This report analyzes the worldwide markets for Mobile Software in US$ Million by the following Product Segments: User Interface (UI) and Applications, Application Execution Environment (AEE), Operating System (OS) Software, and Mobile Device Management (MDM) Software. The report provides separate comprehensive analytics for the North America, Europe, Asia-Pacific, and Rest of World.  Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 82 companies including many key and niche players such as  ACCESS Co. Ltd., A.D.A.M. Inc., Electronic Arts, Inc., Funambol, Inc., Google Inc., HyperOffice, Hewlett-Packard Development Company, L.P., InnoPath Software, Inc., Microsoft Corporation, MFormation Technologies, Inc., Nokia Corporation, Nuance Communications, Inc., Omtool, Ltd., PCTEL Secure, QUALCOMM Incorporated, Red Bend Software, Inc., Research In Motion Limited, Smith Micro Software, Inc., Sun Microsystems, Inc., Sybase, Inc., and The Symbian Foundation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

MOBILE SOFTWARE 								MCP-6068
A GLOBAL STRATEGIC BUSINESS REPORT


                                            CONTENTS



  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS                       1
      Study Reliability and Reporting Limitations                          1
      Disclaimers                                                          2
      Data Interpretation & Reporting Level                                3
       Quantitative Techniques & Analytics                                 3
      Product Definitions and Scope of Study                               3
       User Interface (UI) and Applications                                4
       Application Execution Environment (AEE)                             4
       Operating System (OS) Software                                      4
       Mobile Device Management (MDM) Software                             4

  2. INDUSTRY OVERVIEW                                                     5
      Proliferation of Mobile Computing Devices Bodes Well for
       Mobile Software                                                     5
       Table 1: World Market for Mobile Computing Products (2010):
       Percentage Breakdown of Dollar Sales by Product Type
       (includes corresponding Graph/Chart)                                5
       Implications for Mobile Software                                    6
      Location Based Services: A Key Revenue Spinning Mobile
       Consumer Application                                                6
       Table 2: World Market for Location-Based Services (2010):
       Breakdown of Number of Subscribers in Thousand by Geographic
       Region (includes corresponding Graph/Chart)                         7
       Location based Social Network Services: A Killer Service
        Offering                                                           7
       Demand for Location Enabled Search On the Rise                      8
      Spurt in Wireless Mobile Internet Expands Market for Mobile
       Web Applications                                                    8
       BRIC Mobile Internet Subscriber Base to Witness Rapid Expansion     8
        Table 3: Mobile Internet Usage in BRIC Countries (2008)
        (includes corresponding Graph/Chart)                               9
       Other Key Statistical Findings                                      9
        Table 4: World Market for Mobile Internet (2010): Breakdown
        of Number of Mobile Internet Users in Million by Geographic
        Region (includes corresponding Graph/Chart)                        9

        Table 5: Global Mobile Internet Market (2009): Percentage
        Share Breakdown of Revenues for MMS/SMS, Entertainment,
        Advertisement/Search, Enterprise Services and Other Data
        Access (includes corresponding Graph/Chart)                        10

        Table 6: Worldwide Mobile Internet Traffic (2008-2010) (In
        terabyte(TB)/month) (includes corresponding Graph/Chart)           10

        Table 7: US Market for Wireless Mobile Internet (2010):
        Percentage Share Breakdown of Revenues by Point of Access
        Mobile Device Type (includes corresponding Graph/Chart)            10
        Top Mobile Internet Activity Among Customers in Select
         Regions - BRIC (Brazil, Russia, India and China), United
          States, and Europe                                               11
      Rising Mobile Email Usage Creates Higher Demand for Mobile
       Email Clients                                                       11
       Table 8: World Market for Mobile Email (2010): Breakdown of
       Number of Users in Million by Geographic Region                     11
      The Changing Role Mobile Phones: A Primer                            12
       Smartphones Revolutionize Mobile Computing                          12
        Table 9: World Market for Smartphones (2010): Breakdown of
        Sales Figures in Thousand Units by Geographic Region/Country
        (includes corresponding Graph/Chart)                               13
        The Changing Landscape of Mobile OS Market                         13
         Table 10: Worldwide Market for Smartphones (2009 & 2011E):
         Percentage Market Share Breakdown of Unit Shipments by
         Leading Operating Systems (includes corresponding
         Graph/Chart)                                                      14
       Gen X Mobile Phone Users Inspire Development of Innovative
        Software Apps                                                      14
        Table 11: US Market for Smartphone Applications (2010):
        Proportion of Smartphone Users (%) by Number of Applications
        Downloaded & Installed on Smartphones (includes
        corresponding Graph/Chart)                                         15
       Mobile Phone Crossover with Computers Grows Evident in
        Developing Countries                                               15
       Smartphone Security Software: Abuzz with Activity &
        Opportunities                                                      15

