Worldwide cloud computing markets are poised to achieve significant growth as applications become more available. Advertising support of cloud computing makes software less expensive to get and operate. The markets start to expand to provide productivity improvements. According to the study innovation is what drives market growth in cloud computing. IBM and the major SOA vendors are finding new ways to support cloud computing innovation, providing software that supports flexible response to changing market conditions by using the cloud computing infrastructure. SOA Web services are the core technology. SOA reaches into every industry and every segment of the economy. The mainframe is a cloud machine because it is reliable, secure, and available.

IBM System z is emerging as the cloud-computing platform of choice because it works and with sub capacity pricing is affordable. Utility computing can be implemented in a manner so that the user does not know what hardware platform is being used, the hardware is transparent to the line of business. Applications are developed and tested in one part of the cloud and the applications run in another part of the cloud. Cloud computing is poised to support dynamic infrastructure. Because System z and high end HP servers are more efficient at virtualization than the mid range devices they work most efficiently in the cloud. Distributed servers cause outages because they do not have the large block of memory, cache, and memory reallocation on the fly that is needed to prevent outages.

Hybrid systems are emerging that leverage the high end mid range servers for processor intensive workload and use the System z for workload and database management. The number of images that can be ported to a high end device is a critical part of TCO / ROI analysis. Downtime is a significant issue for a brand. A brand really takes a hit when there is Internet downtime. The blogs and media notice a ten-minute or two-hour system outage. A six hour outage is devastating to the organization that experiences it. Downtime typically costs $1 million per minute. The mainframe is a cloud machine because it is able to reduce outages. Mainframes are able to reduce outages to near zero. There are banks in Germany where the mainframe has been running for 6 years without any downtime.

Mainframe class hardware is needed for cloud computing to eliminate downtime for vendors focused on specialized solutions. To compete in the on-demand application suite market, utility type computing is needed. Global enterprises are positioning to participate in and serve the cloud computing market. Both HP and IBM are poised for significant server market growth. Cloud computing changes everything. In the cloud, no one can see the hardware platform and this gives the advantage to the IBM system z which operates at a ten times cost advantage overall. HP continues to benefit from its advantage in benchmarking and the ability to handle processer intensive workload via hybrid high end systems. The issue for cloud computing is a hardware platform that provides the lost cost services delivery. HP SuperDome is a strong contender in the cloud computing space.

Cloud computing is being expressed as application development software and software as a service (SaaS). Application development is being used in cloud computing to permit changes to code, making systems more flexible. Automated process that is rigid is not supportive of competitive advantage. Simplicity is the best base for cloud computing technology. Ordinary people want instant access to information. Systems that are simple to use are not necessarily simple in their architecture. Cloud computing infrastructure is based on dynamic process. By separating the location of the data from the pointers to the data, and making those separate from the presentation of data, dynamic process can be implemented in a way that is understandable to regular people. Mainframes support this dynamic software process and permit point and click software development in the cloud.

Mainframes are anticipated be a significant part of the infrastructure of cloud markets. Cloud computing services markets at $36 billion in 2008 are expected to reach $16/ billion by 2015. Growth comes because the infrastructure makes more computing affordable and supports more advertising revenue that lets cloud services providers push syntax out to users at little or no cost to the user. Mainframe computing units are 10 times less expensive than the distributed servers and provide significantly more reliability and security for cloud based computing. SOA software brings the ability to develop applications from the line of business with point and click development that works without programming.

 

TABLE OF CONTENTS 

1. Mainframe Cloud Computing Market Description and Market Dynamics 1-1

1.1 Mainframe Cloud Computing Permits User Web Services Access 1-1

1.1.1 Cloud Computing Aspects 1-3

1.2 Web 2.0 Internet Scale Mainstream Applications 1-5

1.2.1 Design Patterns 1-6

1.2.2 Data Driven Cloud Computing 1-7

1.2.3 Network Effects 1-7

1.2.4 Collaboration 1-8

1.2.5 Social Networking Heuristics 1-8

1.2.6 Wiki-Style Collaborative Editing 1-9

1.3 Core Competencies of Web 2.0 1-10

1.4 Business Process Management Platforms 1-11

1.4.1 Comprehensive Risk Analysis 1-11

1.5 Business Process Management Functions 1-12

1.5.1 Execution of Business Processes 1-13

1.5.2 Integration Aspects of BPM 1-14

1.6 Cloud Computing Impact On Business 1-16

1.6.1 Cloud Computing Corporate Communications 1-20

1.7 Blogging 1-22

1.7.1 Architecture of Participation 1-22

1.7.2 Permalink Functionality 1-24

1.8 Web 2.0 Driven By Data 1-25

1.8.1 Control Over The Database 1-26

1.8.2 Mashup Market Opportunity 1-27

1.9 Scientific Collaboration Using Web 2.0 1-30

1.9.1 OpenWetWare Project At MIT 1-32

 

