Country Reports

Date of Publication: Sep 4, 2017
Taiwan is a high-value consumer electronics market with widespread device ownership and a key global production centre. Taiwan stands out as a specialised producer of capital and knowledge-intensive integrated circuits, but there is a threat from China moving up the value chain. Meanwhile, the outlook for the local market is constrained by the maturity of the market and negative demographic trends, but will continue to be one of the more lucrative in per capita terms in APAC.

Date of Publication: Aug 18, 2015
US consumer electronics market will remain the global leader in terms ofmarket size and adoption of latest technologies over the course of 2016 to 2019. 2016 will see the overallmarket size expand by 2%, with the market reaching an estimated total value of USD320.1bn. High devicepenetration rates, strong demand for the latest devices and short replacement cycles makes the US the mostmarket lucrative for vendors - but high penetration also results in diminished growth opportunities in someof the key markets such as tablets and smartphones - particularly when compared to emerging markets.

Date of Publication: Aug 17, 2016
Brazil's large electronics industry provided little insulation to the market in 2015, as a reliance on imported components and a sharp deterioration in household purchasing power resulted in a sharp contraction in spending on consumer electronics devices. We expect another year of contraction in 2016 as the economic and political crisis continues to evolve in Brazil, but the decline should not be as steep as in 2015. Conditions are expected to be less hostile from 2017 as growth returns and the currency stabilises, and there is potential for a bump in spending as deferred purchases are unlocked, but we caution that downside risk is elevated. Under our core scenario, we envisage a total device spending CAGR of 9.5% over 2016-2020.

Date of Publication: Jul 19, 2016
The report covered detailed analysis of consumer electronics market by product category that includes TV, audio video devices, telecom equipment, computer, and other home appliances, which further bifurcated into its type along with the future projections till 2022. Evidently, it has been observed that OLED TVs, Smartphones and Tablets are among the few products that are witnessing high growth, and hold immense potential in the future. Eventually, the report also discusses consumer electronics scenario in 10 countries, including US, UK, Germany, China, Brazil, etc., along with the major consumer electronics players operating in this country.

Date of Publication: Oct 27, 2015
High incomes and strong demand for premium devices make Australia a lucrative market for consumer electronics vendors. However, the outlook for the Australian consumer electronics market is weakened by its maturity, with high penetration rates for PCs, HD TV sets and smartphones leaving diminished prospect for rapid growth compared to the majority of Asia Pacific markets.

Date of Publication: Sep 22, 2015
Our outlook for consumer electronics device spending growth in South Africa reflects a weak ening economic outlook, including rand depreciation against the US dollar. The erosion of South African household purchasing power in global markets will to some extent be offset by an increasing supply of low-cost smartphones and tablets as mobile operators encourage greater data usage by launching own-brand low -price devices. The popularity of smartphones launched by MTN and Vodacom highlight the potential for low-priced devices, although we believe there will be a steady demand for PCs and notebooks in the longer term as economic growth returns and large enterprise and government spending return to stronger levels.

Date of Publication: Sep 23, 2015
An uptick in consumption is expected to drive the Mexican economy over 2015, which will see it become one of the better performers in Latin America. This has spillover effects for the consumer electronics industry, which stands to benefit from higher levels of spending. Computer sales will drive the market over the next five years, as adoption remains less than 50% across the country. Particular a reas of opportunity include tablet and hybrid notebooks, smartphones and digital TV set upgrades. The focus of a wider range of international vendors will give consumers wider choice and put downward pressure on device prices, helping to deepen the market, particularly as currency performance strengthens. While Latin American currencies are expected to depreciate against the US dollar over 2015, Mexico will largely be spared from this trend, bolstering consumer purchasing power.