This report analyzes the worldwide markets for Sewing Machines in Thousands Units by the following two principal segments: Home Sewing Machines, and Industrial Sewing Machines. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The report profiles 149 companies including many key and niche players such as Brother Industries,Ltd., Elna International Corp. SA, PFAFF Industriesysteme und Maschinen AG, Janome Sewing Machine, Juki Corporation, Jaguar International Corporation, Necchi Macchine per cucire S.r.l, SVP Worldwide, and Singer Sewing Machine Company. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources. 

TABLE OF CONTENTS

SEWING MACHINES									MCP-2576
A GLOBAL STRATEGIC BUSINESS REPORT


                                            CONTENTS



  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS                       1
      Study Reliability and Reporting Limitations                          1
      Disclaimers                                                          2
      Data Interpretation & Reporting Level                                3
       Quantitative Techniques & Analytics                                 3
      Product Definitions and Scope of Study                               3
       1. Home Sewing Machines                                             3
       2. Industrial Sewing Machines                                       4

  2. INDUSTRY OVERVIEW                                                     5
      Sewing Machines: A Quick Primer                                      5
      Sewing Machines: A Synoptic Backdrop                                 5
      What’s New in the 20th Century?                                      6
      The 21st Century Experiencing the Joy of Creation                    6
      Current Market Scenario                                              7
       Growth Slips Amid a Cooling World Economy                           7
       The World Beyond the Recession                                      8
        Key Strategies for Success                                         9
        Developing Markets to Turbo Charge Future Growth in the Market     9
         Asia Pacific Led by China                                         9
          Reasons for Renewed Sewing Machines Demand in China              10
          China Moves Towards Computerized Sewing Machines                 11
      Women: The Greatest Beneficiaries of Sewing Machines                 11
      Sewing Machines: Product Metrics                                     11
       Operator Safety: A Major Product Issue to Reckon With               12
        ISO/TC Global Standards Help in Boosting Consumer Confidence
         Index                                                             12

  3. MARKET TRENDS & ISSUES                                                13
      Technological Development - A Core Area in the Sewing Machine
       Industry                                                            13
       Computerized Sewing Machines for that Intelligent Stitch            13
      The Rise of Sewing Machines as a Leisure Pursuit                     14
      Hobby Dressmakers: A Hitherto Overlooked Consumer Cluster            14
      The DIY Culture: Catching Fire                                       14
      Sewing: A Stress Buster                                              15
      What does it take to Remain Competitive in the Global
       Marketplace?                                                        15
       Raw Guts & Shrewd Strategy                                          15
       Innovation is the Name of the Game                                  16

  4. INDUSTRY ORGANIZATIONS/ASSOCIATIONS                                   17
      The Home Sewing Association (HSA)                                    17
      United States International Trade Commission (USITC)                 17
      Sewing Dealers Trade Association (SDTA)                              17
      Japan Sewing Machinery Manufacturers Association (JASMA)             18
       Activities                                                          18
      China Sewing Machinery Association (CSMA)                            19
      The Ancient Art of Sewing                                            19
      Sewing Machines: Timeline                                            20
      Sewing Machines Spark a Fashion Revolution in the 1900s              21
      Sewing Machines: An Exposition                                       21
      Sewing Machines: A Classification                                    21
       Home Sewing Machines                                                22
       Straight Stitch Machines                                            22
        Mechanical Sewing Machines                                         22
       Semi-Automatic Zigzag Machines                                      22
       Automatic Zigzag Machines (Mechanical)                              23
       Electronic Sewing Machines                                          23
       Computerized Sewing Machines                                        23
      Functional Classification of Home Sewing Machines                    23
       Drop-In Bobbin Machine                                              24
       Front-Loading Bobbin Machine                                        24
       Side-Loading Machine                                                24
      Industrial Sewing Machines                                           24
       Sergers                                                             25
       Industrial Sewing Machines’ Feed Systems                            26
        Manual Feed                                                        26
        Feed Dog                                                           26
        Drop Feed (Regular Feed)                                           26
        Needle Feed                                                        26
        Upper Pivot Needle Feed                                            26
        Central Pivot Needle Feed                                          27
        Parallel Drive Needle Feed                                         27
        Wheel Feed                                                         27
        Upper And Lower Wheel Feed                                         27
        Rotary Feed                                                        27
         Upper Feed/Top Feed                                               27
         Vibrating Presser Foot                                            27
         Alternating Presser Feet                                          28
         Jump Foot                                                         28
         Walking Foot                                                      28
         Spring Action Walking Foot                                        28
         Driven Walking Foot                                               28
         Wheel Feed                                                        28
         Reverse Feed                                                      28
         Clamp Feed                                                        29
         Puller Feed                                                       29
         Combination Feeds                                                 29
       Industrial Sewing Machine Maintenance                               29
        Oiling                                                             29
        Cleaning                                                           29
       Applications of Industrial Sewing Machines                          30
      Programmable Systems - The Latest Innovation                         30