2. Mainframe as a Cloud Computer: Market Shares and Market Forecasts 2-1

2.1 Enterprise Cloud Computing 2-1

2.2 High End Server Market Shares 2-5

2.2.1 Cloud Computing Positioning 2-10

2.2.2 Cloud Computing Energy Costs 2-10

2.2.3 Cloud Computing Web Services 2-12

2.2.4 Mainframe Fast Deployment Equals Fast ROI 2-13

2.2.5 Cloud Computing Services Market Shares 2-14

2.2.6 Cloud Computing Services Market Leaders 2-15

2.2.7 Search Engine Based Cloud Computing Market Shares 2-16

2.3 Cloud Data Centers 2-19

2.3.1 IBM’s CloudBurst Hardware Strategy 2-21

2.3.2 Hewlett Packard 2-24

2.3.3 HP Offers Cloud Computing Data Center As A

Service Option To Existing Outsourcing Clients 2-25

2.3.4 HP Cloud Services Research 2-26

2.3.5 Computer Associates CA 2-28

2.3.6 Google Programming in the Cloud 2-29

2.3.7 Enomaly Infrastructure Platform 2-29

2.3.8 Progress Software Cloud Computing 2-29

2.3.9 Progress Software DataDirect Technologies /

WinterGreen Research Mainframe TCO / ROI Calculator 2-30

2.3.10 eBay Cloud Computing 2-31

2.3.11 SAP 2-32

2.3.12 HostBridge 2-34

2.4 Cloud Computing Market Forecasts 2-35

2.4.1 Application Development Cloud Computing Market Forecasts 2-40

2.4.2 Cloud Computing Buzz 2-43

2.5 Instrumented Digital Devices 2-45

2.6 Scalable Symmetric Multiprocessors 2-46

2.6.1 Cloud Computing Database Management Systems 2-48

2.6.2 Cloud Computing Buzz 2-50

2.6.3 Virtualization 2-53

2.6.4 Mainframe Virtual Cloud Computing 2-54

2.6.5 Cloud Computing Positioning 2-56

2.6.6 Mainframe Virtual Cloud Computing 2-57

2.6.7 Building a Robust Data Sensor Network Integration Layer 2-61

2.6.8 SOA Infrastructure Market Driving Forces 2-62

2.6.9 Building a Robust Data Integration Layer 2-63

2.6.10 SOA Market Segment 2-64

2.6.11 SOA Market Driving Forces 2-65

2.6.12 SOA Market Shares 2-66

2.6.13 Search Inside An Enterprise 2-68

2.7 Cloud Computing Regional Market Segments 2-71

2.7.1 Google Regional Market Participation 2-71

 

