Transparent Conductive Films industry is entering a new phase. Some ITO alternatives have matured, receiving increasing market adoption. Indeed, we find that ITO alternative TCFs will become $400+ market by 2027, although not all alternatives will benefit equally. New market opportunities are emerging, changing the prospects of various technologies and increasing the demand overall in the coming years. In fact, these new market opportunities will grow to represent nearly 45% of the total TCF market in 2027, up from <10% in 2017. The usefulness of the strategy of slashing prices to protect market share will have plateaued, bringing more stability to the market.
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