  5. RECENT INDUSTRY ACTIVITY                                              32
      Global Systems Group Takes Over Galkin Automated Products            32
      Juki to Manufacture Lockstitch Machines                              32
      Brother Industries Collaborates with Pegasus Sewing Machine Mfg.     32
      Brother Sets Up New Company in China                                 33
      Xian Brother Industries and Brother Sewing Machine Xian to Merge     33
      Brother International (INDIA) and M/s Gobindram Brothers Enter
       into Partnership                                                    33
      Brother Industries Sets Up New Company                               33
      Jack Holding Signs Letter Of Intent to Purchase PIM                  34
      Private Group Acquires Union Special                                 34
      Pegasus Vietnam Plans Sewing Machine Plant in Northern Province      34
      Pegasus Sewing Machine Plans New Plant in China                      34
      Kohlberg Acquires VSM Group                                          35

  6. PRODUCT LAUNCHES/DEVELOPMENTS                                         36
      Brother International Launches LX-3125E Sewing Machine               36
      Brother International to Launch Sewing, Quilting and
       Embroidery Machines                                                 36
      Janome America Launches Horizon 7700 QCP Machine                     36
      Brother International Launches Innov-ís 2800D, PE-780D and
       Innov-ís 1250D                                                      37
      BERNINA Introduces BERNINA 830 Machine                               38
      Brother to Unveil High-Tech Sewing Machine in British Market         38
      Janome America and ThreadBanger.com to Launch TB30 and TB12
       Sewing Machines                                                     38
      SVP Worldwide Rolls Out PFAFF® EXPRESSIONTM Series of Sewing
       Machines                                                            39
      SVP Worldwide Rolls Out HUSQVARNA VIKING® DESIGNER DIAMONDTM
       Embroidery and Sewing Machine                                       39
      Brother to Unveil C-Combo Line of Sewing and Embroidery Machines     40
      China Feiyue Group Releases New Sewing Machine                       41
      Janome Launches MB-4 Embroidery Machine                              41
      Meccanotecnica Adds New Book Sewing Machines                         41
      Singer Unveils New Singer® Inspiration™ Sewing Machines              42
      SVP Launches SAPPHIRE 850 and SAPPHIRE 830 Sewing Machines           42
      AMF REECE Unveils Condensed Stitch Kit for Deco 2000                 42
      AMF REECE Releases New Laser Light System for its Buttonhole
       Machine                                                             42
      AMF REECE Introduces S-311 Indexer                                   42
      Brother Industries Release Memory Craft 350E Embroidery Machine      43
      Brother Industries Introduces RH-9820 Electronic Button Hole
       Machine                                                             43
      Brother Industries to Release New Industrial Sewing Machines         43
      JUKI Introduces New MO-6700D Sewing Machine                          43

  7. FOCUS ON SELECT GLOBAL PLAYERS                                        44
      Brother Industries, Ltd                                              44
      Elna International Corp. SA (Switzerland)                            44
      PFAFF Industriesysteme und Maschinen AG (Germany)                    45
      Janome Sewing Machine (Japan)                                        45
      Juki Corporation (Japan)                                             45
      Jaguar International Corporation (Japan)                             46
      Necchi Macchine per cucire S.r.l (Italy)                             46
      SVP Worldwide (USA)                                                  46
       Singer Sewing Machine Company (USA)                                 46