3. Enterprise Cloud Computing Product Description 3-1

3.1 Networks Of Computers 3-1

3.2 IBM Mainframe Cloud Computing 3-2

3.2.1 IBM Cloud Computing Ecosystem 3-9

3.2.2 Mainframe Service-Oriented-Architecture 3-10

3.2.3 IBM/Google University Initiative 3-11

3.2.4 Mainframe Cloud Platform 3-12

3.2.5 IBM 13 Worldwide Mainframe Cloud Centers 3-13

3.2.6 IBM Cloud Test Environment 3-15

3.2.7 IBM Cloud Web Services Monitoring 3-15

3.2.8 IBM Delivers Cloud Computing Services To Developers 3-15

3.3 IBM Mainframe Cloud Computing University Initiatives 3-17

3.3.1 IBM Mainframe Cloud Computing Positioning 3-18

3.3.2 IBM Mainframe Specialty Engines - zIIP and zAAP 3-27

3.3.3 IBM Infrastructure Strategy & Planning for Cloud Computing 3-28

3.3.4 IBM Cloud Computing Iterative Workshop Approach 3-29

3.3.5 IBM Smart Business: Software Development & Test 3-32

3.3.6 IBM’s CloudBurst Hardware Strategy 3-34

3.3.7 IBM Key Infrastructure Elements for Cloud Computing 3-38

3.4 Hewlett Packard 3-41

3.4.1 Hewlett Packard HP Cloud Platform, Data Center 3-43

3.4.2 HP Offers Cloud Computing Data Center As A

Service Option To Existing Outsourcing Clients 3-43

3.4.3 HP Cloud Services Research 3-48

3.4.4 HP Department of Defense Cloud Computing Infrastructure 3-53

3.4.5 HP Cloud Research Opportunities And Challenges 3-56

3.5 Amazon EC2 / IBM Platform Technologies 3-60

3.5.1 Amazon / IBM Key Infrastructure Elements for

Cloud Computing 3-61

3.6 Google 3-65

3.6.1 Google Cloud Computing 3-66

3.6.2 Google App Engine / Google Application Engine 3-67

3.6.3 Google Building Open Source Operating System 3-69

3.6.4 Google App Engine 3-70

3.6.5 Google Move Toward Clouds Signals A

Fundamental Computer Architecture Shift 3-72

3.6.6 Google Programming in the Cloud 3-72

3.7 eBay Cloud Computing 3-73

3.8 Cisco Cloud Computing 3-74

3.8.1 Cisco Virtualization 3-75

3.8.2 Cisco Cloud Computing Balances Innovation

With Operational Excellence 3-75

3.8.3 Cisco Participation In Highly-Virtualized Environments 3-77

3.9 Progress Software Cloud Computing 3-79

3.9.1 Progress Software DataDirect Technologies /

WinterGreen Research Mainframe TCO / ROI Calculator 3-81

3.10 HostBridge 3-87

3.10.1 Hostbridge Base Product Runs On The

Mainframe Under CICS 3-87

3.10.2 Hostbridge WIRE Web Interface Rules Engine 3-88

3.10.3 Hostbridge HB Process Automation Module 3-88

3.10.4 Hostbridge HB Data Access Modules 3-88

3.10.5 HostBridge Mainframe Integration Software 3-90

3.11 Clerity Solutions Mainframe Offloading 3-94

3.11.1 Clerity Solutions / Equifax Mainframe Migration

And Modernization Solutions 3-96

3.12 NEON zPrime 3-97

3.12.1 Neon zPrime Mainframe Cost Reduction 3-99

3.13 Computer Associates CA 3-99

3.13.1 CA NetMaster Network Management

Supports ZIIP Processing, IPv6 3-101

3.13.2 CA SYSVIEW Features New GUI, Auditing Capabilities 3-102

3.14 Trident Services’ 3-103

3.14.1 SAP 3-104

3.14.2 IBM System z Advantage for SAP Applications 3-105

3.14.3 IBM / SAP One Solution to Support any Enterprise 3-106

3.14.4 IBM Tivoli System Automation for SAP 3-107

3.14.5 Cloud Computing Provides High Performance

and Expansive Growth for SAP Solutions 3-108

3.15 Sirius IBM System z10 BC 3-108

3.16 EMC VmWare Server Virtualizaton 3-114

 

4. Cloud Technology 4-1

4.1 Cloud Computing Information Access 4-1

4.2 Google Scale Mainstream Applications Gmail and

Google Maps 4-2

4.2.1 Google.com—Search and Personalization 4-4

4.2.2 Google Scholar. 4-5

4.2.3 Google Server Implementation for Web 2.0 4-6

4.2.4 Google Replicates The Web pages 4-7

4.2.5 Google Map / Reduce Framework Runs In Parallel

On 1,000 Machines 4-9

4.2.6 Google Global Work Queue 4-10

4.2.7 Communication, Collaboration and Communities 4-10

4.2.8 Google Spent $200 Million On Hardware

Equipment In 2004, $1.4 Billion in 2007 4-11

4.2.9 Google Uses 1.8 Million Servers, Search

Results, Images, Videos, Emails And Ads 4-14

4.2.10 Google Dynamic Architecture Implementation 4-15

4.2.11 Short Description of Google Search

Engine Dynamic Architecture 4-18

4.2.12 Google BigFiles 4-19

4.2.13 Google Repository 4-19

4.3 eBay Infrastructure 4-20

4.3.1 Sun Storage Helps Keep The Store Open 4-23

4.3.2 eBay’s Infrastructure Evolution 4-24

4.4 Microsoft .Net Defines Reusable Modules Dynamically 4-25

4.4.1 Microsoft Data Center Size 4-25

4.4.2 Microsoft Combines Managed Modules into Assemblies 4-27

4.4.3 Microsoft Architecture Dynamic Modular Processing 4-29

4.5 IBM® WebSphere® Application Server Feature

Pack for Web 2.0 4-31

4.5.1 IBM Web 2.0 Steps To Deploy Websphere

Application Server Using Virtual Image Templates 4-32

4.5.2 IBM WebSphere Application Server Feature Pack 4-37

4.6 Facebook 4-39

4.7 MySpace 4-41

4.8 Reunion 4-44

4.9 Software Release Cycle 4-45

4.10 iTunes and TiVo 4-46

 

