile Email, and Others (Includes
Mobile Instant Messaging & Push-To-Talk) Markets
Independently Analyzed with Annual Revenues in US$ Million
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-56
Table 81: Asia-Pacific 10-Year Perspective for Mobile
Messaging Services by Type - Percentage Breakdown of
Revenues for Short Messaging Services (Basic-SMS and
Advanced-SMS), Multimedia Messaging Services, Mobile Email,
and Others (Includes Mobile Instant Messaging &
Push-To-Talk) for Years 2000, 2005 and 2010 (includes
corresponding Graph/Chart) III-56
6. Latin America III-57
A.Market Analysis III-57
Outlook III-57
Mobile Messaging Market in Recent Past, Current & Future III-57
Table 82: Mobile Messaging Market in Latin America
(2003-2007): Percentage Breakdown of Mobile Subscribers
Ranked By Technology-CDMA, GSM, TDMA and Analogue
(includes corresponding Graph/Chart) III-58
Strategic Corporate Developments III-59
Leading Player III-59
B.Market Analytics III-60
Table 83: Latin American Recent Past, Current & Future
Analysis for Mobile Messaging Services by Type - Short
Messaging Services (Basic-SMS and Advanced-SMS), Multimedia
Messaging Services, Mobile Email, and Others (Includes
Mobile Instant Messaging & Push-To-Talk) Markets
Independently Analyzed with Annual Revenues in US$ Million
for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-60
Table 84: Latin American 10-Year Perspective for Mobile
Messaging Services by Type - Percentage Breakdown of
Revenues for Short Messaging Services (Basic-SMS and
Advanced-SMS), Multimedia Messaging Services, Mobile Email,
and Others (Includes Mobile Instant Messaging &
Push-To-Talk) for Years 2000, 2005 and 2010 (includes
corresponding Graph/Chart) III-60
7. Middle East III-61
A.Market Analysis III-61
Outlook III-61
B.Market Analytics III-62
Table 85: Middle East Recent Past, Current & Future Analysis
for Mobile Messaging Services by Type - Short Messaging
Services (Basic-SMS and Advanced-SMS), Multimedia Messaging
Services, Mobile Email, and Others (Includes Mobile Instant
Messaging & Push-To-Talk) Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-62
Table 86: Middle East 10-Year Perspective for Mobile
Messaging Services by Type - Percentage Breakdown of
Revenues for Short Messaging Services (Basic-SMS and
Advanced-SMS), Multimedia Messaging Services, Mobile Email,
and Others (Includes Mobile Instant Messaging &
Push-To-Talk) for Years 2000, 2005 and 2010 (includes
corresponding Graph/Chart) III-62
IV. COMPETITIVE LANDSCAPE
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