  8. GLOBAL MARKET PERSPECTIVE                                             48
      Table 1: World Recent Past, Current & Future Analysis for
      Sewing Machines by Geographic Region/Country - US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
      and Rest of World Markets Independently Analyzed with Annual
      Sales in Thousand Units for Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           48

      Table 2: World Historic Review for Sewing Machines by
      Geographic Region/ Country - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Rest of
      World Markets Independently Analyzed with Annual Sales in
      Thousand Units for Years 2000 through 2006 (includes
      corresponding Graph/Chart)                                           49

      Table 3: World 11-Year Perspective for Sewing Machines by
      Geographic Region/Country - Percentage Breakdown of Volume
      Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America, and Rest of World for Years 2005, 2010,
      and 2015 (includes corresponding Graph/Chart)                        50

      Table 4: World Recent Past, Current & Future Analysis for Home
      Sewing Machines by Geographic Region/Country - US, Canada,
      Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
      and Rest of World Markets Independently Analyzed with Annual
      Sales in Thousand Units for Years 2007 through 2015 (includes
      corresponding Graph/Chart)                                           51

      Table 5: World Historic Review for Home Sewing Machines by
      Geographic Region/ Country - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Rest of
      World Markets Independently Analyzed with Annual Sales in
      Thousand Units for Years 2000 through 2006 (includes
      corresponding Graph/Chart)                                           52

      Table 6: World 11-Year Perspective for Home Sewing Machines by
      Geographic Region/ Country - Percentage Breakdown of Volume
      Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
      Japan), Latin America, and Rest of World for Years 2005, 2010,
      and 2015 (includes corresponding Graph/Chart)                        53

      Table 7: World Recent Past, Current & Future Analysis for
      Industrial Sewing Machines by Geographic Region/Country - US,
      Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
      America, and Rest of World Markets Independently Analyzed with
      Annual Sales in Thousand Units for Years 2007 through 2015
      (includes corresponding Graph/Chart)                                 54

      Table 8: World Historic Review for Industrial Sewing Machines
      by Geographic Region/Country - US, Canada, Japan, Europe,
      Asia-Pacific (excluding Japan), Latin America, and Rest of
      World Markets Independently Analyzed with Annual Sales in
      Thousand Units for Years 2000 through 2006 (includes
      corresponding Graph/Chart)                                           55

      Table 9: World 11-Year Perspective for Industrial Sewing
      Machines by Geographic Region/Country - Percentage Breakdown
      of Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
      (excluding Japan), Latin America, and Rest of World for Years
      2005, 2010, and 2015 (includes corresponding Graph/Chart)            56

  9. THE UNITED STATES                                                     57
      A.Market Analysis                                                    57
        Outlook                                                            57
        Market Primer                                                      57
        Home Sewing Machines: Rising Like a Phoenix                        57
        Crafters and DIY-ers Driving the Demand for Domestic Sewing
         Machines                                                          58
        Corporate Legends in the United States                             59
        Key Import Statistics                                              60
         Table 10: US Household Sewing Machines Market (2007):
         Percentage Value Breakdown of Imports by Key Countries
         (includes corresponding Graph/Chart)                              60

         Table 11: US Automatic Industrial Sewing Machines Market
         (Other Than Book Sewing Machines) (2007): Percentage Value
         Breakdown of Imports by Key Countries (includes
         corresponding Graph/Chart)                                        60

        Table 12: US Non-Automatic Industrial Sewing Machines Market
        (Other Than Book Sewing Machines) (2007): Percentage Value
        Breakdown of Imports by Key Countries (includes
        corresponding Graph/Chart)                                         60
        Export Scenario                                                    61
         Table 13: US Household Sewing Machines Market (2007):
         Percentage Value Breakdown of Exports by Key Destination
         Countries (includes corresponding Graph/Chart)                    61

         Table 14: US Automatic Industrial Sewing Machines Market
         (Other Than Book Sewing Machines) (2007): Percentage Value
         Breakdown of Exports by Key Destination Countries (includes
         corresponding Graph/Chart)                                        61