5. Enterprise Cloud Computing Company Profiles 5-1

5.1 3Tera 5-1

5.2 Adobe 5-2

5.3 Amazon 5-4

5.3.1 Amazon Web Services (AWS) 5-4

5.3.2 Amazon Competition 5-7

5.4 AT&T 5-8

5.5 Attachmate 5-10

5.6 Cisco 5-12

5.6.1 Cisco Networking For The Internet 5-13

5.6.2 Cisco / PostPath 5-14

5.6.3 Cisco / Jabber 5-14

5.6.4 Cisco Next-Gen Unified Communications 5-15

5.6.5 Cisco Focus On Development Of Conferencing

And Collaboration, Leveraging Expertise In The Network 5-17

5.6.6 Cisco Revenue 5-17

5.6.7 Cisco Acquisitions 5-19

5.6.8 Cisco Innovation 5-19

5.6.9 Cisco Customers 5-20

5.6.10 Cisco Revenue 5-21

5.6.11 Cisco Acquisitions and Investments 5-22

5.6.12 Cisco Innovation 5-22

5.6.13 Cisco Customers 5-23

5.6.14 Cisco Value Incentive Program (VIP) Offering 5-25

5.7 Clerity Solutions 5-26

5.7.1 Clerity Solutions Partners and Customers 5-26

5.7.2 Clerity Benefit Manager 5-26

5.8 CloudRamp 5-28

5.9 CloudScale Networks 5-28

5.9.1 CloudScale Networks Data Centers 5-28

5.10 CloudWorks 5-30

5.11 Computer Associates CA 5-31

5.11.1 CA Revenue 5-32

5.11.2 CA Revenue by Geography 5-32

5.11.3 CA Business Organization 5-35

5.11.4 Computer Associates Revenue 5-37

5.12 Dell 5-37

5.12.1 Dell Virtualization Solutions 5-38

5.12.2 Dell Fast Deployment: 5-40

5.12.3 Dell High Performance Computing 5-41

5.13 ebay 5-42

5.13.1 eBay PayPal 5-44

5.13.2 Skype 5-44

5.13.3 eBay Key Acquisitions 5-45

5.13.4 eBay Net Revenues 5-45

5.13.5 eBay Marketplaces 5-47

5.13.6 eBay Communications 5-47

5.13.7 eBay Cloud Computing 5-48

5.14 EMC 5-49

5.14.1 EMC VMWare 5-49

5.14.2 EMC Acquisitions 5-50

5.14.3 EMC Symmetrix Virtual 5-51

5.14.4 EMC's V-Max Symmetrix Solutions 5-52

5.14.5 Selected EMC Partners 5-53

5.14.6 Selected EMC Customers 5-53

5.14.7 EMC Revenue 5-53

5.14.8 EMC Segment Information 5-54

5.14.9 EMC Segment Information 5-58

5.14.10 EMC VMware Virtual Infrastructure 5-60

5.14.11 EMC / Unisys and Expand Relationship in

Enterprise Content Management 5-69

5.14.12 EMC / VmWare, Inc. 5-71

5.14.13 VMware vCloud 5-73

5.15 Enomaly 5-75

5.15.1 Enomaly ECP Service Provider Cloud 5-75

5.15.2 Enomaly ECP Service Provider Customers 5-76

5.16 Eucalyptus 5-77

5.17 Google 5-80

5.17.1 Google Revenue 5-81

5.17.2 Google Q2 2009 Revenue Summary 5-82

5.17.3 Google Revenues by Geography 5-83

5.17.4 Google Revenues by Segment 5-84

5.17.5 Google Business Overview 5-87

5.17.6 Google Client 5-91

5.18 Fujitsu 5-92

5.18.1 Fujitsu OSS/NOS 5-93

5.18.2 Fujitsu SOA 5-93

5.18.3 Fujitsu CentraSite SOA Governance 5-95

5.19 Hewlett Packard (HP) 5-96

5.19.1 Hewlett Packard (HP) SOA 5-98

5.19.2 Hewlett Packard (HP) SOA Solutions 5-98

5.19.3 Hewlett Packard (HP) SOA Systinet Governance 5-98

5.19.4 HP Products and Services Segments 5-100

5.19.5 Hewlett-Packard Technology Solutions Group 5-100

5.19.6 Hewlett-Packard Enterprise Storage and Servers 5-101

5.19.7 Hewlett-Packard Industry Standard Servers 5-101

5.19.8 Hewlett-Packard Business Critical Systems 5-102

5.19.9 Hewlett Packard Halo Telepresence Customers 5-102

5.19.10 HP and Marriott 5-103

5.19.11 HP and Tandberg 5-105

5.19.12 Hewlett Packard Computer Industry Market Participant 5-105

5.19.13 Hewlett Packard Global Provider Of Products 5-106

5.19.14 HP Products and Services: Segment Information 5-107

5.19.15 Hewlett Packard Technology Solutions Group 5-107