  3. PRODUCT OVERVIEW                                                      17
      Mobile Software: A Definition                                        17
      Market Segments: A Review                                            17
       User Interface (UI) and Applications                                17
        Table 12: Global Mobile Software Market (2010): Percentage
        Share Breakdown of User Interface (UI) and Applications
        Revenue by Segment (includes corresponding Graph/Chart)            17
       Application Execution Environment (AEE)                             18
        Table 13: World Market for Application Execution Environment
        (2009): Percentage Share Breakdown of Revenue by Leading
        Players                                                            18
       Operating System (OS) Software                                      18
        Popular Smartphone Operating Systems                               19
        Smartphone Operating Systems: Advantages & Disadvantages           19
       Mobile Device Management (MDM) Software                             20
        Table 14: World Market for Mobile Device Management Software
        (2009): Percentage Share Breakdown of Revenue by Leading
        Players (includes corresponding Graph/Chart)                       20

  4. PRODUCT INTRODUCTIONS/INNOVATIONS                                     21
      Hewlett-Packard Unveils webOS 2.0                                    21
      Synchronica Unveils Mobile Gateway 5                                 22
      Intel and Nokia to Introduce MeeGo                                   23
      The Symbian Foundation Launches Symbian^3 Platform                   23
      Microsoft Introduces New Windows Phone 7 Series                      24
      MontaVista Introduces Montabello Software                            24
      Logic Launches Zoom OMAP34x-II MDP                                   25
      SPBSOFTWARE Launches SPB TV                                          25
      Sun Microsystems Introduces Sun Java Communications Suite 7          25
      Sun Microsystems Launches Java Platform Enterprise Edition 6         26
      STMicroelectronics Launches STLC2690                                 26
      Crisp Collaborates with AdaptiveMobile                               26
      Smith Micro Software Introduces QuickLink® Music 2.0                 27
      Smith & NeuStar to Launch IMS-Based Instant Messaging Client
       Server Solution                                                     27
      Smith Micro Software Introduces QuickLink IMS Client Suite           28
      Sybase Introduces Sybase® Unwired Platform                           28
      Sybase iAnywhere Unveils Information Anywhere Suite Afaria®
       Handheld Security Technology                                        29

  5. RECENT INDUSTRY ACTIVITY                                              30
      Six Japanese Companies Enter into Agreement to Develop New
       Application Platform                                                30
      Myriad Unveils New Strategy for Chengdu R&D Center                   30
      Zenprise Takes Over Sparus Software                                  31
      SAP Takes Over Sybase                                                31
      Hitachi Purchases Certain Software Assets of Nortel Networks         31
      Open-Plug Chooses Enea Solution for ELIPS Platform                   32
      TDIA and NGMN Alliance Enter into a Cooperation Agreement            32
      Smith Micro Software and LiveWire Mobile Ink Agreement               32
      Smith Micro Software Signs Agreement with Time Warner Cable          33
      Myriad Group Acquires Purple Labs                                    33
      Tellabs Snaps Up WiChorus                                            33
      Funambol Takes Over Zapatec                                          33
      NEC, Hitachi and Casio Computer to Merge Mobile Phone Business       34
      Purple Labs Inks Agreement with Sagem Wireless                       34
      Spin Master Selects O4                                               34
      Juniper Joins NGMN Alliance                                          35
      Market6 and O4 Enter into Agreement                                  35
      Celunite Changes Name to Azingo                                      35
      Sybase® Inks Partnership Agreement with Cable&Wireless               35