         Table 15: US Non-Automatic Industrial Sewing Machines
         Market (Other Than Book Sewing Machines) (2007): Percentage
         Value Breakdown of Exports by Key Destination Countries
         (includes corresponding Graph/Chart)                              61
        American Machine and Foundry (AMF) Reece - A Key Player            62
      B.Market Analytics                                                   62
        Table 16: US Recent Past, Current & Future Analysis for
        Sewing Machines by Product Segment - Home Sewing Machines,
        and Industrial Sewing Machines Markets Independently
        Analyzed with Annual Sales in Thousand Units for Years 2007
        through 2015 (includes corresponding Graph/Chart)                  62

        Table 17: US Historic Review for Sewing Machines by Product
        Segment - Home Sewing Machines, and Industrial Sewing
        Machines Markets Independently Analyzed with Annual Sales in
        Thousand Units for Years 2000 through 2006 (includes
        corresponding Graph/Chart)                                         63

        Table 18: US 11-Year Perspective for Sewing Machines by
        Product Segment - Percentage Breakdown of Volume Sales for
        Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         63

  10. CANADA                                                               64
      A.Market Analysis                                                    64
        Outlook                                                            64
        Import Scenario                                                    64
         Table 19: Canadian Household Sewing Machines Market (2007):
         Percentage Value Breakdown of Imports by Key Countries
         (includes corresponding Graph/Chart)                              64

         Table 20: Canadian Automatic Industrial Sewing Machines
         Market (Other Than Book Sewing Machines) - (2007):
         Percentage Value Breakdown of Imports by Key Countries
         (includes corresponding Graph/Chart)                              65

         Table 21: Canadian Non-Automatic Industrial Sewing Machines
         Market (Other Than Book Sewing Machines) - (2007):
         Percentage Value Breakdown of Imports by Key Countries
         (includes corresponding Graph/Chart)                              65
      B.Market Analytics                                                   66
        Table 22: Canadian Recent Past, Current & Future Analysis
        for Sewing Machines by Product Segment - Home Sewing
        Machines, and Industrial Sewing Machines Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       66

        Table 23: Canadian Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               67

        Table 24: Canadian 11-Year Perspective for Sewing Machines
        by Product Segment - Percentage Breakdown of Volume Sales
        for Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         67

  11. JAPAN                                                                68
      A.Market Analysis                                                    68
        Outlook                                                            68
        Market Primer                                                      68
        The Market in Retrospect                                           69
        Historic Market Share Findings: A Review                           69
         Table 25: Japanese Market for Household Sewing Machines:
         Market Share of Leading Players for the Year 2005 - Janome
         Sewing Machine, Brother Industries, Juki, and Others
         (includes corresponding Graph/Chart)                              69

         Table 26: Japanese Market for Programmable Sewing Machines:
         Market Share of Leading Players for the Year 2005 - Juki,
         Janome Sewing Machine, Brother Industries, and Others
         (includes corresponding Graph/Chart)                              70

         Table 27: Japanese Market for Industrial Sewing Machines:
         Market Share of Leading Players for the Year 2005 - Juki,
         Brother Industries, Pegasus Sewing Machine Manufacturers,
         Aisin Seiki, Janome Sewing Machine, Mitsubishi Electric,
         Happy Industrial, and Others (includes corresponding
         Graph/Chart)                                                      70
        Key Players                                                        71
         Aisin Seiki Co., Ltd.                                             71
         Happy Industrial Corporation                                      71
         Mitsubishi Electric Corporation                                   71
         Pegasus Sewing Machine Mfg. Co. Ltd.                              71
         Yamato Sewing Machine Mfg. Co. Ltd.                               71
      B.Market Analytics                                                   72
        Table 28: Japanese Recent Past, Current & Future Analysis
        for Sewing Machines by Product Segment - Home Sewing
        Machines, and Industrial Sewing Machines Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       72

        Table 29: Japanese Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               73

        Table 30: Japanese 11-Year Perspective for Sewing Machines
        by Product Segment - Percentage Breakdown of Volume Sales
        for Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         73

  12. EUROPE                                                               74
       Market Analysis                                                     74
        Table 31: European Recent Past, Current & Future Analysis
        for Sewing Machines by Geographic Region/ Country - France,
        Germany, Italy, Spain, UK, Russia and Rest of Europe Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       74