5.19.16 Hewlett Packard Enterprise Storage and Servers 5-108

5.19.17 HP and Tower Software 5-109

5.19.18 Hewlett Packard Tower Software TRIM Context 5-113

5.19.19 Hewlett Packard Scalable Computing &

Infrastructure Organization (SCI) 5-118

5.19.20 HP Data Center Compute Services Transformation 5-119

5.20 Host Bridge Technology 5-119

5.21 IBM 5-120

5.21.1 IBM Business Partnering Strategy 5-122

5.21.2 IBM Strategic Priorities 5-123

5.21.3 IBM BPM Powered By Smart SOA 5-124

5.21.4 IBM Delivers Integration and Innovation to Clients 5-124

5.21.5 IBM Business Model 5-126

5.21.6 IBM Unified Communications In The Cloud Architecture 5-127

5.21.7 IBM LotusLive Cloud-Based Portfolio Of Social

Networking And Collaboration Services 5-128

5.21.8 IBM Revenue 5-129

5.21.9 IBM Q1 2009 Revenue 5-136

5.21.10 IBM Q2 2009 Revenue 5-138

5.21.11 IBM Software Capabilities 5-139

5.21.12 IBM Systems and Technology Capabilities 5-140

5.21.13 IBM Worldwide Organizations 5-141

5.21.14 IBM Security 5-142

5.22 Microsoft Corporation 5-146

5.22.1 Microsoft Azure Services Platform 5-146

5.22.2 Microsoft Windows Azure 5-147

5.22.3 Microsoft Live Services 5-148

5.22.4 Microsoft SQL Services 5-148

5.22.5 Microsoft .NET Services 5-149

5.22.6 Microsoft® SharePoint® Services & Dynamics® CRM Services 5-149

5.22.7 Microsoft Revenue Nine Months 2009 5-150

5.22.8 Microsoft Revenue 5-150

5.22.9 Microsoft Segment Revenue 5-152

5.22.10 Microsoft Server and Tools Revenue 5-160

5.22.11 Microsoft Online Services Business Revenue 5-163

5.22.12 Microsoft Business Division Revenue 5-166

5.22.13 Microsoft Entertainment and Devices Division 5-168

5.22.14 Microsoft Competition 5-169

5.22.15 Microsoft Security Vulnerabilities 5-171

5.22.16 Microsoft Client Segment 5-173

5.22.17 Microsoft Segments 5-175

5.22.18 Open Text Livelink ECM Integration Microsoft Office SharePoint Server 5-177

5.22.19 Microsoft Multinational Computer Technology 5-177

5.22.1 Selected Microsoft Partners 5-178

5.22.21 Microsoft Financials 5-178

5.22.22 Microsoft Software Products 5-178

5.23 Neon Enterprise Software 5-180

5.24 NetSuite 5-180

5.24.1 NetSuite Revenue 5-181

5.24.2 NetSuite Services Benefits 5-182

5.24.3 NetSuite CRM+ 5-184

5.24.4 Netsuite Revenue 5-184

5.24.5 NetSuiteSuiteBuilder 5-186

5.24.6 NetSuite SuiteTalk. 5-187

5.25 Oracle 5-187

5.25.1 Oracle Software Strategy 5-188

5.25.2 Oracle Software Business 5-188

5.25.3 Oracle Competition In The Software Business 5-190

5.25.4 Oracle Software License Updates and Product Support 5-191

5.25.5 Oracle Software Description 5-192

5.25.6 Oracle / BEA Systems 5-194

5.25.7 Oracle Software Revenue by Region 5-194

5.25.8 Oracle Corporate Strategy Active Acquisition Program 5-196

5.25.9 Oracle / Sun Microsystems 5-197

5.26 Progress Software 5-199

5.26.1 Progress Software Services Oriented Architecture Products 5-200

5.26.2 Progress Application Platform Products 5-202

5.26.3 Progress Software Data Infrastructure Products 5-203

5.26.4 Progress Software Customers 5-205

5.26.5 Progress Software / DataDirect Technologies 5-206

5.26.6 Progress Software Regional Revenue 5-207

5.26.7 Progress Software 2009 Second Quarter Revenue 5-211

5.27 Red Hat JBoss Enterprise SOA Platform 5-212

5.27.1 JBoss Enterprise SOA Platform Partners 5-217

5.28 Research In Motion (RIM) 5-217

5.29 SAP CRM 5-218

5.30 Serve Path / Go Grid 5-219