  6. FOCUS ON SELECT PLAYERS                                               37
      ACCESS Co. Ltd. (Japan)                                              37
      A.D.A.M. Inc. (USA)                                                  37
      Electronic Arts, Inc. (USA)                                          37
      Funambol, Inc. (USA)                                                 38
      Google Inc. (USA)                                                    38
      HyperOffice (USA)                                                    38
      Hewlett-Packard Development Company, L.P. (USA)                      39
      InnoPath Software, Inc. (USA)                                        39
      Microsoft Corporation (USA)                                          39
      MFormation Technologies, Inc. (USA)                                  40
      Nokia Corporation (Finland)                                          40
      Nuance Communications, Inc. (USA)                                    40
      Omtool, Ltd (USA)                                                    41
      PCTEL Secure (USA)                                                   41
      QUALCOMM Incorporated (USA)                                          41
      Red Bend Software, Inc. (USA)                                        42
      Research In Motion Limited (Canada)                                  42
      Smith Micro Software, Inc. (USA)                                     42
      Sun Microsystems, Inc (USA)                                          43
      Sybase, Inc. (USA)                                                   43

  7. GLOBAL MARKET PERSPECTIVE                                             44
      Table 15: World Recent Past, Current & Future Analysis for
      Mobile Software by Geographic Segment - North America, Europe,
      Asia-Pacific, and Rest of World Markets Independently Analyzed
      with Annual Revenue in US$ Million for Years 2008 through 2017
      (includes corresponding Graph/Chart)                                 44

      Table 16: World 10-Year Perspective for Mobile Software by
      Geographic Segment - Percentage Share Breakdown of Annual
      Revenue for North America, Europe, Asia-Pacific, and Rest of
      World Markets for Years 2008, 2011 & 2017 (includes
      corresponding Graph/Chart)                                           45

      Table 17: World Recent Past, Current & Future Analysis for
      User Interface (UI) and Applications by Geographic Segment -
      North America, Europe, Asia-Pacific, and Rest of World Markets
      Independently Analyzed with Annual Revenue in US$ Million for
      Years 2008 through 2017 (includes corresponding Graph/Chart)         46

      Table 18: World 10-Year Perspective for User Interface (UI)
      and Applications by Geographic Segment - Percentage Share
      Breakdown of Annual Revenue for North America, Europe,
      Asia-Pacific, and Rest of World Markets for Years 2008, 2011 &
      2017 (includes corresponding Graph/Chart)                            47

      Table 19: World Recent Past, Current & Future Analysis for
      Application Execution Environment (AEE) by Geographic Segment -
      North America, Europe, Asia-Pacific, and Rest of World
      Markets Independently Analyzed with Annual Revenue in US$
      Million for Years 2008 through 2017 (includes corresponding
      Graph/Chart)                                                         48

      Table 20: World 10-Year Perspective for Application Execution
      Environment (AEE) by Geographic Segment - Percentage Share
      Breakdown of Annual Revenue for North America, Europe,
      Asia-Pacific, and Rest of World Markets for Years 2008, 2011 &
      2017 (includes corresponding Graph/Chart)                            49

      Table 21: World Recent Past, Current & Future Analysis for
      Operating System (OS) Software by Geographic Segment - North
      America, Europe, Asia-Pacific, and Rest of World Markets
      Independently Analyzed with Annual Revenue in US$ Million for
      Years 2008 through 2017 (includes corresponding Graph/Chart)         50

      Table 22: World 10-Year Perspective for Operating System (OS)
      Software by Geographic Segment - Percentage Share Breakdown of
      Annual Revenue for North America, Europe, Asia-Pacific, and
      Rest of World Markets for Years 2008, 2011 & 2017 (includes
      corresponding Graph/Chart)                                           51