        Table 32: European Historic Review for Sewing Machines by
        Geographic Region/Country - France, Germany, Italy, Spain,
        UK, Russia and Rest of Europe Markets Independently Analyzed
        with Annual Sales in Thousand Units for Years 2000 through
        2006 (includes corresponding Graph/Chart)                          75

        Table 33: European 11-Year Perspective for Sewing Machines
        by Geographic Region/Country - Percentage Breakdown of
        Volume Sales for France, Germany, Italy, Spain, UK, Russia
        and Rest of Europe Markets for Years 2005, 2010, and 2015
        (includes corresponding Graph/Chart)                               76

        Table 34: European Recent Past, Current & Future Analysis
        for Sewing Machines by Product Segment - Home Sewing
        Machines, and Industrial Sewing Machines Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       77

        Table 35: European Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               78

        Table 36: European 11-Year Perspective for Sewing Machines
        by Product Segment - Percentage Breakdown of Volume Sales
        for Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         78

  12a. FRANCE                                                              79
       Market Analysis                                                     79
        Table 37: French Recent Past, Current & Future Analysis for
        Sewing Machines by Product Segment - Home Sewing Machines,
        and Industrial Sewing Machines Markets Independently
        Analyzed with Annual Sales in Thousand Units for Years 2007
        through 2015 (includes corresponding Graph/Chart)                  79

        Table 38: French Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               80

        Table 39: French 11-Year Perspective for Sewing Machines by
        Product Segment - Percentage Breakdown of Volume Sales for
        Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         80

  12b.GERMANY                                                              81
      A.Market Analysis                                                    81
        Current & Future Analysis                                          81
      B.Market Analytics                                                   81
        Table 40: German Recent Past, Current & Future Analysis for
        Sewing Machines by Product Segment - Home Sewing Machines,
        and Industrial Sewing Machines Markets Independently
        Analyzed with Annual Sales in Thousand Units for Years 2007
        through 2015 (includes corresponding Graph/Chart)                  81

        Table 41: German Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               82

        Table 42: German 11-Year Perspective for Sewing Machines by
        Product Segment - Percentage Breakdown of Volume Sales for
        Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         82

  12c.ITALY                                                                83
       Market Analysis                                                     83
        Table 43: Italian Recent Past, Current & Future Analysis for
        Sewing Machines by Product Segment - Home Sewing Machines,
        and Industrial Sewing Machines Markets Independently
        Analyzed with Annual Sales in Thousand Units for Years 2007
        through 2015 (includes corresponding Graph/Chart)                  83

        Table 44: Italian Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               84

        Table 45: Italian 11-Year Perspective for Sewing Machines by
        Product Segment - Percentage Breakdown of Volume Sales for
        Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         84

  12d.THE UNITED KINGDOM                                                   85
      A.Market Analysis                                                    85
        Current & Future Analysis                                          85
        Tracing the Evolutionary Path of Sewing Machines in the
         Queen’s Own Country                                               85
      B.Market Analytics                                                   86
        Table 46: UK Recent Past, Current & Future Analysis for
        Sewing Machines by Product Segment - Home Sewing Machines,
        and Industrial Sewing Machines Markets Independently
        Analyzed with Annual Sales in Thousand Units for Years 2007
        through 2015 (includes corresponding Graph/Chart)                  86

        Table 47: UK Historic Review for Sewing Machines by Product
        Segment - Home Sewing Machines, and Industrial Sewing
        Machines Markets Independently Analyzed with Annual Sales in
        Thousand Units for Years 2000 through 2006 (includes
        corresponding Graph/Chart)                                         87

        Table 48: UK 11-Year Perspective for Sewing Machines by
        Product Segment - Percentage Breakdown of Volume Sales for
        Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         87

  12e. SPAIN                                                               88
       Market Analysis                                                     88
        Table 49: Spanish Recent Past, Current & Future Analysis for
        Sewing Machines by Product Segment - Home Sewing Machines,
        and Industrial Sewing Machines Markets Independently
        Analyzed with Annual Sales in Thousand Units for Years 2007
        through 2015 (includes corresponding Graph/Chart)                  88

        Table 50: Spanish Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               89

        Table 51: Spanish 11-Year Perspective for Sewing Machines by
        Product Segment - Percentage Breakdown of Volume Sales for
        Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         89

