High incomes and strong demand for premium devices make Australia a lucrative market for consumer electronics vendors. However, the outlook for the Australian consumer electronics market is weakened by its maturity, with high penetration rates for PCs, HD TV sets and smartphones leaving diminished prospect for rapid growth compared to the majority of Asia Pacific markets. Furthermore, the economic outlook is weakening, with currency depreciation a medium-term downside risk that could affect confidence levels and the affordability of imported devices. Despite these limitations on growth , vendors can look to emerging product cate gories s uch as ultrabooks and hybrid notebooks, ultra-HD, smart and 3D TV sets and LTE smartphones as areas of growth.
Headline Expenditure Projections
Computer Hardware Sales: USD6.6bn in 2014 to USD5.8bn in 2015; down 11.8% in US dollar terms. A decline in tablet sales in 2015 will mean the market again contracts in US dollar terms.
AV Sales: USD3.4bn in 2014 to USD3.2bn in 2015; -5.3% in US dollar terms. The decline in demand for digital cameras is expected to slow, but the AV market is expected to return to its declining trend.
Handset Sales: USD4.8bn in 2014 to USD4.9bn in 2015; +3.1% in US dollar terms. We expect the handset market to be the outperforming segment of the consumer electronics market as LTE rollout boosts replacement purchases.
TABLE OF CONTENTS
Industry View SWOT Consumer Electronics Market Political Economic Operational Risk Industry Forecast Table: Consumer Electronics Overview (Australia 2013-2019) Macroeconomic Forecasts Economic Analysis Table: Economic Activity (Australia 2010-2019) Industry Risk Reward Index Risk/Reward Index Table: Asia CE Risk/Reward Index - Q415 Market Overview Computers Table: PC Sales (Australia 2013-2019) AV Devices Table: AV Sales (Australia 2013-2019) Table: Mobile Communications (Australia 2013-2019) Competitive Landscape International Companies Table: LG Table: Olympus Table: Panasonic Local Companies Table: Allphones Table: Harvey Norman Table: JB Hi-Fi Table: The Good Guys Industry Trends And Developments Regulatory Development Table: Government Authority Demographic Forecast Table: Population Headline Indicators (Australia 1990-2025) Table: Key Population Ratios (Australia 1990-2025) Table: Urban/Rural Population & Life Expectancy (Australia 1990-2025) Table: Population By Age Group (Australia 1990-2025) Table: Population By Age Group % (Australia 1990-2025) Methodology Industry Forecast Methodology Sector-Specific Methodology Sources Risk/Reward Index Methodology Sector-Specific Methodology Table: Consumer Electronics Risk/Reward Index Indicators Table: Weighting Of Indicators