      Table 23: World Recent Past, Current & Future Analysis for
      Mobile Device Management (MDM) Software by Geographic Segment -
      North America, Europe, Asia-Pacific, and Rest of World
      Markets Independently Analyzed with Annual Revenue in US$
      Million for Years 2008 through 2017 (includes corresponding
      Graph/Chart)                                                         52

      Table 24: World 10-Year Perspective for Mobile Device
      Management (MDM) Software by Geographic Segment - Percentage
      Share Breakdown of Annual Revenue for North America, Europe,
      Asia-Pacific, and Rest of World Markets for Years 2008, 2011 &
      2017 (includes corresponding Graph/Chart)                            53

  8. NORTH AMERICA                                                         54
       Market Analysis                                                     54
        Table 25: North American Recent Past, Current & Future
        Analysis for Mobile Software by Product Segment - User
        Interface (UI) and Applications, Application Execution
        Environment (AEE), Operating System (OS) Software and Mobile
        Device Management (MDM) Software Markets Independently
        Analyzed with Annual Revenue in US$ Million for Years 2008
        through 2017 (includes corresponding Graph/Chart)                  54

        Table 26: World 10-Year Perspective for Mobile Software by
        Product Segment - Percentage Share Breakdown of Annual
        Revenue for User Interface (UI) and Applications,
        Application Execution Environment (AEE), Operating System
        (OS) Software and Mobile Device Management (MDM) Software
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       55

  9. EUROPE                                                                56
       Market Analysis                                                     56
        Table 27: European Recent Past, Current & Future Analysis
        for Mobile Software by Product Segment - User Interface (UI)
        and Applications, Application Execution Environment (AEE),
        Operating System (OS) Software and Mobile Device Management
        (MDM) Software Markets Independently Analyzed with Annual
        Revenue in US$ Million for Years 2008 through 2017 (includes
        corresponding Graph/Chart)                                         56

        Table 28: European 10-Year Perspective for Mobile Software
        by Product Segment - Percentage Share Breakdown of Annual
        Revenue for User Interface (UI) and Applications,
        Application Execution Environment (AEE), Operating System
        (OS) Software and Mobile Device Management (MDM) Software
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       57

  10. ASIA-PACIFIC                                                         58
       Market Analysis                                                     58
        Table 29: Asia-Pacific Recent Past, Current & Future
        Analysis for Mobile Software by Product Segment - User
        Interface (UI) and Applications, Application Execution
        Environment (AEE), Operating System (OS) Software and Mobile
        Device Management (MDM) Software Markets Independently
        Analyzed with Annual Revenue in US$ Million for Years 2008
        through 2017 (includes corresponding Graph/Chart)                  58

        Table 30: Asia-Pacific 10-Year Perspective for Mobile
        Software by Product Segment - Percentage Share Breakdown of
        Annual Revenue for User Interface (UI) and Applications,
        Application Execution Environment (AEE), Operating System
        (OS) Software and Mobile Device Management (MDM) Software
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       59

  11. REST OF WORLD                                                        60
       Market Analysis                                                     60
        Table 31: Rest of World Recent Past, Current & Future
        Analysis for Mobile Software by Product Segment - User
        Interface (UI) and Applications, Application Execution
        Environment (AEE), Operating System (OS) Software and Mobile
        Device Management (MDM) Software Markets Independently
        Analyzed with Annual Revenue in US$ Million for Years 2008
        through 2017 (includes corresponding Graph/Chart)                  60

        Table 32: Rest of World 10-Year Perspective for Mobile
        Software by Product Segment - Percentage Share Breakdown of
        Annual Revenue for User Interface (UI) and Applications,
        Application Execution Environment (AEE), Operating System
        (OS) Software and Mobile Device Management (MDM) Software
        Markets for Years 2008, 2011 & 2017 (includes corresponding
        Graph/Chart)                                                       61


 COMPETITIVE LANDSCAPE

     Total Companies Profiled: 82 (including Divisions/Subsidiaries - 85)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                     60
     Canada                                 4
     Japan                                  2
     Europe                                15
      France                                3
      Germany                               1
      The United Kingdom                    3
      Rest of Europe                        8
     Asia-Pacific (Excluding Japan)         4
     ------------------------------------------