  12f.RUSSIA                                                               90
      A.Market Analysis                                                    90
        Current & Future Analysis                                          90
        A Historic Primer                                                  90
      B.Market Analytics                                                   91
        Table 52: Russian Recent Past, Current & Future Analysis for
        Sewing Machines by Product Segment - Home Sewing Machines,
        and Industrial Sewing Machines Markets Independently
        Analyzed with Annual Sales in Thousand Units for Years 2007
        through 2015 (includes corresponding Graph/Chart)                  91

        Table 53: Russian Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               92

        Table 54: Russian 11-Year Perspective for Sewing Machines by
        Product Segment - Percentage Breakdown of Volume Sales for
        Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         92

  12g. REST OF EUROPE                                                      93
       Market Analysis                                                     93
        Table 55: Rest of Europe Recent Past, Current & Future
        Analysis for Sewing Machines by Product Segment - Home
        Sewing Machines, and Industrial Sewing Machines Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       93

        Table 56: Rest of Europe Historic Review for Sewing Machines
        by Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               94

        Table 57: Rest of Europe 11-Year Perspective for Sewing
        Machines by Product Segment - Percentage Breakdown of Volume
        Sales for Home Sewing Machines, and Industrial Sewing
        Machines for Years 2005, 2010, and 2015                            94

  13. ASIA-PACIFIC                                                         95
      A.Market Analysis                                                    95
        Current & Future Analysis                                          95
        Major Sewing Machine Manufacturers                                 95
      B.Market Analytics                                                   96
        Table 58: Asia Pacific Recent Past, Current & Future
        Analysis for Sewing Machines by Geographic Region/ Country
        -China, India, and Rest of Asia Pacific Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       96

        Table 59: Asia Pacific Historic Review for Sewing Machines
        by Geographic Region/Country -China, India, and Rest of Asia
        Pacific Markets Independently Analyzed with Annual Sales in
        Thousand Units for Years 2000 through 2006 (includes
        corresponding Graph/Chart)                                         97

        Table 60: Asia Pacific 11-Year Perspective for Sewing
        Machines by Geographic Region/ Country - Percentage
        Breakdown of Volume Sales for China, India, and Rest of Asia
        Pacific Markets for Years 2005, 2010, and 2015 (includes
        corresponding Graph/Chart)                                         98

        Table 61: Asia Pacific Recent Past, Current & Future
        Analysis for Sewing Machines by Product Segment - Home
        Sewing Machines, and Industrial Sewing Machines Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       99

        Table 62: Asia Pacific Historic Review for Sewing Machines
        by Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               100

        Table 63: Asia Pacific 11-Year Perspective for Sewing
        Machines by Product Segment - Percentage Breakdown of Volume
        Sales for Home Sewing Machines, and Industrial Sewing
        Machines for Years 2005, 2010, and 2015                            100

  13a.CHINA                                                                101
      A.Market Analysis                                                    101
        Current & Future Analysis                                          101
        Sewing Machines in China: A Review                                 101
         Enter The Dragon’s Lair                                           101
         The Chinese Stitch                                                102
         Dragonland: The Global Epicenter of Production                    102
         China: Smitten by the Automation Bug                              103
          What’s the Catch Then?                                           103
         Chinese Suppliers Cross the Great Wall to India: Insight
          into its Repercussions                                           103
          If You Can’t Beat Them, Join Them                                104
         Foreign Investments in Chinese Textile/Garments Provide
          Growth Impetus for SM Market                                     104
        Focus on Select Chinese Players                                    104
         Feiyue Sewing Machine Corporate Group                             104
         Dalian DaFuJi Sewing Machine Co., Ltd.                            104
         Feiyue Group Co., Ltd.                                            105
         GEMSY Sewing Machine Group                                        105
         Shanghai Butterfly Imp, & Exp. Co., Ltd.                          105
         SGSB Group Company Limited.                                       106
         Shanghai Huigong No. 3 Sewing Machine Factory                     106
         Taizhou Zusun Sewing Equipment Co., Ltd                           106
         Xi'an Typical Industries Co., Ltd.                                106
         Zoje Sewing Machine Co., Ltd.                                     107
         Zhejiang New Jack Sewing Machine Co.,Ltd.                         107
      B.Market Analytics                                                   108
        Table 64: Chinese Recent Past, Current & Future Analysis for
        Sewing Machines by Product Segment - Home Sewing Machines,
        and Industrial Sewing Machines Markets Independently
        Analyzed with Annual Sales in Thousand Units for Years 2007
        through 2015 (includes corresponding Graph/Chart)                  108