5.30.1 GoGrid 5-219

5.31 RackSpace 5-220

5.31.1 Rackspace Mosso Cloud Computing 5-220

5.31.2 Rackspace Mosso 5-221

5.32 RightScale 5-221

5.33 Salesforce.com 5-222

5.33.1 Salesforce.com Force.com 5-222

5.33.2 Salesforce.com Cloud Computing 5-224

5.33.3 Salesforce.com Strategy 5-225

5.34 Sirus 5-235

5.34.1 Sirius Partners 5-236

5.35 Trend Micro 5-237

5.36 Yahoo 5-239

5.36.1 Yahoo! Strategy 5-242

5.36.2 Yahoo! and Computational Research Labratories

Collaborate on Cloud Computing Research 5-243

5.37 Zeus Technology, Ltd. 5-244

5.37.1 Zeus Customers 5-244

5.38 Other Companies 5-245

List of Tables and Figures 

Table ES-1 ES-2

Competitive Factors In Cloud Computing Markets 

Figure ES-2 ES-5

Worldwide High End Server Market Shares,

Dollars, First Half 2009 

Figure ES-3 ES-8

Worldwide Total CRM, Search Engine, and

Application Development Cloud Computing

Market Forecasts, 2009-2015 

Figure 1-1 1-2

Cloud Computing Hole of the Internet

Table 1-2 1-10

Harnessing Collective Intelligence 

Table 1-3 1-14

BPM Platform Automation Of Process Functions 

Table 1-4 1-17

Web 2.0 Next Generation Applications 

Table 1-5 1-18

Cloud Computing Next Generation Functions 

Table 1-6 1-27

Mashup Market Opportunity 

Table 1-7 1-28

Web 2.0 Internet Examples 

Table 1-7 (Continued) 1-29

Web 2.0 Internet Examples 

 Table 2-1 2-2

Competitive Factors In Cloud Computing Markets 

Table 2-2 2-3

Competitive Forces In Cloud Computing Markets 

Figure 2-3 2-7

Worldwide High End Server Market Shares,

Dollars, First Half 2009 

Table 2-4 2-8

Worldwide High End Server Shipments 

Market Shares, Dollars, 2008 and Half One 2009 

Figure 2-5 2-17

Worldwide Search Engine Based Cloud Computing 

Market Shares, Dollars, 2008 

Figure 2-6 2-18

Worldwide Search Engine Based Cloud Computing 

Market Shares, Dollars, 2008 and First Half 2009 

Table 2-7 2-23

IBM’s CloudBurst Hardware Strategy 

Table 2-8 2-24

IBM Cloud Workload Segmentation Strategy 

Table 2-9 2-24

IBM Cloud Test And Development Are Central To The Value of IT 

Table 2-10 2-27

HP Labs Cell Based Cloud Computing Projects And Focus 

Table 2-11 2-28

HP Labs Exascale Data Center Project Cloud

Computing Projects And Focus

Table 2-12 2-36

System z Integrated Information Processor (zIIP) Functions 

Figure 2-13 2-38

Worldwide Total CRM, Search Engine, and Application

Development Cloud Computing Market Forecasts, 2009-2015 

Table 2-14 2-39

Worldwide CRM, Search Engine, and Application

Development Cloud Computing Market Forecasts, 2009-2015 

Table 2-15 2-40

Cloud Computing Market Driving Forces 

Figure 2-16 2-41

Worldwide Application Development Cloud Computing

Market Forecasts, 2009-2015 

Table 2-17 2-43

Cloud Computing Forces Driving Adoption 

Table 2-18 2-50

Cloud Computing Forces Driving Adoption 

Table 2-19 2-60

Types of Internet Connected Devices Likely to be

Using Mid IR Sensors That Need SOA Software To

Achieve Connectivity 

Table 2-19 (Continued) 2-61

Types of Internet Connected Devices Likely to be

Using Mid IR Sensors That Need SOA Software To

Achieve Connectivity 

Table 2-20 2-67

Services Oriented Architecture (SOA) Benefits 

Table 3-1 3-3

IBM Mainframe Cloud Computing Benefits 

Table 3-2 3-4

IBM Mainframe Cloud Application Development Steps 

Figure 3-3 3-4

IBM Mainframe Cloud Provisioning Business Development

and Testing Tool Services 

Figure 3-4 3-6

IBM Mainframe Cloud Collaborative Provisioning Services 

Figure 3-5 3-7

IBM Mainframe Cloud Provisioning Business Development

and Testing and Deployment Flexibility 

Table 3-6 3-16

Cloud Computing Services Capabilities Benefits 

Provide economies of scale 

Provide greater flexibility in sourcing.

Support adaption to change 

Table 3-7 3-16

Cloud Computing Technology Capabilities 

Table 3-8 3-18

IBM Mainframe Cloud Computing Advantages 

Table 3-9 3-20

Mainframe Availability & Resiliency Cloud Computing

Platform Positioning 

Table 3-10 3-20

Mainframe Security Cloud Computing Platform Positioning 

Table 3-11 3-22

Mainframe Scalability Cloud Computing Platform Positioning 

Table 3-12 3-24

Mainframe Virtualization Management cloud computing platform positioning 

Table 3-13 3-25

Mainframe Workload Management Cloud Computing

Platform Positioning 

Table 3-14 3-31

IBM Smart Business portfolio ways to deploy the cloud model

Table 3-15 3-32

IBM choices to deploy cloud services development and test:

Table 3-16 3-35

IBM’s CloudBurst Hardware Strategy 

Table 3-17 3-35

IBM Cloud Workload Segmentation Strategy 

Table 3-18 3-36

IBM Cloud Test And Development Central To The Value of IT 

Figure 3-19 3-38

IBM Smart Business Models 

Table 3-20 3-39

IBM value of a fully automated provisioning process 

Figure 3-21 3-40

IBM Cloud Computing Cloud Development

Table 3-22 3-44

HP Cloud-Computing Security Risk Issues 

Table 3-23 3-45

HP Products For Cloud Environments 

Table 3-24 3-46

HP Services For Cloud Environments 

Table 3-25 3-49

HP Labs Cell Based Cloud Computing Projects And Focus 

Table 3-26 3-50

HP Labs Exascale Data Center Project Cloud

Computing Projects And Focus 

Table 3-27 3-51

HP Labs Scalable Storage Cloud Computing Projects

And Focus 

Table 3-28 3-52

HP Labs Service Lifecycle Management Cloud

Computing Projects And Focus 

Table 3-30 3-55

HP Cloud Computing Data Center Foundational

Technologies 

Table 3-31 3-56

HP Definition Of Elements Required For Cloud Technologies 

Table 3-32 3-57

HP Automated Cloud Computing Infrastructure Lab Functions 

Table 3-33 3-58

HP Automated Cloud Computing Infrastructure Impact

Table 3-34 3-59

HP Cloud Computing Research Areas 

Table 3-35 3-62

Process and Time to Implement Application on Traditional

IT Infrastructure 

Table 3-36 3-64

Process and Time to Implement Application on Cloud

IT Infrastructure 

Figure 3-37 3-70

Google Digital Life Exists On The Internet

Table 3-38 3-76

Cisco C-Series Rack-Mount Servers Functions 

Table 3-39 3-79

Progress Software Cloud Computing 

Figure 3-40 3-82

Progress Software Shadow Exploitation of zIIP Offload Engine 

Figure 3-41 3-83

Progress Software Shadow Exploitation of zIIP Offload Engine 

Figure 3-42 3-84

Progress Software Shadow zIIP Offload Engine Upgrade Deferral

Table 3-43 3-85

Data Direct a Single Unified Architecture Benefits 

Figure 3-44 3-89

Hostbridge HB Data Access Modules 

Table 3-45 3-90

HostBridge Auto-Conversion of Data To XML Document Format

Table 3-46 3-92

HostBridge Base Product Features 

Figure 3-47 3-93

HostBridge Base Product Features 

Table 3-48 3-98

NEON zPrime Benefits 

Table 3-49 3-100

Computer Associates EE functions 

Table 3-50 3-102

CA SYSVIEW Features 

Table 3-51 3-109

Sirius Features 

Table 3-52 3-110

Sirius z10 BC Benefits Highlights:

Table 3-53 3-113

Sirius z10 BC Benefits Highlights:

Table 4-1 4-3

Google Use of Ajax Technology 

Table 4-2 4-13

WinterGreen Research Server Energy Costs for

14 Servers with 3 Processors 

Figure 4-3 4-15

Google Dynamic Architecture 

Figure 4-4 4-20

Repository Data Structure 

Figure 4-5 4-21

Architecture.EBay 

Table 4-6 4-25

Microsoft .Net Defines Reusable Modules 

Figure 4-7 4-26

MegaData Center Capital Expenditures 

Figure 4-8 4-28

Microsoft .NET assemblies:

Figure 4-9 4-30

Microsoft Architecture Dynamic Modular Processing 

Figure 4-10 4-33

Steps To Deploy IBM WebSphere Application Server

Using A Virtual Image Template 

Figure 4-11 4-34

WebSphere Application Server Network Deployment

Installation and configuration steps 

Figure 4-12 4-38

IBM Web Architecture 

able 4-13 4-39

Facebook Description. 2007 to April 2008 

Table 4-13 (Continued) 4-40

Facebook Description. 2007 to April 2008 

Table 4-13 (Continued) 4-41

Facebook Description. 2007 to April 2008 

Table 4-14 4-42

MySpace Metrics 

Table 4-15 4-44

Reunion Metrics 

 

Table 5-1 5-27

CloudScale Networks Positioning 

Table 5-2 5-34

CA Main Areas Of Focus For Mainframe

And Distributed Environments 

Table 5-3 5-36

Dell Virtualization Solutions Positioning 

Table 5-4 5-59

EMC VMWare Virtual Infrastructure Business

Revenue Growth Positioning 

Figure 5-5 5-71

VMware vCloud Customer Elastic, On-

Demand Compute Capacity 

Table 5-6 5-92

Fujitsu CentraSite SOA Product Suite Features 

Table 5-7 5-94

Fujitsu CentraSite SOA Management Information 

Table 5-8 5-95

Hewlett Packard Product and Services Positioning 

Table 5-9 5-104

Hewlett Packard Global Positioning 

Table 5-10 5-110

Hewlett Packard Tower Software Global, Vertical Markets 

Table 5-11 5-112

Hewlett Packard Tower Software Global, Reducing

Risk During Litigation 

Table 5-12 5-113

Hewlett Packard Tower Software Microsoft Office® Documents 

Table 5-13 5-115

Hewlett Packard Tower TRIM Context Features Overview 

Table 5-14 5-118

HostBridge CICS Integration Functions 

Figure 5-15 5-120

IBM SMB Partner Go to Market Approach 

Table 5-16 5-121

IBM Strategic Priorities 

Table 5-17 5-169

Microsoft Response to Security Vulnerabilities 

Table 5-18 5-198

Progress Software Services Oriented Architecture Features 

Table 5-18 (Continied) 5-199

Progress Software Services Oriented Architecture Features 

Table 5-19 5-200

Progress Software Application Platform Product Features 

Table 5-19 (Continued) 5-201

Progress Software Application Platform Product Features 

Table 5-20 5-202

Progress Software DataXtend Data Infrastructure Products 

Table 5-21 5-203

Progress Software DataDirect Data Infrastructure Products 

Table 5-22 5-212

JBoss Enterprise SOA Platform Functions 

Table 5-23 5-213

Red Hat's JBoss Enterprise SOA Platform Positioning 

Table 5-24 5-226

Salesforce.com Force.com Platform Provides Tools

And Infrastructure Functions 

Figure 5-25 5-227

Salesforce.com Force.com Platform Infrastructure 

Figure 5-26 5-229

Salesforce.com Revenue, 2004-2009 

Figure 2-27 5-230

Salesforce.com Growth in New Customers 

Figure 2-28 5-231

Salesforce.com Customers 

Figure 2-29 5-232

Salesforce.com Customers In Various Industries 

Table 5-30 5-236

Trend Micro Positioning