        Table 65: Chinese Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               109

        Table 66: Chinese 11-Year Perspective for Sewing Machines by
        Product Segment - Percentage Breakdown of Volume Sales for
        Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         109

  13b.INDIA                                                                110
      A.Market Analysis                                                    110
        Outlook                                                            110
        Market Primer                                                      110
         Falling Raw Material Prices Lends Support to the Indian
          Sewing Machine Industry                                          110
         Chinese Apparel Machinery Companies Enter Indian Market           111
        Key Players                                                        111
         Juki Machinery (India) Pvt. Ltd.                                  111
         Usha International Ltd., India                                    111
      B.Market Analytics                                                   112
        Table 67: Indian Recent Past, Current & Future Analysis for
        Sewing Machines by Product Segment - Home Sewing Machines,
        and Industrial Sewing Machines Markets Independently
        Analyzed with Annual Sales in Thousand Units for Years 2007
        through 2015 (includes corresponding Graph/Chart)                  112

        Table 68: Indian Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               113

        Table 69: Indian 11-Year Perspective for Sewing Machines by
        Product Segment - Percentage Breakdown of Volume Sales for
        Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         113

  13c.REST OF ASIA-PACIFIC                                                 114
      A.Market Analysis                                                    114
        Outlook                                                            114
        Focus On Select Countries                                          114
         Taiwan                                                            114
          Taizhou City: The Production Heart                               115
          KAULIN MFG CO., Ltd - The Largest Manufacturer in Taiwan         115
         Singapore - A Key Market in Rest of Asia                          115
         Pakistan                                                          116
         Malaysia                                                          116
          ‘Cosway Corporation’ Leads the Show                              116
      B.Market Analytics                                                   117
        Table 70: Rest of Asia Pacific Recent Past, Current & Future
        Analysis for Sewing Machines by Product Segment - Home
        Sewing Machines, and Industrial Sewing Machines Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       117

        Table 71: Rest of Asia Pacific Historic Review for Sewing
        Machines by Product Segment - Home Sewing Machines, and
        Industrial Sewing Machines Markets Independently Analyzed
        with Annual Sales in Thousand Units for Years 2000 through
        2006 (includes corresponding Graph/Chart)                          118

        Table 72: Rest of Asia Pacific 11-Year Perspective for
        Sewing Machines by Product Segment - Percentage Breakdown of
        Volume Sales for Home Sewing Machines, and Industrial Sewing
        Machines for Years 2005, 2010, and 2015                            118

  14. LATIN AMERICA                                                        119
       Market Analysis                                                     119
        Table 73: Latin American Recent Past, Current & Future
        Analysis for Sewing Machines by Geographic Region/ Country -
        Argentina, Brazil, Mexico, and Rest of Latin America Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       119

        Table 74: Latin American Historic Review for Sewing Machines
        by Geographic Region/Country - Argentina, Brazil, Mexico,
        and Rest of Latin America Markets Independently Analyzed
        with Annual Sales in Thousand Units for Years 2000 through
        2006 (includes corresponding Graph/Chart)                          120

        Table 75: Latin American 11-Year Perspective for Sewing
        Machines by Geographic Region/ Country - Percentage
        Breakdown of Volume Sales for Argentina, Brazil, Mexico, and
        Rest of Latin America Markets for Years 2005, 2010, and 2015
        (includes corresponding Graph/Chart)                               121

        Table 76: Latin American Recent Past, Current & Future
        Analysis for Sewing Machines by Product Segment - Home
        Sewing Machines, and Industrial Sewing Machines Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       122

        Table 77: Latin American Historic Review for Sewing Machines
        by Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               123

        Table 78: Latin American 11-Year Perspective for Sewing
        Machines by Product Segment - Percentage Breakdown of Volume
        Sales for Home Sewing Machines, and Industrial Sewing
        Machines for Years 2005, 2010, and 2015                            123

  14a. ARGENTINA                                                           124
       Market Analysis                                                     124
        Table 79: Argentinean Recent Past, Current & Future Analysis
        for Sewing Machines by Product Segment - Home Sewing
        Machines, and Industrial Sewing Machines Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       124

        Table 80: Argentinean Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               125

        Table 81: Argentinean 11-Year Perspective for Sewing
        Machines by Product Segment - Percentage Breakdown of Volume
        Sales for Home Sewing Machines, and Industrial Sewing
        Machines for Years 2005, 2010, and 2015                            125

  14b.BRAZIL                                                               126
      A.Market Analysis                                                    126
        Current & Future Analysis                                          126
      B.Market Analytics                                                   126
        Table 82: Brazilian Recent Past, Current & Future Analysis
        for Sewing Machines by Product Segment - Home Sewing
        Machines, and Industrial Sewing Machines Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       126

        Table 83: Brazilian Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               127

        Table 84: Brazilian 11-Year Perspective for Sewing Machines
        by Product Segment - Percentage Breakdown of Volume Sales
        for Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         127

  14c. MEXICO                                                              128
       Market Analysis                                                     128
        Table 85: Mexican Recent Past, Current & Future Analysis for
        Sewing Machines by Product Segment - Home Sewing Machines,
        and Industrial Sewing Machines Markets Independently
        Analyzed with Annual Sales in Thousand Units for Years 2007
        through 2015 (includes corresponding Graph/Chart)                  128

        Table 86: Mexican Historic Review for Sewing Machines by
        Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               129

        Table 87: Mexican 11-Year Perspective for Sewing Machines by
        Product Segment - Percentage Breakdown of Volume Sales for
        Home Sewing Machines, and Industrial Sewing Machines for
        Years 2005, 2010, and 2015                                         129

  14d. REST OF LATIN AMERICA                                               130
       Market Analysis                                                     130
        Table 88: Rest of Latin America Recent Past, Current &
        Future Analysis for Sewing Machines by Product Segment -
        Home Sewing Machines, and Industrial Sewing Machines Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       130

        Table 89: Rest of Latin America Historic Review for Sewing
        Machines by Product Segment - Home Sewing Machines, and
        Industrial Sewing Machines Markets Independently Analyzed
        with Annual Sales in Thousand Units for Years 2000 through
        2006 (includes corresponding Graph/Chart)                          131

        Table 90: Rest of Latin America 11-Year Perspective for
        Sewing Machines by Product Segment - Percentage Breakdown of
        Volume Sales for Home Sewing Machines, and Industrial Sewing
        Machines for Years 2005, 2010, and 2015                            131

  15. REST OF THE WORLD                                                    132
       Market Analysis                                                     132
        Table 91: Rest of World Recent Past, Current & Future
        Analysis for Sewing Machines by Product Segment - Home
        Sewing Machines, and Industrial Sewing Machines Markets
        Independently Analyzed with Annual Sales in Thousand Units
        for Years 2007 through 2015 (includes corresponding
        Graph/Chart)                                                       132

        Table 92: Rest of World Historic Review for Sewing Machines
        by Product Segment - Home Sewing Machines, and Industrial
        Sewing Machines Markets Independently Analyzed with Annual
        Sales in Thousand Units for Years 2000 through 2006
        (includes corresponding Graph/Chart)                               133

        Table 93: Rest of World 11-Year Perspective for Sewing
        Machines by Product Segment - Percentage Breakdown of Volume
        Sales for Home Sewing Machines, and Industrial Sewing
        Machines for Years 2005, 2010, and 2015                            133


 COMPETITIVE LANDSCAPE

     Total Companies Profiled: 149 (including Divisions/Subsidiaries - 191)

     ------------------------------------------
     Region/Country                     Players
     ------------------------------------------
     The United States                     17
     Canada                                 1
     Japan                                 43
     Europe                                67
      France                                6
      Germany                              15
      The United Kingdom                   15
      Italy                                11
      Spain                                 1
      Rest of Europe                       19
     Asia-Pacific (Excluding Japan)        61
     Latin America                          1
     Africa                                 1
     ------------------------------------------